Features Overview

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InHouse Overview

Intrasphere Technologies, Inc.100 Broadway, 10th Floor

New York, New York 10005

November 2002


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InHouse Overview

Introduction The need for content management

The corporate web site is the face of todays organization to customers, suppliers andemployees. Each stakeholder group is demanding more transparent interactions with theorganizations they transact with and work for. In addition, organizations increasingly need toleverage their intellectual capital to enhance revenues and achieve competitive advantage.

These drivers necessitate highly dynamic and content rich websites(internet/intranet/extranet). The quantity of content to drive these websites is growing at anexponential rate. The ability to effectively manage and exploit content has now become astrategic concern. At each stage of the content lifecycle, from creation to publish, there are asignificant number of issues that organizations need to manage including: extraction ofcontent from subject matter experts distributed across the globe, allowing non technicalauthors to contribute directly to the web removing the webmaster bottleneck, facilitation of aneditorial process to ensure content is suitable for publishing, effective and efficient methods torapidly update corporate communications and product information, publishing of content tomultiple delivery mechanisms (e.g. web, PDA, print, phone).

To manage these issues strategic technologies are required that simplify the management ofcontent whilst also structuring it in a manner that makes it easily and readily available to theend user. InHouse by Intrasphere Technologies meets these demands.

Empowering our clients with an easy means of maintaining content on the Web is a criticalpart of many engagements. InHouse allows business and communications professionals tocreate and publish Web pages seamlessly, on virtually any publication schedule, without priortechnical knowledge or training. InHouse handles technical details behind the scenes. Allwriting, editing, approval, and publication is performed through InHouse via the Web,eliminating the need to create HTML pages, or for other software such as word processors; aWeb browser is all that is needed. InHouse also facilitates the content management andapproval process, creating a structure that assures quality control and efficiency. It allowsbusiness professionals to focus on the critical communications and content of their Web site,not the technology.

InHouse Release 2.7 Overview

InHouse Release 2.7 builds on the web content management and publishing fundamentalsestablished in Release 2.6. While maintaining its ethos of simplicity, InHouse R2.7 offers

powerful enhancements for both InHouse administrators and users visiting InHouse drivensites:

Content rating and visit tracking features allow publishers to further understand

their audiences interests and reading habits.

Multi-language human translations process facilitates the publishing of content in

Spanish, German, French and a many other languages.

Event registration and advanced calendaring functionality provides the InHouse

administrator with a full featured event management system, complete with waitinglist management.

Publishing web sites as static/flat HTML pages and automatic ftp of site to a remoteserver allows administrators to improve performance of high traffic sites andmaintain existing security protocols and hosting arrangements.

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InHouse Feature Overview

Module Feature List

Create Content Content contribution templates for capturing metadata

Articles

Events Polls

URLs

Custom

WYSIWIG content editing (Word type toolbar)

Categorization system

Multi-media object library

Hidden publishing notes

Draft mode editing

Multi-language translation support

Form builder

Advanced Calendaring

End-user feedback management

Content ratings and free text comments management Event registration and waiting list management

Polling Results

Content List My Content

Workflow/routing management

Search

Article locking

Content rating and content hits review

Site Management Multi-publication support

User Manager

Page Editor

Categorization Manager

Navigation Manager

Preview SiteUsage Reporting

Static site publishing

PresentationTemplates

Personalization

Content subscription service

Advanced Searching

Generic content block library

3rd PartyIntegration

Web trends

Plumtree portal

NewsEdge news feeds

Googleweb

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Create Content ModuleThe Create Content module is where business users create the content to be published ontheir website. Content contributors can, without any knowledge of HTML, input content formultiple web sites via an easy-to-use browser based graphical interface. Content is defined asan article/page, event, URL, poll or custom type. Adopting a simple process, end users can

publish content live to their website/s within minutes.

Content Contribution Templates for Capturing Metadata (back to top)

The contribution of content into the InHouse system is highly configurable. Inputtemplates can be designed based on your specific requirements or alternativelystandard templates can be utilized. Meta data such as Title, Summary and Author

Name is captured on entry, more fields or functions can be added as required includingoptions such as defining contributed content as a calendar event.

