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EY- From regulation to Results
January 2015
|
The Banker
|
1
2
TheregulaTory
challenges
of2015
Banks face a continued onslaught
of regulation in 2015 as politicians
ne-tune forthcoming legislation
to toughen up the banking system.
Farah Khalique investigates.
4
facingupTo
regulaTory
fragmenTaTion
Differences in the content and timing of
rules on resolution planning, structural
reforms and derivatives are threatening
to unravel cross-border banking models.
Philip Alexander reports.
8
BreakingBad
Banking
Conduct risk the risk of staff
acting unprofessionally, unethically or
illegally has become a major concern
for supervisors and banks, as Michael
Imeson reports.
10
Banking:
ThenexT
generaTion
The UK banking industry is opening
itself up to new entrants in the hope
that this will stimulate greater
competition in the market. Jane Cooper
discovers early signs that innovative
new players could be doing exactly that.
TheBanker
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RegulatoRs weRe alReady
woRRied about Risk
cultuRe because of the
excessive Risk taking
pRe-cRisis, then we have
had all these behaviouRal
issues post-cRisis
Patricia Jackson, page 8
contents
Regulation and stRategy
|
reporT
introduction
2
|
The Banker
|
January 2015
reporT
|
Regulation and stRategy
Banks must keep aBreast of regulatory
change and make tough decisions in order
to satisfy regulators demands and maintain
business as usual. the year 2014 was a year
characterised by billion-dollar bank fines,
endless consultations and tough talk from
politicians, but 2015 looks set to be the year
that banks gain clarity on new banking rules
and can start to implement change.
theuKs Financial Conduct authority is
set to introduce the new senior Managers
and Certified Persons Regime in 2015, to
replace the existing approved Persons
Regime, which will impose greater responsi-
bility and accountability on individuals.
the new legislation is a game-changer
for investment banks, say experts, because it
removes the presumption of innocence and
will force banks to think more carefully
about how they take risk.
GuilTyunTilproveninnocenT
under the new proposals, a senior person
can be found guilty of misconduct if a con-
travention occurs in an area for which they
are responsible, unless they can show that
they took reasonable steps to avoid the con-
travention. the burden of proof is on the
senior person to show their innocence, even
if they were not knowingly concerned.
Will dennis, managing director of com-
pliance at trade body the association for
Financial Markets in europe (aFMe), says
that there remains an element of ambiguity
as to senior managers responsibility and
also around who is subject to the rules of
conduct senior managers or certied per-
sons. the issue facing banks is the huge
amount of training for persons who will be
subject to the new rules of conduct, accord-
ing toMrdennis.
if its a wide set of people then obviously
a lot of training has to be done. it is not clear
yet for banks, but to put in place all these
changes in a matter of months is quite a big
regulatory ask and requires changes to
employment contracts and systems, he
says, adding i think it will make banks
decision making more risk averse because
individuals [must] think carefully about the
decisions theymake.
the new regime is estimated to come
into effect in the latter half of 2015, most
likely the fourth quarter. Meanwhile, the uK
treasury opened a consultation in novem-
ber 2014 to extend the new rules to senior
managers at uK subsidiaries of foreign
banks as well.
Thefinemess
six banks were fined a total of $4.2bn in
november for colluding to manipulate for-
eign exchange benchmarks, and the banks
are now keen to put the scandal behind
them. But the trend of bank nes is increas-
ing, says Pierre Pourquery, partner in nan-
cial services at ey.
Regulators have made it explicitly clear
in their rhetoric that they are keen to punish
previous bad behaviour and stamp out
nefarious practices. a challenge for banks in
2015 is demonstrating to regulators that
potential conicts of interest on the trading
oor are properly managed, without putting
themselves in jeopardy.
one problem is that when banks are
coming up with a new framework of con-
trols to deal with conflicts of interest on
trading oors, they identify issues that can
expose them to a future legal suit, says Mr
Pourquery.
identifying potential conicts of interest
on the trading oor is a tricky issue for banks.
For example, a foreign exchange trader may
appear to be conflicted when pre-hedging
aheadof a client transaction.Howcana trader
demonstrate that pre-hedging by the bank is
always in the best interests of the client?
Will Dennis,managing director of compliance,
Association for Financial Markets in Europe
TheregulaTory
challengesof2015
Introduction
Banks face a continued onslaught of regulation in 2015 as politicians ne-tune
forthcoming legislation to toughen up the banking system. Farah Khalique investigates.
January 2015
|
The Banker
|
3
We are discussing thiswithmany banks,
which are wondering now what to do and
how to implement new controls. one solu-
tion is to put a limit on the hedge, but i am
not sure this is the answer and there is no
best practice guidance, saysMr Pourquery.
conflicTsof inTeresT
it is also paramount for banks to identify
potential conicts of interest between differ-
ent desks, and to prove to regulators that
they understand andmanage this risk.
an options salesperson might sell a dig-
ital option to a client, for which the payout
is contingent upon the price of an underly-
ing bond. arguably, a bond trader at the
same bank could be persuaded to intervene
in the market and move the price of the
bond when the option is set to expire, in
favour of the bank.
Mr Pourquery says: one suggestion is to
forbid trading at the point of expiry, but
banks cant stopmakingmarkets. therefore,
some clients are not necessarily protable
anymore because of the risk, and the cost
and complexity attached to new controls.
Banks have until January 30, 2015, to
respond to the uK Financial Conduct
authoritys latest consultation on reinforc-
ing condence in the fairness and effective-
ness of the fixed-income, currency and
commoditiesmarkets.
