Final(Lcd Tv)

7/29/2019 Final(Lcd Tv)

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A STUDY

ON

CONSUMER AWARENESS & SATISFACTION OF USING L.C.D T .V IN SURATCITY

A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS

FOR THE AWARDS OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

TO

SOUTH GUJARAT UNIVERSITY, SURAT

SUBMITTED BY:

MANDAVIYA DHAVAL P.

T.Y.B.B.A (SEM VI) ROLL NO. 121

UNDER THE GUIDANCE OF

PROF. PRATIK PATEL

SUBMITTED TO:

THE CO ORDINATOR

PROF. B.R.C.M COLLEGE OF BUSINESS ADMINISTRATION

(SURAT)


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MARCH 2010

DECLARATION

I hereby declare that the winter project report entitled a study on consumer awareness

& satisfaction of using LCD TV in Surat city is purely an original work done by me

toward the fulfillment of the award of degree of Beholer of Business Administration. Any

information taken from different sources has been duly acknowledged.

I further declare that the personal data and information received from any

respondent during survey has not been shared with any one and is used for academic

purpose only.

MANDAVIYA DHAVAL P.

T.Y.B.B.A

(MARKETING)

ROLL NO. 121


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Acknowledgement

I would like to thank B.R.C.M College for B.B.A College of Business

Administration for providing me opportunity for Project.

It was great pleasure to complete my project in the healthy and co-operative

atmosphere of Surat. I enjoyed doing my project under the guidance of well-

experienced, intelligent, hard working and ambitious team of surat different areas mall,

dealer, retailer which will be a memory forever. I am greatly indebted to all the

management and staff members for the valuable guidance provided by them during my

Winter Training.

I wish to express my deep sense of gratitude to my guide without whose valuable

co-operation this Project would have been practically incomplete.

I would like to show my genuine appreciation for the support given surat different

areas mall, dealer, retailer by and also to the staff of who provide me all the information

that I needed time to time in course of my project.

MANDAVIYA DHAVAL P.

T.Y.B.B.A


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(MARKETING)

ROLL NO. 121

Executive Summary

The topic selected by me for the completion of the training and preparing report is titled

consumer awareness & satisfaction of using L.C.D T .V in Surat city

Firstly, the meaning & importance of LCD TV is explained to brush up mind.

Then the whole revolution about the LCD TV is discussed. History of television and also

discussed LCD TV history and up to the present developed stage of television industry.

And introduced different brand of LCD TV.

The objective behind preparing this report is mentioned in brief and the main objective is

to study consumer awareness & satisfaction of using L.C.D T .V in Surat city

The methodology of my project is based according to (marketing research) the design of

my project is descriptive design. Mainly primary data is used for investigation. I have

used rating ranking, tick-marked, questions for survey. My size is 100.

Mainly I have used statistical table and graph to present statistical information of data

and then graph followed by interpretation and suggestions whenever required.


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Finally, the finding and analysis include the fats that will be invented for conducting the

survey. The last phase of project is conclusion and bibliography to overview of my

research.


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Index

NO. Topics Page

No.

1

INTRODUCTION 14

Basic concept about LCD TV, advantages of LCD TV 20

2

INDUSTRY PROFILE 33

History, industry detail 34

3

THEORETICAL BACKGROUND 35

Customer satisfaction theory related lcd TV 36

4

THEORETICAL ASPECTS 37

Objective of study, scope of study, limitation of study 38

5

RESEARCH METHODOLOGY: 39

Market research, research design & choice, objective &

benefits of study, sample design, limitation of study,

40

6

DATA ANALYSIS 41

FINDINGS 42

SUGGESTIONCONCLUSION

BIBLIOGRAPHY

QUESTIONNAIRE


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INTRODUCTION


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BASIC CONDCEPT ABOUT THE LCD T.V

Liquid-crystal display televisions (LCD TV) are television sets that use LCD

technology to produce images. LCD televisions are thinner and lighter than CRTS of

similar display size, and are available in much larger sizes as well. This combination of

features made LCDS more practical than CRTS for many roles, and as manufacturing

costs fell their eventual dominance of the television market was all but guaranteed.

In 2009, LCD televisions surpassed sales ofCRT-based televisions worldwide for the

first time, and its sales figures relative to other technologies are accelerating. LCD TVS

are quickly displacing the only major competitors in the large-screen market, the plasma

display panel and rear-projection television. LCDS are, by far, the most widely produced

and sold television technology today, pushing all other technologies into niche roles.

