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Expanding your Market Place AIMED 2.23.07 Daytona Beach Ronelle Ingram [email protected] www.ronelleingram.com

Expanding your Market Place

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Expanding your Market Place. AIMED 2.23.07 Daytona Beach Ronelle Ingram [email protected] www.ronelleingram.com. What are you Going to Sell????. Be Realistic Be Creative. Expand Your Horizons. Know your customer base Who are they? What do they do? What do they need? - PowerPoint PPT Presentation

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Page 1: Expanding your Market Place

Expanding your Market Place

AIMED 2.23.07 Daytona Beach

Ronelle [email protected] www.ronelleingram.com

Page 2: Expanding your Market Place

714.744.9032 [email protected] 2

What are you Going to Sell????

Be RealisticBe Creative

Bulk mail

NetworkAdministration

Office supplies

Page 3: Expanding your Market Place

714.744.9032 [email protected] 3

Expand Your Horizons

Know your customer base Who are they?What do they do?What do they need?What can you provide?How are you going to find out?Rainbow or storm clouds?

Page 4: Expanding your Market Place

714.744.9032 [email protected] 4

Use Your EmployeesSales RepsService TechsDeliveryReceptionistYouEverybody (see scouting report)

ears brains

eyes

$

Page 5: Expanding your Market Place

714.744.9032 [email protected] 5

Other Options Espresso Bar Airplane Charter Courier Service Car Detailing Wide format Delivery Service Childcare Public Printing Public Mail Boxes Answering Service Janitorial Service

Storage Facility Sublet Office Space Nurses Exchange Auto Repair Bindery Plant Nursery Consignment Store Employment Agency Publish Newsletter Sell more Mailing

Page 6: Expanding your Market Place

714.744.9032 [email protected] 6

$ Think Long Term $

One time saleAftermarket revenueInternet for realistic price pointsDon’t believe everything you hearTalk to other buyers and sellers

Realistic start-up costTraining, Advertising, Inventory

STRESS

Page 7: Expanding your Market Place

714.744.9032 [email protected] 7

Once the Decision is MadeNew Compensation ProgramBig bonus first 3 monthsMust sell new items to make quotaFull line in the demo room Weekly sales meetingsFliers–Techs, Front Desk, Mailers,

Sales Reps and shipping stuffers

Page 8: Expanding your Market Place

714.744.9032 [email protected] 8

FREE Industry Periodicals

ENX www.enxmag.com

Locatorwww.asaypublishing.com

Image Sourcewww.imagesource.com

Page 9: Expanding your Market Place

714.744.9032 [email protected] 9

Traditional Extensions

FaxPrintersLaminatingCoin OpsBinder MakersScannersLaminatorsDuplicatorsSurplus SuppliesCleaning Products

Training CenterTele Market outsourceRecharging Center Service-Supply BrokerImport - ExportShreddersStorage MediaRecycling CenterStationary StoreWeb Design / Hosting

Page 10: Expanding your Market Place

714.744.9032 [email protected] 10

What are other’s selling?Bulk MailingShreddersPrinters / FaxSupplies / PartsOEMNON-OEMColor ProductsBlind drop ship

Power ProtectionMFP’sWarranty DepotSoftwareEnduser TrainingWholesale/ServiceCopiers. . . Themselves

Page 11: Expanding your Market Place

714.744.9032 [email protected] 11

Authorized Dealer

Contracts QuotasPaper workHigher prices Required trainingBuy-Sell agreementsTrips, prizes, advertising co-op,Training, technical support, warranty

Page 12: Expanding your Market Place

714.744.9032 [email protected] 12

Sharp Channel Certified Reseller through a

DistributorFlexibility

Agreements Lower prices

TrainingTech SupportOEM Warranty

Parts availabilityLeasing Options

No Buy-Sell agreementsSome trips, prizes, advertising co-op

Page 13: Expanding your Market Place

714.744.9032 [email protected] 13

If you are not COMMITTED,

Don’t even botherA few of anything never makes $$$Employees see new products as irritants You must sell to the employees 1st Sales reps forced out of comfort zoneIt they don’t sell, no one will buyChange is always a struggle