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A PDF I made and used as a presentation for my report in FA 165.1 class.
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National Visionswithin a GlobalDialogue
Postwar Graphic Design in the UK
- New internationalism
- Purist modernism
- Graphic Expressionism
- English Designers made significant
contributions
Postwar Graphic Design in the UK
Herbert Spencer
- renewing British graphic design
- writing, teaching, GD practice
- typographic sensitivity and
structural vitality
Postwar Graphic Design in the UK
Alan Fletcher, Colin Forbes, and Bob Gill
- exhibition design, historic conservation,
and industrial design
- partners were continually added
- clean geometric forms to warm historicism
Alan Fletcher, Colin Forbes, and Bob Gill
Cover for Graphis,1965
Alan Fletcher
Bus poster for Pirelli Slippers, 1965
Colin Forbes
Poster protesting publicmuseum admission charges,1970
Colin Forbes
Symbol for Zinc Development AssociationDie Casting Conference, 1966
Alan Fletcher and Georg Staehelin
Logo for an exclusive boutique, 1968
The Rise of Japanese Design
- central placement around a median axis
- compositional traditions of Japanese arts
Ryuichi Yamashiro
Poster for a tree-planting campaign
The Mon
The Rise of Japanese Design
Yusaku Kamekura (1915-1997)
- served as art director for several Japanese
cultural magazines
- found the Japan Advertising Art Club
- modern yet often evoke poetic traditions
The Mon
Booklet cover, 1954
Magazine cover, 1957
Tokyo olympicslogo and poster,1964
Tokyo olympicslogo and poster,1964
Tokyo olympics poster,1964
Poster for a Ski Resort
Poster for the OsakaWorld Exposition, 1970
The Rise of Japanese Design
Matsuda Tadashi
- photographic illustration and collaborative
and team design to solve GD problems
- fine, ruled lines as a vessel to contain
typographic information
Masuda Tadashi (designer)and Imamura Masaki (photographer)
Cover for Brain Magazine,1964
The Rise of Japanese Design
Kazumasa Nagai
- sculpture major at Tokyo University of
Fine Arts and Music
- linear patterns combined with photographs
Kazumasa Nagai
Paris exhibition poster,1984
Ikko Tanaka
Nihon Buyo Poster, 1981
The Rise of Japanese Design
Takenobu Igarashi
- paradigm for blending Eastern and
Western ideas
- alphabets drawn on isometric grids
- ‘architectural alphabets’
Takenobi Igarashi
Poster for Expo '85,1982
Takenobi Igarashi
Poster Calendar, 1990
Takenobi Igarashi
Poster for KanagawaArt Festival, 1984
The Rise of Japanese Design
Tadanori Yokoo
- replaces the order and logic of
constructivism with the restless vitality of
and a fascination with mass media, popular
art, and comic books
- collaged photographic elements
into designs
Tadanori Yokoo
Poster for KoshimakiOsen, 1966
Tadanori Yokoo
Poster for printmakingexhibition, 1968
Tadanori Yokoo
Exhibition poster,1973
The Rise of Japanese Design
Shigeo Fukuda
- disarmingly simple, readable, immediate,
yet engage the viewer with unexpected
violations of spatial logic and
universal order
Shigeo Fukuda
Victory 1945 Poster,1975
Shigeo Fukuda
Exhibition poster for Keio Department Store, 1975
Shigeo Fukuda
Teacups, 1975
The Rise of Japanese Design
Koichi Sato
- delicate color motifs and
metaphysical forms
- based on concepts of Zen Buddhism
- thinks in opposites
Koichi Sato
New music media-poster for May
Corporation,1974
Koichi Sato
Image poster forYuny Supermarket,1985
Design in The Netherlands
- World War II and the German occupation
completely disrupted Dutch society
- two strong currents in design
1) pragmatic constructivism
2) vigorous expressionism
- individuality and free expression
- functional design
Design in The Netherlands
Wim Crouwel
- direct contact with Swiss designers in
forging the International
Typographic Style
- designer as an objective problem solver
