117 – 19 March 2008

Fast track to Sustainable Mobility

The Role of the stations

RHEE, Sung-Woo, KORAIL

217 – 19 March 2008

To Modernize Station Facilities

To Shorten Access Time to Station

To Shorten Waiting Time in the Station

To Enhance Convenient Facilities In the Station

Station as a Developing role of City

Major Approaches of Korean Railway StationsMajor Approaches of Korean Railway Stations

17 – 19 March 2008

Conventional Line : 450.8km(66%)

Newly Constructed High Speed Line : 232km(34%)

To be Constructed at the 2nd Stage

Siheung

Goyang Deport

GwangMyeong

CheonanAsan

MokpoMokpo

Sonjungri

Gyeongju

Daejonjochajang

Okchun

Shindong

BusanBusan

Iksan

Gwangju

SeoDaejon

SeoulSeoul

DaejonDaejon

Dongdaegu

HSR ConstructionHSR Construction 2 Newly Constructed Stations (KTX Service Only)

2 Privately Funded Stations (KTX & Conventional Railways)

Gwangmyeong StationGwangmyeong Station

Choenan-Asan StationChoenan-Asan Station

KTX StationsKTX Stations 21 Stations (Gyeongbu 10, Honam 11)

Seoul StationSeoul Station

Yongsan StationYongsan Station

Other 17 Refurbished Stations for KTX Service

Daejoen Busan, Station, etcDaejoen Busan, Station, etc

417 – 19 March 2008

The number of passengersThe number of passengers

Increase of KTX passengersIncrease of KTX passengers• 2004. 4 : 71,000 Persons/day• 2005. 12 : 88,685 Persons/day • 2006. 12 : 99,973 Persons/day• 2007. 12: 102,301 Persons /dayAfter opening, KTX carried 100million passengers in just 36 months

Passengers increase after launching KTX • Seoul Station

70,000 passengers/day(2007)52,000 KTX passenger among these (72%)

• Gwangmyeong station13,216 passengers/day (2007)4,371 passengers per day at Gwangmyeong Stn (KTX Only station)during inauguration period It’s increased by 206% (Excluding metro railway passengers)

1 9 17 25 33 41 49 57 65 73 81 89 97 10 113 121 129 137 145 1532004.9 2005.1 2005.9. 2005.12. 2006.7. 2007.4

2 7 1020

273040

5060

70

100

(person/million)

21months

36months

517 – 19 March 2008

Cut down access time to station

Reduction of the access time to stationSeoul Station : 40min → 32min (△8min)Daejon Station : 30min → 25min (△5min)Busan Station : 30min → 27min (△3min)

<Efforts to reduce access time>• Enhance the link to other public transportations• Link to Subway Station• Limousine Bus between Seoul Yongsan Station

and Incheon Int’l airport • Rental car service (11 station)• Shuttle bus and shuttle subway operation• Installment of more Parking lot at station

minutes

30.329.6 29.9

32

27

25

29

40

20

22

24

26

28

30

32

34

36

38

40

Seoul Busan Daejon Daegu

station

2001 2007

0

10

20

30

40

50

60

70

80

Seoul Gwangmyung Daejon Busan

S ta t ion

Pe rc e n t

Subway Bus Taxi Car Walk

Transport modes to StationSeoul station : Subway 68%, Car 4%Deajon, Busan straion : Taxi, subway, Bus, 20%-30% Gwangmyeong : Car 40.7%, Subway 9.5%

Seoul station square open approaching road

Limousine Bus to air port

Parking Tower at Kwangmyung Station

617 – 19 March 2008

Reduce waiting time in stationReduce waiting time in station

Cut down on waiting time in station• KTX : 34min -> 20min (△14min)• Mugunghwa Train : 30min -> 21min(△ 9min)• Manage waiting time throught Marketing Survey

Main measures to reduce waiting time• Increasing of Self-ticketing(SMS ticket , Home ticket)

SMS ticket, Home ticket issuing Rate 4.4%(Jan .2007) -> 17.7%(Nov.2007)

• Continuous Improvement of Average On-Time Rate : (Within 10-Minute Delay)

• Customer Information system

• Opening Gate : Omit ticket inspection at station

• Ticket issuance service at postal office • Purchase train ticket from 74 postal office nationwide