In spite of the LCD'S many advantages over the CRT

technology they displaced, LCDS also have a variety

of disadvantages as well. a number of other

technologies are vying to enter the large-screen

television market by taking advantage of these

weaknesses, fed and SED, but none of these haveentered widespread production.

WHAT IS LIQUID CRYSTAL DISPLAY?

LCD is a display device that uses thin, flat sheet made up of liquid crystals and this thin

sheet is placed in front of a light source. The molecules of liquid crystal (we can also

say, pixels) are twisted in their natural state and allow the light to pass through.

However, when certain amount electricity passes through liquid crystals, the molecules

get stretched and block the light and the darkening of the pixels depends on the electric

current. Pixels are completely darkened when there is no electricity.
http://wiki/Television_sethttp://wiki/Liquid_crystal_displayhttp://wiki/Cathode_ray_tubehttp://wiki/Cathode_ray_tubehttp://wiki/Plasma_display_panelhttp://wiki/Plasma_display_panelhttp://wiki/Rear-projection_televisionhttp://wiki/Field_emission_displayhttp://wiki/Surface-conduction_electron-emitter_displayhttp://wiki/Television_sethttp://wiki/Liquid_crystal_displayhttp://wiki/Cathode_ray_tubehttp://wiki/Cathode_ray_tubehttp://wiki/Plasma_display_panelhttp://wiki/Plasma_display_panelhttp://wiki/Rear-projection_televisionhttp://wiki/Field_emission_displayhttp://wiki/Surface-conduction_electron-emitter_display


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As for colour LCD display, it will have three sub-pixels (green, blue and red) and

depending on the pixels that get light, the LCD will produce the final image on the

screen.

HOW DOES LCD TV WORK?

LCD television uses liquid crystals captivated between two polarized, glass sheets and

a matrix of TFT (thin-film transistor) transistors that control the electric flow through the

crystals. The glass sheet contains thousands of tiny cells or pixels and each one is

colored with green or blue or red.


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There is a florescent bulb which sits right behind the glass pixels and illuminates these

cells. Each pixel has a TFT transistor next to it that determines how much it should be

electrically charged. Less the pixel is electrically charged, more light beams it allows

and greater the intensity of respective colour on the LCD screen. Thus, the light beams

are either blocked off or shown in different amounts so the combination of all pixels

produce the image on the screen.

KEY FETURE OF LCD TELEVISION

Screen resolution

The native or screen resolution determines how much sharp the picture will look on the

screen. CRT type TVs work well with standard definition and can show pictures of 330

lines resolution.

The screen resolution of LCD TV starts

from 720p and higher (1080i and

1080p). This means its higher native

resolution ensures that picture looks

sharper, more detailed and clearer.

LCD Screen and profile

Typically, LCD TV screen size varies between 26" and 40" although larger screen sizes

are available at expensive price tags. Currently, the largest LCD TV available in

commercial market has about 52" screen size and the models will be very few.


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LCD TV is a bit thinner (less than 3" thickness) and also weighs much lesser than

plasma TV so it can be hung on the wall.

Wide Aspect Ratio

LCD TV looks typically rectangular as its screen supports 16:9 aspect ratios, which is

the standard screen format of high definition videos. However, home videos and

standard TV broadcast still use 4:3 aspect ratio so all LCD TVs are designed to

automatically fit 4:3 aspect ratio images to its screen so you see the picture filling the

entire screen.

CRT TV with 4:3 Aspect RatioLCD TV with 16:9 Aspect Ratio

Digital Sound Surround


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As high-definition TV signals and videos are encoded in Dolby Digital 5.1 surround

sound, LCD TV comes with audio connections to connect to home theater speakers so

you can recreate theatrical sound effects in your living room.

ADVANTAGES OF LCD TV

LCD TVs have following advantages over the historical CRT television sets:

Occupies less space: - LCD TV has a thickness of 3" - 5" and weighs so less

that it can be mounted on wall. Even when it is installed using table mount, it

occupies much less space in your living room.

Elegant design of LCD TV adds beauty to the interior of your room : - LCD

TV becomes an attractive element of your living room as it looks so modern and

sleek. With wall socket, you can mount it on the wall or just place it on the stand.

Whichever way, LCD TV is the cynosure of all eyes.

LCD TV causes less eyestrain: - LCD TV uses advanced video processing

technologies so there is no flicker and scanning lines are almost invisible to eyes.