TherisinGcosTofcapiTal
Banks are also under pressure to put aside
more capital to prevent another global nan-
cial crisis. in november 2014, the Financial
stability Board (FsB) proposed that banks
hold total loss-absorbing capacity (tlaC)
equivalent to 16% to 20% of their risk-
weighted assets or twice the Basel simple
leverage ratio (6% of unweighted assets).
david Clark, a former banker at rms
including HsBC and Bankers trust, and
now chairman of the Wholesale Markets
Brokers association, believes that banks
putting aside more money for capital is
very signicant indeed, and begs an awful
lot of questions.
the two things that jump out at you are
where the money is going to come from, and
how much will it cost. Cost of capital will go
up, it is already more than 10% for some
banks, saysMr Clark.
the introduction of functional living
wills for banks is taking an extremely long
time to roll out, so the obvious solution is for
regulators to ask banks to put up more capi-
tal, says Mr Clark. the FsB will finalise
banks tlaC in time for the g20 leaders
summit in turkey in 2015.
the key challenge for banks is to issue
enough subordinated debt to meet regula-
tors demands, according to gilbey strub,
managing director in resolution and crisis
management at aFMe.
one of the concerns of banks is whether
there is enough capacity in the market to
absorb new issuance in the timeframe, and
whether investor mandates will permit
investing in subordinated debt. its changing
the wholemarket, he says.
BcBs239
the 14 principles of the Basel Committee on
Banking supervision (BCBs) paper 239
introduce a global framework for risk data
aggregation and reporting, which banks
have to comply with by January 2016. a
study published in december 2013 found
that one-third of global systemically impor-
tant banks would not be ready to comply by
the deadline.
the problem facing a number of banks is
their ability to collect data, according to
Bradley Ziff, chief risk advisor for technology
firm Misys. Banks use multiple pieces of
Regulation and stRategy
|
reporT
introduction
software that they buy, and occasionally
build, and then replace. its a case of rip and
replace versus work with what youve got.
Banks need the ability to collect clean data,
which is a challenge for a lot of these institu-
tions, he says. the next big step is going to
be setting up proper limit structures which
many institutions do not have yet, in terms of
assets and risk limits.
But the biggest challenge for banks, from
a data aggregation perspective, is the com-
putation of stress-testing, says eysMr Pour-
query. the bigger a bank, the more complex
its systems and data. stress testing requires
strong processes and it to gather all the nec-
essary data at a granular level.
For the stress tests expected in 2015,
especially the us Comprehensive Capital
analysis and Review, it will be the impact of
interest rates on macroeconomic variables
that are taken into account when stress test-
ing, predictsMr Clark.
newresponsiBiliTies
ultimately, banks must fortify their three
lines of defence, according to many industry
experts. the first line relates to the front
ofce, where managers on trading desks and
credit teams monitor risks the bank is tak-
ing. the second line comprises more senior
risk managers who report to the board. the
third line refers to internal and external
auditors that oversee a banks operations.
the key for banks is utilising data and
technology to better manage risk. For exam-
ple, monitoring traders conversations to
nd key words that point to erroneous activ-
ity can be like looking for a needle in a hay-
stack. But technology that can perform a
semantic search, instead of just searching for
key words, can prove to bemore fruitful.
in addition, banks need to increase the
second line of the three lines of defence by
10% to 15%, according to Mr Pourquery.
Regulators say the risk should be owned by
the front ofce, which in effect has created
another line of defence focused on control.
now we have more lines and more peo-
ple, as well as it, infrastructure and data
infrastructure. in addition, banks have large
cost-cutting programmes of about $1bn to
$2bn per bank. the inter-effect of these two
[scenarios] will most likely drive banks
towards a new model in terms of how they
operate, saysMr Pourquery.
a new role of chief control officer is
emerging, but banks must ensure that there
is accountability across all three lines of
defence. it is a problem when there is no
clear accountability because everyone has a
little responsibility, saysMr Pourquery.
When banks are coming
up With a neW frameWork
of controls to deal With
conflicts of interest on
trading floors, they
identify issues that can
expose them to a future
legal suit Pierre Pourquery
banking models
4
|
The Banker
|
January 2015
In Its fIrst consultatIon on total loss-
absorbIng capacIty (tlac) to ease the res-
olution of the worlds largest cross-border
banks, the Financial Stability Board (FSB)
included the concept of pre-positioning.
This means 75% to 90% of the resources
needed to recapitalise the local subsidiaries
of a global parent known as material sub-
sidiaries of the resolution entity would be
held in the local jurisdictions. Speaking at
the Financial Times/Banker banking sum-
mit in November 2014, Credit Suisse invest-
ment banking co-head Gael de Boissard
depicted this as a signicant departure from
the previous efforts, especially in the Basel
Committee on Banking Supervision, to
develop genuinely global standards.
TLAC is the rst time under the [capi-
tal] framework that we have a fundamen-
tally national concept. Thats new, and in a
way we have accepted the reality that we
have seen through the development of the
resolution and recovery planning process of
a fundamentally domestic-based thinking,
saidMr de Boissard.
Alongside TLAC and resolution plan-
Facinguptoregulatory
Fragmentation
Banking models
Differences in the content and timing of rules on resolution planning, structural reforms
and derivatives threaten to unravel cross-border banking models, writes Philip Alexander.
reporT
|
REGuLATioN ANd STRATEGy
ning, a number of key jurisdictions such as
theuS,uKandEuhave implemented or are
considering bank structural reforms that
prohibit deposit-taking institutions from
engaging in proprietary trading or impose
ring-fences within universal banks to enable
easy separation of retail banking and trading
desks in the event of resolution.
Banks are trying to retain the advantages
of being global, but they also have to make
statements about how they would implement
structural reforms, such as the Bank of Eng-
lands requirement to see ring-fence plans by
January 2015
|
The Banker
|
5
REGuLATioN ANd STRATEGy
|
reporT
asian approaches
Asianregulatorshavemoved
moregradually thantheUSor
Europeto implementderivative
rulesandresolutionplanning, in
part reecting the lowerdegree
ofnancial complexity in the
region.But thisdoesnotmean
theywill necessarily followa
similarpath to theUSorEurope,
ordevelopany formof regional
consistency.
