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TABLE OF CONTENTS

EDITORIAL

FACULTY WRITE UP’S

CONFLICT IS A PART OF LIFE, BUT NOT TO BE A WAY OF LIFE

GET LUCKY

THE CAREER SUCCESS PUZZLE

COMMITTEE CONTRIBUTION

MARKET SNAPSHOT

TABLETS SMART PHONES AND COULD BE THE NEXT MARKETING TOOLS; STOPPING AT SPORTS.

STUDENT WRITE UP’S

THE REAL ESSENCE OF CUSTOMER SATISFACTION

MY INCREDIBLE INDIA

EVENTS & HAPPENINGS

GIVE THE GIFT OF LIFE: DONATE BLOOD

TRADITIONAL DAY CELEBRATION

FRESHER’S DAY AT GBS

BIRTHDAY’S

STUDENT CORNER

GBS EMERGES RUNNERS-UP

OPERACY 13

QUIZOMANIA

PREVIOUS QUIZOMANIA

ACADEMIC CORNER

FACULTY UPDATE

AWARDS AND ACHIEVEMENTS

PLACEMENT CORNER

BOOK REVIEWS

GBS IN MEDIA

COMING SOON-GALACTO-2013

ALUMNI UPDATE

WEDDING BELLS

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Mr. Vijay J Deshabag

Librarian

Editor-GBS FOCUS

EDITORIAL

―Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch

of genius — and a lot of courage to move in the opposite direction.‖

― E.F. Schumacher

After a successful advent into this revamped design and new format, GBS FOCUS continues to

carry forward the legacy of MBA, with a new issue, full of articles on current and trending

topics.

This issue continues to delight our esteemed readers with featured articles by our eminent

Faculties,Mrs. Tazeen Taj Mahat discussing about the Career Success Puzzle and Dr.Bhargav

with an interesting article on how smart phones and tablets could be the next marketing tools;

stopping at sports .

Well on the other side we have Mr.Hanumgouda V Patil and Ms. Shruthi Takkar Batch 12-14

with interesting write ups.

This issue continues to test and hone your knowledge with the Quizomania section, bundled with

complete new set of questions.

We hope that you like this edition of GBS FOCUS

We await your comments, criticism and appreciation.

Till the next issue, wish you a Happy Reading!

Cheers!

Vijay Deshabag & Editorial Team

Drop your feedback at vjdeshabag@globalbschool.in

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Conflict is a part of life, but not to be a way of life

"Sandhya Vasudev has been a bank officer, presently a

trainer and a freelancer in writing and teaching."

What is conflict? Conflict is the result of disagreement between persons or teams.

As per Max Lucade, “Conflict is inevitable but combat is optional”. Group and team-

work situations always seek some adjustments and understandings failing which

conflicts or clashes result. Conflicts are meant to be resolved. If they are allowed to

become a way of life, the organization loses its direction and success may become a

distant dream.

The disagreement may result from differences under any of the following options.

1. Goals: When priorities are different. <- ->

2. Personality & styles: The chemistry is lacking! 3. Scarcity of resources: Tug of war indeed!

4. Values: Meeting eye to eye is difficult when core principles differ. ^ v

Nowhere a manager’s interpersonal skills come to the forefront as much as in the

area of addressing conflicts. A manager must study the conflict situation and assess

the source, whether it stems from personal differences or information deficiency or

environmental stress factors.

According to some authors there are five conflict management styles which may be

classified as: avoiding (turtle), accommodating (teddy bear), compromising (fox),

competing (shark) and collaborating (owl).

A manager can choose to be any of the following to resolve a conflict situation.

i. Turtle: Avoid the issue and retire into his shell.

ii. Teddy bear: Be accommodating and let the other party get the upper hand.

iii. Fox: Seek a compromise by giving up a little and persuading the other party to

give up a little, thus meeting somewhere mid-way.

iv. Shark: Forcing the other party to accept his supremacy in decision. A shark

does not care about others. He sees losing as a weakness and win he must, at any

cost.

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v. Owl: The wise owl seeks out a win-win situation with both the parties happy with

the solution. He discusses and toys with various options until an amicable

settlement is reached. The thrust here is on building relationships through

collaboration.

From the above options it should be quite clear to any budding manager that the

garb of the wise old owl works best in resolving conflicts, although it may engage

more length of time. It may be also called as the principled negotiation or

negotiation on the merits approach, wherein people are given due value, common

interests are explored, a plethora of choices is generated beforehand and minimal

scope is given to subjectivity. Thus a gradual consensus is arrived on a joint

decision smoothly.

But when time itself becomes a scarce resource the manager could become a fox,

sacrificing some of his goals and seeking sacrifice of part of the goals from the

conflicting party and reach a solution soon.

The teddy bear managers are seen to be weak, whereas sharks are overbearing

and disliked.

The turtle managers are seen to be introverts and escapists and may not last long

in any organization as they fail to address problems or take decisions.

So, students, it’s up to you to decide which type of manager YOU wish to become in

various types of situations.

Disclaimer: This article is an informal attempt to familiarize readers with conflict

resolution tactics. Going into depth would be purely academic and beyond the scope

of this article.

Feedback is welcome at sandhya.vasudev@gmail.com

Accordingly he should use his negotiating skills and tackle the matter. An

alternative to the traditional approach is.”