Create Content Content contribution template selection

WYSIWIG Content Editing (back to top)

The contribution and editing of content within InHouse is simple for even the mostnon-technical users. A user is able to enter content with the editing and formattingfunctionality that they would have for a typical word processor. This includes theability to format text sizes and fonts, copying and pasting content and inserting tables.With InHouse no knowledge of HTML is required to create, edit or publish an article.The WYSIWIG editor also facilitates the editing of many different language types.

Create Content - WYSIWIG Editing

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Categorization System (back to top)

Each article submitted into InHouse can be classified based on a client specifictaxonomy/categorization system. The taxonomy allows articles to automatically flow todifferent parts of a web site/s upon publishing. It also provides users with advancedsearch functionality allowing them to easily locate documents categorized within aspecific area. InHouse users have the ability to associate articles with any category or

sub category defined within the system. A single article can be categorized undermultiple sub-categories thus allowing an end user to locate it from various navigationalroutes. This is the same technology that facilitates portals such as Yahoo. These

categories are organized in a tree hierarchy that defines the relationship between thedifferent groupings and their places within the publication.

Create Content Categorization

Multimedia Object Library (back to top)

Multimedia objects can be easily uploaded into InHouse and associated with a specificarticle. Images can be added into articles for display and a caption added describingthe file. Any presentation, spreadsheet, pdf or word processing document can also be

uploaded and appear as an icon within a document including an associated caption.The document can then be opened or downloaded by the end user on-click.

Create Content Multi media object library

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Content Feedback(back to top)

The feedback tab manages the interactive components of an InHouse website.InHouse administrators are able manage/make available feedback forms associatedwith different articles or events. Within this tab an article creator can see the entirelog of feedback associated with an article or names of users that have subscribed to aparticular event. In addition administrators are able to establish multiple choice pollsthat are displayed on the homepage or other areas of a site as required.

Create Content Content Feedback (Article)

Hidden Notes (back to top)

Each article has a hidden notes field allowing a contributor or editor to add review oreditorial notes that will not be published to the live site. These notes then appear foreasy review as bubble text when a user mouses over the title of an article in theArticle List screen.

Create Content Hidden Notes (Article)

Form Builder (back to top)

The form builder allows an administrator to build an HTML form that can be presentedin association with specified articles. The content from these forms is then storedwithin the database and can be e-mailed automatically to any desired e-mail address.This feature can be used to develop forms such as forwarding an article to a friend,registering for events and competitions or simply seeking feedback regarding a specificarticle.

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Draft Mode Editing/Publishing (back to top)

The article editing environment has been modified to allow authors to preview changesto published content. Draft mode editing allows a user to make edits to a currentlypublished article and then preview that article on a staging site prior to making thechanges live.

Content Rating and Content Visit tracking(back to top)

Content posted within the InHouse system now offers the end user an opportunity tovoice their opinion on its appeal by way of rating and submitting free text feedback.The combined content rating and visit tracking provides publishers and administratorswith an understanding of their user groups reading habits as well as keeping contentfresh and interesting.

Create Content Content Rating and Content Visit Tracking

Multi-language Translation (back to top)

InHouse 2.7 features multi-language translation support that allows publishers to

manage 3rd

party human translation of their content and also facilitate publications foreach language type. The InHouse system allows publishers to request translations oftheir content by a third party. The third party is then able to log into their ownpersonal view of the application, complete with their own workflow where they cantranslate and submit the content for approval to the original content owner.

Create Content Multi language translation

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Advanced Calendaring and Event Registration (back to top)

InHouse 2.7 introduces advanced calendaring and an event registration system. Thisset of features allows site owners to schedule complex events and manage registrationif required.

The functionality allows users to schedule and manage many different types of event

scenarios. For example: A public meeting with no registration requirements

An event with a maximum of 50 attendees

A monthly meeting/recurring calendar item that convenes on a specific

schedule e.g. every Friday at noon.

Create Content Advanced Calendaring/Event Registration

Searching Attachments (back to top)

InHouse 2.7 also gives users the unique ability to conduct intricate text and contentsearches on file attachments such as Microsoft Word, Excel, and PowerPointdocuments. This feature requires the installation of SQL Server 2000 to operatecorrectly.

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Content List Module

The Content List provides contributors with a personal, configurable workspace where they cantrack the status of their content for a single or multiple publications. Users can also previewcontent using the desired publication template and publishers are able route stories forpresentation on the homepage. Many contributors can submit content at the same time, each

piece of content being routed to one of the editors/publishers according to predefined,automatically set, system rules.

