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Expand Your Infrastructure with the Elastic Cloud Mark Ryland Chief Solutions Architect Jenn Steele Product Marketing Manager

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Expand Your Infrastructure with the Elastic

Cloud

Mark Ryland

Chief Solutions Architect

Jenn Steele

Product Marketing Manager

Today we’re going to talk about

The Cloud

Scenarios

Questions You Probably Have

Q&A

Background: How Came Amazon to Pioneer the Cloud?

• More than 10 years ago began an internal transition to a rich

services architecture

• Enabled engineering staff to focus on creating differentiated

value rather than re-creating undifferentiated “stuff”

• Recognized enormous value to all organizations

• Amazon Web Services launched in 2006

Perspective on Scaling

Each day Amazon Web Services adds enough new

capacity to support all of Amazon.com’s global

infrastructure through the company’s first 5 years, when

it was a $2.76B annual revenue enterprise

S3 Scales…

Total Number of Objects Stored in Amazon S3

2.9 Billion 14 Billion 40 Billion

102 Billion

262 Billion

762 Billion

Peak Requests:

750,000+

per second

1 Trillion

Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 June 2012

Global Infrastructure US West x 2 (N. California and

Oregon)

US East (Northern

Virginia)

Europe

West (Dublin)

Asia Pacific

Region (Singapore)

Asia Pacific

Region (Tokyo)

8 AWS Regions and growing

30+ AWS Edge Locations for CloudFront (CDN) & Route 53 (DNS)

US GovCloud (US ITAR Region

-- Oregon)

LATAM (Sao Paola)

See http://aws.amazon.com/about-aws/globalinfrastructure/

Amazon EBS

Amazon EC2 Virtual Servers in the Cloud

Your Choice of Linux and Windows

Easy to Scale Up and Down

Amazon S3 High-Volume Storage in the Cloud

Designed for Durability and Scalability

Number of Objects You can Store is Unlimited

Hard Drive for Virtual Servers on EC2

Designed for High-Performance

You can Mount a Drive or Boot from EBS

Core Compute & Storage Services

Painful Scenarios

(made less so)

An attorney walks into your office and says,

“I have 2 TB of documents and datasets coming over for

a high-profile case; we need to host them here. And we

need to do search and various kinds of analytics.”

Cloud Solutions

S3 object storage to ingest huge datasets

Pay-as-you-go basis

Upload via Internet or send hard disks to

Import/Expert Service

Copy to Elastic Block Storage if you need

“virtual disk drive” access from EC2

Lots of on-premise gateway solutions to make

it automatic

Cloud Solutions…

EC2 and Elastic Map Reduce for compute

and analytics workloads

Build and run Apache Lucene search clusters

CloudSearch for interactive sites

EMR: hosted Hadoop offerings (Apache and

MapR)

Hive, Hbase, Pig–the Hadoop family of

products

LARGE SCALE COMPUTING

You need to implement a case management system on a

very tight timeline, but the hardware won’t be available for 8

weeks. How can you test it ASAP so that it’s not a disaster

when you roll it out?

Development & Test Environments

Easy to spin up compute, storage, and

database services

Developer workstations, too

Use CloudFormation to orchestrate

creation/evolution/deletion of entire

“stacks” of virtual capabilities

Classic elastic workload

No idle gear on Sunday afternoon

14

Your predecessor operated

IT under the “Big Bang

Theory,” where every 4

years they spend millions of

dollars on capex. It’s been 4

years since the last big

bang, and your

infrastructure is shaky at

best.

However, your management

says that they will NOT be

shelling out for a

replacement this year.

What can you do?

Building Your Firm’s Infrastructure

Create Virtual Private Cloud

Private IP address space with complete control over

subnets and routes

VPN to private on-premises network

Deploy compute, storage, database nodes

Deploy packaged product workloads

(SharePoint, Exchange, SAP/Oracle, etc.)