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Dr.Ramakant Kulkarni

Director

GET LUCKY

Luck- the four letter word- all of us love to have it all the time. Hardly one may find

someone who does not wish to have luck. In their book “ Great By Choice” the authors Jim

Collins and Morten Hansen have dealt a chapter on Luck which prompts me to pen down

few thoughts. In the world of uncertainty, chaos where neither we can predict nor can we

control many things does luck have any role to play and if at all it has any role how that can

help develop the strategies for survival and success is addressed by the authors.

Luck is where the preparation / efforts meet the opportunity, Luck is the residue of design

and like are the definition of luck. But the authors look at luck from the different

perspective. The “Luck event” to meet three tests to be said to be the “luck”.

1) Some significant aspect of the event occurs largely or totally independent of the

actions of the key actors in the enterprise.

2) The event has a potentially significant consequence ( positive or negative).

3) The event has some element of unpredictability.

The cause of the event not - withstanding the event if that meets these tests can be said to

be a “luck event”.

The book is confined to the research on some corporate. Therefore the examples in the

context of the subject matter ‘Luck’ speak about how some gifted people see things (what

all other the people see the same things) differently. Not only do they see them differently

but also they work on those and convert the probability into the possibility.

So what some say Luck as the probability it is perhaps the half side and to complete the

other half side it is what we do with the luck having once got it matters the most.

Since most of the times the second aspect is not chased we take luck as rare and only few

get the same and it comes fewer times ?

For the luck to come it is essential to develop the ability to see things differently and work

on it.

It is a real life situation with a person. He was a business man travelling in the train one

night. He had occupied the upper berth and was sleeping. On the lower berth two

businessmen were in conversation exchanging what they were travelling for and their next

day’s programme. One of these business men had an appointment with a person on

business deal next day morning. It was all the new deal. The person sleeping on the upper

berth heard this.

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As soon he got down next day morning he went to the place where the appointment was

fixed (much earlier to the actual person- the co-passenger), seized the deal and walked

away with the order.

We do not know what happened to the other person, but the fact remains that what you do

with when you see the probability and how you convert it into the possibility and Get

Lucky.

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Mrs. Tazeen Taj Mahat Assistant Professor

The Career Success Puzzle

Dreams can come true, but there is a secret. They're realized through the magic of persistence, determination, commitment, passion, practice, focus and hard work. They happen a step at a time, manifested over years, not weeks. ~~Mark Twain~~

Is there a secret to why some people have successful careers and others don’t? Research shows that IQ or abilities often have no cause and effect relationship. Certainly, socio-economic background does have a significant influence, but no guarantee. Career planning and goal setting have been found to be the most decisive factors for career success.

It is never too early to start planning your post-MBA career. Many MBA students make the mistake of concentrating exclusively on their studies and not on thinking ahead about their long term goals. This means that when they graduate, they have no strategy in place to inform their next career move – which delays the benefits of doing an MBA. Kiran Mazumdar Shaw was quoted giving the following advice for aspiring students “Pursue the subject only if it excites them. Not because it's the 'in-thing' or someone they know is pursuing it. Students must dig deeper, figure out what areas within the broad field, interests them and focus on those subjects. There's no use being a generalist it won't get them anywhere”.

All of us need to assess what are we where we want to reach, how we can reach and accordingly take the right career decisions. Cognitive Information Processing CIP theory

postulates that effective career problem solving and decision making requires the effective processing of information in the following four domains:

1) Self-Knowledge includes individuals' perceptions of their values, interests, skills, etc. Before starting your MBA, fully assess your current skills, expertise and personal qualities. Ask yourself where you want to be in three, five and ten years’

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time. In his famous speech at IIM A , Harsha Bhogle says that it is important for a person to focus on what he must do and give a 100% every time rather than worry about targets and goals and think about the pay cheque Do what you love and give a 100%, success, results and goals will be achieved on their own. Once you have defined your goals, work with the mentors at your business school to set out a clear strategy for achieving them in the short, medium and long term. It is up to you to shape your MBA experience to deliver the best results for you.

2) Occupational Knowledge includes knowledge of individual occupations and having a schema for how the world of work is organized. What does the job/employer look like? What is the skill set needed in one occupation, what is the growth, competition, challenges etc. What contacts do you already have that will help get you there? What gaps are there in your expertise and professional network? What barriers are there to you achieving your goals? Your B school will also give you regular ‘extra curricular’ opportunities to interact with practitioners. Whenever you can, make sure you attend guest lectures, panel discussions, careers fairs and networking events – and use them as an opportunity to make contacts and gain new insights. Your business school’s alumni network isn’t just relevant to you when you graduate. It is an invaluable resource to tap into before and whilst you are studying. Find and connect with alumni on LinkedIn, look at their career paths, ask them for help and advice. They will be able to give you unique insights into common mistakes to watch out for, how to sell yourself and when to time career moves. Learning from the experiences of those who have gone before is very useful and will save you a lot of time and energy.

3) Decision Making Skills are the generic information processing skills that individuals use to solve problems and make decisions, including the subcomponents of communication, analysis, synthesis, valuing, and execution. Once you have settled in to your studies and have a clear career plan, look for a mentor or role model who you aspire to be like. Your business school may be able to help put you in touch with someone from the alumni network or a business partner and set up a formal mentoring arrangement. Or you may want to choose someone with a high profile that advises up and coming business people who you can follow and learn from. Use your mentor as a sound board and take them on your career planning journey with you. Remember that both parties should get something out of mentoring – make sure that it is a two-way relationship. Use their kelp in the following CASVE stage and take the right decision

* Communication: Individuals become aware that a gap exists between an existing and a desired state of affairs as a result of one or more external cues (positive or negative events or input from one or more significant others) or internal cues (client perceptions of negative emotions, avoidance behavior, or physiological changes).

