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Film magazines, Front cover for brief 1, promotion package for a new film.Film magazine review page for brief 3, short film in its entirety.
Role of film magazines
Remember your film industry work from last year.
Magazine promotion is an important part of the film marketing process. Positioning it at the right point in the film year and considering other releases is a real skill. Marketing execs aim to raise audience awareness at least 6 weeks before premiere and release.
Although print is under threat, some film fans enjoy collecting info about the SFX, their favourite actors/directors.
Magazines can provide this insider information.
Case Study: Empire Magazine
Look on the advertising sites for
the institutions for the best insight
into magazines as a brand & audience
What do they say about themsleves?
EMPIRE is the premier movie destination, providing indispensable insight into cinema, both blockbusting and classic.
Online, in-print and via app EMPIRE’s unparalleled access has led to world-beating exclusives such as the first look at Heath Ledger’s Joker, to extraordinary access to Steven Spielberg who guest edited our 21st birthday issue, to George Lucas’s backyard in the run up to Indiana Jones and the Kingdom of the Crystal Skull
After 20 years of being the world’s best movie magazine, last year saw EMPIRE become the biggest movie magazine in the world. This international domination – outselling all of its rivals globally by an average of 2 to 1 – is down to EMPIRE’s continued commitment to delivering movie fans the greatest monthly experience, telling them which movies to get excited about and why.
EMPIRE is a truly multi-platform brand, using magazine, online and apps to connect with 1.4 million of the smartest film fans on the planet. Reaching consumers with high disposable incomes, EMPIRE readers are early adopters, media-savvy and invest in technology.
Empire is the world’s largest movie magazine
1 Unrivalled access to iconic, A-List film talent, giving advertisers the opportunity to position themselves alongside influential brands and personalities
2 World exclusives on the biggest and most exciting new films
3 Authorative coverage on all aspects of home entertainment:DVD,TV, games, hardware etc.
4 Dominates the uK film market with 68% circulation share, outselling its nearest competitor by 93,000 copies.
5 Unprecedented loyalty and trust – 70% of readers buy every issue.
6 Empire has over 50,000 subscribers - this is up over 25% y-o-y. Empire has more subscribers than it’s nearest rival sells copies on the newstand.
7 The magazine, empireonline.com and our international editions now reach over 2.5 million of the most dedicated movie fans on the planet.
You should consider which type of film magazine would be most suitable for your target audience.
Date
magazine as a brand
What are the conventions of layout?
Film Magazine review
Consider conventions of layoutWell shot still from production
posed studio shot, focus on actor
Have a look at the Sight and Sound site for DPS of reviews and articles
Points to consider when analysing reviews:
from whose point of view is this written from?
what is the purpose? persuade, inform, educate, entertain?
you must analyse the discourse.
what is the language like?
format (print magazine rather than online)
house style
brand identity
lexical cohesion
lexicon of words
expert terminology
postmodernism, references to other sources, films, work by other directors, art, music, travel...
When analysing use two step approach:
denotation
connotation
in terms of key concepts;
LIAR & Genre
& codes, of gesture, posture, clothing, eye contact, costumes, mise-en-scéne, colour, typography.
Institution
WHo publishes this magazine and what kind of brand are they promoting?
Hollywood blockbuster or indie, European, short films?
how are we persuaded to access the film?
online, cinema, DVD, download.
retrospective, canon of ‘great’ film. Who makes these decisions?
film
subculture
Aim to complete at least three examples.
Try to choose two very different editions and then one which is very similar to how to how you hope yours to be.
Again, vary the format in which you present this work but please bear in mind, the standard of analysis should be much higher than that of your foundation portfolio.
