MEDIA KITFILTHY HIPSTER

2012

FILTHY HIPSTER will be distributed through-out London and the UK, as well as aiming for international markets. Exploring the fash-ions and exploits of Londoners, from West to East, North to South.

Based in East London, Shoreditch, FILTHY HIPSTER takes the cream of the crop & lets you know what’s hot & what’s not.

Working solely on a collaborative basis FILTHY HIPSTER lives by the principle of working with & for the creative community. Offering groups and individuals a platform to shout from the hill tops about what they do & what they think.

FILTHY HIPSTER is an open forum for discussion & an expression of views, every-one deserves an opinion and it never has to stand in line with the rest of the world.

STArT In ShorEDITch

Over the past 5 years East London has been flooded with fanzines & self published magazines, comics, newspapers & pocket books. Due to the increasing skills and creativity of the London creative collective.

Many of these pieces are created and used by creative groups to publicise their work & to shout about their loves & hates. Thepeople of London have found a way to create their own platform where they can be heard by the creative community in a way that is inexpensive & effective.

FILTHY HIPSTER intends to follow this trend. We thrive on collaboration and the currency & trade of knowledge, interests & opinions.

In return we offer you your hill, shout, shout it, tell the world who you are.

AT A glAncE- Multi-platform operation, including publishing, events , online, distribution & brand communication. - Core demographic of 18-38 year old, unisex, for the urban trendsetters to the professionally elite. - Working with the creative collective on an international scale to create a platform for all those ready to say, ‘This is me’.

1ST EDITIon run-Down

The 1st issue of FILTHY HIPSTER is to be published, printed & distributed during the first week in June 2012.

This coincides with the celebration of her Majesty the Queens 60th reigning year, the Diamond Jubilee.

FILTHY HIPSTER has decided to celebrate this occasion with its readers & collaborators through producing a Jubilee special.

SpEcIAl fEATurES IncluDE ;The Windsor’s; the history, story and continued influence of the Royal family.Best of British, including the Great British fashion houses, McQueen, Westwood & Paul Smith.

Along with designers, photographers & Illustrators of times past & present.

An article on Richard Reynolds, community activist & London Guerrilla Gardening extraordinaire as well as Olympic torchbearer.

Along with themed photoshoots, including, T in the park, Diamonds are Forever, Street Party Chic & Royal Britannia.

WHERE You FRom?

looK ouT for

profIlES - The most exciting new comers into the professional creative community.Featuring in this issue -

- LEON CAMPBELL - Founder of Jailbate magazine & Zoltan’s sketch book.

- LUCy hOWSON - Photographer & Artist currently featuring @ the DebutContemporary, Notting hill, London. www.debutcontemporary.com

- John Annett - Photographer, philosopher, anthropologist, all in all a rant specialist.

To name but a few.

TEch rEvIEwS - Phone specialist & friendly neighbourhood Otaku, Motoko reviews the newest phones on the market, including some great insights into the new hTC One X.

hoME & InTErIorS -Featuring the best new pieces from Emma Bridgewater, John Lewis, Amazon & Debenhams.

PubLISHIng

London, EngLand

PaRIS, FRancEmadRId-SPaIn

TokYo, JaPannEW YoRk, uSa

caLIFoRnIa, uSa

Sao PauLo, bRazIL

caPE ToWn, SouTH aFRIca

mumbaI, IndIan

coPEnHagEn, noRWaY

bERLIn, gERmanY

Hong kong, cHIna

MAgAzInE

our content rivals all others. Ranging from model making techniques & the world of special effects to skating professionals in London and their boards. FILTHY HIPSTER has the prospect to be a 100% pick up rate publication.

our first issue, Royal Britannia, will be completely free!!!

This will launch FILTHY HIPSTER into the stratosphere & we are looking for a pass-along rate of 6-8%.

Distribution will be in over 250 selected life-style venues, from the urban markets of Brick Lane to the offices of Mcqueen.

Content for each edition will be tailor made for the corresponding monthly theme. Which will often be decided by a new guest editor each month.

This gives anyone a platform to express their views & interests in an in depth way. Look out for Nic Sontag’s ‘Kawaii’ edition and Leon Campbell’s ‘Skate’ issue.

Content is gathered internationally and flows across the normal boundaries of culture.Art, and design, is an international common denominator within which we all participate.

FILTHY HIPSTER will be distributed through out the world, from Tokyo to Copenhagen, Berlin to Paris and Cape Town to hong Kong. Distribution on an international scale will begin after the initial 3 month trading period.

FILTHY HIPSTERSuPPLIES a unIquE RangE oF conTEnT.

fIlThy hIpSTEr booKS

froM ThE horSES MouTh

This is fIlThy hIpSTEr’S unique content collection method.