My Content (back to top)

My Content is the content contributors individual workspace listing all articles they havecreated independent of workflow status. From here a contributor can easily manage theirspecific articles in one convenient area. They can edit, delete and preview articles throughyour choice of publication templates.

My Content - List of Published Content

Workflow (Draft, Ready for Edit, Edited, Approved, Published) (back to top)

InHouse has a predefined workflow that reflects the typical publishing lifecycle. Theworkflow dictates which users are able to create, edit, approve and publish articles to thelive web site or web sites. Each of the tabs reflects a different stage of the workflow andallows you to graphically view the progress of content. Pertinent information is alsodisplayed for each piece of content including modification date, author and whoever maybe currently editing a contribution.

Each article has a defined author and reviewer. As an article changes status the revieweris automatically notified via email and the article awaiting review is forwarded to thereviewers workspace. The author is also notified of subsequent edits to their article.

Search (back to top)

To facilitate the simple location of articles within the administrative tool InHouse 2.7incorporates a search engine that retrieves articles regardless of their status based onusers keywords. The search tool reviews the InHouse database for corresponding keywordmatches within article titles, summaries, full story text as well as Microsoft Word, Exceland Powerpoint attachments.

Article Locking (back to top)

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Only one user is able to edit a content unit at any time. A contributor effectively checksout the content and then check in on save. If a content unit is locked contributors areable to review the specific user accessing the content.

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Site Management ModuleThe site management section is the administration console for the owners of web publicationspowered by InHouse. The site management area facilitates the administration of homepages,allows for the previewing and publication of pages, management of users and viewing of web-based statistics for each managed publication.

Multi-Publication Support (back to top)

InHouse allows an administrator to manage multiple web sites within the one application.An administrator is able add and maintain users for each respective site, view statisticalweb reports and maintain pages. A contributor is able to create a single article that can berouted to one or many sites, there is no need to re-enter the same article for eachpublication.

Page Editor (back to top)

Utilizing the page administration functionality it is possible to control the specific articlesand the order that they appear on the page.

Site Management Page Editor

User Management (back to top)

Role based securitywithin InHouse associates users with system defined roles/functions.The predefined roles allow users to have differing levels of access to the application,functionality and publishing workflow. The User Manager controls the access individual

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contributors have to pages in the site via selected categories within the categorizationtree.

Site Management - User Management

Categorization Manager(back to top)

The CategorizationManager allows a site administrator to create and maintain thecategorization system within InHouse (see See Feature List - Categorization System).An unlimited number of categorization hierarchies are available in the categorizationsystem. Using the categorization manager an administrator is able to simply add, rename,merge and delete categories as required.

Site Management Categorization Manager

Navigation Manager (back to top)The navigation manager places the control of the sites navigation into the hands of thesite administrator. If a new category or URL needs to be added to the navigation it can beperformed in seconds. Furthermore the navigation needs to be only updated in this onearea and it will be reflected throughout the site. Need to add a new page? The navigationmanager allows the administrator to add new pages to the site in a very short amount oftime with no technical skill. In addition the navigation manager integrates with a DHTMLmenu system meaning that you can update your drop down menus on the fly with theInHouse Navigation Manager.

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Preview Site (back to top)

An administrative user is able to preview their site at any time by simply clicking on thepreview icon. This presents the content in the form of a staging site. All content isdisplayed within the actual web page templates thus providing the user with an example ofhow the publication will look within the presentation layout of a specific site.

Site Management Preview

Usage Reporting (back to top)

InHouse is fully integrated with the web reporting application Web Trends. This powerfulfacilitates reporting on numerous criteria including most popular pages, categories, searchwords, geographic regions accessing a publication and top referring sites. The tool alsoallows for adhoc reporting by day, month, week, quarter or year.

Site Management Usage Reporting

Static Site Publishing (back to top)

InHouse 2.7 provides the ability to publish web site content as static HTML pages inaddition to dynamically generated pages. This ensures sites that enjoy extremely high hitrate can maximize performance. It also allows the technologists to maintain their existingsecurity protocols and hosting arrangements. A publisher at the click of button is able tospider a sites content/templates and then ftp them to a remote server for publishing.