Althoughtheyhavenot
declared itopenly, it seems likely
that the largestAsiannancial
centresHongKongandSinga-
porewould like toseethem-
selvesaspotential tradinghubs.
Atpresent,derivatives trading
posesamuchsmallersystemic
risk inAsianmarkets than in the
USandEUbefore thenancial
crisis.Thatmeansthere is lim-
itedneedforaheavyblanketof
regulation,saysRebeccaTerner
Lentchner,headofpolicyand
regulatoryaffairsat theAsia
Securities Industry&Financial
MarketsAssociation.
What ismostuseful is to
build risk-worthy infrastructure,
especiallycentral clearingcoun-
terparties [CCPs].There isa
consensusamongbothbuy-
sideandsell-side thatAsian
CCPsareratheropaqueatpre-
sent.That isnotso important
yetbecausetheyarecurrently
small collectorsofsystemic risk,
butas theyevolve theywill need
toadoptbest-in-classstandards
of resilience,shesays.
KeithPogson,seniorpartner
forAsia-Pacicnancial ser-
vicesatEY,saysSingapore
andHongKonghaveretained
apragmatic lineonwhether
wholesalebankingoperations
in their jurisdictionsneedtobe
subsidiarised.Thismeansglobal
bankshavemoreexibilityon
thedistributionofcapital in
these twomarkets,whereas
otherssuchas India,South
Koreaand Indonesiaaremore
likely topush for ring-fenced
capital in the localmarket.Even
inHongKongandSingapore,
however,foreignbankbranches
arestill likely to facerequire-
ments to implementasset
maintenanceratios thatwould
trap liquidity in thosebranches.
Wehaveseenperhaps
sixorsevenmajorderivative
housesexploringwhether it is
possibleormakessensetocre-
ateasingleAsianbooking loca-
tion inastand-aloneex-US
subsidiary forunclearedover-
the-counterderivatives trading
suchas foreignexchangeswaps.
Dealershavetoexaminehow
muchcapital theywouldneed in
agiven jurisdictionandbalance
thatwith theneedfora reputa-
ble regimethatmakespeople
comfortablewitha transaction.
Thosebanks thatalreadyhave
anetworkofsubsidiariesonthe
groundaremore likely to look
insteadatamultiple location
customer-centricmodel,says
MrPogson.
ForAsianbanks thatare
becomingcross-border regional
players,thescale involved is
smaller.TheAssociationof
South-eastAsianNations
(Asean)hasablueprint to form
anAseanEconomicCommunity
in2015.This includes the
conceptofQualifyingAsean
Banks,andpotentialmembers
havepledgedtoadoptBasel-
compliant regulatory regimes
by2018withaviewtoregional
bankpassportingby2020.
Fornow,however,regulatory
co-operationhas focusedon
bilateralmemorandaofunder-
standingrather than fullmutual
recognitionregimes.
Weareseeingdiscussions
thatenabledMalaysianbanks to
operate in Indonesia,deals for
fundspassporting,andnowthe
HongKong/ShanghaiStock
Connect initiative. It isanexcit-
ing time,Asianregulatorsare
trying tobuildcloser linksandto
learn fromtheroll-outofcross-
border ruleselsewhere,saysMs
TernerLentchner.
banking models
January 2015. it is questionable whether
structural reforms are necessary if we have
resolvability through TLAC and other initia-
tives, but regulators have a deep-seated belief
rightly or wrongly that trading is inher-
ently riskier than lending activities, says
Thomas Huertas, partner and coordinator of
Eys global regulatory network.
naTionalsuBsidiaries
The FSBs intention is that the TLAC propos-
als should improve the co-operation between
jurisdictions, because it will give everyone
more visibility about howa cross-border bank
would be resolved. But Koos Timmermans,
vice-chairman of the board at iNG Bank, is
concerned that the top end of the FSBs pro-
posed range for pre-positioning of internal
TLAC (90%)may be going too far. He fears it
could create incentives for host supervisors to
bail in subsidiaries early, knowing they have
almost enough resources locally to recapital-
ise the subsidiary completely.
That incentive would be even stronger if
banks were able to move pre-positioned
TLAC to other, more damaged subsidiaries.
Moreover, the FSB proposal would leave
supervisors with the discretion to add fur-
ther TLAC requirements under theBasel pil-
lar two (supervisory oversight) process.
The pre-positioning of TLAC could lay
the groundwork for home-host coordination
as long as the FSBs proposed balance is
maintained. But if host countries start to
demand that the subsidiaries they regulate
hold larger amounts of capital downstream,
the overall pattern does not work, because
the sum of what banks would have to keep in
the subsidiaries would exhaust the ability of
the parent to hold a sensible amount of capi-
tal, saysMrHuertas.
BreakingTheBranch
Mr Timmermans other concern is that pre-
positioningofTLAC inmaterial subsidiaries is
likely to encourage host supervisors to require
the creation of a subsidiary where a branch
previously existed. The process of resolution
planninghas started this trend already.
Mostbanksare evaluatinghowtomigrate
to a global subsidiarised model and how fast
and far that needs to go. Very few have an
expectation that they will be able to continue
operating on an integrated cross-border basis
governance, capital, liquidity and the resolu-
tionplanning requirementsall drive towardan
appreciation that firms in resolution are
addressed on a jurisdiction-by-jurisdiction
basis. The comfort level in most jurisdictions
for relying on co-operation with other coun-
tries is fairly low, says Marc Saidenberg, a
6|
The Banker
|
January 2015
principal at Ey and former director of supervi-
sorypolicy at theNewyorkFederalReserve.
The uS has required foreign banking
operations (FBos) to collect their American
subsidiaries into an intermediate holding
company (iHC) that will carry its own capi-
tal and liquidity requirements, and could be
bailed in separately. That challenge could be
further intensied by the uS stress-testing
process. Mr Saidenberg believes for some
foreign banks the effective capital that Fed
stress tests will require in the uS will exceed
whatwould be required by their home super-
visors, although the use of stress tests is rap-
idly spreading around the world.
