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Leading brands keen to join in Brazil celebration F IFA’s Licensee Programme has a reputation for seeking out tailor- made and original solutions and, in return, attracts some of the world’s leading and most innovative companies. EA Sports EA SPORTS™ 2014 FIFA World Cup Brazil™, the event’s only officially licensed video game, lets fans experience all the fun, excitement and drama of football’s greatest event. The game’s roll-out began in April 2014 and, with 203 national teams, 7,469 players, 19 officially licensed managers, and 21 new stadiums including all 12 authentic stadiums from Brazil, brought the 2014 FIFA World Cup™ to life with more detail and authenticity than ever before. An agreement finalised in 2013 will see EA SPORTS™ retain extensive licensing rights with FIFA until the end of 2022. Panini As a long-standing FIFA Licensee, Panini continued the tradition of FIFA World Cup™ sticker albums that begun way back in 1970. In addition to the famous sticker book, Panini’s online Sticker Album was a runaway success at the 2014 FIFA World Cup Brazil™ attracting almost three million users, with global media coverage picking up on Panini’s enduring popularity. The tournament also marked the first time the album was available as a smartphone and tablet app for IOS and Android. The 2014 FIFA World Cup Brazil™ Adrenalyn XL™ from Panini was the only Official Licensed trading card game for this year’s event. The trading card game featured amazing imagery, all of the tournament’s hottest talent and must-have limited edition cards for collectors to look out for. Louis Vuitton The FIFA World Cup™ Trophy travelled in style to Brazil this summer, with famous luxury goods brand Louis Vuitton again making sure the greatest prize in football arrived in pristine condition. The handcrafted case was hand-painted ahead of the 2014 FIFA World Cup™ Final to reflect the two final teams, and came complete with all the features the world has come to expect from the leading premier luggage producer. FIFA’s association with Louis Vuitton was the obvious choice to protect the 18-carat gold Trophy, as explained by FIFA President Joseph S. Blatter: “A trophy as precious as the FIFA World Cup Trophy deserves a travel case of the same elegance and prestige.” The famous trophy was delivered to the Maracanã Stadium by famous fashion model Gisele Bündchen alongside 2010 FIFA World Cup™ winner Carles Puyol before it was presented to the winning team. Hublot FIFA’s continued relationship with the luxury watchmakers Hublot as the Official FIFA Timekeeper signalled the strengthening of a bond that began four years ago. Hublot also redesigned the referee’s board traditionally used by the fourth official to show the additional time periods and signal player substitutions. The redesign reflected Hublot’s distinctive watch design and the board boasted a more ergonomic grip and polished aesthetics to improve both form and function. Hublot’s association with the 2014 FIFA World Cup™ also inspired the company’s watchmakers and engineers to design and produce a chronograph specially for the world of football. The beautiful Big Bang Unico Bi-Retrograde Chrono, complete with a unique Patent Pending movement, was the Official Watch of the 2014 FIFA World Cup Brazil™. Champagne Taittinger The famous independent, family run, House of Champagne Taittinger was chosen as the Official Champagne supplier of the 2014 FIFA World Cup™. The company’s historic cuvée, the Brut Reserve, was served to guests in FIFA’s hospitality, VIP and VVIP areas during the tournament. To mark the occasion, Taittinger also created the world’s first champagne 3D label (viewable without glasses), a technical achievement that made the bubbles fizz straight from the label! Licensees 122 2014 FIFA World Cup Brazil™

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Leading brands keen to join

in Brazil celebration

FIFA’s Licensee Programme has a

reputation for seeking out tailor-

made and original solutions and,

in return, attracts some of the world’s

leading and most innovative companies.

EA SportsEA SPORTS™ 2014 FIFA World Cup

Brazil™, the event’s only officially

licensed video game, lets fans

experience all the fun, excitement and

drama of football’s greatest event. The

game’s roll-out began in April 2014 and,

with 203 national teams, 7,469 players,

19 officially licensed managers, and 21

new stadiums including all 12 authentic

stadiums from Brazil, brought the 2014

FIFA World Cup™ to life with more

detail and authenticity than ever before.