Integrate communication, web, and mobile apps

Send email with Amazon Simple Email Service

Zero capex – pay for what you use 16

Your disaster recovery plan was last updated during the

processor wars, and you’re pretty sure that the half rack of

1 GHz blades won’t cut it for your firm if a disaster strikes.

Your budget is limited, and your staffing is worse.

Do you have any options other than to hope that disaster

doesn’t strike?

Disaster Recovery / Continuous Operations

DR/COOP: another classic cloud workload

Build systems, then quiesce and pay only

storage costs

“Pilot light” systems (such as replicated

database) allow for faster cutover

AWS Storage Gateway creates EBS

snapshots from on-prem LUNs

18

DISASTER RECOVERY LOCAL APPS

FAULT TOLERANCE & HA (1/2)

FAULT TOLERANCE & HA (2/2)

Questions You Probably Have

(and answers)

Is it secure?

Security & Compliance Resources

• Security & Compliance Center:

http://aws.amazon.com/security

• Security Overview & Best Practices

• AWS Risk & Compliance Whitepaper

• Creating HIPAA Compliant Applications

Hardware, Software & Network

• Systematic change management

• Phased updates deployment

• Safe storage decommission

• Continuous monitoring and self-audit

• Advanced network protection systems

Certifications and Accreditations

• FISMA Moderate Controls and GSA ATO

• DIACAP MAC III / Sensitive ATO

• SSAE 16 / ISAE 3402 / SOC1 (formerly

U.S. standard SAS-70 Type II); ISO 27001

• Payment Card Industry (PCI) DSS Level 1

• HIPAA applications certified on AWS

• ITAR region -- GovCloud

Physical

• Datacenters in nondescript facilities

• Physical access strictly controlled

• Must pass two-factor authentication at

least twice for floor access

• Physical access logged and audited

• Logical access logged and audited

Built to Enterprise & Gov’t Security Requirements

AWS Security: Isolation Models

AWS Direct

Connect

Amazon Virtual

Private Cloud (VPC)

Dedicated

Instances

Single Tenant

Physical Nodes

Dedicated, private, fast

Layer 2 connectivity

between your

datacenter and the AWS

cloud; no traffic on the

Internet (available in

some regions)

Create logically isolated

AWS subnets in the

AWS cloud and connect

them with your corporate

datacenter via a secure

VPN connection

Run your virtualized

operating systems and

apps in a “single tenant

per physical node”

model within the AWS

infrastructure

Internet

Network

Security Groups

Flexible, named network

access policy objects

attached to VMs,

dynamically updateable,

enforced by the

hypervisor

Internet

Cost?

Pay Only for What You Use In

frastr

uctu

re C

ost

Time

Periodic Large

Capital Expenditures

Opportunity

Cost

Predicted

Demand

Traditional

datacenter

model

Actual

Demand

Cloud

Computing

Shortage:

Unable to serve

customers

Low Cost

“A shift to cloud computing creates an opportunity for many organizations

to realize efficiencies not possible with their existing IT infrastructure.”

Invest in Capital

Invest in Technology

Improve Efficiency

Reduce Prices

Attract More Customers

Scale & Innovation … … Drive Costs Down

Feb 07, 2012: S3 price drops in all regions and at all lower tiers

March 07, 2012: EC2 and RDS price drops in all regions

29

How Does It Work?

Self-Service Infrastructure

On-Premise

Build new environments can

be complex and slow

Cloud Computing

New infrastructure is always a

few clicks away

New Development Environment

New Test Environment

New Environment in Japan

Add 1,000 Servers

Remove 1,000 Servers

Needs Survey Assess

Plan Design Engineer

Procure Construct Commission

Deploy

Source: PTS Data Center Solutions

AWS is Open and Flexible

Operating Systems Languages & Libraries Certified Applications

Large Partner Ecosystem

System Integrators Independent Software Vendors

Thank You!

Mark Ryland

[email protected]

Jenn Steele

[email protected]

http://aws.amazon.com