The new environment is leaning toward
a change in funding model for some rms.
Pre-crisis, many were comfortable sourcing
dollar liquidity in the uS to nance dollar
assets globally, with little or no capital or
liquidity attracted to those activities in the
uS. For groups that face solo capital require-
ments or scrutiny of trapped capital in their
home jurisdiction, this is going to challenge
their model, saysMr Saidenberg.
WhereToTrade?
Most banks are already operating interna-
tional retail banking services as a collection
of subsidiaries, so the pressure to subsidi-
arise is mainly a concern for the economics
of wholesale banking, says Mr Huertas. if
wholesale banks cannot operate an overseas
branch structure to reach their clients, they
will naturally want to see if the clients can
reach them via an international financial
centre, such as London in the case of Europe.
if the clients can come to the nancial
centre, that makes things manageable. But
whether this works for everywholesale prod-
uct is something that is in the process of
being determined. We are working with
some institutions to try to solve this prob-
lem, and the solution generally depends on
how their home country regulation is going
to change, saysMrHuertas.
The focus on how to resolve global sys-
temically important banks is also running
parallel to difculties between uS and Eu
regulators in their efforts to provide equiva-
lence regimes for post-crisis derivatives
rules. derivatives are global products, and
the industry is certainly keen to avoid dupli-
cate but differing regulation in the two larg-
est nancial market jurisdictions.
no-acTionrelief
in November 2014, the uS Commodity
Futures Trading Commission (CFTC)
extended its no-action relief for non-uS
swap dealers to comply with certain dodd-
reporT
|
REGuLATioN ANd STRATEGy
taxing times
Bank regulation isnot the
onlyareastimulatingconcerns
abouta lackofcross-border
coordination.Governmentsare
alsoworriedabout the implica-
tionsofpoorlycoordinated tax
systems.TheOrganisation for
EconomicCo-operationand
Development (OECD) launched
anactionplan tocombat tax
baseerosionandprotshifting
(BEPS) inJuly2013,andhas
sincebeendraftingconsulta-
tionpaperson the implementa-
tionof its 15proposedactions.
Themeetingofministers
fromtheG20countriesatBris-
bane inNovember2014wel-
comedprogressontheBEPS
initiativeandcommittedto
nalising thiswork in2015,
including transparencyof tax-
payer-specicrulings foundto
constituteharmful taxprac-
tices.TheG20membersalso
wantacommonreporting
standard for thereciprocal
automaticexchangeof tax
informationby2018.
Wearemoving fast to limit
theperiodofuncertainty.The
rulesarechanging,and if they
donotchangeat theOECDlevel,
countrieswill changethemin
theirown jurisdictions.Thenew
ruleswill beknownbytheendof
2015,andagood investorwill
anticipate theenvironment,
becausethedirection isclear,
saysPascalSaint-Amans,direc-
torof theOECDscentre for tax
policyandadministration.
Whatmatters to thenan-
cial sector is somedegreeof
alignmentbetween thedirec-
tionof travel on taxand the
many initiatives in the regula-
torysphere.But thathasnot
happenedso far,according to
EYinternational taxpartner
AnnaAnthony.
TheOECDprocess is run-
ningseparately,and isnotnec-
essarily focusedonsomeof the
speciccharacteristicsof the
nancial servicessector,says
MsAnthony.
Areas likely tobeaffected
includetheeffectsofnewVAT
andtransferpricingruleson
cross-borderbanks thathold
theircore functions inone
entity thatprovidesservices
internationallyacross thegroup.
Bankswill alsoneedtounder-
standthe interactionbetween
specicnancial contractsand
taxrulesonwhetheranentity
hasapermanentestablishment
inagiven jurisdiction.
Someof these issuesmay
notnecessarilyhave largedirect
consequences in termsofan
increasedtax take,but theywill
imposehugeadditionalcosts
ofcompliance inworkingoutall
theactivitiescarriedoutby the
banksstaff,andwhere those
activitiesare takingplace.
Approaches toreportingvary,
andsomebankscurrently
reportbybusiness line rather
thanbycountry,which iswhat
will be requiredbytheOECD
proposals,saysMsAnthony.
banking models
G20members praised progress on the tax base erosion and prot shifting
action plan at a recent meeting in Brisbane (pictured) in November 2014
banking models
January 2015
|
The Banker
|
7
Frank rules on trading via uS-regulated
swap execution facilities (SEFs) if they used
any uS personnel to handle a trade even if
the client is also a non-uS entity. This still
leaves the nal rules unknown, but one uS
derivatives lawyer says the extension will be
very welcome, as the deadline was already
too close for banks to be able to comply.
The extra-territorial guidance in 2013
was already contentious, and the CFTCs
interpretation of it came as a major shock.
Many non-uS banks use New york as a cen-
tralised location for handling Canadian and
Latin American trading operations all that
business would have had to move out of the
uS in 2015, says the lawyer.
NewCFTC chairman TimothyMassad is
becoming more closely involved in the agen-
cys guidance on extra-territorial issues. As
well as the treatment of foreign banks, the
impact of SEF rules on uS bank operations
overseas are also in play.
Non-guaranteed afliates of uS banks
are treated as non-uS entities, but the
CFTCs denition of guarantees could poten-
tially be broad enough to swallow up many
types of relationship, says the lawyer.