An agreement finalised in 2013 will see

EA SPORTS™ retain extensive licensing

rights with FIFA until the end of 2022.

PaniniAs a long-standing FIFA Licensee,

Panini continued the tradition of FIFA

World Cup™ sticker albums that begun

way back in 1970. In addition to the

famous sticker book, Panini’s online

Sticker Album was a runaway success

at the 2014 FIFA World Cup Brazil™

attracting almost three million users,

with global media coverage picking up

on Panini’s enduring popularity. The

tournament also marked the first time

the album was available as a

smartphone and tablet app for IOS and

Android. The 2014 FIFA World Cup

Brazil™ Adrenalyn XL™ from Panini was

the only Official Licensed trading card

game for this year’s event. The trading

card game featured amazing imagery,

all of the tournament’s hottest talent

and must-have limited edition cards

for collectors to look out for.

Louis VuittonThe FIFA World Cup™ Trophy travelled

in style to Brazil this summer, with

famous luxury goods brand Louis

Vuitton again making sure the greatest

prize in football arrived in pristine

condition. The handcrafted case was

hand-painted ahead of the 2014 FIFA

World Cup™ Final to reflect the two

final teams, and came complete with

all the features the world has come

to expect from the leading premier

luggage producer. FIFA’s association

with Louis Vuitton was the obvious

choice to protect the 18-carat gold

Trophy, as explained by FIFA President

Joseph S. Blatter: “A trophy as precious

as the FIFA World Cup Trophy deserves

a travel case of the same elegance

and prestige.”

The famous trophy was delivered

to the Maracanã Stadium by famous

fashion model Gisele Bündchen

alongside 2010 FIFA World Cup™

winner Carles Puyol before it was

presented to the winning team.

HublotFIFA’s continued relationship with

the luxury watchmakers Hublot as the

Official FIFA Timekeeper signalled the

strengthening of a bond that began

four years ago. Hublot also redesigned

the referee’s board traditionally used

by the fourth official to show the

additional time periods and signal

player substitutions. The redesign

reflected Hublot’s distinctive watch

design and the board boasted a more

ergonomic grip and polished aesthetics

to improve both form and function.

Hublot’s association with the 2014 FIFA

World Cup™ also inspired the company’s

watchmakers and engineers to design

and produce a chronograph specially

for the world of football. The beautiful

Big Bang Unico Bi-Retrograde Chrono,

complete with a unique Patent Pending

movement, was the Official Watch of

the 2014 FIFA World Cup Brazil™.

Champagne Taittinger The famous independent, family run,

House of Champagne Taittinger was

chosen as the Official Champagne

supplier of the 2014 FIFA World Cup™.

The company’s historic cuvée, the Brut

Reserve, was served to guests in FIFA’s

hospitality, VIP and VVIP areas during

the tournament. To mark the occasion,

Taittinger also created the world’s first

champagne 3D label (viewable without

glasses), a technical achievement that

made the bubbles fizz straight from

the label!

Licensees

122 2014 FIFA World Cup Brazil™

Lidio Carraro Boutique WineryA young and vibrant winery from South

Brazil, Lidio Carraro featured its Faces

range of wines at the 2014 FIFA World

Cup Brazil™ as part of a FIFA Licensing

agreement that saw some 600,000

bottles produced for the tournament.

Completing the Faces range of red,

white and rosé wines, as well as two

editions of their Coletânea Top Premium

Line, the winemakers also produced a

limited edition “Lidio Carraro World

Champion 2014 FIFA World Cup

Brazil™” wine of only 2,014 numbered

bottles. The special issue marked both

the event and celebrated the boutique

winery’s 10th anniversary.

Romero BrittoAs an ambassador of the 2014 FIFA

World Cup Brazil™, world-renowned

Brazilian artist Romero Britto brought

the worlds of football and culture

together through a series of artistic

works. All artworks were created in

the unique Britto style to represent

friendship, humanity and unity. A series

of artistic works was also available to

fans all over the world through FIFA’s

global merchandise programme.

COMMERCIAL AFFILIATES

1232014 FIFA World Cup Brazil™