LCD picture looks smoother and its brightness does not put so much strain on


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your eyes even when viewed from close distances. You can watch it for fairly

longer period.

There is no screen glare: -LCD TV screen is not glassy like CRT TV or plasma

TV so it does not glare off in ambient conditions. So, LCD TV looks bright even in

well-lit rooms.


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INDUSTRY PROFILE

1.1 History

Early efforts

High-definition

Market takeover

Recent research

Competing systems
http://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Early_effortshttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Early_effortshttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#High-definitionhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#High-definitionhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Market_takeoverhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Market_takeoverhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Recent_researchhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Recent_researchhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Competing_systemshttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Competing_systemshttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Early_effortshttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#High-definitionhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Market_takeoverhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Recent_researchhttp://f/LCD%20TV/Lcd%20TV/LCD_TV.htm#Competing_systems


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HISTORY

HISTORY OF TELEVISION

Unlike non-electronic media, television has no simple way of determining the number of

viewers who watch a particular show. There are no tickets to count, coupons to clip or

unsold magazines to return. And yet the industry's raison d'etre is not to deliver a show

to an audience but a market to an advertiser. A network or local station sells (or, more

accurately, rents) its audience to clients like a herd of cattle, currently at a cost per

thousand (cpm) of about $4 for prime-time fare. How to count the heads became one of

the industry's first problems.


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Into the breach stepped the A. C. Nielsen Co. of Chicago, Ill., a marketing research

organization that makes 90 percent of its earnings surveying supermarket shelves but

has gained its public notoriety from its TV audience survey, the high-sounding National

Television Index. From a Census Bureau master list the company picks a secret sample

of 1170 TV homes in randomly selected locations. Nowadays each home is outfitted

with a tiny electrical device called an audiometer that records, every 30 seconds around

the clock, the channels that all TV sets are tuned to. The audiometers are hooked up to

special telephone lines that permit Nielsen computers to simply dial in for the viewing

information. A ratings number is

the percentage of all "Nielsen

families" tuned to a particular

show-at least all those that are

counted during each biweekly

rating period, generally far less

than 1170. A "share" is the

percentage of Nielsen families

actually watching TV that is

tuned into the show. Generally

speaking, no regular prime-time

show stays on the air very long

with much less than a 30 share

in its prime time.

For its cooperation each family receives about $25 a year plus compensation for half of

its television repair bill. But the real rewards must be psychological the genuine, if

anonymous, power that the family has over the country's viewing choices.

Qualitative analysis of raw audience data. Throughout most of the history of television,

advertisers bought a "bulk" rather than a "select" viewership, the larger the better. Then

in the '60s sponsors came increasingly to realize that not every member of the audience

was equally valuable to them. No longer were they merely interested in reaching the

largest number of people they had to be the right people young families with


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plenty of "disposable income" at their disposal. "Young marrieds," "target audiences"

and "purchasing power" became the latest Madison Avenue buzz words, the ideal being

that if you could concentrate your advertising on people between the ages of 1849, you

were likely to be reaching two parents with, say, three kids or, in more basic terms,

rive sets of teeth that needed brushing

Increasingly, TV

programmers are catering

exclusively to the young and

the rich. The emphasis on

younger and younger target

audiences has made some

of the most popular prime-

time fare virtual cartoon shows for post-pubescent. And since the same qualities, which

make younger people more receptive to new retail products, make them more receptive

to new shows of whatever quality, the cartoons seem to come and go with increasing

frequency. In recent years some new shows have been canceled before they even got

on the air because they did not have desirable demographic breakdowns in preview

tests, while many new series were canceled after only a few showings. Almost every TV

writer and producer I talk to complains that this new network policy forces them to reach

for immediately recognizable clichs since they do not have the time to develop a

character over a period of time.

HISTORY OF LCD TV

1) Early efforts

Passive matrix LCDs first became common in the 1980s for various portable computer

roles. At the time they competed with plasma displays in the same market space. The

LCDs had very slow refresh rates that blurred the screen even with scrolling text, but

their light weight and low cost were major benefits. Screens using reflective LCDs


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required no internal light source, making them particularly well suited to laptop

computers.