Moreover, the SEF rules are just one part
of the uS extra-territorial equation. The Vol-
cker Rules prohibition of proprietary trading
has generated significant confusion among
foreign banks. The rule is due to come into
force in July 2015. uS banks are allowed to
make markets in uS treasuries without fall-
ing foul of the proprietary trading ban, but
the treatment of foreign banks and sovereign
bonds is prompting serious concerns.
depending on which part of the rule you
examine, it is unclear if a foreign banking
organisation with a uS subsidiary can trade
its home sovereign debt anywhere or only in
the uS, which would be a very strange situa-
tion. There also seems to be an implication
that local sovereign debt can only be traded in
the home jurisdiction, which would raise
questions about, for instance, trading Ger-
man bunds in London, says derek Bush, a
financial institutions regulatory partner at
ClearyGottlieb inWashington,dC.
ring-fencing
The uK structural reform set out in the 2013
Banking Reform Act, including a ring-fence
around core retail banking and essential
operations, is due to come into force in 2018,
so there ismore time to iron out any ambigui-
ties. Concentration limits will apply to the
ring-fenced bank, so that its ability to nance
its non-ring-fenced units will be constrained.
Possible Eu structural reforms, along
the lines set out in a report by Finnish cen-
REGuLATioN ANd STRATEGy
|
reporT
tral bank governor Erkki Liikanens expert
group in 2012, are at an earlier stage of
development. The European Council and
European Parliament are still debating
whether to adopt the Liikanen Reports pro-
posed separation of trading desk operations.
Ring-fencing any part of a bank and
requiring it to be separately funded and capi-
talised is a complicated requirement tomeet,
which unbundles long-established treasury
mechanisms internally, so that each new
function has to manage itself, says Glenn
Leighton, a managing director of balance
sheet solutions in the nancial institutions
group at Barclays investment bank.
TheuKapproach, however, seems easier
to implement because of the location of the
proposed ring-fence. inside the fence, the
banks retail and small business franchise
will provide deposit funding. outside the
fence, larger corporate and international cli-
ents will have deposits that can fund the
entity, potentially together with individual
savings over the deposit guarantee cap. in
Liikanen, by contrast, the trading book is
potentially supposed to be ring-fenced as a
specic entity.
The trading book is not an entity, it does
not have its own separate systems or people,
it is just items within a portfolio that are not
separately distinguished. The trading book
has no natural customer base in the sense of
customers coming into branches or retail
funding. individual derivative positions
could be the aggregate of several customer
trades or the positions of internal market
riskmanagers, saysMr Leighton.
From an international perspective, the
operations of uK-headquartered banks that
are outside the European Economic Area
will need to be placed outside the ring-fence.
Mr Huertas says this has sent a signal in
itself to other jurisdictions, inuencing the
introduction of the uS FBo rules and the
domestic lifeboat rule for Swiss banks that
would separate their international opera-
tions in a resolution.
That is also consistent with the legisla-
tion of many countries that sets the supervi-
sors objective as promoting financial
stability in the domestic jurisdiction, rather
than internationally, saysMrHuertas.
Mr Leighton at Barclays says uK groups
that are run as a federated set of subsidiaries
will have existing financing arrangements
formuch of their international business, eas-
ing the transition to ring-fencing. But for
banks running a bolt-on branch network or
complex offshore structures, the intra-group
lending limits will make that more difcult
tomanage, he says.
Banks are trying to retain
the advantages of Being
gloBal, But they also have
to make statements aBout
how they would implement
structural reforms
Thomas Huertas
ConduCt risk
8
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The Banker
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January 2015
improve their risk culture, and guide super-
visors on how they should be supervised.
One of the foundations of a sound risk
culture, says the guidance, is that employees
in all parts of an institution should conduct
business in a legal and ethical manner.
Effective risk governance is another founda-
tion: the board of directors, the riskmanage-
ment department and the compliance
function should have an important role to
play in conduct risk control.
In addition, the Basel Committee is con-
sulting on a revision to its corporate govern-
ance principles for banks. The consultation,
which ends on January 9, 2015, has a strong
focus on risk management. It includes pro-
posals to strengthen the guidance on risk gov-
ernance, including the riskmanagement roles
played by business units, risk management
departments, and internal audit and control
functions (the three lines of defence), as well
as the importance of a sound risk culture.
One of the responsibilities of a banks
board, says the Basel Committee, is to have a
role in writing the banks risk appetite state-
ment, which should include qualitative
statements to address reputation and con-
duct risks as well as money laundering and
unethical practices.
Regulators have moved into the policy
area and are telling banks that the three-lines-
of-defence principle of risk management has
not worked, says EYsMs Jackson, who is also
editor of the just-published bookRisk Culture
and Effective Risk Governance. In effect, it
has been reduced to only one line of defence,
she says. Only the risk function is controlling
the risk, while the frontline which should be
the rst line of defence is just interested in
revenue generation. Regulators are saying
that the frontline has to own the risk.
Ted Price, advisor, risk governance, for
the Americas at EY, adds: Supervisors are
struggling with how to assess risk culture
and conduct in nancial institutions because
it is out of their comfort zone. They are used
to auditing things they can touch and feel,
whereas culture is largely intangible. Super-
visors are therefore putting together differ-
ent kinds of assessment frameworks, and
some have considered hiring psychologists.
Theeuropeandimension
The European Banking Authority (EBA), in
its June 2014 Risk Assessment of the Euro-
pean Banking System, noted that detrimen-
tal business practices of EU banks continue
to affect consumer condence in banks and
have an increasingly adverse impact on insti-
tutions involved.
It added: Inappropriate conduct such as
risk culture because of the excessive risk tak-
ing pre-crisis, then we have had all these
behavioural issues post-crisis, says Patricia
Jackson, head of nancial regulatory advice,
Europe, theMiddle East, India andAfrica, at
EY. It has really made the regulators con-
cerned about the conduct of rms vis--vis
their customers and the markets. Boards are
concerned too because the nes and the rep-
utational damage have been substantial.
GloBalacTion
The Financial Stability Boards Guidance on
Supervisory Interaction with Financial
Institutions on Risk Culture: A Framework
of AssessingRisk Culture, published in 2014,
has done a lot to help banks understand and
The huge penalTies levied on banks in
recenT years for poor standards of behav-
iour, failures in operational controls, regula-
tory breaches and illegal activity has created
a new term in the lexicography of risk man-
agement: conduct risk.
