EYEWEAR Style Guide - images-na.ssl-images …€¦ · EYEWEAR Style Guide. CATEGORY STYLE GUIDE: ... Brand & Manufacturer Improve discoverability and duplicate ... guidelines below

EYEWEAR Style Guide

CATEGORY STYLE GUIDE: EYEWEAR

2 © 2010-2012 Amazon.com, Inc. or its affiliates

About this document

This Style Guide is intended to give you the guidance you need to create effective, accurate product detail pages in the Eyewear category.

In addition to using this document, we encourage you take advantage of the wealth of information available in our Seller Help pages.

Table of Contents

Section I: Overview Section II: Title Style Section III: Key Product Features Section IV: Product Descriptions

Section V: Item Package Quantity Section VI: Images Section VII: Variation Relationships Section VIII: Browse and Search

Section X: Visual Guide to Eyewear



Eyewear (Approval is required to sell in this category)

Whether you're selling products for men, women, boys, girls or all of the above, accurate data is crucial to discoverability and sales. How you present products can greatly influence customers‘ purchasing decisions when shopping on Amazon. A clear and concise listing that follows a consistent format will better inform customers and increase the probability of discovering the products. This in turn can result in increased traffic to product detail pages and sales of your products on Amazon. Please review the following information in detail and make the necessary updates to your product listings.

Title Style Get customer attention with great titles. Clear and concise titles will

improve search results and catch the customer‗s attention.

Brand & Manufacturer Improve discoverability and duplicate detection by entering accurate

brand and manufacturer information.

Images Show customers what they're buying. Professional images on white

backgrounds will bring life and added attractiveness to the product.

Key Product Features Highlight the key features and benefits of the product.

Product Descriptions Elaborate on the features and uses of the product.

Item Package Quantity Indicates how many items are in the package. Provide this if there is

more than one identical unit in the package of the product you are selling.

Variation Relationships Make choices easy: Display multiple size and color options on a single

detail page.

Browse & Search

Improve discoverability and traffic through search terms, Item Type

Keywords (ITKs) and refinements.



Title Style

The product title is the first thing customers see when visiting a detail page. Does the title provide the customer with the right information? Will they continue looking at the detail page after reading the title?

Amazon uses product titles to display products in search results. A concise and relevant title will drive traffic to a product detail page. Always check titles for consistent format and accuracy. Follow the guidelines below to create product titles that create a good first impression.

When you list your child products, fully describe each one so they can be included in browse and search results. Each individual word in the product name is searchable by itself. For example, suppose your product name is ―Doc Marten's Black and White Smooth 5 Eye Wingtip Brogue Shoes.‖ Because this product name is very detailed, this product already has a good selection of search terms even before you add additional search terms.

Tips on how to create a great title

Do Do Not

Capitalize the first letter of each word (see Do not include price and quantity

exceptions under ―Do Not‖) Do not use ALL CAPS

Use numerals (2 instead of two) Do not capitalize:

If a bundled product, state value in parenthesis Conjunctions (and, or, for)

as (pack of X) Articles (the, a, an)

Keep it short, but include critical information Prepositions with fewer than five letters (in,

50 characters maximum on, over, with, etc.)

Note: Please include only standard text. Do not include seller information

Type 1 High ASCII characters (®, ©, ™, etc.) Do not include promotional messages such as

or other special characters are not supported. "sale" or "free ship" (use the Promotion

Manager tool to include messaging instead)

Do not use your seller name for Brand or

Manufacturer information, unless your product

is Private Label

Do not include symbols in your listings

(such as ! * $ ?)

Do not include subjective commentary such as

"Hot Item" or "Best Seller"

Elements to Include For Parent ASINs: [Brand]+[Gender*]+[Style Name]+[Item Shape]+ [Lens Width] + [Polarized*] + [Sunglasses OR Glasses

OR Readers] (for example "Andrea Jovine Women‘s Harrah 55mm Polarized Oversized Sunglasses")

* only include ‘Polarized’ if lenses are Polarized.

