Upload
hilde
View
39
Download
2
Embed Size (px)
DESCRIPTION
Expanding your Market Place. AIMED 2.23.07 Daytona Beach Ronelle Ingram [email protected] www.ronelleingram.com. What are you Going to Sell????. Be Realistic Be Creative. Expand Your Horizons. Know your customer base Who are they? What do they do? What do they need? - PowerPoint PPT Presentation
Citation preview
Expanding your Market Place
AIMED 2.23.07 Daytona Beach
Ronelle [email protected] www.ronelleingram.com
714.744.9032 [email protected] 2
What are you Going to Sell????
Be RealisticBe Creative
Bulk mail
NetworkAdministration
Office supplies
714.744.9032 [email protected] 3
Expand Your Horizons
Know your customer base Who are they?What do they do?What do they need?What can you provide?How are you going to find out?Rainbow or storm clouds?
714.744.9032 [email protected] 4
Use Your EmployeesSales RepsService TechsDeliveryReceptionistYouEverybody (see scouting report)
ears brains
eyes
$
714.744.9032 [email protected] 5
Other Options Espresso Bar Airplane Charter Courier Service Car Detailing Wide format Delivery Service Childcare Public Printing Public Mail Boxes Answering Service Janitorial Service
Storage Facility Sublet Office Space Nurses Exchange Auto Repair Bindery Plant Nursery Consignment Store Employment Agency Publish Newsletter Sell more Mailing
714.744.9032 [email protected] 6
$ Think Long Term $
One time saleAftermarket revenueInternet for realistic price pointsDon’t believe everything you hearTalk to other buyers and sellers
Realistic start-up costTraining, Advertising, Inventory
STRESS
714.744.9032 [email protected] 7
Once the Decision is MadeNew Compensation ProgramBig bonus first 3 monthsMust sell new items to make quotaFull line in the demo room Weekly sales meetingsFliers–Techs, Front Desk, Mailers,
Sales Reps and shipping stuffers
714.744.9032 [email protected] 8
FREE Industry Periodicals
ENX www.enxmag.com
Locatorwww.asaypublishing.com
Image Sourcewww.imagesource.com
714.744.9032 [email protected] 9
Traditional Extensions
FaxPrintersLaminatingCoin OpsBinder MakersScannersLaminatorsDuplicatorsSurplus SuppliesCleaning Products
Training CenterTele Market outsourceRecharging Center Service-Supply BrokerImport - ExportShreddersStorage MediaRecycling CenterStationary StoreWeb Design / Hosting
714.744.9032 [email protected] 10
What are other’s selling?Bulk MailingShreddersPrinters / FaxSupplies / PartsOEMNON-OEMColor ProductsBlind drop ship
Power ProtectionMFP’sWarranty DepotSoftwareEnduser TrainingWholesale/ServiceCopiers. . . Themselves
714.744.9032 [email protected] 11
Authorized Dealer
Contracts QuotasPaper workHigher prices Required trainingBuy-Sell agreementsTrips, prizes, advertising co-op,Training, technical support, warranty
714.744.9032 [email protected] 12
Sharp Channel Certified Reseller through a
DistributorFlexibility
Agreements Lower prices
TrainingTech SupportOEM Warranty
Parts availabilityLeasing Options
No Buy-Sell agreementsSome trips, prizes, advertising co-op
714.744.9032 [email protected] 13
If you are not COMMITTED,
Don’t even botherA few of anything never makes $$$Employees see new products as irritants You must sell to the employees 1st Sales reps forced out of comfort zoneIt they don’t sell, no one will buyChange is always a struggle