* Analysis: Individuals form a mental model of the problem and perceive relationships among the components, e.g., relating self-knowledge with

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occupational knowledge to better understand the necessary characteristics of the occupation or other option they seek.

* Synthesis: Individuals expand (elaborate) and then narrow (crystallize) the alternatives that they are considering.

* Valuing: Individuals evaluate the costs and benefits of each of the remaining alternatives to themselves, significant others, their cultural group, and their community or society in general, ultimately leading to a first choice.

* Execution: Individuals formulate and commit to a plan for implementing their tentative choice, including a preparation program, reality testing, and employment seeking.

4) Executive Processing includes meta cognitions which control the selection and sequencing of cognitive strategies used to solve a career problem through self-talk, self-awareness, and control and monitoring. Take responsibility for managing your own career. Don’t wait until you’re fired, laid off, burned out or fed up to revitalize your career. Manage your career on an ongoing basis, particularly through the good times. This reflects a belief you should embrace—“take responsibility for everything that happens in your life.” Organizations are no more responsible for your career you need to manage your own career. As Vince Lombardi says “The biggest mistake that you can make is to believe that you are working for somebody else. Job security is gone. The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career!

The musical legand A R Rahman is not someone who prefers in dwelling in the familiar or working in the same style of music. He is always expanding his boundaries, picking up challenging and exciting projects which may involve him learning an unfamiliar musical style or make him use a novel instrument etc. Unlike many of his peers he does not have a notable style or a familiar theme for his music and has dealt with varying musical styles in the same film from one composition being Sufi while another being a Mandarin composition etc. The bottom line is that there are no magic potions or formulas for career success. It requires sustained effort, street smarts and insightful strategies, much like the focus of successful organizations.

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Mr. Prasad Kulkarni

Faculty Coordinator

Major Indices

Indices Current

Close

Prev.

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% Chg

S&P BSE Sensex 21164.52 19379.77 9.21%

CNX Nifty 6299.15 5735.30 9.83%

BSE Sector-wise Indices

Indices Current

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% Chg

S&P BSE Auto 12074.9 10996.59 9.81%

S&P BSE Bankex 13086.92 10946.19 19.36%

S&P BSE CG 6306.53 5773.02 9.24%

S&P BSE CD 9151.96 7706.52 18.76%

S&P BSE FMCG 6814.17 6838.02 (0.35)%

S&P BSE HC 9609.08 9463.81 1.54%

S&P BSE IT 8477.73 7839.26 8.14%

S&P BSE Metal 9176.11 8371.23 9.61%

S&P BSE Oil & Gas 8936.11 8216.34 8.76%

S&P BSE Power 1604.33 1522.78 5.36%

S&P BSE PSU 5804.19 5446.02 6.58%

S&P BSE Realty 1343.47 1170.33 14.79%

Index Top Three Gainers / Losers

Company Current

Close

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% Chg

Top Gainers

October 31, 2013 Market Snapshot

Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu Dasar.

Markets ended the October month

positively. The two major Indian

benchmark indices S&P BSE Sensex

and CNX Nifty closed at 21164.52 and

6299.15 respectively for the month.

The said Indices had a gain of

1784.75 points (9.21 %) & 563.85

points (9.83%) respectively in

comparison to their September

month’s close.

Sector-wise, S&P BSE Bankex Index

was the top gainer for the month,

with a gain of 19.36%. Whereas, S&P

BSE FMCG Index was the only loser,

with a loss of 0.35% from its previous

close.

ICICI Bank, L&T, Tata Steel and

Maruti Udyog, were the Sensex-30

Index scrip’s which have gained over

20% from its previous month close.

Cipla, HUL and Coal India, were the

Sensex index scrip’s which ended in

red for the month.

Disclaimer: The information contained here

was gathered from sources deemed reliable;

however, no claim is made as to accuracy or

content. This does not contain specific

recommendations to buy or sell at particular

prices or times.

Ind

ia -

Eq

uit

y

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Dr. Bhargav K Revankar Associate Professor

TABLETS AND SMART PHONES COULD BE THE NEXT MARKETING TOOLS; STOPPING AT SPORTS.

A high alert to marketers: The future of marketing is appearing faster than you think... you

are already holding it in your hands. Yes, that's right, the Smartphone or tablet is where all

the action is in sports marketing.

The ubiquity of smartphones and tablets has created a 'second screen', which enables a

sporting audience to consume content in parallel to live TV. However, while TV is still

mostly a passive medium, two way interactions through simultaneous consumption and

contribution are native to the internet. It’s common to have CricInfo open on our second

screen while watching a match, or publicly rejoice or vent on social media for days about a

controversial goal after the football match might have finished.

We are in the early stages of the sporting audience if not migrating its attention to the

second screen then definitely splitting its attention between the live broadcast and the

second screen.

Two things are driving this. Firstly, sport polarizes an audience into partisan tribes. One

either supports Mumbai Indians or Kolkotta Knite Riders , Federer or Nadal , India or

Pakistan. While such partisanship has always existed since the start of sporting

competitions, in the internet age it is easier to aggregate a global or national community

around a tribe with a shared interest and to empower members to amplify their shared

identify. Secondly, sport creates a lot of data (scores, past ground behavior, partnerships,

records etc) and for the first time this data is accessible to fans through their second

screen. This brings them closer to the action. It enhances their experience of immersing

themselves into an event without leaving their home.

