Facebook vs-twitter

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  • 1. Facebook vs. Twitter Advertising Jenn Mathews SEOGoddess
  • 2. Who am I? Twitter.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me
  • 3. Who do I work for?Full Time: Primarily on:In My Spare Time: Organizing:
  • 4. What Is UsedCars.com?
  • 5. Why Social Media? SEO drives the majority of the traffic Social assists SEO
  • 6. Advertising on Facebook and Twitter Get to know the existing community Understand the audience Grow following Test responses/reactions
  • 7. Facebook Advertising External URL Facebook Page (increase Likes) Applications (Page Add-ons, Games, etc) Events Sponsored Posts
  • 8. December Promoted Status Updates Seasonal Advertisement
  • 9. January Posted specific cars with pricing Posted price specific pages
  • 10. January - contPage LikesTargeted: Friends of people that Like the page People in the U.S. only People over 28
  • 11. The site? Traffic from Social went up in January
  • 12. Twitter Advertising Promoted Account Promoted Trend Promoted Tweets
  • 13. September Promoted Account Targeting: Competition
  • 14. October Promoted Account Targeting: Competition (more) Related Interests
  • 15. October
  • 16. Tweets in Profile Trade in Quote Vehicles Priced Under
  • 17. The Site? Traffic from Social went up in October, but not in September
  • 18. What did we learn?
  • 19. Thank You! Twitter.com/UsedCarsdotcom Facebook.com/UsedCarsdotcom UsedCars.com