Refresh rates were far too slow to be useful for television, but at the time there was no

pressing need for new television technologies. Resolutions were limited to standard

definition, although a number of technologies were pushing displays towards the limits

of that standard; Super VHS offered improved color saturation, and DVDs added higher

resolutions as well. Even with these advances, screen sizes over 30" were rare as these

formats would start to appear blocky at normal seating distances when viewed on larger

screens. Projection systems were generally limited to situations where the image had to

be viewed by a larger audience.

Nevertheless, some experimentation with LCD televisions took place during this period.

In 1988, Sharp Corporation introduced the first commercial LCD television, a 14" model.

These were offered primarily as boutique items for discerning customers, and were not

aimed at the general market. At the same time, plasma displays could easily offer the

performance needed to make a high quality display, but suffered from low brightness

and very high power consumption. However, a series of advances led to plasma

displays outpacing LCDs in performance improvements, starting with Fujitsu's improved

construction techniques in 1979, Hitachi's improved phosphors in 1984, and AT&Ts

elimination of the black areas between the sub-pixels in the mid-1980s. By the late

1980s, plasma displays were far in advance of LCDs.

High-definition

It was the slow standardization ofhigh definition television that first produced a market

for new television technologies. In particular, the wider 16:9 aspect ratio of the new

material was difficult to build using CRTs; ideally a CRT should be perfectly circular inorder to best contain its internal vacuum, and as the aspect ratio becomes more

rectangular it becomes more difficult to make the tubes. At the same time, the much

higher resolutions these new formats offered were lost at smaller screen sizes, so CRTs

faced the twin problems of becoming larger and more rectangular at the same time.

LCDs of the era were still not able to cope with fast-moving images, especially at higher
http://wiki/Standard_definitionhttp://wiki/Standard_definitionhttp://wiki/Super_VHShttp://wiki/DVDhttp://wiki/Sharp_Corporationhttp://wiki/High_definition_televisionhttp://wiki/Aspect_ratiohttp://wiki/Standard_definitionhttp://wiki/Standard_definitionhttp://wiki/Super_VHShttp://wiki/DVDhttp://wiki/Sharp_Corporationhttp://wiki/High_definition_televisionhttp://wiki/Aspect_ratio


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resolutions, and from the mid-1990s the plasma display was the only real offering in the

high resolution space.

Through the halting introduction of HDTV in the mid-1990s into the early 2000s, plasma

displays were the primary high-definition display technology. However, their high cost,

both manufacturing and on the street, meant that older technologies like CRTs

maintained a footprint in spite of their disadvantages. LCD, however, was widely

considered to be unable to scale into the same space, and it was widely believed that

the move to high-definition would push it from the market entirely.

This situation changed rapidly. Contrary to early optimism, plasma displays never saw

the massive economies of scale that were expected, and remained expensive.

Meanwhile, LCD technologies like Overdrive started to address their ability to work at

television speeds. Initially produced at smaller sizes, fitting into the low-end space that

plasmas could not fill, LCDs started to experience the economies of scale that plasmas

failed to achieve. By 2004, 32" models were widely available, 42" sets were becoming

common, and much larger prototypes were being demonstrated.

Market takeover

LCD TV for public viewing in a Hong Kong bus

Although plasmas continued to hold an arguable picture quality edge over LCDs, and

even a price advantage for sets at the critical 42" size and larger, LCD prices started

falling rapidly in 2006 while their screen sizes were increasing at a similarly furious rate.

By late 2006, several vendors were offering 42" LCDs, albeit at a price premium,

encroaching on plasma's only stronghold. More critically, LCDs offer higher resolutions

and true 1080p support, while plasmas were stuck at 720p, which made up for the price

difference.

Predictions that prices for LCDs would drop rapidly through 2007 led to a "wait and see"

attitude in the market, and sales of all large-screen televisions stagnated while

customers watched to see if this would happen. Plasmas and LCDs reached price parity
http://wiki/Economies_of_scalehttp://wiki/Hong_Konghttp://wiki/1080phttp://wiki/720phttp://wiki/Economies_of_scalehttp://wiki/Hong_Konghttp://wiki/1080phttp://wiki/720p


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in 2007, at which point the LCD's higher resolution was a winning point for many sales.

By late 2007, it was clear that LCDs were going to outsell plasmas during the critical

Christmas sales season. This was in spite of the fact that plasmas continued to hold an

image quality advantage, but as the president of Chunghwa Picture Tubes noted after

shutting down their plasma production line, "Globally, so many companies, so many

investments, so many people have been working in this area, on this product. So they

can improve so quickly."