The inability of banks tomanage this risk
has resulted in severe cases of benchmark rig-
ging, product mis-selling, sanctions busting,
failures in anti-money laundering proce-
dures, rogue trading, insider dealing and
other transgressions. As a result, some banks
have been ordered by criminal prosecutors,
regulators and others in authority to pay hun-
dreds of millions often billions of pounds,
dollars or euros in nes and compensation.
Regulators were already worried about
BreakingBad
Banking
Conduct risk
Conduct risk the risk of staff acting unprofessionally, unethically or illegally
has become a major concern for supervisors and banks, as Michael Imeson reports.
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REGUlATIOn And STRATEGY
On the dark side: banks inability to manage conduct risk has resulted in a number of high-prole scandals
RegulatoRs weRe alReady
woRRied about Risk
cultuRe because of the
excessive Risk taking
pRe-cRisis, then we have
had all these behaviouRal
issues post-cRisis
Patricia Jackson
ConduCt risk
January 2015
|
The Banker
|
9
mis-selling of banking and other products to
consumers, failures with regard to rate
benchmark setting processes, and alleged
manipulation of markets for credit default
swaps has already been mentioned in previ-
ous reports. However, the scope of alleged
inappropriate practices is widening, and the
magnitude of previously identied detrimen-
tal practices, for example related to foreign
exchange trading business, is increasing.
The EBA said that individual banks had
paid out in the form of compensation,
redress, litigation and similar payments
aggregate amounts of more than 1bn in the
previous year. Such rising conduct costs in
some cases substantially affect protability
of institutions concerned, it says. As a result,
there is a need to keep conduct risks high on
the supervisory agenda.
In conclusion, the EBA recommended
that risk cultures should be adjusted and
that banks should better integrate conduct
of business concerns in their governance and
risk management arrangements. Current
arrangements, it said, frequently fail to iden-
tify conduct of business concerns as there
often is no internal institutional denition of
conduct risks, and most risk models applied
in institutions fail to capture conduct risks.
The EBA also includes conduct risk in its
draft guidelines for common procedures and
methodologies for the supervisory review
and evaluation process (SREP) under the
Capital Requirements directive IV. The nal
guidelines will be issued shortly, for national
supervisors to follow from January 1, 2016.
Theukexperience
TheUKs Banking ReformAct 2013 not only
introduced structural changes to the coun-
trys banking sector but took action to
improve bankers behaviour. The measures
taken included a criminal sanction for reck-
less misconduct if it leads to bank failure, a
more stringent approval regime for senior
bankers run by the Prudential Regulation
Authority (PRA) and Financial Conduct
Authority (FCA), and the creation of the
Banking Standards Review Council (BSRC).
The PRA and FCA are currently review-
ing the responses to a joint consultation
paper CP14/13 Strengthening accountabil-
ity in banking: a new regulatory framework
for individuals which will replace the
Approved Persons Regime (APR) with
somethingmuch stricter.
The behaviour and culturewithin banks
played a major role in the 2008-09 nancial
crisis and in conduct scandals such as pay-
ment protection insurance mis-selling and
the attempted manipulation of libor, says
the paper. The new framework will mark a
fundamental change in the regulators abil-
ity to hold individuals to account.
The APRwill be replaced with:
A Senior Managers Regime, which will
clarify the lines of responsibility at the top
of banks, force banks regularly to vet their
senior managers for tness and propriety
and impose tougher penalties.
A Certication Regime, which will apply
to a wider range of staff than under the
APR, will require banks to assess the tness
and propriety of staff who are in positions
where the decisions they make could pose
signicant harm to the bank or any of its
customers.
A new set of conduct rules applying to
all bank employees except those in exempt
positions such as security guards or canteen
staff which lay down expected standards of
behaviour.
TheBankinGsTandards
reviewcouncil
The regulatory push is being complemented
by industry initiatives, chief of which is the
creation of the BSRC to promote high stand-
REGUlATIOn And STRATEGY
|
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ards of behaviour and competence across the
UK banking sector standards that cannot
be enforced by regulation alone.
Strictly speaking, the BSRC is not a true
industry initiative because it is was recom-
mended by the Parliamentary Commission
on Banking Standards, after which the UK
government told the UKs six biggest banks
and the biggest building society,nationwide,
to set it up.
The banks appointed Sir Richard lam-
bert, former director-general of the Confed-
eration of British Industry, to get the ball
rolling. In May 2014 he published a report
stating exactly how the board should be
organised and what it should do. The report
said that the council should contribute to a
continuous improvement in the conduct and
culture of banks and building societies doing
business in theUK.
dame Colette Bowe was appointed the
BSRCs chairman in november 2014 by a
selection panel chaired by the Bank of Eng-
land governor Mark Carney and which
included the Archbishop of Westminster.
Executivemanagers are nowbeing recruited.
In the rst half of 2015 it should be able to
report on the state of banking standards and
good practice.
TeachinGGoodBehaviour
The Centre for Commercial law Studies at
Queen Mary University of london has
recently set up an Institute for Regulation
and Ethics and is carrying out research into
conduct risk.
More should be done at corporate gov-
ernance level to make sure that the direc-
tions from the top actually reach the foot
soldiers below, says dr Costanza Russo, the
Institutes deputy director. Banks have real-
ised that complying with rules is no longer
enough. Some are sending very clear mes-
sages that aggressive selling is not an
accepted practice, and most of them have
sent their employees back to school to attend
ethics and compliance trainingprogrammes.
However, conduct will not improve unless
the culture changes too.
EYs Ms Jackson agrees that ethics
courses are important. But banks must still
have hard frameworks in place to ensure
accountability, to set the risk appetite and to
improve risk transparency.
If you go down the ethics training route,
it has to be explicit case-study based train-
ing, so that when issues come up people
know exactly what to do, says Ms Jackson.
