9 STEPS FORFACEBOOK SUCCESS

9 STEPS FORFACEBOOK SUCCESS

Your Facebook Page should be the “hub” of your Facebook Marketing presence. With a Facebook Page, users can become a Fan of your product or company; when that happens, your name and logo will appear on their pro�le page and your name will appear in their newsfeed.

In turn, more users will be able to discover your business through their friends’ pro�les and Facebook searches, growing your page virally. Facebook Fan Pages rank very high in Google search results, thus boosting your SEO rankings.

CREATE A FACEBOOK PAGE

Once you’ve created a Facebook Page, create regular Facebook Events for pro-motions you are running. For example, a local restaurant might want to create a Facebook Event each week for Happy Hour ! Larger businesses might target them around major campaign target events. When you create a Facebook Events, they are automatically promoted on your Facebook Page. When Face-book users RSVP to your event, their friends see the update on their news feed.

CREATE FACEBOOK EVENTS FORPROMOTIONS AND SPECIAL OCCASIONS

Facebook’s Social Ads platform makes it very easy to target your Ads to a very speci�c age, gender and geographic audience. (You can even target base inter-ests they’ve put on their pro�les.) Purchasing Social Ads throws fuel on the �ames of the “natural” viral distribution you’re already getting from Facebook’s feed system and you only pay for performance.*Note: This is purchased directly from Facebook.

PROMOTE YOUR BUSINESS WITH HIGHLYTARGETED SOCIAL ADS

People love fun ways of engaging and feeling like they are contributing to your direction and decisions. Why not create a poll and let your users vote on the next menu item addition or the name of a speci�c part or Tag yourself in this Photo, etc.

ADD CONTESTS & VOTING ON YOURPAGE TO GIVE CUSTOMERS A VOICE

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9 STEPS FORFACEBOOK SUCCESS

Utilizing Facebook applications popular with your target audience o�ers rich opportunities for deeper engagement. Not only can you have a Mini-Website as an App, Facebook has a Free App called “Deals”. Deals gives businesses the opportunity to reward customers who check in through a smartphone on Face-book. Deals connects businesses with people and helps them become an even larger part of their customers conversations. Apps for Facebook generate awareness, encourage in-store tra�c and build customer loyalty.

TAKE ADVANTAGE OF POPULARFACEBOOK APPLICATIONS

Facebook Connect can help you amplify engagement you’re achieving on your website by spreading updates about your visitors activity with their friends.

With Facebook Connect, you can publish updates like “Jonathan just ordered Pizza from Roberto’s Pizzeria on 31st St” to your customers’ Facebook pro�les, where they are seen by thousands of friends.

INTEGRATE FACEBOOK CONNECTON YOUR WEBSITE

Does your website make it easy for your customers to share and like informa-tion about your business with their friends? Adding a Facebook “Like” or “Send” button is the simplest step you should take to get your URL �oating around Facebook.

ADD FACEBOOK “LIKE” BUTTONSTO YOUR WEBSITE

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9 STEPS FORFACEBOOK SUCCESS

Facebook pages are not “set it and forget it”. They require regular updates with new content that feels authentic and community generated – not “from the marketing guy who doesn’t get it” – Which leads us to the last and most impor-tant point.

PUBLISH FRESH PHOTOS, VIDEOS ANDUPDATE TO YOUR FACEBOOK PAGE

Facebook is made up of people and people want to talk to you about your products and services or about local happenings. The discussion is what drives tra�c back to your website. If you don’t enter the conversation they invite you in to, they’ll stop paying you much attention.

When you start a Facebok presence, youll need to “man the wheel” by ensuring the company is participating in discussions on your Page and responding to concerns. When customers discover that there are actually real people there, their appreciation for you will grow – as will their willingness to let other know too !!

Customized Fan Page with Graphics & Speci�c Calls to Action

Join the Conversation

Make Changes & Add Features your Fans are asking for

Engaging Content (Photos, Notes, Videos, Events, etc)

Applications

Facebook Ads

TALK TO YOUR CUSTOMERS

What Will Make your Facebook Fan PageStand Out Above the Competition

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