When the sales figures for the 2007 Christmas season were finally tallied, pundits were

surprised to find that LCDs had not only outsold plasma, but also outsold CRTs during

the same period. This evolution drove competing large-screen systems from the market

almost overnight. Plasma had overtaken rear-projection systems in 2005, and in 2007the last remaining consumer rear-projection systems were gone. The same was true for

CRTs, which lasted only a few months longer; Sony ended sales of their famous

Trinitron in most markets in 2007, and shut down the final plant in March 2008. The

February 2009 announcement that Pioneer Electronics was ending production of the

plasma screens was widely considered the tipping point in that technology's history as

well.

LCD's dominance in the television market accelerated rapidly. It was the only

technology that could scale both up and down in size, covering both the high-end

market for large screens in the 40 to 50" class, as well as customers looking to replace

their existing smaller CRT sets in the 14 to 30" range. Building across these wide scales

quickly pushed the prices down across the board.

Current sixth-generation panels by major manufacturers such as Samsung, Sony, LG

Display, and the Sharp Corporation have announced larger sized models:

In October 2004, Sharp announced the successful manufacture of a 65" panel.

In March 2005, Samsung announced an 82" LCD panel.

In August 2006, LG Display Consumer Electronics announced a 100" LCD

television
http://wiki/Trinitronhttp://wiki/Pioneer_Electronicshttp://wiki/Samsunghttp://wiki/Sonyhttp://wiki/LG_Displayhttp://wiki/LG_Displayhttp://wiki/Sharp_Corporationhttp://wiki/Trinitronhttp://wiki/Pioneer_Electronicshttp://wiki/Samsunghttp://wiki/Sonyhttp://wiki/LG_Displayhttp://wiki/LG_Displayhttp://wiki/Sharp_Corporation


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In January 2007, Sharp displayed a 108" LCD panel under the AQUOS brand

name at CES in Las Vegas.

Recent research

Some manufacturers are also experimenting with extending color reproduction of LCD

televisions. Although current LCD panels are able to deliver all sRGB colors using an

appropriate combination of backlight's spectrum and optical filters, manufacturers want

to display even more colors. One of the approaches is to use a fourth or even fifth and

sixth color in the optical color filter array. Another approach is to use two sets of suitably

narrowband backlights (e.g. LEDs), with slightly differing colors, in combination with

broadband optical filters in the panel, and alternating backlights each consecutive

frame.

Fully using the extended color gamut will naturally require an appropriately captured

material and some modifications to the distribution channel. Otherwise, the only use of

the extra colors would be to let the looker boost the color saturation of the TV picture

beyond what was intended by the producer, but avoiding the otherwise unavoidable loss

of detail ("burnout") in saturated areas.

Competing systems

In spite of LCD's current dominance of the television field, there are several other

technologies being developed that address its shortcomings. Whereas LCDs produce

an image by selectively blocking a backlight, LED, OLEDs, FED and SEDs all produce

light directly on the front face of the display. In comparison to LCDs, all of these

technologies offer better viewing angles, much higher brightness and contrast ratio (as

much as 5,000,000:1), and better color saturation and accuracy, and use less than 1/10

as much power. In theory, they are less complex and less expensive to build.

Actually manufacturing these screens has proved more difficult than originally imagined.

Sony abandoned their FED project in March 2009, but continue work on their OLED
http://wiki/AQUOShttp://wiki/International_Consumer_Electronics_Showhttp://wiki/SRGBhttp://wiki/Backlighthttp://wiki/LEDhttp://wiki/AQUOShttp://wiki/International_Consumer_Electronics_Showhttp://wiki/SRGBhttp://wiki/Backlighthttp://wiki/LED


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sets. Canon continues development of their SED technology, but announced that they

will not attempt to introduce sets to market for the foreseeable future.

Samsung has been displaying OLED sets at 14.1, 31 and 40 inch sizes for some time,

and at the SID 2009 trade show in San Antonio they announced that the 14.1 and 31

inch sets are "production ready".