You have to make sure that everyone in the
organisation lives by those values they cant
always put prot rst.
new approaches to banking
10
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The Banker
|
January 2015
Bank, says: It is a lot easier, but it is not
easy. He should know, this is the second
time he has been through the process of set-
ting up a bank in theUK.
easingup
When Mr Thomson set up Metro Bank in
2008, it was the rst time in more than 100
years that someone had created a new stan-
dalone bank in theUK. Although the regula-
tor at the time the Financial Services
Authority (FSA) had received applications
for new banking brands, these were all set up
as subsidiaries of existing companies, which
already had a banking licence. For example,
Life has got easier for anyone wanting
to set up a new bank in the uk. Simpler
regulation, cheaper technology and political
pressure on the industry to encourage more
competition in the banking sector are just
some of the reasons why the UK is nowmore
likely to see new entrants to themarket.
According to one news report from April
2014, 29 companies are in the process of
applying for a banking licence in the country.
This includesnames such asAtomBank, Star-
ling andLintelBank, all ofwhich are currently
being considered by theUKs regulators.
Of the new licencing process, Anthony
Thomson, founder and chairman of Atom
Banking: thenextgeneration
New approaches to banking
The UK banking industry is opening itself up to new entrants in the hope that this will stimulate greater competition
in the market. The early signs are that innovative new players could be doing exactly that. Jane Cooper reports.
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REgULATIOn And STRATEgy
Egg, an online bank launched in 1998, was
created by the banking arm of UK nancial
services provider Prudential; First direct
was a branchless brand from UK bank
HSBC; and Ing direct was a subsidiary of
dutch banking group Ing.
In setting up Metro Bank, there were a
number of challenges owing to the length
and the opaque nature of the authorisation
process, saysMr Thomson.
Another challenge, he says, related to the
amount of regulatory capital the FSA
required a new bank to hold. A minimum
gure was not xed and it kept asking for
more and more, which is not efcient from
Taking steps forward: UK regulators are now far more welcoming to those hoping to set up a new bank in the country
new approaches to banking
January 2015
|
The Banker
|
11
the shareholders perspective, he says.
Access to the payments systems also proved
difcult for a small, new player.
now, Mr Thomson notes, there is a pay-
ment systems regulator in the UK, which
ensures fair access to payments systems for
players of all sizes.
Since his experience with Metro, Mr
Thomson says there has been a real sea
change in the attitude of the UKs regula-
tors. Since March 2013, he says the process
has been simpler and clearer.
MoreopTions
There are now two regulators in the UK
the Financial Conduct Authority (FCA) and
the Prudential Regulation Authority (PRA),
which replaced the FSA in April 2013. But
new bank hopefuls need only apply once to
the PRA, which is the lead regulator for
banks. There are also now two options for
banks to apply for authorisation: option a
and option b. Option a is suitable for com-
panies that already have investors, capital
and technology in place to set a new bank
up quickly.
With option b, banks are able to able to
overcome the old problem of having to make
plans without a licence. Previously, it was
difcult to attract investors and raise capital
without a banking licence and it was equally
difficult to get a banking licence without
investors and plans in place.
Option b is a staged mobilisation route,
and is the option that Atom Bank, Starling
and Lintel Bank have all opted for. Firms can
be authorised based on their business plan
but are restricted from operating as a bank
until they have raised the necessary regula-
tory capital. By gaining regulatory approval
first, it makes it much easier for banks to
thenmobilise the funds from investors.
Atom, for example, has already been
authorised with restriction and is now in the
process of raisingmore capital. In december
2014, it announced another investor Jim
Oneill, the former chairman of goldman
Sachs Asset Management who invested
25m ($49.1m) in the bank, which plans to
launch in 2015.
eMergingcoMpeTiTion
Another new entrant to the UK market is
Starling, which also plans to launch in 2015.
Anne Boden, the banks CEO, says option b
makes things a lot easier before that you
could not hire people or make contracts,
without a banking licence.
Ms Boden explains that there are now
numerous opportunities to discuss an appli-
cation with regulators. A number of meet-
Delivering something
the customer wants is
the most important thing.
Banks have Been far too
focuseD on solving their
own proBlems [rather]
than solving customer
proBlems
Anne Boden
REgULATIOn And STRATEgy
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ings are offered, such as a coffee meeting to
discuss the proposition, then the applicant
can send in a business plan and discuss it
with the regulators, then there is a challenge
session. After an applicant has gone through
all these stages, it can then hand in its formal
application, explainsMs Boden.
UK regulators are now farmorewelcom-
ing to those hoping to set up a new bank, an
attitude borne out of a wider political drive
to encourage more competition in the coun-
trys banking sector. Politicians from all par-
ties have been calling for the dominance of
the big four high street banks Barclays,
HSBC, Lloyds and RBS to be reduced,
especially since two of these players, Lloyds
and RBS, needed taxpayer bailouts at the
peak of the nancial crisis.
MakingTheswiTch
One initiative, the current account switching
service,was launched in theUK inSeptember
2013, and is aimed at motivating more con-
sumers to consider switching their current
account to another bank. It was thought that
one of the factors stiing competition in the
UKwas the reluctance of many consumers to
switch to anewbank, becauseof theperceived
difficulties in changing payments to a new
bank account. The scheme simplies the pro-
cess of changing current accounts and also
guarantees the payments, with a promise to
reimburse customers for any charges that
occur for erroneous transactions.
The current account switching service
was a technology project implemented
across the banking industry in theUK.How-
ever, it is not the only new technology mak-
ing life easier for new entrants; other
advances are also helping to make it easier
for new challengers to enter themarket.
now, explainsMrThomson, it is possible
for start-up banks to rent the technology
infrastructure necessary to run a bank rather
than having to buy it or build it themselves.
Atom Bank has opted to use Fiservs soft-
ware for its operations. Fiserv is one of the
rst providers of a simple off-the-shelf tech-
nology package for start-up banks, but Mr
Thomson anticipates that more technology
providers will start offering similar solutions
in the future.
