Presented by: Chandrika DevariyaPurva Basrur

Jagruti Dhapola Divya Cheepa

Priya Dubey

Ferrari

Overview

• Company Background

• Competitors

• Right Actions

• Possible Improvements

• Interesting Facts

• Recommendations & Rationale

Company Background

• Enzo Ferrari founded Scuderia Ferrari in 1929 to organize racing events

• In 1948, Ferrari decided to create a production plant in Maranello, Italy and produced his first car, Tipo 166

• In 1952, they created the emblem of the Prancing Horse that is still used today

• Also in the same year, design house Pininfarina united with Ferrari and began designing all Ferrari cars up to today

Background

• In 1969, Enzo sold the company to Fiat S.P.A• Today, the company’s product portfolio includes:

– 430 Scuderia– 612 Scaglietti– 599 GTB Fiorano

• Currently, Ferrari is in 52 markets worldwide– North America is 30% of Ferrari’s market share alone– Growth rate in new markets like the Middle East and

Asia-Pacific regions, is 4 times higher than in traditional markets

Competitors

• Lamborghini– Price ranges $178,000-$345,000

• Porsche– Price ranges $43,000- $122,900

• BMW– Price ranges $32,400-$104,900

• Aston Martin– Price ranges $110,000-$179,000– www.automotive.com

Right Actions

• Remains highly innovative in design and engineering

• Three extremely advanced wind tunnels

• Extensive employee training and motivational programs– Specialized workforce spends years in

training b/f working assembly line

Right Actions

• Maintaining their goal of exclusivity

• Entering new markets

• Ferrari driving school

Possible Improvements

• Limited geographic coverage

• Lengthy waiting list

• Union relations

• Supplier relations (aluminum)

Interesting Facts!

• There is no such thing as “Ferrari red” buyers can order any shade of red, such as “rossocorsa” and “rossoscuderia”

• Ferrari was built on 12-cylinder cars, but slowly V-8’s find their way to about 75% of the production run

• Of the 120,000 Ferrari’s produced in 60 years, 90,000 are still on the road

More Interesting Facts

• Ferrari’s famous prancing horse symbol was first used by an Italian First World War pilot

• Ferrari’s Maranello factory also builds engines for sister GT maker Maserati

Recommendations• Remain exclusive• Limited Production and Operations• Research on emerging markets• Reduce cycle time on waiting list• Strengthen vendor relations (vertically)• Research and Development on lighter vehicles (Ferrari Considers a

diet for lower CO2: Automotive News Europe)• Continue with superior designs and innovations (new

models/designs)• Continuing success of their race team

– (1952, 1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002, 2003, 2004 and 2007) 15 World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983, 1999, 2000, 2001, 2002, 2003, 2004 and 2007), 201 Grand Prix victories, 4753.27 points, 603 podium finishes, 195 pole positions, 12,489 laps led, and 205 fastest laps in 758 Grands Prix contested.

Ciao!