Fashion Photography Lighting Essentials

Fashion photography and advertising photography raise the bar of visual representation of a brand with

the right photographic essentials

Fashion photography implies a lot more than a whole package of exceptionally shot photos. It is an

ensemble of a theme, a story, a product or simply the major elements of fashion that is highlighted in

natural or artificial backdrop with just the right exposure to photographic lights.

Expert fashion photographer Dirk Franke says, “Fashion photography lighting is as much as an art as is

fashion photography itself.” Fashion photography has been in high demand in the recent commercial

marketing scenario where beauty sells; a beauty that is personified by the charm of the appealing

fashion model, fiery or subtle backdrops that are breathtakingly awe-inspiring, the fashion photography

lighting angles and a range of lighting exposure, the poses, the color effects and of course, the story that

is untold by words but spread through the immaculate images.

Fashion photography lighting shelters varied sources of lighting and the use of each of these or a

compilation of these is what makes for a killer photograph. Some fashion photographers’ use continuous

lighting, but this can be very heavy and bulky, and has the disadvantage of generating lots of heat, which

can be quite unpleasant in smaller spaces. Strobe lights on the other hand are a more practical option

that offer a variety of possibilities when it come to manipulating light with umbrellas, soft boxes,

reflectors, colored gels and grid spots.

Natural lighting has no comparison, but adjusting natural lighting can be tricky. Fashion photographers

manipulate natural light with accessories like scrims and reflectors and sometimes add strobe light to

natural lit scenes, thus creating dramatic and unusual effects. Flash meters and modifiers are crucial in

adjusting the light in situations like this.

Variety is automatically created when you manipulate the original look of a certain scene with the use of

lights. Fashion photography is all about uniqueness and class and taking lessons on lighting techniques is

an essential step in the much-in-demand career of fashion photography.

About PhotoBusiness.com:

Dirk Franke is a renowned fashion photographer from Miami. He has worked with top brands in his

venture with advertising photography and fashion photography. An array of amazing photographs can

be seen in his online portfolio.

For more information please visit: "http://www.photobusiness.com"