One way TV commentary is not appreciated by generation Y, against choosing to engage

with any time data on second screen. This uniqueness creates a more sticky second screen

audience. So how can you take advantage of this trend which is quickly getting bigger?

To start with, recognize that India will soon have some 70 million active smartphone users.

You can know more about each of these users through their location, usage and of course

their tribal affiliation and thus customize your message to them for better targeting

compared to the mass market messaging of the TV era.

The experience of second screen usage in developed countries proved that tablet users are

usually more emotionally engaged in the event and therefore can be a more endearing

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consumer for your brand if you get your message right. So for the next few years the cost of

brand message to these consumers will be orders of magnitude cheaper than through live

sports on TV.

Now, fans will become loyal to you through your contribution to increasing their

enjoyment of an event that is important to them, and you might never need to push a

planned sales messages.

This brings me to relevance - keep your message relevant to the brand and the event - you

don't have to capitalize on every trending topic. Many thought it was inappropriate for an

exclusive sport to exploit the occasion for customer engagement on the sensitive topic of

fight for social justice. By contrast, Oreo did a great job with its "you can still dunk in the

dark" tweet during this year's awesome Bowl black out.

Finally, build your internal dashboard to keep track of progress. Not to get into the TRP

debate, but TV analytics are stuck in the 20 easier to both track and measure a campaign's

ROI even at a granular level. There's a reason why TWITTER and FACEBOOK are buying

social TV chatter companies to help brands stay on top of engagement levels on the second

screen.

To conclude, we can get a real time pulse on how your brand is being embraced and can

course correct in a nimble way even in the middle of a tournament.

Happy gadget world.

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Ms.Shruti Thakkar MBA III SEM

THE REAL ESSENCE OF CUSTOMER SATISFACTION

Consumer Satisfaction is the degree of satisfaction gained by customer after utilizing a product / service. It is a self-reported measure of how much customers ‘like' a company and how happy they are with the goods purchased or services obtained from the company. Customer satisfaction should be given the top priority as, it helps in building loyalty of the customers which will help in assured sales, profits and finally achieving the goals of the company. It is the key performance indicator within the company. In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Therefore it is essential for businesses to effectively manage customer satisfaction. To be able to do this, firms need reliable and representative measures of satisfaction. KNOWING THE KING : As the saying goes.... CUSTOMER IS THE KING, understanding customers is critical job. With changing scenario, customers preferences are changing and they are shifting from one product to other, one brand to other, and so on ….In such a scenario , to understand customers, what customers are doing and what they’re saying, companies need to examine the customers interactions with their products and services through a different lens and discover where these are falling short. Customers needs should be recognized and the Companies should be able to match the products with the demand thereby. Tracking actual customer behaviors and experiences across retail, online centers provide powerful insights into the root cause of issues like poor satisfaction. INSIGHTS : To be proactive, companies must gain insights into their customers that reach far beyond survey data. Here, a comprehensive view of the customer experience from beginning to end with the opportunity to drill down to understand specific interactions becomes extremely valuable. By identifying repeated patterns, complaints and areas for improvement, companies can focus on and remove the greatest obstacles to the consumer. “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker. This quote made me think on Sutaria Auto Center – Automobile Dealers (Mahindra Cars), where I had done my Summer Implant Project. The project included, interviewing Sales Manager and the inputs which I received from the manager were : “Striving hard for achieving Customer Satisfaction by giving them the best service , Work for team progress and provide Low maintenance costs to the customers, and so on….”

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Once the customers are satisfied, they will also be loyal towards the company and its products. The arena of customer satisfaction is changing these days. Some companies give it, utmost priority and other’s a little less priority. Here are some of the companies which have shown a greater degree of Customer Satisfaction : 1. Cork Airport Ranked First For Customer Satisfaction In Global Passenger Survey.(October 2013) 2. Maruti udyog ranks highest in customer satisfaction for automotivedealer service, according to the j.d. power asia pacific 2001 india customer satisfaction index study. 3 Suzuki motorcycle ranked highest in customer satisfaction. 4. RPG, Airtel ahead in customer satisfaction (2004). 5. The customer satisfaction index (CSI) for the city's Lohegaon airport (Pune) has been put at 81 per cent by a New Delhi-based independent consulting agency, Spectrum Planning (2008). Companies like, The Delhi Metro Rail Corporation (DMRC) is planning a feedback survey of commuters as part of its "customer satisfaction week. The Best and Worst - FORBES Examining customer satisfaction by industry, a recent survey revealed the top three industries are:

Real Estate: 96% IT Services & Consultancy: 95% Healthcare: 94% The bottom three are: Retail & Wholesale: 82% Social Media: 78% Entertainment & Arts: 77%

Here, it can be interpreted that majority of the companies consider customer satisfaction as their first priority. Real estate, IT, consulting services and Health Care industries give most preference to Customer Satisfaction. Companies have the opportunity to understand customer behavior and improve satisfaction rates. This leads to greater customer retention and company growth so that companies can rely on the strongest marketing engine that exists: the customer.