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Presentation Templates

The content created, managed and stored within InHouse is presented via a series oftemplates designed for each publication. The templates themselves are defined using contentblocks that have differing functionality. They may be standard or custom-defined. A block maycontain the organization logo for instance, or it may be a most recent content block, that

automatically facilitates the display of newly published content to chosen parts of a site.Alternatively a block my display content from a third party provider such as a syndicated newsfeed.

Example - Site Template

One of the primary benefits of the templating approach is the separation of content from thepresentation layer. In the instance where the user interface/web design for a publicationneeds to be overhauled only the templates are required to be updated. Typically there are 5-10 templates per publication, thus dramatically reducing the time-required to implement a site

redesign. The content from the InHouse database will continue to flow through onto the siteusing the same content blocks embedded within the new design.

Additional benefits of the User View and Templates include:

Personalization (back to top)

With the advent of advanced categorization InHouse is now able to offer truepersonalization to users of its supported publications. The personalization functionalityallows a user to select categories of content that are pertinent to their interests. Thepresentation of this content is then facilitated by a personalized homepage. The newpersonalization functionality is a significant step forward in providing site-users withtailored content based on their requirements thus increasing the likelihood of repeat visitsto their personalized site.

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Example Personalization/Subscription Service

Content Subscription Service (back to top)

Users are able to subscribe to automatically receive particular categories of content thatthey have preselected. The content will be delivered on a predefined basis whenever newcontent is added to one of the sub categories of interest. This delivery can be facilitatedvia e-mail, FTP, XML, RTF, PDA format, and/or an HTML web page. In addition, theeditorial staff will be able to subscribe to a particular status or template so they areinformed when new content needs to be approved and edited. For example, the systemcan inform an editor when a new article enters Editing status with an e-mail alert.

Advanced Searching(back to top)

The existing search feature has been modified so that results are presented by relevance.Results containing all requested keywords are presented at the top of the list whereasresults containing only one requested keyword will be at the bottom. Multimedia objectsare also now included in the search results.

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Generic Content Block Library (back to top)

InHouse templates come with standard library of presentation content blocks. A contentblock is a web page component that retrieves and displays content from InHouse or a 3rdparty database. An InHouse template is a combination of these blocks. The block libraryincreases the ability to rapidly implement a new publication.Some of the generic content blocks are listed below:

o Most recent content

o Managed content

o Header content

o Footer content

o Article feedback

o Event feedback

o Polling results

o History trail

o User Subscription

o Search results

o Categorization

o Navigation

o Related content (Displaying

content from related categories)

Example Generic Content Block (Article Feedback/Rating)

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Third Party Integration

Plumtree Portal (back to top)

Gadgets are the popular term for Plumtree's reusable web modules that areembedded within portal pages. A custom InHouse gadget has been created

that allows for the surfacing of InHouse content and interactive capabilitieswithin a Plumtree portal. A single unit of content can be tagged for display for

both a Plumtree portal and a website.

Webtrends (back to top)

InHouse is fully integrated with the web reporting application Web Trends.

This tool facilitates reporting on the most popular articles, categories andsearch words, geographic regions accessing a publication and top referring

sites. The tool also allows for adhoc reporting by day, month, week, quarteror year.

Newsedge news feeds (back to top)

Newsedge is a syndicated news service that offers consolidated headlines andcontent from news services throughout the globe. Newsedge feeds have beenintegrated into the InHouse templates and a library of these news feeds are

available customers.

Googleweb (back to top)

InHouse websites have been successfully integrated with the powerfulGoogleweb search appliance. This allows for the search on your website to be

powered by a Google search engine and search results presented seamlesslywithin InHouse templates.

Technical Overview

Operating System: Windows NT/2000Database: SQL Server 7.0/2000Web server: Microsoft IIS4+Web Reporting: Web Trends 5.5Browser Support: IE4.0+ and Netscape 4.0+

InHouse ContactsIntrasphere Technologies, InHouse contacts.

Company Name Role E-mail Phone

Intrasphere SamuelGoldman

ChiefTechnologyOfficer

[email protected] 212-937-8276

Intrasphere JonathonGreville

ProgramManager


Intrasphere BenBurton

ApplicationArchitect


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mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

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Features Overview