INDUSTRY

DETAIL
http://wiki/Samsunghttp://wiki/Society_for_Information_Displayhttp://wiki/San_Antonio,_Texashttp://wiki/Samsunghttp://wiki/Society_for_Information_Displayhttp://wiki/San_Antonio,_Texas


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BASIC LCD CONCEPTS

LCD television at home together with Play station 3 and some other equipment

LCD televisions produce a colored image by selectively filtering a white light. The light is

typically provided by a series ofcold cathode fluorescent lamps (CCFLs) at the back of

the screen, although some displays use white or colored LEDs instead. Millions of

individual LCD shutters arranged in a grid, open and close to allow a metered amount of

the white light through. Each shutter is paired with a colored filter to remove all but the

red, green or blue (RGB) portion of the light from the original white source. Each

shutterfilter pair forms a single sub-pixel. The sub-pixels are so small that when the

display is viewed from even a short distance, the individual colors blend together to

produce a single spot of color, apixel. The shade of color is controlled by changing the

relative intensity of the light passing through the sub-pixels.

Liquid crystals encompass a wide range of (typically) rod-shaped polymers that

naturally form into thin layers, as opposed to the more random alignment of a normal

liquid. Some of these, the nematic liquid crystals, also show an alignment effect

between the layers. The particular direction of the alignment of a nematic liquid crystal

can be set by placing it in contact with an alignment layer or director, which is

essentially a material with microscopic groves in it. When placed on a director, the layer

in contact will align itself with the grooves, and the layers above will subsequently align

themselves with the layers below, the bulk material taking on the director's alignment. In

the case of an LCD, this effect is utilized by using two directors arranged at right angles

and placed close together with the liquid crystal between them. This forces the layers to

align themselves in two directions, creating a twisted structure with each layer aligned at

a slightly different angle to the ones on either side.
http://wiki/Playstation_3http://wiki/Cold_cathodehttp://wiki/LEDhttp://wiki/Pixelhttp://wiki/Liquid_crystalhttp://wiki/Liquidhttp://wiki/Playstation_3http://wiki/Cold_cathodehttp://wiki/LEDhttp://wiki/Pixelhttp://wiki/Liquid_crystalhttp://wiki/Liquid


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LCD shutters consist of a stack of three primary elements. On the bottom and top of the

shutter are polarizer plates set at (typically) right angles. Normally light cannot travel

through a pair of polarizers arranged in this fashion, and the display would be black.

The polarizer does also carry the directors to create the twisted structure aligned with

the polarizers on either side. As the light flows out of the rear polarizer, it will naturally

follow the liquid crystal's twist, exiting the front of the liquid crystal having been rotated

through the correct angle that allows it to pass through the front polarizer. LCDs are

normally transparent.

To turn a shutter off, an electrical voltage is applied across it from front to back. When

this happens, the rod-shaped molecules align themselves with the electric field instead

of the directors, destroying the twisted structure. The light no longer changespolarization as it flows through the liquid crystal, and can no longer pass through the

front polarizer. By controlling the voltage applied across the crystal, the amount of

remaining twist can be finely selected. This allows the transparency or opacity of the

shutter to be accurately controlled. In order to improve switching time, the cells are

placed under pressure, which increases the force to re-align themselves with the

directors when the field is turned off.

Several other variations and modifications have been used in order to improve

performance in certain applications. In-Plane Switching displays (IPS and S-IPS) offer

wider viewing angles and better color reproduction, but are more difficult to construct

and have slightly slower response times. IPS displays are used primarily for computer

monitors. Vertical Alignment (VA, S-PVA and MVA) offer higher contrast ratios and

good response times, but suffer from color shifting when viewed from the side. In

general, all of these displays work in a similar fashion by controlling the polarization of

the light source.

Addressing sub-pixels

A close-up (300) view of a typical LCD display, clearly showing the sub-pixel structure.

The "notch" at the lower left of each sub-pixel is the thin-film transistor. The associated

capacitors and addressing lines are located around the shutter, in the dark areas.
http://wiki/Polarizerhttp://wiki/Computer_monitorshttp://wiki/Computer_monitorshttp://wiki/Contrast_ratiohttp://wiki/Polarizerhttp://wiki/Computer_monitorshttp://wiki/Computer_monitorshttp://wiki/Contrast_ratio


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In order to address a single shutter on the display, a series of electrodes is deposited on

the plates on either side of the liquid crystal. One side has horizontal stripes that form

rows; the other has vertical stripes that form columns. By supplying voltage to one row

and one column, a field will be generated at the point where they cross. Since a metal

electrode would be opaque, LCDs use electrodes made of a transparent conductor,

typically indium tin oxide.

Building a display

A typical shutter assembly consists of a sandwich of several layers deposited on two

thin glass sheets forming the front and back of the display. For smaller display sizes

(under 30 inches), the glass sheets can be replaced with plastic.

