Facebook Twitter Primer

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A description about what Facebook and Twitter are. How they can be constructively used as well as misused

Text of Facebook Twitter Primer

  • 1. Facebook & Twitter Primer Dr. Kanda Runapongsa Saikaew Department of Computer Engineering Khon Kaen University, Thailand 1 1
  • 2. Agenda What is Facebook? What is Twitter? How Facebook and Twitter are Used Facebook and Twitter Side Effects Conclusion 2
  • 3. Top 25 Social Networks Jan 09 3
  • 4. What is Facebook? 4
  • 5. Facebook Overall Statistics More than 350 million active users More than 55 million status updates posted each day More than 2.5 billion photos uploaded each month More than 3.5 billion pieces of content (web links, new stories, blog posts, notes, photo album, etc.) shared each week More than 3.5 million events created each month 5
  • 6. Facebook User Statistics Average user spends more than 55 minutes per day on Facebook Average user writes 25 comments on Facebook content each month More than 70 translations available on the site About 70% of Facebook users are out side the United States 6
  • 7. FB Platform and Mobile Statistics More than one million developers from more than 180 countries More than 500,000 active applications currently on Facebook platform More than 250 applications have more than one million monthly active user More than 65 million mobile users accessing Facebook 7
  • 8. Interesting Statistics of Facebook (2/2) About 70% of Facebook users are outside the United States More than one million developers and entrepreneurs from more than 180 countries More than 350,000 active applications currently on Facebook Platform More than 200 applications have more than one million monthly active users 8
  • 9. Create a personal profile Join and participate in groups Join and participate in pages Start your own group or page 9
  • 10. Personal Profiles DO Use a photo Connect with family and friends Create categories of friends Set your privacy settings Be conscientious about what you share Create a custom URL at www.facebook.com/username DONT Answer set-up questions you arent comfortable with Connect with people you dont know 10
  • 11. Find friends. Categorize friends. 11
  • 12. Be as private as you want. 12
  • 13. Set Your Facebook username Go to http://www.facebook.com/username 13
  • 14. What is Twitter? 14
  • 15. Public Twitter Accounts 15
  • 16. Private Twitter Accounts 16
  • 17. Twitter Users Statistics 17
  • 18. Top 10 Must Follow Twitter 18
  • 19. Top 10 Thai Twitter Accounts 19
  • 20. Top 10 Thai Twitter Accounts 20
  • 21. Its not just about sharing what you are doing Its about conversations Its about sharing information & resources such as interesting links and pictures Its about making new friends Its about expanding your network 21
  • 22. DO Create a user name you can live with If you are branding yourself, use the same user name as your Facebook account (or other social media) Do use your photo or logo Find whom you should follow using http://twellow.com Find topics of interest using http://search.twitter.com Follow back those that follow and interest you DONT Spam or direct sell 22
  • 23. twellow.com 23
  • 24. search.twitter.com 24
  • 25. A concise twitter manual Hashtags (use # symbol in front of topic; makes search easier) Send a private message (use d followed with a space than a username to send a private message to username) 25
  • 26. A concise twitter manual Send a public message (use @username) Retweet (use RT in front of @username to give someone credit when you share their original tweet with your followers) 26
  • 27. How Facebook is Used Socialization Marketing Customer relationship management Public relations Learning Event organization Discussion Knowledge management 27
  • 28. Socialization 28
  • 29. Marketing Burger King and the Sacrifice Facebook Application The sacrifice ten friends facebook application This memorable campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers 29
  • 30. Customer Relationship Tool 30
  • 31. Public Relations 31
  • 32. Learning 32
  • 33. Event Organization 33
  • 34. Discussion Board 34
  • 35. Knowledge Management 35
  • 36. Sharing Knowledge through Notes 36
  • 37. How Twitter is Used Personal Branding Get Feedback Hire People Direct Traffic Read News Make New Friends Network for benefits Use it as a ToDo list 37
  • 38. How Twitter is Used Business Management Notify Your Customers Take Notes Event Updates Find Prospects Provide Live coverage Time Management and Analysis Set Up Meetings Acquire Votes 38
  • 39. Personal Branding
  • 40. Read News
  • 41. Make New Friends
  • 42. Live Coverage
  • 43. Side Effects of Twitter & Facebook Facebookers, Twitterers more prone to attack by burglars These sites could face higher insurance premiums