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Exporting Your Product or Service
Growing your business by selling to buyers in international markets
Increased salesHigher profitsEconomies of scaleReduced vulnerabilityIncreased knowledgeGlobal & domestic competitiveness
Why become an exporter?
Before you decide to pursue international export opportunities, you need to assess your export readiness
Are you ready?
Your expectations – do you have:
Clear and achievable export objectives
A realistic idea of what exporting entails and timelines for results
An openness to new ways of doing business
An understanding of what is required to succeed in the international marketplace
HR requirements – do you have:
The capacity to handle the extra demand associated with exporting
Senior management committed to exporting
Efficient ways of responding to customer inquiries
Personnel with culturally-sensitive marketing skills
Means to overcome language barriers
Financial and legal resources – can you:
Obtain enough capital or lines of credit to produce the product or service
Find ways to reduce the financial risks of international trade
Find people to advise you on the legal and tax implications of exporting
Deal effectively with different monetary systems and ensure protection of your intellectual property
Competitiveness – do you have:
A product or service that is potentially viable in your target market
Resources to do market research on the exportability of your product or service
An understanding of who your competitors are in targeted markets
The ability to modify your product or service to meet market demands
Your Customer - Do you know :
What climatic or geographic factors affect the use of your product or service?
Is it in broad general use or limited to a particular group?
Are there other significant demographic patterns to its use?
Is it popular with a certain age group?
Your product
What is its shelf life? Will this be reduced by time in transit?
Is the packaging expensive? Can it be easily modified to satisfy the demands of foreign customers?
Is special documentation required?
Does it need to meet any technical or regulatory requirements?
Do you need to modify your product or service to appeal to foreign customers?
Your Service
If you are exporting services, what is unique or special about them? Are your services considered to be world-class? Do you need to modify your services to allow for differences in language, culture and business environment?
How do you plan to deliver your services: in person, with a local partner or electronically?
Logistics
How easily can your product be transported?
Would transportation costs make competitive pricing a problem?
Does your product require professional assembly or other technical skills?
Is after-sales service needed? If so, is it available locally or do you have to provide it? Do you have the resources to do this?
Support Resources
The Government of Alberta (GOA) can provide you with assistance in exploring international opportunities
Alberta trade experts can assist you by providing valuable information, intelligence and introductions focused on key markets and sectors
Support Resources
In addition to Alberta-based trade experts, the Government of Alberta has a network of 13 Alberta International Offices located in key international markets to assist Alberta companies abroad
Government of Alberta trade experts work closely with Department of Foreign Affairs and Trade Development (DFATD) trade commissioners located in Canadian Embassies and Consulates around the world
Contact Us
To find out more and how the Government of Alberta can assist you in exploring export opportunities, please contact us:
Alberta International & Intergovernmental Relations
Phone: 780-427-4323
Email: [email protected]
And visit us online at:
www.albertacanada.com