Examples:

Brand Gender Style Name Item Shape Lens Width

Sunglasses/Glasses (Glasses Type) Title



Oakley Men‘s Flap Jacket Oversized 55mm Sunglasses Oakley Men‘s Flap Jacket 55mm Oversized Sunglasses

Carrera Women‘s CA2398 Aviator 55mm Sunglasses Carrera Women‘s CA2398 55mm Aviator Sunglasses

Von Zipper (unisex) Waves 55mm Polarized Sunglasses Von Zipper Waves 55m Polarized Sunglasses

A.J. Morgan (unisex) Roger Reading 52mm Glasses A.J. Morgan Roger 52mm Reading Glasses

Quiksilver Kid‘s Schoolyard Resin 55mm Sunglasses Quiksilver Kid‘s Schoolyard 55mm Resin Sunglasses

* Gender is not specified if the product is unisex

** Only include ‘Polarized’ if lenses are Polarized.

For Child ASINs:

[Brand]+[Gender*]+[Style Name]+[Frame Color]+

+[Lens Color]+[Item Shape]+[Lens Width] + [Polarized*] + [Sunglasses OR Glasses OR

Readers]+[Strength]**

Examples:

Brand Gender

Style name

Color (Frame Color)

Lens Color

Item Shape

Sunglasses/Glasses (Glasses Type)

Lens Width or Strength

Title

Oakley Men‘s Flap Jacket Black Black Oversized Sunglasses 55 mm Oakley Men‘s Flap Jacket Black

Frame/Black Lens Oversized

Sunglasses

Carrera Women‘s CA2398 Red Clear Aviator Sunglasses 55 mm Carrera Women‘s CA2398 Red

Frame/Clear Lens Aviator

Sunglasses

Von

Zipper Waves Blue Gray Polarized Sunglasses 55 mm

Von Zipper Waves Blue

Frame/Gray Lens Polarized

Sunglasses

A.J.

Morgan

Peacock

Round Red/

Brown Clear Reading Glasses

52 mm/

1.25

Strength

A.J. Morgan Peacock Round

Frame/ Clear Lens Reading

Glasses – 1.25 Strength

Quiksilver Kid‘s Schoolyard White Grey

Gradient Sunglasses 55 mm

Quiksilver Kid‘s Schoolyard

White Frame/Grey Lens

Gradient Resin Sunglasses

Ray-Ban Men‘s RB2140 Black Blue

Mirror Wayfarer Glasses 50 mm

Ray-Ban Men‘s RB2140 50 mm

Black Frame/Blue Mirror Lens

Sunglasses

Ray-Ban RX5162 Black Clear Prescription Glasses 52 mm

Ray-Ban RX5162 52 mm Black

Frame/Clear Lens Prescription

Glasses

* Gender is not specified if the product is unisex ** Only include strength if reading glasses, if not, leave blank

*** Only include ‘Polarized’ if lenses are Polarized



When setting up titles for Variation Themes, please note the following requirements for each eyewear type.

Sunglasses: Each parent SKU should only be a single lens width size (e.g., 55mm). For children, Color (Frame

Color) and Lens Color are required. Use variation theme ‘Color/LensColor’ for sunglasses.

Example: Ray-Ban Men‘s RB2140 Wayfarer Sunglasses

Readers: Each parent SKU should only be for a single lens width size (e.g., 52mm). For children, Color (Frame

Color) and Magnification Strength are required. Use variation theme Color/MagnificationStrength for readers.

Example: A.J. Morgan Peacock Round Frame Reading Glasses

PARENT:

Ray-Ban Men's RB2140 Wayfarer 50mm

CHILD 1: Black Frame + Grey Gradient Lens

CHILD 2: Subway White + Crystal Green Lens

PARENT:

Ray-Ban Men's RB2140 Polarized Wayfarer 50mm

CHILD 1: Black Frame + Polarized Grey Gradient Lens

PARENT:




PARENT:

A.J. Morgan Peacock Round Frame - 50 mm

CHILD 1: Red/BrownFrame + 1.00 Strength

CHILD 2: Lime & Leopard + 1.00 Strength

PARENT:




PARENT:






Prescription: Each parent SKU should only be a single lens width size (e.g., 55mm). For children, Color (Frame

Color) and Lens Width are required. Use variation theme Color/LensWidth for prescription ready eyewear.