FILTHY HIPSTER.com

Each edition of FILTHY HIPSTER will stand in its own right as a form of literature & look book.

however, FILTHY HIPSTER has a number of books in the pipe-line featuring a larger collection on specific points.

To come -

IT’S All rIDEAblE Sid Standard, a cycling obsessive and in-spirer of thousands of cyclists, chronicled the world around him throughout a lifetime of cycling using the medium of photography.The images show Sid’s true appreciation of the world around him and those who shared it with him.

the images reflect a current trend for nos-talgia of a simpler; less troubled time where summers lasted forever and the world moved at a slower, more manageable pace. This

societal retrospective reflects the fashions of today, and Britain’s revived enthusiasm for cycling.

ToKyo-pop A photography exploration of the most electrically & culturally charged city in the world.

We strive for original content, taken from the streets and communicate it into the digital

sphere. It houses every article ever written and every video ever shot, either by us, or by one of our growing family of journalists, creative’s or partners.

pArTnEr opporTunITIES

Channel & print Sponsorship, hPTO, Special Builds, Dynamic Media, Video Ads, Display Media.

Please contact managing director @info@filthyhipster.info

nETWoRkS

FILTHY HIPSTER

cHannELS oF ExPLoRaTIon

SocIaL mEdIa ouTLETS

nEWS

FaSHIon

gRaPHIc dESIgn

ILLuSTR

aTIon

PHoTogRaPHY

InTERIoRS

TEEk

EvEnTS

oPPoRTunITIE

S

REcRuITmEnT

PoRTFoLIo

’S

worD up!

The majority of FILTHY HIPSTER’S content will be taken from the street, whether that is London, Tokyo or New york will be dependent on the issue theme, but we intend to make it big & hit the international market asap. having contacts in international markets extends our research base as well as causing our content to be incomparable to other magazines already on the market.

To TWEET, PIn, TumbLE, add, LIkE, PoST, and commEnT on aS mucH aS HumanLY PoSSIbLE.

WE HEREbY PLEdgE . . .

Within the first month we aim to upload all content in print to our website, ‘FILTHY HIPSTER.com’ and make itavailable to our readers & subscribers.

We also promise that by the end of 2012 we will be uploading a minimum of 30 mins per day of video content, aiming for 60 mins per day video uploads in 2013.

Causing FILTHYHIPSTER.com to be anincredible source of not only articles,photography, new works, reviews, design & fashion but also of film, performance, animation and video.

FILTHY HIPSTER

HIgHLIgHTS & L8 nIgHTS

SpEcIAl fEATurES -

Each issue will feature an array of specialfeatures on the chosen subject of that month’s issue. We continuously endeavour to take a broad range of views on one subject to cre-ate an in-depth paradigm of thought on dif-fering aspects of culture.

booKShElf DAnI’S nEw MuSIc rEvIEwSTuff your fAcEopporTunITIES rEcruITMEnT EvEnTS

REad IT!TIMElESS conTEnT -

Each month content will be sourced & gathered from our ever expanding networks.

Each month the issue will take on a new theme with content based heavily upon that trend, theme or cultural facet.

This gives space for all to relate to and take from, as well as striking a balance with new & continuing content.Below is a list of articles that will feature monthly.

whAM bAM profIlE MA’AM - The most exciting new comers into the professional creative community will be featured every issue.

TEEK - Phone specialist & friendly neighbourhood Otaku, Motoko reviews the newest phones & games on the market.

gIrl/boy AbouT Town - What’s hot ‘n’ what’s not in your local area.

hoME & InTErIorS -Featuring the best new pieces from emma Bridgewater, John Lewis,Amazon & Debenhams.

MALE53%

FEMALE47%

26-30 unDeR 21

36-40

41+

21-25

AuDIEncE profIlE

- 62% Spend 3 hours online per day- 61% have 500+ Facebook friends- 70% shop online every month- 86% purchase clothing/accessories / month- 80% own a video game console- 83% eat out at least once a week- 91% go to a bar or club at least once a week- £24,414 Mean individual income- £49,637 Mean household income

- 83% like to know about music/bands/releases before everyone else - 52% like to know about fashion brands/designers before everyone else - 60% like to know about new technology/gadgets before everyone else

