Final PresentationFinal Presentation

Created by:Created by:

Tamara HendersonTamara Henderson

Major?Major?

Pre-Med?Pre-Med?Psychology?…. Psychology?….

Finally!!Finally!!

Advertising & Advertising & MarketingMarketing

You are probably wondering…You are probably wondering…Why did she choose these two Why did she choose these two

majors?majors? Well a physician Well a physician

in emergency in emergency medicine which medicine which is the area I is the area I wanted to go wanted to go into after I into after I finished up Pre-finished up Pre-Med here at Med here at KSU makes… KSU makes… lets just say lets just say that they get that they get paid a whole lot paid a whole lot of money!of money!

$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000$180,000$200,000

LowestSalary

AverageSalary

HighestSalary

Lowest

Average

Highest

While on the other hand..While on the other hand..

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

25th Percentile Median 75th Percentile

Top marketing executives make base Top marketing executives make base salaries of the following….salaries of the following….

What’s the big difference?What’s the big difference?

From this you find that whether a top From this you find that whether a top marketing executive and physician if you get marketing executive and physician if you get to the level of being head of the marketing to the level of being head of the marketing dept. at a major corporation you definitely dept. at a major corporation you definitely make enough to have a decent living. make enough to have a decent living.

If you however, are not able to attain a If you however, are not able to attain a career in the top positions you still make a career in the top positions you still make a stable living at about $50k to $80k a year! stable living at about $50k to $80k a year!

To make it to the top it is vital that I obtain a To make it to the top it is vital that I obtain a MBA. Which means going to graduate MBA. Which means going to graduate school! But for now all I have to do is the school! But for now all I have to do is the following…following…

Core CoursesCore Courses

MARKETINGMARKETINGConsumer BehaviorConsumer Behavior

Marketing ResearchMarketing Research

Marketing Policy and StrategyMarketing Policy and Strategy

Service Marketing Service Marketing

Internet MarketingInternet Marketing

Business Marketing and E-CommerceBusiness Marketing and E-Commerce

Retailing and Web-Based MerchandisingRetailing and Web-Based Merchandising

Supply Chain ManagementSupply Chain Management

ADVERTISINGADVERTISINGPrinciples of AdvertisingPrinciples of Advertising

Strategic PlanningStrategic Planning

Advertising CopywritingAdvertising Copywriting

Creative Concepts in AdvertisingCreative Concepts in Advertising

Advertising Media PlanningAdvertising Media Planning

Principles of Public RelationsPrinciples of Public Relations

Advertising CampaignsAdvertising Campaigns

Visual Design ConceptsVisual Design Concepts

But to go forward into my future career, I must know where it all came

from...

Since the beginning of time… Since the beginning of time… Advertisements have been prevalent. Advertisements have been prevalent. The marketing techniques used were The marketing techniques used were primitive but also effective….primitive but also effective….

WORD OF MOUTH!!!WORD OF MOUTH!!!

And before the technology of And before the technology of today….today….

There was the telegraph…There was the telegraph…In 1886, a telegraph operator was able to obtain a In 1886, a telegraph operator was able to obtain a

shipment of watches that was refused by the local shipment of watches that was refused by the local jeweler. jeweler.

Using the telegraph, he sold all the watches to fellow Using the telegraph, he sold all the watches to fellow operators and railroad employees. Within a few operators and railroad employees. Within a few months, he made enough money to quit his job and months, he made enough money to quit his job and start his own store. start his own store.

The young man's name was Richard Sears. His company The young man's name was Richard Sears. His company later became Sears, Roebuck. later became Sears, Roebuck.

And a little closer to the technology And a little closer to the technology of today…of today…

The invention of the printing press The invention of the printing press helped to bring about the new and helped to bring about the new and inexpensive venture into print ads…inexpensive venture into print ads…

The print ads gave a visual flare to the The print ads gave a visual flare to the already interesting things that you already interesting things that you heard about on the radio.heard about on the radio.

Catalogues, newspapers, and flyers Catalogues, newspapers, and flyers were the way to go, but then came were the way to go, but then came rise to a new technology….rise to a new technology….

The Television… The Television…

……and most importantly Computers and most importantly Computers and the Internet which brought about and the Internet which brought about a new era in the world of marketing a new era in the world of marketing and advertising.and advertising.

What is happening to print media?What is happening to print media?

2006 Media Usage Predictions (see April 2006)

MediaUsage (in minutes per

day)

TV 256

Radio 160

Internet 31

Newspapers 29

Recorded music 29

Magazines 20

Books 17

Prerecorded DVD/VCR 14

Video Games 14

Wireless Content 3

Movie Theater 2

Computers have proven to be very effective in my future line of work.

E-COMMERCE is now the source of $1.3 trillion in B2B sales.

The internet proves to be the most The internet proves to be the most cost-effective tool in advertising as of cost-effective tool in advertising as of

late.late.

Ethics.. Ethics.. What role do they play?What role do they play?

Advertisements can come from anywhere Advertisements can come from anywhere and anybody. False advertisements can and anybody. False advertisements can be found almost anywhere.. That’s why be found almost anywhere.. That’s why

we have the…we have the…

FTC- Federal Trade CommissionFTC- Federal Trade Commission

FCC- Federal Communications CommissionFCC- Federal Communications Commission

SEC- Security and Exchange CommissionSEC- Security and Exchange Commission

FDA- Federal Drug AdministrationFDA- Federal Drug Administration

PROBLEMS!PROBLEMS!

Security Intrusions

Volume AttacksPrivacy Concerns

Viruses

SPAM

Despite problems with the internet Despite problems with the internet business for marketing firms and business for marketing firms and advertising agencies is still booming!advertising agencies is still booming!

Most jobs require an individual to be Most jobs require an individual to be confident in programs like confident in programs like

EXCELEXCEL

WORDWORD

ROI CalculatorROI Calculator (Return On Investment (Return On Investment Calculator)Calculator)

My FutureMy Future

All I can say in All I can say in closing is that by closing is that by choosing these choosing these two very similar two very similar majors I will be majors I will be able to do many able to do many different things. different things.

The sky is the limit The sky is the limit thanks to the thanks to the

internet and its internet and its rapid growth!rapid growth!

Marketing & Advertising

REFERENCESREFERENCES

www.salary.comwww.salary.com www.about.com/careerswww.about.com/careers

www.wikipedia.comwww.wikipedia.com www.aaaa.orgwww.aaaa.org

www.marketingpower.comwww.marketingpower.com www1.medialiteracy.com/statswww1.medialiteracy.com/stats

http://internet.seekingalpha.comhttp://internet.seekingalpha.com www.answers.comwww.answers.com

www.vertex42.com/Imageswww.vertex42.com/Images