Example: Ray-Ban RX5162 Prescription Glasses

1. Note: 2.

1. See the Variation Relationships Help page for more information. https://sellercentral.amazon.com/gp/help/8831

Examples: Correct:

PARENT:

Ray-Ban RX5162

CHILD 1: Black Frame + 52 mm

CHILD 2: Top Red on Havana Frame + 52 mm





Incorrect:

New option to mix and match the FRAME

color and LENS color separately.



Key Product Features

The Key Product Features bullets on the detail page give the customer more details about the product and can influence the customer purchase decision. Customers use feature bullets to get a snapshot of the product. They may finalize a purchase decision based on this information alone, or it may interest them enough to read the full product description.

Do Do Not

Highlight key features you want customers

to consider, such as age appropriateness, ideal conditions for the product, contents, country of origin

Maintain a consistent order: if your first

bullet point is country of origin, keep that same order for all your products

Reiterate important information from the title and description

Begin each bullet point with a capital letter Write sentence fragments that do not

include ending punctuation

Do not include your seller name, e-mail

address, website URL, or any company-

specific information

Do not include product information such as color, size, material, etc; you can include

these attributes in the new product feed templates

Do not include promotional language such

as "sale" or "free ship" (use the Manage Promotions tool)

Do not include price

Do not include words like ―Authentic‖ or

―Genuine.‖ Counterfeit products are prohibited

Do not write about anything but the product for sale; this is your opportunity to tell the customer what they are viewing

Do not include shipping or company

information; Amazon policy prohibits including seller or shipping information

Do not use hyphens, symbols, periods, or exclamation points

Do not write vague statements; be as

specific as possible with product features and attributes

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.



Note: Tips to improve readability Write all numbers as numerals Separate phrases in one bullet with semicolons Spell out measurements such as quart, inch, feet, and so on



Product Descriptions When describing your product, you may want to include some key details from the feature bullets. However, go beyond a simple, to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling the product. Put yourself in a customer‘s shoes: what would they want to feel, touch, ask, and want? Incorporate information about the feel, usage and benefits of your product to fire the customer's imagination. This is as close as you can come to creating an in-store experience. Product Descriptions are limited to 2000 characters.

Do Do Not

Describe the major product features and list Do not include your seller name, e-mail

product information including size, used-for address, website, or any company-specific

and style information

Keep it short, but include critical information Do not write about anything but the product for

Include accurate dimensions, care instructions sale; this is your opportunity to tell the

and warranty information customer what they are buying

Use correct grammar and complete Do not include promotional language such as

sentences "sale" or "free ship" (use the Manage Promotions

tool)

Correct:

Product Description

Product Description

Stylish, durable, and sporty, the Zenith from TAG Heuer is sleek, streamlined, and lightweight. The rimless design is ultra-strong and sturdy with its no-crack Polyamide lens shield, while the flex-coated Beta-titanium temples are ready to withstand just about anything. Includes a protective storage case and microfiber cleansing cloth.

Product Description

Product Description

It‘s no secret that Oakley protection technologies have been embraced by soldiers, SWAT team members and others who take their view of the world seriously. Tested and qualified as true safety glasses, this lens/frame combination meets all ANSI Z87.1 standards for clarity and impact resistance, as well as the protection criteria of Canada‘s CSA Z94.3-02 standards. Patented technologies maintain optical clarity with lens contours that enhance side protection from sun, wind and impact. Stress-resistant O Matter frame material is engineered with a critical degree of flexibility to absorb impact. Plutonite lens material is impact resistant and offers added protection by filtering out 100% of UVA, UVB, UVC and harmful blue light up to 400nm.

