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PRESENTED BY : •ONKAR SAWANT•OJAS CHALKE•SAURAV KUMAR•SAILESH SAHADEVAN
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INTRODUCTION
• Zipcar is a car-sharing service that serves as an alternative to traditional care rental companies.
• It is a 24/7 global car-sharing service
• The world’s largest car-sharing provider with locations in the US, Canada and the UK.
• Zipcar was founded in 2000 by Cambridge, Massachusetts residents Antje Danielson and Robin Chase.
• As of February 2013, the company had 777,000 members and offered nearly 10,000 vehicles.
• On 14 March 2013 Avis Budget Group purchased Zipcar.
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ZIPCAR AT A GLANCE
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ZIPCAR’S TARGET CUSTOMERS
Cost Oriented Customers
E.g. : Public transport users
Convenience Oriented
Customers E.g. : Car owners , Taxi Passengers &
Car rental Customers
ZIPCAR
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ZIPCAR’S TARGET CUSTOMERS
• The younger generation, college students in urban areas: Zip car does not charge the extra fee for members 21- 25, as rental car companies do.
• Working Professionals : Daily users who travel at fixed timings
• Consumers open to online purchasing and those who do not want the commitment of buying
• A demographic who cares about the environment
• Point to point Users E.g : Shoppers.
• Urban areas with high population density and a strong public transportation system
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ZIPCAR SERVICE OFFERING
Zipcar Service
Convenience :Pick up the vehicle
as per desired location
Proximity & Variety : Variety of cars located
closer to customers
Comprehensive Payment Plan :
Petrol , Insurance & Parking all
included
Flexibility : Pay per use, Reserve as last as 30 mins
Green Initiative: Saves the
environment
Fast Fleet : Fleet management
software / Tracking Capabilities
Zipster Community
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ZIPCAR’S COMPETITIVE LANDSCAPE
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ZIPCAR & COMPETITORS CSF
No Critcal Success Factors Zip Car
Car Rentals Taxis Public
Transport
1 Proximity To Customers 5 3 2 1
2 Flexibility : Ease of Reservation 4 4 2 1
3 Fleet Management : Technological Expertise 4 3 2 1
4 Convenience 4 3 2 1
5Pioneering Advantage : Brand
Recognition 3 2 1 16 Brand Community 3 1 1 1
7 Membership Fees 3 2 4 5
8 Fleet Size 1 2 4 5
Total 27 20 18 16
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MECHANISMS IN PLACE AT ZIPCAR TO INFLUENCE CUSTOMER BEHAVIOR
• Fee Structure:
They charged yearly / monthly membership fee to ensure a fixed revenue from a customer.Variable fee was charged to influence need based reservation from customer
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MECHANISMS IN PLACE AT ZIPCAR TO INFLUENCE CUSTOMER BEHAVIOR
• Reservation System: • Zip car vehicles can
be booked as early as a year in advance to minutes before the members need the vehicle.
• The booking can be done by a simple call / through online reservation system / mobile apps.
• This reservation system provides the flexibility to the customer.
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