Wim Crouwel
Postage stamps,1976
Wim Crouwel
Poster for Amsterdam'sStedelijk Museum designexhibition,1966
Design in The Netherlands
Total Design (TD)
- sought a ‘total image’
- initiated a purifying process
- training ground for young designers
Total Design
Trademarks for PAM petroleum company
Design in The Netherlands
Pieter Brattinga
- learned all aspects of printing
- mediator between designers and printers
- designed posters and publications
- curated exhibitions which introduced
advanced art and graphic design
Pieter Brattinga
Poster for exhibitionDe man achter de vormgevingvan de PTT,1960
Design in The Netherlands
Dutch PTT (Post, Telephone, and Telegraph)
- emphasized importance of design
- responsibility for aesthetic excellence
- Aesthetic Design Department
Design in The Netherlands
R. D. E. Oxenaar
- autonomous expression & utilitarian needs
- designed Dutch paper currency
- “the personal and subjective interests
of the artist can be brought to fruition
while fulfilling the needs of
public communication”
R.D.E. Oxenaar
Designs for Netherlands currency
Design in The Netherlands
Jan van Toorn
- inspired many expressionist designers
- organizing information to influence
the viewer and to transmit social values
- ‘dialogic design’
Jan van Toorn
Mens enOmgeving,1982
Design in The Netherlands
Anthon Beeke
- participated in Fluxus
- provocateur
- photographic depictions of human figure
- “design should not avoid the true nature
of the human condition glossing
over reality”
Anthon Beeke
Theatre posterfor Leonce enLena, 1979
Jan van Toorn
Poster forEeun Meeuw,2003
Anthon Beeke
Poster forHamlet,2002
Design in The Netherlands
Daphnis Escher
- stand out from urban surroundings
- far removed from the mainstream of
modern graphic design
Design in The Netherlands
Gert Dumbar and the Studio Dumbar
- comprehensive range of design
- rejects dehumanized forms
- advocates GD with “stylistic durability
to survive beyond its time”
- mimicked by European designers
- values the roll of humor and impulse
Gert Dumbar (designer),Lex van Pieterson (photographer), and Teldesign(studio)
Poster for the Mondriaan collection at the Haags Gerneen-temuseum, 1971
Studio Dumbar
Poster for
Holland Dance
Festival, 1995
Studio Dumbar
Poster for
Holland Dance
Festival, 1995
Studio Dumbar
PTT Corporate Identity System
Design in The Netherlands
Hard Werken (Hard Working)
- informal association than a
structured business
- relaxed, anything-goes attitude a.k.a. YOLO
- openness = suprising and original results
- emphasized not just the message
- collective of autonomous designers
Hard Werken Covers for Hard Werken Magazine, 1979
Hard Werken
Souvenir stamp sheet for PTT, 1988
Design in The Netherlands
Wild Plakken (Wild Posting)
- addressed issues such as racism, the
environment, abortion, women’s
rights, and gay rights
- “the way a design looks should be
determined by the nature and content
of the subject”
Wild Plakken
Poster for the antiapartheidmovement of the Netherlands,1984
Wild Plakken
Informationalfolder cover,1988
Wild Plakken
Postage stampsfor PTT:childrenand traffic,1985
Design in The Netherlands
Irma Boom
- books as sculptural objects
- “effective work is achieved through a close
collaboration between designer
and client”
Irma Boom
SHV Think Book, 1996
Design in The Netherlands
Experimental Jetset
- Amsterdam-based GD studio
- Marieke Stolk, Erwin Brinkers, and
Danny van den Dungen
- blend Dutch modernist heritage and
international postpunk tendencies
Experimental Jetset
"Meet the Cast" poster, 2006
Experimental Jetset
Limited editionpackaging for the Helvetica documentary,2008
x Postwar graphic design in the United Kingdom
x The rise of Japanese design
x Design in the Netherlands
Sources
Meggs' History of Graphic Design (5th Ed.) Philip B. Meggs, Alston W. Purvis