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Mr.Hanumgouda MBA III SEM

MY INCREDIBLE INDIA

“Sare Jahan Se Accha” uttered Rakesh Sharma (India’s first man in space) when the then

prime minister Smt. Indira Gandhi posed him a question as to how India looked from the

outer space.

India !! a country with its most diverse culture, rich heritage, spiritual destination, sports,

business acumen is moving at a faster pace. Mark Twain once said: "So far as I am able to

judge, nothing has been left undone, either by man or nature, to make India the most

extraordinary country that the sun visits on his rounds. Nothing seems to have been

forgotten, nothing overlooked."

When I was given this job of writing an article, the buzz around in the campus was about

Galacto and the theme was about India being an incredible nation, and as I was always

having an immense belongingness to my nation, it was easier for me to connect my article

to India. The opportunity fell into my lap when the article writing and India (through

Galacto) which is something I am always proud to talk both were to be combined.

So l chose to showcase my patriotism with this article, let us know India in order to grow as

a powerful nation in the coming days.

India is known as the land of Gods. In every soil particles there is peace and devotion. From

olden days we believed that the Gods lived on this earth. India as we come from Tretayuga

God Shiva has lived here. In Dwaparyuga Krishna has guided the world. We can see so

many mythological stories were written by Gods for the betterment of the mankind.

Vedas, Upanishads, Mahabharata, Bhagavad-Gita and Ramayana these are the main sources

that can drive the human beings towards the Moksha which can be achieved after death.

These all will help the humans to improve their lifestyle and help the mankind to move in a

right direction. All these bring forth the soul of Indianism.

From the ancient days as we take from the origin of the Indus valley civilization. The

civilization of India was among the great three old civilizations in the world. It is the most

age old and broader lived civilization (1000 km2 area, from 2500BC-1500BC).The people

were knowledgeable and led the systematic lifestyle. That was identified by the research

with the way the houses were built during this civilization, by bricks, metal materials, and

the drainage system. To me, they represent the richness and greatness of my incredible

India.

After the civilization India continued its charm as the history comes alive when we

remember the kings and queens who once ruled the Indian Territory. Raja Harishchandra,

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Ashoka, Shivaji, Ranapratap Sinha, Shree Krishna Devaraya, Tippu Sultan, Jhansi Rani,

Keladi Channamma, Kittur Rani and Belavadi Mallamma so many great conquerors who

reigned supreme over these lands and left behind a legacy of their own.

Then came an era of ‘India under British Raj’, with the British government assuming direct

control over Indian affairs following the Rebellion of 1857, the political trajectory of the

sub-continent changed. The men and women of India fought to release their motherland

from the hands of the British’s Raj, beginning with Mangal Pande, Tilak, Lala Lajapat Roy,

Gandhi, Nehru, Subash Chandra Bhose, Sarvarkar, Bhagat Singh, Chandrashekar Azad and

Sardar Vallabhai Patel so on remembered with admiration for their valiant fight in freeing

India and today are synonymous with patriotism. This I believe is India one against the

outside forces and showing remarkable power.

So many disagreeable social norms were followed by the society like untouchability, child

marriage, Sati, no girl child education and widows were prohibited from the social

functions these were stopped by the great social thinkers like Raja Ram Mohan Roy, Swami

Vivekananda, Parama Hamsa, Basaveswar, Purandar, Madva, Kanak. They brought forth a

social revolution and facilitated the betterment of the society with their efforts. Girl

education and women empowerment soon took its roots and opened a new chapter in

India’s new life.

Long way after the independence, India's economic policies were seen breaking new

grounds; They were the first large-scale test of the modern economy to show its existence

to the rapid changing global environment. With the onset of reforms to liberalize the Indian

economy in July of 1991, a new chapter has dawned for India and her billion plus

population. This period of economic transition has had a tremendous impact on the overall

economic development of almost all major sectors of the economy, these made India an

attraction among the global forum for the investment.

The country has never been far behind in the field of science, innovation and technology,

the innate ability of our scientists to perform creatively in science came to be backed with

an institutional setup and strong state support after the country’s independence in 1947.

Since then, the Government of India has spared no effort to establish a modern science and

technology infrastructure in the country. It is among the top five countries which launches

the satellites in the outer space. India has launched its first mission to Mars on 5/11/2013

which is a giant leap forward for the space exploration missions. There are plenty of

notable men and women who have been noble prize awardees and how one can forget to

mention here about India’s greatest contribution, India gave ZERO to the world without

that there is no mathematics.

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India is culturally diversified and very much unique in its bonding, relationship, race, caste;

including all kinds of religion sects, races, languages, food system, festivals etc…but we all

live together and celebrate in each other’s uniqueness.

The people of India are warm and welcoming, always believing in the policy that guests

should be treated like how God would be. It also has different kind of dance cultures and

different type of music instruments, great dancers and great musicians as well as all type of

artists. Bollywood film industry is performing equal to all other movie industries in the

world. All of this makes India incredible.

Geographically India is the 7th largest country in the world. It has beauteous green forests,

a varied variety of flora and fauna, and has many rivers flowing through its fertile lands.

The Himalayas adorn India like a majestic crown

Finally India teaches the mankind that about the power of the love through the strong

relationship which bonds the people forever. India ! words would never stop for my

country, I am proud to write it one last time on this article, that my country India is

incredible.

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Mrs. Tazeen Taj Mahat

Faculty Coordinator

GIVE THE GIFT OF LIFE: DONATE BLOOD

Blood cannot be manufactured in factories; it can only come from generous donors.

