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the tennis issue FOCUS May 2014

FILA FOCUS Magazine

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The Tennis Issue May 2014

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Page 1: FILA FOCUS Magazine

the tennis issue

FOCUS

May 2014

Page 2: FILA FOCUS Magazine
Page 3: FILA FOCUS Magazine
Page 4: FILA FOCUS Magazine
Page 5: FILA FOCUS Magazine

Colour Block Skort

stretch woven short with spandex waistband,

internal bike shorts.

Reflective trim & fila f box logo

invisible zip pocket at back waist

PLEATS AT SIDE AND BACK FOR MOVEMENT and flair

Page 6: FILA FOCUS Magazine

FILA Colour Block TANK

STRETCH JERSEY FOR COMFORT & ease of movement.

FULL COVERAGE V NECK AND WIDE SHOULDERS FOR CONSERVATIVE style. TENNIS IS A LADIES Game.

MESH INSERT DOWN CENTRE BACK FOR BREATHABILITY

CONTRAST SPLICING

Page 7: FILA FOCUS Magazine
Page 8: FILA FOCUS Magazine
Page 9: FILA FOCUS Magazine

Workouttees

ZIMMER TEE

COLOUR BLOCK TEE

WOMENS COURT SHORT

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colourblock it!

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colourblock it!

MARA TANK

ROBIN TIGHT

Page 16: FILA FOCUS Magazine

COLOUR BLOCK TENNIS JACKET

COLOUR BLOCK TRACK PANT

Page 17: FILA FOCUS Magazine

stay warm WHILE YOU cool downAfter the game cool Down in our womens FLEECE PULLOVERS, ZIP THROUGH'S AND CREW NECKS.

Page 18: FILA FOCUS Magazine

tawny jacket

sequin zip thru

washington pullover

Page 19: FILA FOCUS Magazine

washington pullover

washington pullover

coil jacket

bling pullover

Page 20: FILA FOCUS Magazine

pretty

in

pink

Page 21: FILA FOCUS Magazine

full coverage tank

tennis skort

Page 22: FILA FOCUS Magazine
Page 23: FILA FOCUS Magazine

THE DOUBLE LAYER SHORT

INTERNAL BIKE SHORT

LOOSE FIT OUTER LAYER IN FLATTERING CUT

IN CONTRAST COL�OURS

CONTRAST ELASTIC WAISTBAND

COMFORT, SUPPORT, PROTECTION FROM CHAFFING

Page 24: FILA FOCUS Magazine

sherbert

pop!

Page 25: FILA FOCUS Magazine

full coverage tank

tennis skort

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full coverage tank

tennis skort

Page 27: FILA FOCUS Magazine

v neck short sleeve top

double layer short

bra top

tight short

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Racquet polo racquet short

Page 31: FILA FOCUS Magazine

Mens Racquet Polo - 4 Colour Yarn Dye or Sublimation Screen Print - NavyStripe Repeat 18cm

WhiteNavy

Fila Core W14Finished Art

Lime Pond

Racquet polo racquet short

Page 32: FILA FOCUS Magazine
Page 33: FILA FOCUS Magazine

reserve polo

reserve polo

sentinel

Page 34: FILA FOCUS Magazine

game

set

match

Page 35: FILA FOCUS Magazine

russo jacketrusso pant

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mission pant

mission jacket

Page 37: FILA FOCUS Magazine
Page 38: FILA FOCUS Magazine

white, metallic silvermens & womens

COMING SOON for tennis,the sentinel

UPPER:internal support elasticated strap. THIS STRAP IS attached to the tongue and holds it in place.

Memory foam lined heel collar provides form fitting comfort.

Added mesh for better breathability.

OUTSOLE:Full length Evergrind outsole features modified tennis herringbone pattern for durability and traction, with flex grooves for improved comfort.

TPU shank with added carbon fibre for midfoot support.

FEATURES:

Page 39: FILA FOCUS Magazine

white, hawaiian ocean womens

white, peacoat, chinese redmens

COMING SOON for tennis,the sentinel

MIDSOLE:Super action Midsole Material Features enhanced cushioning and durability.

Blown Polyurethane moulded SOCK liner for lightweight comfort while maximizing cushioning and does not break down like EVA.

Welded KPU toe protection for high durability in wear zones & designed in a way to help maintain breathability.

Page 40: FILA FOCUS Magazine

Store Spotlight

WITH OUR SOUTH WHARF STORE MANAGER:Luke

How long have you been working at? I have been with the FILA team for approximately 15 years. Working in Retail and previously in fila operations as an Operations and Marketing Assistant for a few years.

What do you love about the brand? to see the changes and diversity in our brand as it grows each season.. Being here for as long as I have, its great to feel apart of it.

What is special about South Wharf? I think South Wharf has one of the most diverse and best Sporting Retail areas in Australia. here we have 13 of the biggest and best Sports Brands all in one location.. fila being number one of course!

what is your Favourite customer experience? I have to say that I love it when people come in asking for old vintage FILA product as they are have a 70's or 80's party. They want head bands, sweat bands, white short shorts, our famous Bjorn Borg pin strip retro polo's etc. People still love the vintage look.

your Favourite sports star? And why? Kelly Slater. being one of the oldest guys on tour and he still keeps up with the current riders of today! 11 World Titles is a massive achievement in a changing sport.