Ms Boden says that Starling has decided
to build its own technology and is aiming to
bring techniques found in Silicon Valley
and used by the likes of Facebook, google
andnetix to theUK banking sector.
splinTergroups
While the UK has seen a number of chal-
lenger brands entering the UK banking
12
|
The Banker
|
January 2015
is an e-money institution that has an
e-money licence from theUKs FCA.
Peter Cox, executive chairman of Contis
group, explains how the company ts into
the payments ecosystem. The company is a
shareholder and principal member of Visa
Europe and is also a Visa-certied processor,
he says, which means that Contis processes
all the transactions for the cards it issues
under its e-money licence for its client
brands. Contis is also connected to the regu-
lar banking payment rails, which allows
funds to be paid into and out of the Ffrees
account via the regular banking network.
We brand ourselves as the home of alter-
native banking, says Mr Cox, who explains
that the companys solutions are also used by
more than 100 credit unions, as well as by
other brands in theUKand theEU.
Ffreesmakes itsmoney from transaction
andmonthly account fees. Although such an
idea would be unusual to most UK consum-
ers whose free bank accounts have been
cross-subsidised by exceptions charges the
Ffrees proposition is attractive to low-
income people who have been stung by bank
charges for being overdrawn. not being able
to go overdrawn is marketed as a key benet
of the Ffrees account.
space such as Virgin, TSB and Williams &
glyn Ms Boden argues that these all use
traditional banking models. And, although
they are new brands, they have been borne
out of older entities. Virgin, for example,
expanded into a retail bank by acquiring
northern Rock. And TSB and Williams &
glyn are brands that have been spun off from
Lloyds Banking group and RBS group,
respectively, in line with an agreement with
European competition regulators.
In return for state aid during the global
nancial crisis, Lloyds and RBS agreed that
they would sell off some of their businesses.
They both opted to separate out these busi-
nesses by reviving old brands, which will be
sold off at a later date.
Ms Boden also points to another trend in
the banking sector: There is a huge amount
of disaggregation in nancial services lots
of people are providing parts of the value
chain. What we are going to do is one thing:
we will do current accounts.
Banks typically offered a range of bank-
ing products to their customers, but now
consumers can get their nancial products
from other sources. This couldmean a credit
card from personal credit card provider
MBnA, a peer-to-peer loan from peer-to-
peer lending service Zopa, or a current
account from another niche provider.
ane-soluTion
Alex Letts, CEO and founder of UK-based
Ffrees Family Finance, talks of a compo-
nentisation of the industry, where different
nancial products can be provided by differ-
ent players and not a single bank. Ffrees
offers a current account, which is targeted at
the unbanked segment in the UK. Although
it functions in the same way as a bank
account, the Ffrees solution does not need a
banking licence behind it.
European regulations through the
E-Money directive allow the creation of
electronic money institutions that can issue
e-money. Prepaid card programmes have
proliferated under this regulation and
the Ffrees account is an evolution of such
a product.
In 2009, the second E-Money directive,
which was implemented in the UK in 2011,
made it easier to become an e-money issuer.
There are now no initial capital require-
ments for small institutions that have less
than 500,000 of e-money outstanding, on
average. Institutions with more than this
must hold initial capital equal to 2% of their
average outstanding e-money total.
The Ffrees account is provided and
licenced by Contis Financial Services, which
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REgULATIOn And STRATEgy
new approaches to banking
The account is not a deposit account
such as those offered by banks with banking
licences and so it does not pay interest on
the balances. Another difference is that pre-
paid programmes are not covered by the
UKs Financial Services Compensation
Scheme. However, customers funds are
held in a segregated account, so if the issuer
of the prepaid programme were to run into
trouble, it would be protected from the
companys creditors.
When asked if Ffreeswould ever consider
applying for a banking licence,Mr Letts says:
This is not in our thinking. The whole point
of running on the e-money rails is to be able
to create a business model that out-competes
the banks and the new challenger banks with
their streamlined services in the core current
account business. It means we dont carry the
regulatory and capital burdens that the
deposit takers face.We do not intend tomake
a land-grab for the other services offered in
the banking ecosystem.We intend to own the
heart, not the limbs!
hoMingin
Ms Boden says that Starling has a stream-
lined strategy, with the current account at
the heart of the banks operations. The
mobile banking proposition will help peo-
ple with their personal nances. For exam-
ple, when a cheque comes into the account,
the bank will notify the customer and will
also alert them if it is more or less than they
were expecting.
Wewill predict for them howmuch they
will have left until the end of themonth, says
MsBoden. The target group is 18- to 35-year-
olds, who Ms Boden says usually manage
theirmoneywell for the rst twoweeks of the
month but, after that, things may get prob-
lematic. We are helping people so they do
not go overdrawn, she says.
When asked what the key to building a
new sustainable bank is, Ms Boden says:
delivering something the customer wants is
the most important thing. Banks have been
far too focused on solving their own problems
[rather] than solving customer problems.
For Mr Thomson at Atom, success and
sustainability rest on two things. The rst, he
says, is the strength of the proposition and
having a good business plan. The other is the
strength and experience of the management
team, as well as the oversight and govern-
ance through a high-calibre board of non-
executive directors.
Putting together a team and building a
strong proposition in this way is not easy, but
at least now with simpler regulation in the
UK it does become a lot easier.
[the regulator] kept
asking for more anD
more [capital], which
is not efficient from the
shareholDers perspective
Anthony Thomson
BKR SUP COV 0115EY_BKR_050115_p001EY_BKR_050115_p002EY_BKR_050115_p003EY_BKR_050115_p004EY_BKR_050115_p005EY_BKR_050115_p006EY_BKR_050115_p007EY_BKR_050115_p008EY_BKR_050115_p009EY_BKR_050115_p010EY_BKR_050115_p011EY_BKR_050115_p012