20.5 20.6 19.821.0

31.734.0

30.9 30.6

11.213.4

11.19.6

0

10

20

30

40

Total KTX Saemaul Mugunghwa

2007 2006 Gap

1.3% 1.6% 1.6%

4.1%4.5%

4.8%

6.7%

8.1% 8.4%

7.5%

12.3%

2.6% 2.6% 2.4% 2.5% 2.8% 2.5% 2.8% 2.9%3.5%

4.1%

5.4%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

SMS 1.3% 1.6% 1.6% 4.1% 4.5% 4.8% 6.7% 8.1% 8.4% 7.5% 12.3%

Home 2.6% 2.6% 2.4% 2.5% 2.8% 2.5% 2.8% 2.9% 3.5% 4.1% 5.4%

1월 2월 3월 4월 5월 6월 7월 8월 9월 10월 11월

99.098.299.098.9

2007200620052004

717 – 19 March 2008

Fiedls examples

STATION

PassengerTransform

ations

Transportation

Railway serviceconcourse, Waiting room,

gate

PlatformTicket Gate, platform,

passenger clear,

Passenger Service

Public serviceStores, Travel Info, Information Center

Administration Police Office, Postal Office

Aux. facilities Enfant room, Book service

Business

CustomerContactFacility

Customer ContactInformation Booth,

Ticket Window

Customer ServicePA room,

Civil appeal center

Station Business

Administration Parking Lot control room

Infrastructure Train Depot, HVAC

ConcourseDepartment

Store

Ticket window

Gate

Waiting room

Undergo/Biridge

Platform

Platform

Commercial/Business

Cultural Space

Station Square

Underground Square

Parking Lot

DECK

Outer Space Inner Space

Relation between functional and geographical factor Relation between functional and geographical factor of Station Spaceof Station SpaceFunctional classification of Station SpaceFunctional classification of Station Space

To broaden the role of station as not only transportation fields but also passenger service

To enhance cultural and commercial facilitiesTo enhance cultural and commercial facilities

817 – 19 March 2008

Automation of PA system

• To enhance PA system to address accurate train information by automatic voice

• Mobile wireless PA system for realtime address is working in 19 stations

• To ingrease customer satisfaction through Automatic Passenger Inforamtion System

• Ticketing Information and fare indicating monitor above ticketing window

To enhance information service through improvement of passenger sign

• To improve major stations by lines using KORAIL CI

• To improve information signs in major station square, waiting room, platform

TIDS Server

Departure information Display

Arrival information Display

Platformlinformation Display

Gate Information Display

Exit Gate information Display

917 – 19 March 2008

Additional station services

Music Concert hall• Music performance for customers• Site : Seoul station

KTX Lounge Service• Korail Membership Card Holders / KTX Passengers• Services : Internet, Snack, Coffee, Tea, etc

Train Shop• Passenger can order in the train

and take goods at their arrival station or home delivery

• 7 shops in Seoul, Yonsan, Deajon, Busan Station etc,

KTX Express Delivery Service• Express delivery service by KTX• Service Area : Seoul-Deajon-Daegu-Busan

Yongsan-Iksan-Gwangju-Mokpo

1017 – 19 March 2008

Infant Room Useful during waiting time at the station

Valet Parking Service

37 Conference room• 10 stations including Seoul station• Popular for its accessibility and competitive price • Its revenue was around 9 hundred million KRW in 2007

Enlarging New Concept station•The ticket office adding product sales •18 stations

1117 – 19 March 2008

Station as a Cultural Marketing Promotion Center(BMW,Audi ,Mecedes Benz,Airlines,Starbucks, Embassy,Symphony Orchestra,Haydn,Variety Concert Event, Piano Concert Hall Opening,etc)

To Development Customers Value and as a network HUB• Coordinate with other Coorperations and Enterprises • Cultual festival with embassy(Austria,South African,Germany,Romania,France,Swiss,Hungari,India,Czech etc)

• The European and American Union Chamber of Commerce in Korea and otherNGO GROUP Unisef,Good Neighbors etc,,

To Inforcement Brand and Image

To Increase Customer Astonishment and Loyalty

1217 – 19 March 2008

○ Thema Events1. Performances in train station

1,700pax8건800 pax4----

ParticipatesNumParticipatesNumParticipatesNumParticipatesNum

2007200620052004

2. Thanks event for the customers

3,950pax52,813pax72,000pax12,000pax1

ParticipatesNumParticipatesNumParticipatesNumParticipatesNum

2007200620052004

22,201pax396,613pax213,000pax53,000명5

ParticipatesNumParticipatesNumParticipatesNumParticipatesNum

2007200620052004

○ Holiday Events

4,000pax143,000pax101,000pax41,000pax4

ParticipatesNumParticipatesNumParticipatesNumParticipatesNum

2007200620052004

○ Invitation Performance Events

12,551pax12------

ParticipatesNumParticipatesNumParticipatesNumParticipatesNum

2007200620052004

○ Total

1317 – 19 March 2008

111

111

Pentaport

16.9189Public Facilities24.0267Land2.326School

Ilsan: 20%Bundang : 19%24.2269Parks

8.392Business

Ilsan : 7.8%Bundang: 8.3%5.662Commerce

Ilsan : 33.4%Bundang : 32.3%18.7207Residential

1001,112계

Composition(%)

Area(3300m2) RemarksLand Use

Cheonan-Asan Area Development Plan

KTX Station to City Development

1417 – 19 March 2008

Yongsan Station

Expansion of Site

Modification of Urban Master Plan

Hyundae APTHyundae APT

Daelim APTDaelim APT

Riverside Main Road

Riverside Main Road

YongsanStation

YongsanStation

WonhyoBridge

WonhyoBridge

Railway Bridge

Railway Bridge

International Building

International Building

Railway Main DepotsRailway Main Depots

Additional Area

Electronic Shop Mall

Electronic Shop Mall

100.0442,575Total

20.791,660Residential

6.026,480Qusi-Residential

13.660,000landmark

59.7

Ratio(%)

264,435

Area(㎡)

Commercial

Zone100.0566,800Total

9.346,900Landmark

91.7

Ratio(%)

519.900

Area(㎡)

Mixed Use(Resi.+Comm.+Biz..etc)

Zone

Yongsan Development Potential Example