Facebook vs-twitter

1. Facebook vs. Twitter Advertising Jenn Mathews SEOGoddess

2. Who am I? Twitter.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me

3. Who do I work for?Full Time: Primarily on:In My Spare Time: Organizing:

4. What Is UsedCars.com?

5. Why Social Media? SEO drives the majority of the traffic Social assists SEO

6. Advertising on Facebook and Twitter Get to know the existing community Understand the audience Grow following Test responses/reactions

7. Facebook Advertising External URL Facebook Page (increase Likes) Applications (Page Add-ons, Games, etc) Events Sponsored Posts

8. December Promoted Status Updates Seasonal Advertisement

9. January Posted specific cars with pricing Posted price specific pages

10. January - contPage LikesTargeted: Friends of people that Like the page People in the U.S. only People over 28

11. The site? Traffic from Social went up in January

12. Twitter Advertising Promoted Account Promoted Trend Promoted Tweets

13. September Promoted Account Targeting: Competition

14. October Promoted Account Targeting: Competition (more) Related Interests

15. October

16. Tweets in Profile Trade in Quote Vehicles Priced Under

17. The Site? Traffic from Social went up in October, but not in September

18. What did we learn?

19. Thank You! Twitter.com/UsedCarsdotcom Facebook.com/UsedCarsdotcom UsedCars.com