Royal Britannia

RaTES & SPEcSMAgAzInE rATES

uK EuropE uSA JApAn brAzIlbAcK covEr £1000 €1246 $1570 ¥124,706 R$3,190

fronT SprEAD £950 €1184 $1490 ¥118,473 R$3,030

SprEAD £850 €1060 $1334 ¥106,002 R$2,712

full pAgE £400 €500 $628 ¥49,884 R$1,275

hAlf pAgE £225 €280 $353 ¥28,060 R$718

quArTEr pAgE £100 €125 $157 ¥12,471 R$320

1/8 pAgE £50 €62 $78 ¥6237 R$156

1/16 pAgE £30 €37 $47 ¥3,742 R$96

DEADlInESSTrEET

DATEbooKIng DEADlInE

ArTworKDEADlInE

JunE 8/06/2012 30/05/2012 31/05/2012

July 6/07/2012 22/06/2012 27/06/2012

AuguST 03/08/2012 27/07/2012 30/07/2012

SEpTEMbEr 31/08/2012 24/08/2012 27/08/2012

ocTobEr 28/09/2012 21/09/2012 24/09/2012

novEMbEr 26/10/2012 19/10/2012 22/10/2012

DEcEMbEr 23/11/2012 16/11/2012 26/11/2012

JAnuAry 04/01/2013 14/12/2012 17/12/2012

fEbuAry 01/02/2013 25/01/2013 28/01/2013

MArch 01/03/2013 22/02/2013 25/02/2013

AprIl 29/03/2013 22/03/2013 25/03/2013

MAy 26/04/2013 19/04/2013 22/04/2013

JunE 24/05/2013 10/05/2013 15/05/2013

these prices are subject to change, FILthY hIPSteR reserves the right to review these prices after each booking deadline, and change them accordingly all clients will be notified in advance, with a minimum of 28 days notice period. Clients will also be notified at the start of each period the theme for the corresponding month’s issue. Maximum ad buy in print is 8 per client.

DIScounTS / ExTrAS

dIgITaL FoRmaTS & SPEcS

AD buy rATE groSS DIScounT

4x . . . . . . . . . 8.5%

8x . . . . . . . . . 10%

DIMEnSIonS

Trim area 297mm (h) x 210mm (w)

Bleed size 303mm (h) x 216mm (w)

Live area 271mm (h) x 184mm (w)

1/2 pg horizontal 130 (h) x 184 (w)

1/2 pg vertical 271 (h) x 87 (w)

1/4 pg 135 (h) x 87 (w)

1/8 pg 65 (h) x 87 (w)

1/16 pg 37 (h) x 38 (w)

IMAgES

Visuals must be CMYK (never RGB, nor duotone, nor multichan-nel). All art must be at least 300 dpi. If you have a lot of line art (1-bit images) it’s recommended that you deliver art at 600 dpi to prevent pixelation. the preferable profile for our printers is ISo_300_v2_FoGRA39L, if you do not work to this profile we cannot guarantee accuracy of colour. The UK edition is also printed on uncoated stock which should be considered at the design stage.

rEMEMbEr: Always keep important info like photo credits etc. away from the bleed or they might get chopped.

how AnD whErE To SEnD ADS

All ads must be sent to FILTHY HIPSTER in a digital format, electronically (email or FtP).the preferred format for final artwork is PDF files. once you have collected everything please send it to:

svarney@filthyhipster.comAny questions please direct them to this address also.(FtP upload site coming soon!)

MEDIA

hpTo Full re-skin & brand integration, buy-out of all media unitsSpEcIAl buIlD Bespoke solutions inc. Branded rooms, widgets, etcvIDEo ADS Prerolls, postrolls, etcDynAMIc DISplAy Expandable banners, video banners & MPUs, etcDISplAy MEDIA Leaderboards, Skyscrapers, RoS

1 1000 x 220 unIT Size : 1000 x 220$70 / €54 / £30

3 TAKEovEr w/guTTErSSize : Custom$47 / €36 / £25

5 & 8 300 x 600 unITSize : 300 x 600$62 / €48 / £35

7 300 x 250 unITSize : 300 x 250$66 / €42 / £20

2 prE- roll vIDEoSize:480 x 270$117 / €75 / £50

4 prE- roll coMpAnIon( requires pre-roll buy )Size : 300 x 250$47 / €36 / £25

6 728 x 90 unITSize : 728 x 90$66 / €42 / £25

FoR DIGItAL SPeCS AnD GuIDeLIneS PLeASe ContACt : svarney@filthyhipster.com

SubScRIPTIon oFFERS!!!3 for 2

Subscibe for 3 months of advertising space & get the last month free.

buy A SprEAD

& gET 1/8

pAgE frEE!!

bogof

oThEr DIScounTS - buy 4 ADS & gET

8.5% off

10 % off when you buy 8 ads.

When booking your advertising we will discuss further subscription options and offers will come into effect immediately when booking.

Offers apply to both print & digital media.

Please email: svarney@filthyhipster.com with all booking requests.