Organizing blood donation camps is the perfect way to cater to this

demand. GBS conducted blood donation camps in association with Rotary clubs Navanagar,

Hubli on 26 OCT 2013.

GBS has been partnering with Rotary club in organizing blood donation every year for

the past three years. The objective of this camp is not just to donate blood units but also to

make students aware about blood donation and its benefits.

GBS director Dr. ramakanth kulkarni welcomed the gathering and The rotary president, Dr.

Karpoormath and Dr.Umesh hallikeri made the students aware of benefits

of blood donation, Shri MV Karmari he presidential remarks. CSR faculty coordinator

Mrs.Tazeentaj Mahat, Rotarians Shri. Achut Leme and Shri. Jeevan Motagi was present and

instrumental in organizing the event.

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MRS. TAZEEN TAJ MAHAT FACULTY DONATING BLOOD DURING THE CAMP ORGAINSED AT GBS ALONG WITH ROTARY MEMBERS AND GBS STUDENTS

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We make every effort to motivate

students to come forward and

donate for this noble cause. We

specially encourage first time donors

as we believe that once the initial

hesitation/fear goes away, the donor

starts enjoying and look forward to

the next camp!! Nearly 40 members

donated blood on 26 Oct 2013.

All the STAFF and students of first

and second year MBA donated blood

on this occasion and joined the noble

cause.

APPRECIATION MESSAGE

I acknowledge the support and cooperation extended to us during the blood donation camp conducted by Rotary Club of Hubli in association with Red cross society in your college.Special thanks are due to you and Dr Mahat for coordinating entire programme in an organised manner. Convey my gratitude to your management & staff. In anticipation of same cooperation in future Sincerely Yours ACHYUT LIMAYE SECRETARY ROTARY CLUB OF HUBLI

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ROTARY MEMBERS AND GBS STUDENTS DURING THE BLOOD DONATION CAMP

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Ms. Diana Hombal

Faculty Coordinator

TRADITIONAL DAY CELEBRATION

India is one of the most diverse countries in the world when it comes to culture. At colleges and management institutions, Traditional Day is observed as a celebration of India's diverse culture, and is usually marked with students wearing traditional attire and relaxing the corporate dress code. We too had at GBS Hubli, from the year 2012, have set in a culture of marking one day in the month as a Traditional day where students are to come in ethnic dress code. This time, the Ladies association committee decided that the dress code for Girls to sari and kurta for boys and the traditional day was celebrated on 8th of October, 2013. Students both from 1st and 3rd, participated enthusiastically and all were gathered for a group photo.

GBS FACULTIES ALONG WITH FIRST BATCH STUDENTS DURING THE TRADITIONAL DAY CELEBERATION

THIRD SEMESTER STUDENTS DURING THE TRADITIONAL DAY CELEBRATION

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Mr. Kiran Ambekar

Faculty Coordinator

FRESHER’S DAY AT GBS

GBS organized fresher’s day on 12 oct 2013 .Since its inception GBS has organized the

event for the new comers with an resonant

objective of providing the fresher’s a

platform to get acquaint with the institute,

its environment, culture etc.

The rounds designed for the fresher’s day

were spread over almost 5 days,

culminating to decisive day on which GBS

crowned its Mr and Mrs. Fresher

Mr.Rohan Kothari was crowned as Mr.

Fresher and Ms.Shilpa was crowned as Ms.

Fresher. Gbs congratulates both students for

winning the title, also complements the

entire organizing team for having done a commendable job.

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FIRST SEMESTER STUDENTS ALONG WITH SENIOR STUDENTS DURING THE FRESHER’S DAY CELEBRATION

FIRST SEMESTER STUDENTS DURING THE FRESHER’S DAY CELEBRATION

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BIRTHDAY CELEBRATIONS

Global Business School Celebrates the Birthdays of the following Members

Mr. Vishwas Shinde

Accountant & Internal Auditor

10th October

Mr. Kalmesh Keremani

Office Boy

30th October

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GBS EMERGES RUNNERS-UP

Global Business School (GBS), management institution affiliated to Karnatak University Dharwad were the runners-up in the Inter Collegiate Basket Ball Tournament conducted by Karnatak University Dharwad, on 21st and 22nd of October, 2013.

The tournament was scheduled for 2 days at the KCD grounds, which pooled in 7 teams participating from all over North Karnataka. The finalist’s KCD team and the students of GBS Hubli fought for the Championship trophy and GBS were the runners-up. The students of GBS who participated in this tournament were Anup Terani, Manjunath C. Kattimani, Stany D'Mello, Shidlingesh Korishettar, Vijaykumar V.S, Anand Godi, Raghvendra Kshatriya and Shivbasappa Betageri.

The Director and all the staff of GBS Hubli appreciated the efforts and wished congratulations for their performance. In the photo, the Director – Dr. Ramakant Kulkarni, Faculty Co-ordinator – Dr. Bhargav Revankar and Mr. Nitin More and all student

participants can be seen.

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DR.RAMAKANT KULKARNI AT THE CENTER (DIRECTOR), DR.BHARGAV R AT THE RIGHT AND TO THE LEFT MR.NITIN CHANDRA ALONG WITH BASKET BALL RUNNERS UP

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‘OPERACY 13’

The city’s renowned management institute Global Business School(GBS)were declared as

runners -up in the two events - Finance ‘Catastrophe’ and Operations – ‘Vicissitude’ at the

recently concluded event – ‘Operacy 13’ , management fest conducted by Kirloskar Institute

Of Advanced Management Studies (KIAMS), Harihar.

