FIFA World Cup 2014 in Brazil: Social Media Chatter

8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter

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FIFA’2014 social media league

ARGENTINA WON THE HEARTS,

GERMANY WON THE GAME!!

Date Range 1st Jun’2014 to 14th Jul’2014



FIFA WORLD

39,846,794Total Mentions Across The World





ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!

Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most

anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was themost popular team across the world discussed on social media till date

Germany

19,639,924

Argentina

40,034,649

ARGENTINA was “twice” as popular on Social Media thanGermany, throughout the world during FIFA’14



Top 5 FIFA’14 players discussed

across the world Argentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till

date followed by Brazilian Neymar

Messi -

25,792,624

Ronaldo –

9,567,939

Luis Suarez-

13,041,171

Rooney –

2,814,971

Neymar –

24,319,202

1. 2.

4.

3.

5.



Gender Talks

Men were almost 58% more active than women

79% 21%

Women weremore keenabout mostplayersperformance,their wives &girlfriends,match winnersposts

Men were moreinterested ingoal scored,

playersperformance,

match timings,players

hairstyles,penalty shootouts, matchfixtures etc.



Game of the YOUTH…

Less than 25 YearsIntermediates, College going,Fresher's to the Corporates

25-40 YearsManager level, newlymarried, Young Parents

Greater than 40 YearsSenior Level, Parents of teenagers and

adult kids

Top discussions were aroundTeam Comparison, Playersperformance, Fifa contestsetc.

Fifa teams, Match economics,Players, Wags, Top Celeb posts,Associated brands, previousmatch stats etc.

Majority of people falling under thiscategory were more interested inplayers historical, match historicaldata etc.

27% of the observed

55% of the observed18% of the observed



Top 5 FIFA’14 Teams discussedacross the world

Brazil Followed by

France was the most

discussed Fifa 2014

team

1.

28,614,213

9,298,843 7,415,386

2.

5.

3.

4. Argentina

40,034,649

France14,235,390



Top 5 Controversial Moments -FIFA World Cup’2014

Luis Suarez bite on Giorgio Cheillini

Illegal sale of FIFA World Cup 2014 tickets

Luis Suarez bite on Giorgio Cheillini: FIFA bannedSuarez from nine international matches and fourmonths of any football related activity

Illegal sale of FIFA World Cup 2014 tickets, this illegalticket scam has damaged the image of FIFA furthermore as there were allegations of bribery in the 2022FIFA World Cup Qatar bid.

Neymar foul on Modric Neymar foul on Modric: Neymar hit out his elbow onLuka Modric, it became a controversial moment for thereason Neymar wasn't sent off for the incident and wasgiven a booking instead.



Top 5 Controversial Moments -FIFA World Cup’2014

Mexico goals disallowed vs Cameroon

The Cameroon Football Association revealed about their investigation on seven players involved for match fixing

Mexico goals disallowed vs Cameroon: HumbertoClavijo, the linesman for that match, wronglydisallowed two goals scored by Giovani Dos Santos

in the first half of the match.

The Cameroon Football Association revealed abouttheir investigation on seven players involved formatch fixing after their humiliating 4-0 loss to Croatiain the group stage.



Social Media “Popular” Players – FIFA’14

1. Lionel Messi

25,792,624

2. Neymar Jr -

24,319,202

3. Robin Van Persie –

674,717

Arjen Robben

817,266

Thomas Muller

415,203

Andrea Pirl

499,795



Social Media “Emerging” Players – FIFA’14

1. James Rodriquez –

67,442

3. Bryan Luiz -

431

2. Juan Carlos Paredes –

6,897



APAC Countries on Social Media FIFA’14

India Singapore Indonesia Philippines



Country Wise Social Media Chatter

FIFA’14

SINGAPORE

56,516

INDIA

262,350 PHILIPPINES

43,973

INDONESIA

813,960



Top Players FIFA’14 discussed

India Singapore

Messi – 196,829

Indonesia Philippines

Luis Suarez-128,076

Neymar – 98,553

Luis Suarez-12,894

Neymar – 21,386

Messi – 30,181

Luis Suarez-32,871

Messi – 32,407

Neymar – 29,574

Messi – 609,064

Luis Suarez-543,011

Neymar – 401,819



Top 3 Teams FIFA’14 discussed

India Philippines Singapore Indonesia

329,770 77,88371,497

Argentina

958,489

175,826

108,660

Argentina

40,184

France26,485

Argentina

Argentina

34,339

25,708

851,987

150,943



Top Sport Channels FIFA’14 discussed

INDIA PHILIPPINES

Singapore Indonesia

65%

19%

8%

5% 3%

Sony Six Others ESPN

Star Sports Neo

Sony Six was mostdiscussed for watching

Fifa WorldCup’14

39%

25%

19%

12%

2%2% 1%

GMA ESPN Balls TV

ABS-CBN TV5 Fox

Others

GMA was mostdiscussed for watching

Fifa WorldCup’14

10%

50%

37%

3%

Starhub TV Others

Mio Tv MediaCorp Tv

Mio TV was mostdiscussed for watchingFifa WorldCup’14

TvOne was mostdiscussed for watchingFifa WorldCup’14

26%

47%

7%

1%

20%

TvOne ANTV K-Vision



Top 5 Brands FIFA’14 discussed

34%

20%14%

7%2%

48%

23%16%

9%

3%

INDIA PHILIPPINES

33%

21%19% 15%

12%

SINGAPORE 53%

21%

14%8%

4%

INDONESIA



LIFESTYLES affected by FIFA’14

• Late night Sleep was the major concern of majority of Singapore fans as most of thematches were early morning telecasts

• Majority of youth & female fans also raised concern about their morning walk & fitnessschedules

41% LateNight Sleep

22% Morningwalk & Fitness

8% Household work

29%Spendingtime withgirlfriend/family

Geography - Singapore



WORKLIFE affected by FIFA’14

• Many Singaporeans stated in their post that they are getting late for the office

38% late for Office

27% MatchDiscussion atoffice

14% Stock Brokers take breaksto watch the match

21%DelayedScheduledAppointment




FOOD / BEVERAGES / SPORTSBARs

affected by FIFA’14

Hungry BetweenMatch 16%

Dinning with Beer &Food with match 34%

Teams Fasting /Ramzanduring football 22%

Post Match Party 28%




Worldwide Key Insights FIFA 2014

• ARGENTINA was the most talked finalist during FIFA’14 world cup

• Brazil vs Chile & Suarez in game bite are most discussed events of Fifa 2014.• Steep hike in chatters were observed in overall Fifa 2014 discussions after theinauguration ceremony

• Day by day promotional discussion around Fifa 2014, was diminishing whereassteep hike was seen in Fifa 2014 players discussion post Inaugural match

• Men were more dominant in Fifa 2014 related discussions across the world.

They were more keen about match historical, players stats & performance,team updates etc.

• People of all age groups were found excited for Fifa related discussions,However people having age between 25-40yrs were largely participating inFifa 2014 related engagements

• Messi dominated the 1st rank followed by Neymar on social media discussions

around Fifa 2014, across the world• Brazil & Argentina was the most discussed team for Fifa 2014, across the world

till date• Across the world majority of people posted about Fifa during 2nd half or extra

time of the game



Thank You

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FIFA World Cup 2014 in Brazil: Social Media Chatter