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nirma marketing project
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MALAD KANDIVLI EDUCATION SOCIETY’S NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND
MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE OF SCIENCE
RE-ACCREDITED BY NAAC WITH ‘A’ GRADE & ISO 9001:2008 CERTIFIED
A PROJECT
ON
“Rural Marketing of NIRMA”
in the subject Marketing Management
SUBMITTED TO
UNIVERSITY OF MUMBAI,
FOR SEMESTER –I OF
MASTER OF COMMERCE
BY
RITIKA JASWAL
Management, Roll No- 105
UNDER THE GUIDANCE OF
Prof. Roopali Jain
YEAR 2015 – 16
e-mail : [email protected] / [email protected] Tel. : 28072262 / 28085424Website : www.khandwalacollege.ac.in 28013433 / 28086427
Tele fax: 28650461MALAD KANDIVLI EDUCATION SOCIETY’S
NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA
COLLEGE OF SCIENCERE-ACCREDITED BY NAAC WITH ‘A’ GRADE &
ISO 9001:2008 CERTIFIED
Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai – 400 064.
DECLARATION BY THE STUDENTI, RITIKA JASWAL student of M.Com Part-I Roll Number 105 hereby declare that the project
for the Paper Marketing Management titled,
“ Rural Marketing of Nirma” submitted by me for Semester –I during the academic year 2015-
16, is based on actual work carried out by me under the guidance and supervision of Prof.
Roopali Jain.
I further state that this work is original and not submitted anywhere else for any examination.
Signature of Student
EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on “Rural
Marketing Of Nirma” submitted by Ritika R. Jaswal Student of M Com Part-I.
This project is original to the best of our knowledge and has been accepted for Internal
Assessment.
Internal Examiner External Examiner Principal Prof. Roopali Jain Dr (Mrs) Ancy Jose
NAGINDAS KHANDWALA COLLEGE
Internal Assessment: Project 40 Marks
Name of the Student Class Division RollNumber.
First name : Ritika
Father’s Name: Rajesh
Surname : Jaswal
M COM
PART I
105
Subject: Marketing Management
Topic for the Project: Rural Marketing of NIRMA
Marks Awarded Signature
DOCUMENTATIONInternal Examiner (Out of 10 Marks)External Examiner (Out of 10 Marks) Presentation (Out of 10 Marks)
Viva and Interaction (Out of 10 Marks)
TOTAL MARKS (Out of 40)
PREFACE/ACKNOWLEDGEMENT
I owe great many thanks to great many people who helped and
supported me during the preparation of the project.
The project “Rural Marketing of NIRMA” is a result of co-operation,
hard work and good wishes of many people. I as a student would like to
thank Prof. Roopali Jain my project guide for their friendly guidance
and constant encouragement.
A token of thanks to my friend Akash for helping me in the
presentation and making it better , college friends, family members, for
their efforts and creativity which helped in giving final shape and
structure to the project.
INDEX
SL.N0. PARTICULARS PAGE NO.
CHAPTER 11.1 Executive Summary 1-2
1.2 Introduction of NIRMA and Rural India 3-4
1.3 NIRMA – About the company 5-6
1.4 Success Story of NIRMA 7-12
1.5 Company Background 13-16
1.6 SWOT Analysis of NIRMA 17
CHAPTER 22.1 Core analysis of Rural Marketing in India 18-20
CHAPTER 33.1 Products 21-31
3.2 Price 32-34
3.3 Distribution 35
3.4 Promotion 36
3.5 Marketing Strategy of NIRMA 37-38
CHAPTER 44.1 Competition in the industry 39-41
4.2 The future 42
4.3 Conclusion 43
4.4 Bibliography 44