The Kirloskar Institute Of Advanced Management Studies (KIAMS), Harihar conducted the

management fest ‘Operacy 13’ on the 19th and 20th of October, 2013 at Harihar.

Students of GBS, Mr. Rajshekar Gannur and Mr. Ezra Paul participated in the Finance event

‘Catastrophe’ against 6 other potential teams drawn from all over the country and were

adjudged as Runners-up. Students Mr.Kirti Basti and Mr.Amit Basawa participated in the

Operations event – ‘Vicissitude’ and also emerged as the Runners-up.

The Kirloskar Institute Of Advanced Management Studies (KIAMS), Harihar conducted the

management fest ‘Operacy 13’ on the 19th and 20th of October, 2013 at Harihar. This event

DR.RAMAKANT KULKARNI (DIRECTOR), DR.M.N.MANIK(DEAN ACADEMICS) & MR.KIRAN AMBEKAR(SENIOR LECTURER & GMG COORDINATOR)ALONG WITH RUNNERS UP STUDENTS

26

drew in a pool of 100 participants from various management schools of North Karnataka. A

total of 10 students participated from GBS Hubli, bringing home the Runners-up trophy in

the final General Championships.

The Director, faculty and staff of GBS appreciate the efforts of the students and

congratulate them on this occasion.

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27

QUIZOMANIA

I-Trick puzzle

In a stationery shop, the prices are set according to the English counter English sales girl’s

whim

“A pen costs Rs.2.10 and a pad also costs Rs.2.10. A pencil costs Rs.4.20 and an agenda costs

Rs.3.30. How much should a calculator cost in the regards ?”

II. The Dot Puzzle

Try your hand at a twenty- five dot(five by five) version. You must connect the dots without

lifting your pencil. How many lines are required in this case?

III Numerical Conundrums

Use seven nines to form an expression that equals twelve.

IV. Marketing Quiz

This world famous direct marketing company was founded by Rich Drvos and Jay van

Andel in 1959. Name it?

V.ZIGGrat Time(Puzzle Version)

Running contest

A Hoist (+N)

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QUIZOMANIA ANSWERS

I-Trick Puzzle

Answers: 480 Kg

II. Insights Thinking Puzzle

This Puzzle seems to be unsolvable. However the puzzle does not prohibit us from putting

one Cup inside another. By doing so, the same set of coins can belong to more than one cup.

Put the ten coins into the three cups separately.

Now, insert the cup with two coins in it into the cup with one coin. There is no empty cup

and there are seven coins in one cup and three in another

III.Lateral Thinking

IV. Management Quiz

Peter Drucker

V.ZIGGrat Time(Puzzle Version)

Female horse

Sleep Vision(+D)

CONGRATULATIONS TO THE WINNERS OF PREVIOUS ISSUE WINNERS:

SNEHA Y & BASAYYA HIREMATH

M A R E

D R E A M

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FACULTY UPDATE

HEARTLY CONGRATULATIONS TO UGC-NET QUALIFIED GBS FACULTIES

Mr.Prasad Kulkarni

B.Com, MBA

Senior Lecturer-Finance.

Mr. Nitinchandra S M

BE (Mech),MBA

Teaching Associate

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30

AWARDS AND ACHIEVEMENTS

CSR-GHRDC B-School Survey 2013 Rates GBS at No 2 Position in the Category of

Young Turks, New & Upcoming B-Schools in India—Established during last 5

years.

GBS Ranked at 200th position in “Business Today” All India B-School Survey 2013.

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PLACEMENTS CORNER

Congratulations. Happy to inform you all that the following 7 students have been selected for "DOMINO'S PIZZA, BANGALORE" As Asst Manager 1. Stany D'Mello As ASM 1. Shweta. Malage 2. Swati.Chitragar 3. Rahul. Kumbar 4. Sangamesh.Koti 5. Kirankumar. Yallaraddi 6. Manjunath. Byahatti WISHING THEM ALL THE BEST HIGHLIGHTS OF THE INTERVIEW

Total no of students attended GD :120 nos No of Students shortlisted after GD: 38 nos Final Selected : 16 nos Asst manager : 3 ( GBS 1, IMSR 2) ASM : 13 ( GBS 6, SDM 5 , IMSR 2)

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32

BOOK REVIEWS

GOOD TO GREAT

Good To Great: Why Some Companies Make the Leap...And Others

Don't is a management book where author Jim Collins takes a look

at solid data on some of the biggest companies in the world and talks

about how an average company can become a great company.

Summary Of The Book

In Good To Great: Why Some Companies Make the Leap...And

Others Don't, the author uses fully researched data to form

conclusions on why companies fail to transition between being

average to being great while others succeed. For the purpose of the

book, being great has been defined as financial performance of

companies that far exceed the norms set by others.

Jim Collins created the concept of this book after writing another management study that talked

about the methodology of infusing a company with the DNA it needs to achieve greatness. This

book talks about what a company can do when it isn’t born with great DNA. For the purpose of

the study, the author used a team of researchers who reportedly studied 6,000 articles,

transcribed 2,000 pages from interviews and also generated 384 megabytes of data during a five-

year project.

The book highlights seven different characteristics that are inherent qualities of great companies.

These include the type of leadership that a company requires, the act of recruiting the right

people before proceeding with operations and the use of technology as a factor to stimulate your

company’s growth.