Incorrect: Product Description

Product Description

Plastic frame, red color, black lens. Great anti-reflective coating, really reflects the rays. Product Description

Product Description The Player frame is awesome for working outside. Get out there!



Item Package Quantity

Indicates how many items are in the package. Please use if there is more than one identical unit in the package of the product you are selling.

Images

Importance of high-quality images

In an online store, the product image is one of your most valuable marketing tools. When customers browse Amazon.com pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.

Image types

Amazon.com can display several images for each product. It is in your interest to provide several high-

resolution product images of your products so customers can make informed buying decisions. You can

use four types of images to illustrate your products:

The parent SKU main image, used for the product detail page (the page customers see when

they search and browse results. The parent SKU main image is required for each parent product.

The main image appears as a smaller representation of the full-size image on the product detail

page; when customers click the smaller picture, the full-size picture appears in a pop-up window.

You must supply a parent main image.

The child SKU main image shows the product in the specific color of the child SKU variation. This

image is displayed in the image pop-up window on the product detail page, and is required for each

color of a product.

Alternate images show different views of the product to help clarify use, details, fabric, and cut,

and to show the product from different angles. You can provide up to eight alternate images for

each parent and child SKU. The alternate image for a parent SKU appears in the image pop-up

window on the product detail page. When a customer clicks a specific color in the pop-up window,

the alternate image for that color is displayed.

A swatch image shows a different color, fabric, or other variation available for the product. You

can provide one swatch image for each child SKU. Swatch images display on the product detail page along with the name of the variation.

Image requirements

Your product images must meet certain technical and style requirements. Failure to meet the requirements can result in the suspension of your seller account.

Required Use pure white backgrounds (RGB 0,0,0; hex #FFFFFF),



Only one product per image is permitted

Product images should be at least 1001 pixels on the longest side. Product images should be in color, not black & white

Show the entire product; it should occupy at least 80 percent of the image

area Include only what the customer will be receiving; accessories that are not part of the product should not be shown If it is a bundled product, it is not necessary to show the entire LOT; a single image of the product will suffice

Multiple angles of each product is preferred If it is a bundled product, it is not necessary to show the entire lot, a single image of the product is appropriate

Prohibited Do not include brand tags or packaging in any of the images Do not use images of second hand or slightly used products Do not include borders, watermarks, text, or other decorations Do not use sketches or drawings of the product; use real photos only Do not use colored backgrounds or lifestyle pictures

Do not use mannequins

Do not include other products, items, or accessories that are not part of the product listing; only include exactly what the customer will be buying

Do not include images containing multiple products

Do not use image place holders (such as ―temporary image‖ or ―no image

available‖) Do not use images containing graphs of product ratings Do not include promotional text such as "sale" or "free ship" (use the Manage Promotions tool)

Note:

• When submitting the main image for child products be sure the image represents the actual child product being listed. For instance, if you are listing different colors of the same product, it is important that you provide the image that represents the color of the specific variation. • Zoom Functionality - When you submit an image of at least 1001 pixels on the longest side, customers can zoom in on your product image on the detail page. This provides a detailed look at your product and may reduce returns and negative feedback.



Swatch Image Requirements

Using Swatches for Product Variations

Product detail pages show the "main" image for the parent products. The .MAIN shot is to be

photographed at a 3/4 view from slightly above.



Swatches for child products, if available, appear below the main image as 30 x 30 pixel thumbnails. When a customer clicks the swatch image, one of two things happens:

If the main image for the child product is available, then the swatch image and/or color name text on the detail page links to the image pop-up windows, and the main image for the child

SKU appears in a pop-up window.

If the main image for the child product is not available, then the swatch and/or color name text on the detail page does not link to anything.

Alternative images help customers see other aspects of your product, such as color or detail.

Suggested Alternative Images:

Acceptable and Unacceptable Images

Examples of both good and bad images are below.

