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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Fifty Shades of Black (Open Road) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello [email protected]

Fifty Shades of Black

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Page 1: Fifty Shades of Black

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Fifty Shades of Black(Open Road)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean [email protected]

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Overview of CampaignThis report recaps our marketing efforts for FIFTY SHADES OF BLACK. Our outreach included the following:

1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop2. Dedicated Emailing – To CC members in LA and a national email3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+)4. Sweepstakes – Pages hosted on campuscircle.com5. Retail Promotion – La Brea Corridor Gift Pack giveaway for Valentine’s Day.

Package includes dinner for two at Bludso’s Bar & Que, For her - The Parlor Shave and Cuts on La Brea, For her – Mani/Pedi at Wynn Nail Salon.The campaign has 2,340 clicks (includes 1,233 bitly clicks), 4,000+ content related page to date.

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Digital ad for the film

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Banner AdvertisingBanner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Impressions to date – 890K+. Clicks – 1,106

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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

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Banner Advertising Stats

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DedicatedEmail #1

Delivered (LA) – 20K+Opened – 1,687

Clicks – 283National Email – 90,000

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Sweepstakes Page #1 - LA

Page Views– 1,521Entries – 800 to date

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status

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Sweepstakes Page #2 – Nat.

Page Views– 757Entries – 335 to date

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status