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Digital MarketingLearning Centre :

with Google AnalyticsEvent Tracking

Introduction: Event Tracking with Google Analytics

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1. It is a method which is available in ga.js tracking code 2. which helps in recording user interaction in combination with website elements,

namely Flash-driven Menu System. 3. It is usually accomplished by synching this method call with particular UI element

that one wishes to track. 4. One of these elements is used in this way, wherein a user activity is calculated

and displayed as Events. 5. It is again showcased in the Analytics reporting interface. 6. This method also employs an object-oriented model which is used to collect as

well as classify different interaction types on these web page objects

Take a decision on what Action needs to be tracked

Form Filled Button Clicked Newsletter Subscribed

Content Shared Page Bookmarked Content Searched

Most Profitable Offers RSVP Subscribed

Micro Conversions Lead Form Completed

Retweeted Content

Measure Any Event that is important to Business. ( Micro or Macro Conversion)3

Setting up Events in the form of Goals in Google Analytics

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GoTo => Google Analytics >> Admin >> Account >>Property >> View >> Goals

Setting up Events in Google Analytics

If a user has the option to set events as goals in Google Analytics, it becomes easier to see the same in the conversions section within the account. In the absence of this option, the events get fed automatically in the behavior section of Google Analytics.

Lets try : Setting a event in Analytics

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Measurement : Process of Tracking the Events

1.Measure every implementation. Process is iterative.

2.Identify Strong and Weak Areas.

3.Modify existing goals and Put emphasis on Business Critical Segments

Proceed to Measure of Event Tracking ( One or Many Goals)

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Measure Events

Google Analytics >> Reporting >> Behavior >> Events

Additionally You can find other useful informations

1. Best Performing page vs Worst Performing page

2. Most Effective Call to Action. Where it is most effective. Whether in header,footer or in sidebar. Color and Text of Call to Actions button.

3. Which type of offer or content is most useful.

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More Questions ..? Want to implement these

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