Examples of acceptable images

Examples of unacceptable images



Variation Relationships

Variations allow customers to choose the desired color and lens color combination (in the case of sunglasses) of the product from a single detail page, which you create using parent-child product relationships. The parent products are the initial display on the detail page. The child products are the products that are related to each parent and display when the variation is selected by the buyer. The relationship of parent to child is the variation theme: Sunglasses – ‗Color/LensColor‘ variation theme Readers – ‗Color/MagnificationStrength‘ variation theme Prescription Ready – ‗Color/LensWidth‘ variation theme *In each variation theme listed above, the color of the eyewear frame should be inserted into the ‗Color‘ field.

There are three Components to a Parent/Child relationship:

Parent product: Non-buyable products displayed in search results are parent products, such as Ray-Ban RB2140.

Child products: Buyable products related to parent product by (e.g. color and lens color, such as Black Frame/Grey Gradient Lens).

Variation theme: Defines how the product differs from each other, such as ‗Color/LensColor.‘

For Sunglasses: Each parent SKU should only be a single lens width size (e.g., 55mm). For

children, it is required to include Color (Frame Color) and Lens Color. Use variation theme

‘Color/LensColor’ for sunglasses.

Example: Ray-Ban Men‘s RB2140 Wayfarer Sunglasses

PARENT:




PARENT:

Ray-Ban Men's RB2140 Polarized Wayfarer 50mm

CHILD 1: Black Frame + Polarized Grey Gradient Lens

PARENT:






For Readers: Each parent SKU should only be for a single lens width size (e.g., 52mm). For

children, it is required to include Color (Frame Color) and Magnification Strength. Use variation

theme ‘Color/MagnificationStrength’ for readers.

Example: A.J. Morgan Peacock Round Frame Reading Glasses

For Prescription: Each parent SKU should only be a single lens width size (e.g. 55mm). For

children, it is required to include Color (Frame Color) and Lens Width. Use variation theme

‘Color/LensWidth’ for prescription ready glasses.

Example: Ray-Ban RX5162 Prescription Glasses

PARENT:




PARENT:




PARENT:




PARENT:

Ray-Ban RX5162







When to use Variation Relationships

Variation relationships should always be used when listing eyewear products. See below for the critical data elements required for properly setting up a variation relationship:

SKU Parentage (identify for that SKU, either "parent" or "child") Parent SKU (for child SKUs only, enter the parent SKU for that child) Relationship Type (enter "variation" if the product is part of a variation set)

Note: If you enter the Relationship Type and fail to enter the color or size, you may receive an error when uploading your data or the product‘s detail page might not display properly

on the website. Make sure you enter all required variation fields for your products. If you

fail to enter any of the required fields, your products may not display on Amazon.com. If

you have questions, please contact Seller Support.

Attributes Sunglasses Readers Prescription Sku x x x

Product-Name x x x

Product-ID x x x

Product-ID-Type x x x

Brand x x x

Item-Type (new requirement) x x x

Department x x x

Color (new requirement) x x x

Color-Map (new requirement) x x x

lens-color (new requirement) x

lens-color-map (new requirement) x

magnification-strength (new requirement) x x

frame-material-type (new requirement) x x x

lens-material-type (new requirement) x x

item-shape (new requirement) x x x

polarization-type (new requirement) x

eyewear-unit-of-measure (new requirement) x x x

lens-width (new requirement) x x

style-name (optional) x x x

bridge-width (optional) x x x

arm-length (optional) x x x

lens-height (optional) x x x

https://sellercentral.amazon.com/gp/help/help.html?ie=UTF8&itemID=34351&language=en%5FUS



Browse and Search

Customers visit Amazon.com to shop for products. They can find products in two ways: either using the Browse option, or using Search Terms. Customers often use a combination of browse and search. Make sure customers can find your products either way. Drive traffic by providing Item Type Keywords (ITKs) and Search Terms. Item Type Keywords Classification- Browse

Thousands of merchants sell millions of products on Amazon.com. To help customers find

products easily, Amazon developed a detailed product hierarchy or browse-tree structure.