Companies that are categorized as great in Good To Great: Why Some Companies Make the

Leap...And Others Don't include the Gillette Company, Kimberly Clark and Wells Fargo. There

are also comparators that are used as examples of similar companies that were present in similar

spaces who failed to transition into greatness. The comparators include Bank Of America, Great

Western Bank and Silo.

Good To Great: Why Some Companies Make the Leap...And Others Don't is considered one of

the most influential management books of its time. Many members belonging to The Wall Street

Journal’s CEO council have considered the book to be the best management book they have ever

read. The acclaim translated to 4 million copies sold and it transcended from the usual audience

of a business book to a much wider audience.

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About Jim Collins

Jim Collins is an established business writer who has written several successful management

books and has also contributed to magazines such as Harvard Business Review, Business Week

and Fortune.

The author’s other written and co-authored books include Built to Last: Successful Habits of

Visionary Companies, Beyond Entrepreneurship: Turning Your Business into an Enduring Great

Company, How The Mighty Fall: And Why Some Companies Never Give In and Great By

Choice.

Jim Collins is also a business consultant and lecturer. Collins worked at CNN International as a

Senior Executive and also at Johns Hopkins Medical School. He is married to past triathlete and

winner of the 1985 Ironman, Joanne Ernst.

How to Sell Anything to Anybody

"Salesmen are made, not born. If I did it, you can do it." -- Joe Girard

In his fifteen-year selling career, author Joe Girard sold

13,001 cars, a Guinness World Record. He didn't have a

degree from an Ivy League school -- instead, he learned by

being in the trenches every day that nothing replaces old-

fashioned salesmanship. He insists that by building on basic

principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet

their goals -- and you will too. Joe will show you how to

make the final sale every time, using the techniques he has

perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE

CREATE A WINNING GAME PLAN FROM LOSING SALES

KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER

MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE

SELL AT A LOSS AND MAKE A FURTUNE

About the Author Joe Girard is a consummate salesman, public speaker, and the author of How to Sell Yourself,

How to Close Every Sale, and Mastering Your Way to the Top. Girard lives with his family in

Grosse Pointe Shores, Michigan.

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What I Didn't Learn In Business School Meet Justin Campbell. He's a newly minted MBA

who's landed a coveted job in consulting. He's

headed to Chicago to serve HGS, a large client

with an intriguing new technology its executives

haven't yet decided how to exploit. Constrained by

a short timeline and limited information, Justin and

his team use state- of-the-art strategy tools to

analyze various possibilities.

Justin is energized by this challenging assignment,

but soon finds the application of his strategy

toolkit isn't as straightforward as he'd expected.

The political and organizational forces swirling

within HGS complicate his analyses and test his

fundamental understanding of important strategic

concepts.

Justin and his cohorts aren't ―real‖ - What I Didn't

Learn in Business School is a business Novel. But

they're realistic: they're just like us. They are

humans, not human resources, and they each have

their own personality, motives, and skills. Their story reveals both the strengths and the

limitations of common strategy tools. And it demonstrates tactics for navigating the messy

organizational dynamics that can make or break a company efforts to craft successful strategies.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel

at strategy management. The action moves quickly, and at the end of each chapter, you'll find

provocative questions that help you tease out vital insights that you can apply in your own work.

What I Didn't Learn in Business School is a compelling read – whether you're a recent business

school grad struggling to apply your new knowledge or an experienced leader who already

knows that no strategy is created in a vacuum.

About The Author Jay B. Barney is a professor of management at The Ohio State University's Fisher College of

Business. He has published numerous articles in strategy and management journals, as well as

five books on strategy.

Trish Gorman Clifford has consulted for The L.E.K. Partnership and McKinsey & Company

and teaches MBAs and executives at Columbia, Wharton, and other corporate and academic

institutions. Her private practice blends consulting and capability building.

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PSYCHOMETRIC TESTING

Psychometric testing is a method that has been used by the

psychologists, psychotherapists and experts of the

behavioural sciences. It consists of all those tests and

instruments which decipher different aspects of human

mind like intelligence, personality traits, aptitude,

inclinations, abilities and competencies of a person. In

recent years, Psychometric tests are being applied to

various HR processes. Different organisations are using it

for recruitments, competency mapping, identifying

development needs of employees, placement of employees

in different assignments, assessment centres, etc. In an

endeavour to bring out this complex subject in a very structured and simple way, this book

provides basic and simple descriptions of all the aspects of psychometric tests and their uses in

the organisations. This book will help the readers to understand the concept and tools of

psychometric testing. This book has been scripted in a stepwise manner. The initial chapters

begin by reminding the readers of the importance of tests and testing in our everyday lives. There

is also a review of highlights in the testing field and some of the statistical procedures used in the

latter parts of this book. This book would serve as an excellent resource material on

psychometric testing as it makes available all the relevant inputs for the psychometric testing. It

would be of great help to all the psychologists, psychotherapists, psychiatrists, HR professionals

(consultants and trainers), management teachers, MBA students and all other individuals

interested to know 'what', 'why', 'when', 'who' and 'how' of psychometric testing.

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GBS IN MEDIA

37

38

COMING SOON-GALACTO-2013

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ALUMNI UPDATE

Wishing you all the happiness there is and as you both live out your lives together may

they be entwined as you grow old together.

BATCH 2007-2009

Mr .Moin Airani

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