Favourite item from the Winter range? the Colour Block Spray Jacket or the Gallagher Hoody in Mild Grey.

top Trends to look out for this season? Ankle Biter Trackies and the Tight cuffed trackies are all the rage again.. Our trackie tights and ankle bitters are selling like hot cakes

southwharf

SHOP G016 DFO20 CONVENTION CENTRE PLACE

SOUTH WHARF VIC 3006PH.03 9690 5054

FILA

Page 41: FILA FOCUS Magazine
Page 42: FILA FOCUS Magazine

This large volume hold all is ideal for sport, or for

weekends away.

It has a high volume central compartment, with

two smaller zipped pockets at either end.

The bag is constructed from a mix of polyester fab�

rics, and there is very fine attention to detail.

The bag measures: 70cm x 32cm x 32cm

velton

Tobi

tennis bags

Page 43: FILA FOCUS Magazine

accessories

artell

corp fBox cap

sampu

marcomilner banton

These Heritage style bags are constructed from a durable, textured polyester mix of fabrics, and finished off with quality F box zip pulls, and an F box embroidered badge on the front.

19cm x 24cm x 10cm36cm x 34cm x 11cm46cm x 33cm x 20cm

Page 44: FILA FOCUS Magazine
Page 45: FILA FOCUS Magazine
Page 46: FILA FOCUS Magazine

Fila australia's chairman silvano merlatti on fila's 2014 sponsorship of the

bnp paribas open and the sony open

For the last three decades, Fila have been synonymous with authentic European sport and luxury and Fila Australia's Chairman, Silvano Merlatti says "Fila's involvement in the sport of tennis runs deep into the brand's history".

This is clearly evident through the Fila endorsements of ATP World Tour and WTA Tour athletes and through the title sponsorships of several opens worldwide. "We have a long and illustrious history in the world of tennis" continues silvano mer�latti, "and this year we are proud to sponsor the BNP Paribas Open, Sony Open and the International Tennis Hall of Fame Championships".

These past two months has seen some fantastic tennis at the BNP Paribas Open and the Sony Open. mr merlatti couldn't agree more saying, "fila are very proud to be the official supplier of these two fantastic events".

The evidence is clear on this as Fila have extended their Premier Sponsorship of the BNP Paribas Open through 2015. A sponsorship that has already been running since 2000."Fila have been the Official Apparel Supplier of the BNP Paribas Open since 2000" says Silvano, "we are proud to have provided and to be able to continue providing fashionable, athletic apparel, footwear and accessories to hundreds of ball kids, volunteers, officials and staff at the event in the years to come"..

As the official apparel and footwear sponsor of the BNP Paribas Open tournament, and Fila have been designing an exclusive uniform collection for more than a thousand volunteers, ball kids, line judges, umpires and staff for over a decade.

The Fila brand was established over a century ago in 1911 by the Fila brothers of Biella, Italy. Fila is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. "We have achieved world class recognition in the world of tennis by marketing high design and style content products that are endorsed by professional athletes from around the world" says Mr Merlatti.

Make sure to tune into the roland garros french open and Wimbledon, both coming up in the next few weeks for some fantastic tennis by our current sponsored athletes.

Page 47: FILA FOCUS Magazine
Page 48: FILA FOCUS Magazine

fila's in house Nutritionist Ashlee Zinna shares her recipe for Her energy muesli bars.

These Energy Packed, Easy to make Healthy Bars are Perfect lunch box snacks, pre or post workout bites or even great for after school healthy treats.

Plus they quick and easy to make!

What you'll need:50 gm AlmondsHandful of Cranberries, dried or freshHandful of Sultanas6 dried figsHandful of Sunflower seedsHandful of Pepitashalf cup of Oats4 tbsp Yogurt, we used Vanilla Greek Yogurt1 tbsp Agaveqtr cup of water

Method:Put all ingredients into a food processor and blend until combined, but still chunky.Line a baking brownie tray with grease proof paper an press mixture into tray.Refrigerate for an hour then cut and serve.

This recipe makes approx. 20 mini bars which can be stored in an airtight container in the fridge for 1 or 2 weeks.

For a Sweeter but still super Healthy version, follow us on Instagram to get the recipe! Instagram: FilaAustralia

Ashlee's Healthy Muesli Bars:

Page 49: FILA FOCUS Magazine
Page 50: FILA FOCUS Magazine

Cardio tennis is a 60 minute fun, high energy fitness workout focused on constant movement.

sessions run with upbeat music to enhance the participant's work ethic and lessons consists of drills, cooperative rallying, high energy bursts, ladders, movement and agility activities.

Women can burn up to 500 calories, while men can burn up to 800 calories per session.

And it's a whole lot of fun,. If you need a change from you usual gym and treadmill workout, give cardio tennis a try.

get fit:cardio tennis

Page 51: FILA FOCUS Magazine
Page 52: FILA FOCUS Magazine