Customers refine by category and subcategory links until they reach the most specific

product type.

Amazon uses Item Type Keywords to classify products under the correct browse nodes. In

order for products to continue to appear when customers refine their category options, they

must be classified correctly to the deepest level.

See the latest Browse Tree Guide (BTG) in seller central for Shoes, Handbags, Eyewear, and Shoe Accessories.

The Eyewear BTG contains all of the Item Type Keywords that you will need in order to fully

and properly classify products for browse discovery purposes. Be sure that when adding

Item Type Keywords to your products they match *exactly* to the spelling and format of

the Item Type Keywords listed in the BTG. For example, if you have a pair of women‘s

aviator sunglasses, the appropriate Item Type Keyword to use is ‗sunglasses‘ (along with a

department value of ‗womens‘). If you spell the Item Type Keyword as ‗sunglass‘, Amazon

will not recognize the item-type keyword and your product will not be browsed into the

correct node. The Item Type Keywords you use must be exact matches to those

listed in the BTG.

How to Pick and Apply Terms to an Item

Start with the item to classify and refer to the Shoes, Handbags, Eyewear, and Shoe Accessory Browse

Tree Guide (BTG) for Item Type Keywords. Refer to the Valid Values tables in the flat file template

for the appropriate and relevant refinements.

For example, to classify women’s aviator sunglasses, you would complete the following steps:

1. Refer to the Amazon Shoes BTG, and locate the eyewear section in that guide

2. Identify the Item-Type-Keyword (in this case, "sunglasses")

3. Refer to the Amazon Valid Values document, and locate Department and Material values

4. Identify the appropriate Department (in this case, "womens")

5. Choose the appropriate Frame Material Type (Metal), Occasion-lifestyle (Fashion), Item

Shape (Aviator), etc.

Note: • The Item Type must have the same exact spelling and formatting as listed in the BTG.



• Make sure all of your products have keywords for the most specific subcategory possible Search Amazon automatically indexes the search terms that are derived from the standard-product-id (e.g., UPC/EAN), product-title, brand, manufacturer, and manufacturer-part-number, so you don‗t have to. This allows you to add even more keywords to products. There are five separate entries for the keyword field and each can contain up to 50 characters—comma separated.

Search terms help customers find products. Product titles and company name are already searchable, so think about other words that describe the product. We have added new attributes and refinements that will help customers narrow their search results. Refinements correspond with new fields in the feed templates, XML XSDs, and Add a Product tool, so you can provide additional attributes that apply to the products. Think like Amazon customers when

choosing your terms; use words they might enter into the search bar, including synonyms. Make sure they can find the products! Guidelines for listing your Search Terms

Each product can have up to five search lines of 50 characters per field; that's 250

characters available for your search terms The words you choose are the terms our search engine pulls from when customers

search the site The individual words of the title, merchant name, and brand are also automatically

included as search terms and do not need to be repeated in your search terms Any combinations of title words and search terms are fully searchable

Examples Text–file feed

If you are using an inventory flat file, the template fields for search terms appear as search-terms1, search-terms2, and so on. For more details about how to create effective search terms, see Using Search & Browse.

Think like a customer!

https://sellercentral.amazon.com/gp/help/help-page.html?isLink=1&itemID=10471

https://sellercentral.amazon.com/gp/help/help-page.html?isLink=1&itemID=10471



Visual Guide to Eyewear

SUNGLASSES & EYEWEAR

Definition: Any glasses, whether tinted or readers Item-Type Keywords:: sunglasses or reading-glasses

Use the guidelines below to help classify products:

Aviator

Definition: Classic pilot frame known for its distinctive teardrop lens shape with much wider lenses towards the temples and narrower towards the nose pad.

