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Purpose• Gain insights into the financial market today• Discover effective ways of reaching and serving kids & teens• See what opportunities exist for Congressional Federal’s current product
offerings
Credit Unions and Banks I Explored• Credit Unions:
• Congressional Federal• Navy Federal• Apple Federal• Arlington Community Federal• Northwest Federal
• Banks:• Wells Fargo• Bank of America• Citibank• US Bank• PNC Bank
Credit UnionsYouth Accounts (Ages)
Congressional Federal Congressional Kids (0-12); Congressional Freedom (13-17)
Navy Federal Campus Checking (14-24)
Apple Federal Student Checking (12-23)
Arlington Community FCU
Kirby Kangaroo Youth Savings Program (Elementary & High School Students)
Northwest Federal Sweet Pea (0-3); Westie’s Kids Club (4-8); Plan it Now (9-12); First Rewards (13-17); First Checking (15-22)
Credit UnionsAccount Features
Congressional Federal Promotes money management skills & financial education
Navy Federal Features ATM rebates, earning dividends
Apple Federal Features free personalized VISA check card, online & mobile availability
Arlington Community FCU
Features in-school branches, double reward points on purchases in Arlington, financial tips & games
Northwest Federal Offers 5 youth accounts, membership kits, deposit rewards
BanksYouth Accounts (Ages)
Wells Fargo Financial Future Tour (For Parents of children ages 0-4, 5-12, 13-17, 18-19)
Bank of America Custodial Savings Account (For Parents)
Citibank Student Account (College Student)
US Bank Student Checking (Students 18+)
PNC Bank Virtual Wallet Student (College Student)
BanksAccount Features
Wells Fargo Features insurance plans, checking & savings accounts, educational planning services, financial education tools
Bank of America Features security in a child’s financial future, advertises college planning resources
Citibank Features Citibank Rewards Program, free non-Citibank ATM use
US Bank Features 4 free non-US bank ATM transactions per month
PNC Bank Features Money Schedule tool, Parent Alert tool, Wish List tool, ATM search around college campuses, online & mobile availability
Reaching Young Adults• Electronically connect
• Online and mobile account accessibility• Engaging members through social media channels
• Featuring account incentives and convenience• Young adults – ATM availability
Opportunities for Congressional Federal• Using social media as a tool to engage members• Looking at all age range possibilities
• Financial institutions serve kids, teens, and students ages 0 to 24 • Featuring products and services on youth account pages
• Emphasizing online & mobile availability