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EYEWEAR STUDYKey Takeaways

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The Size Of The PAL Market In The United States Is Substantial, With More Americans aged 40+ Wearing Progressives Than “Traditional” Prescription Lenses: Just under four in ten Americans, age 40 and older, report wearing Progressives (37%) which translates to approximately 53.6 million Americans*. This compares to 34% who say they wear prescription lenses, but not Progressives.

Satisfaction With Progressive Lenses Is High, But There Is Clearly Room For Improvement: Six in ten PAL wearers are not “completely” satisfied with their Progressives, approximately, 31 million progressive wearers.

Even Those Completely Satisfied With Their Progressive Express Some Dissatisfaction In Certain Areas: Biggest “complaints” include:

looking over lenses to see clearly or more comfortably needing or desiring the reading zone to be in a different place and general inability to focus on tasks that require looking at both near and intermediate

objects

*Sample for this project was provided by the KnowledgePanel®. KnowledgePanel® is the only online panel that is representative of the U.S. population. This means results from this study can be projected to the U.S. population.

Key Takeaways

42%58%

Satisfied With Progressives

Completely

Not Completely

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Dissatisfaction Leads To A Lower Likelihood That Progressives Will Be Purchased Again: Almost all PAL wearers that are “completely” satisfied with their Progressives say they are “very” likely to purchase PAL again (91%). Among PAL wearers who are not “completely” satisfied only 60% are “very” likely to purchase progressive lenses again.

Some PAL Wearers Are Having To Purchase Other Eyewear: Three in ten PAL wearers (28%), have gone as far as to actually purchase other eyewear. Among those not “completely” satisfied with their Progressives, one in three (35%) have purchased other eyewear. Even 22% of those “completely” satisfied have bought another type of eyeglasses.

Key Takeaways (continued)

Purchased Other Eyewear

22%

35%

Completely satis-fiedNot completely sat-isfied

Very Likely to Purchase Progressives Again

91%

60%Completely satis-fiedNot completely sat-isfied

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Despite A General Satisfaction With Their Progressives, There Is Some Interest In Switching To Another Type Of Prescription Eyeglasses: Overall, one in four (27%) PAL users say that they have at some point considered switching from what they currently wear for everyday to “another type of prescription eyeglasses.” which equals approximately 14.5 million Americans. One in three (35%) PAL wearers who are not “completely” satisfied with their progressives have considered switching to another type of eyeglasses. Fourteen percent of those who are “completely” satisfied have also considered switching.

Key Takeaways (continued)

Considered Switching

14%

35%

Completely satis-fiedNot completely sat-isfied

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Even The Most Loyal PAL Wearer Has Some Degree Of Interest In An Alternative Eyewear Solution: One in four (27%) PAL wearers who describe themselves as “completely” satisfied with their Progressives comments they are likely to switch if an alternative eyewear solution was available for the issues or problems they have experienced. Likelihood to switch among those not completely satisfied, 66% or 35.4 million PAL wearers.

The Areas Identified As Most Bothersome For PAL Wearers Present A Direction For Alternative Solutions: The biggest areas for improvement identified by those not completely satisfied include the following:

a wider reading area, smoother shifts, not having to hold their head in an uncomfortable position, a wider intermediate area, less peripheral distortion cheaper cost.

Interestingly, for those least satisfied with their PALs, cost is less important than any of the other items listed. This suggests that eyeglass wearers most frustrated with their Progressives would be willing to pay more for a better-designed product.

Key Takeaways (continued)