Refinement: Item Shape: aviator Correct Usage:

Incorrect Usage:

Lenses do not have Lenses do not have the the correct shape. correct shape. (Resin, (Resin) Oversized, Round)

Fitovers

Definition: Sunglasses that are designed to be worn over prescription glasses. Can usually tell by looking at pictures that the frame is wide enough to fit over other frames, but also needs to be specified by seller.

Item_Type_Keyword: n/a Refinement: Special Feature: fitover Correct Usage:

Incorrect Usage:

(Not wide enough to fit over another pair of sunglasses. (Resin, Aviator))

Metal Definition: Any pair of glasses with a predominantly metal frame (metal, titanium, stainless

steel, etc.). Refinement: Frame Material Type: metal



Correct Usage:

Incorrect Usage:

Frame is not made of Frame is not made of Frame is not made of metal. (Resin) metal. (Resin, metal. (Resin, Rectangular) Oversized)

Oversized

Definition: Style popularized by Jackie O, the lenses are large and exaggerated and cover a large portion of the upper face, and can be any shape of lens except aviator.

Refinement: Item Shape: oversized Correct Usage:

Incorrect Usage:

Lenses are not big Lenses are teardrop While the lenses are enough; this is a shaped and not large, this is standard shape large enough to be designed to fit over lens. (Resin, oversized. (Aviator, other glasses, so it Rectangular) Metal) can‘t be oversized. (Fitover, Resin)

Polarized6

Definition: Any sunglasses that contain a polarization layer, whether it is injected,

sandwiched between lenses, or applied as a coat on the outside of the lens. No visual way to

determine this; must be indicated by merchant. Refinement: Polarization Type: polarized Correct Usage: no visual examples Incorrect Usage: no visual examples

Prescription Ready Definition: Any glasses that can be given to an optometrist and fitted with prescription

lenses. This is dependent on the base curve of the glasses. No visual way to determine; must be indicated by merchant.

Refinement: Special Features: prescription-ready



Correct Usage: no visual examples Incorrect Usage: no visual examples

Readers

Definition: Any glasses (no tint) that have a magnification in the lens designed to assist with reading. Strength must be indicated on the items during setup.

Item_Type_Keyword: reading-glasses Refinement: Special Feature: Magnification Strength Correct Usage:

Incorrect Usage:

Tinted and no Tinted and no magnification. (Metal, magnification. (Resin) Rectangular)

Rectangular

Definition: Any sunglasses that have rectangular shaped lenses. Will often be rounded off at the corners, but the basic shape is more rectangular than round.

Refinement: Item Shape: rectangular Correct Usage:

Incorrect Usage:

Lenses are round, not Lenses are round, not Lenses are aviator rectangular. (Round, rectangular. (Round, shaped. (Aviator, Resin) Resin) Metal)

Resin Definition: Any pair of glasses with a predominantly resin frame (plastic, resin, zyl, etc.). Refinement: Frame Material Type: resin Correct Usage:



Incorrect Usage:

Round

Definition: Any sunglasses that have round lenses. Refinement: Item Shape: round Correct Usage:

Incorrect Usage:

Lenses are rectangular. Lenses are rectangular. Lenses are rectangular (Resin, Rectangular) (Metal, Rectangular) and the product is a pair of readers. (Readers)

Sport

Definition: Any technical sunglasses (such as those used by an athlete during sporting

events/activities; not simply for casual use) that are designed to be worn during active sports

activities; not easily definable visually, but usually have technical features such an anti-slip

nose pads and indestructible frames. Refinement: Occasion-Lifestyle: sport Correct Usage:

Incorrect Usage:



Sun Readers

Definition: Any sunglasses that have a magnification -- used for reading outdoors. Must be merchant specified.

Item_Type_Keyword: sunglasses Refinement: Special Feature: sun-readers Correct Usage:

Incorrect Usage:

Does not have a tint. (Readers)

Documents

EYEWEAR Style Guide - images-na.ssl-images …€¦ · EYEWEAR Style Guide. CATEGORY STYLE GUIDE: ... Brand & Manufacturer Improve discoverability and duplicate ... guidelines below