The rear sheet starts with a polarizing film, the glass sheet, the active matrix

components and addressing electrodes, and then the director. The front sheet is similar,

but lacks the active matrix components, replacing those with the patterned color filters.

Using a multi-step construction process, both sheets can be produced on the same

assembly line. The liquid crystal is placed between the two sheets in a patterned plastic

sheet that divides the liquid into individual shutters and keeps the sheets at a precise

distance from each other.

The critical step in the manufacturing process is the deposition of the active matrix

components. These have a relatively high failure rate, which renders those pixels on the

screen "always on". If there are enough broken pixels, the screen has to be discarded.

The number of discarded panels has a strong effect on the price of the resulting

television sets, and the major downward fall in pricing between 2006 and 2008 was due

mostly to improved processes.

To produce a complete television, the shutter assembly is combined with control

electronics and backlight. The backlight for small sets can be provided by a single lamp

using a diffuser or frosted mirror to spread out the light, but for larger displays a single

lamp is not bright enough and the rear surface is instead covered with a number of
http://wiki/Electrodehttp://wiki/Indium_tin_oxidehttp://wiki/Electrodehttp://wiki/Indium_tin_oxide


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separate lamps. Achieving even lighting over the front of an entire display remains a

challenge, and bright and dark spots are not uncommon.

IMPORTANT FEATURES

In addition to the points made elsewhere in this report, there are lots of things to

consider before purchasing an L.C.D TV. Here are some that experts say often get

overlooked:

Match TV size to the size of your room. Because HD LCD screens have higher

resolutions than older tvs, you can sit closer to them, meaning you can get awaywith a bigger screen. Even so, 52-inch screens that look great in a showroom

may overwhelm a small room.

Shop around for price. In our research, we found big price differences from

retailer to retailer, so it pays to look around.

Verify that the TV comes with a stand or mounting hardware. Most LCD TVS

come with a basic table stand; some stands swivel, but others do not. Wall-

mounting hardware is rarely included and could cost an additional $100 to $200.

.

DIFFERENT BRAND OF LCD TV AND THERE PRICE ARE GIVEN

RESPECTIVELY

Model:- SONY 42 MODEL:- lg 42 MODEL:- Videocon 42

RS.1,04,990 RS. 1,02,999 RS. 1,00,399


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Model:- Samsung 42 Model:- Panasonic 42 Model:-Sansui 42

RS. 1,02,599 RS. 1,01,999 RS. 99,099

Model:- Toshiba 42 Model:-onida 42 Model:- Philips 42

RS. 95,399 RS.1,00,999 1,05,999


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THEORETICAL

BACKGROUND

CUSTOMER SATISFACTION

THEORY

CUSTOMER SATISFACTION THEORY


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Whether the buyer is satisfied after purchase depends on the offers performance

in relation to the buyers expectations.

Satisfaction is a persons fallings of pleasure or disappointment resulting from

comparing a products perceived performance 9or outcome) in relation to his or her

expectations.

As this definition makes clear, satisfaction is a function ofperceived performance

and expectation. If the performance falls short of expectations, the customers, the

customer is dissatisfied. If the performance matches the expectations, the customers

are satisfied. If the performance exceeds expectations, the customers are highly

satisfied or delighted.

Many companies are aiming for high satisfaction because customers who are

just satisfied still find it easy to switch when a better comes along. Those who are highly

satisfied are much less ready to switch. High satisfaction or delight creates an emotional

bond with the brand, not just a rational performance.

The result is high customer loyalty. Xeroxs senior management believes that a

very satisfied or delighted customer is worth 10 times as much to the company as a

satisfied customer. A very customer is likely to stay with Xerox many more years and

buy more than a satisfied customer will.

Organizations are increasingly interested in retaining existing customers while targeting

non-customers. Measuring customer satisfaction provides an indication of how

successful the organization is at providing products and/or services to the marketplace.

Customer satisfaction is an ambiguous and abstract concept and the actual

manifestation of the state of satisfaction will vary from person to person and

product/service to product/service. The state of satisfaction depends on a number of


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both psychological and physical variables which correlate with satisfaction behaviors

such as return and recommend rate. The level of satisfaction can also vary depending

on other options the customer may have and other products against which the customer

can compare the organization's products.

Because satisfaction is basically a psychological state, care should be taken in the effort

of quantitative measurement, although a large quantity of research in this area has

recently been developed. The usual measures of customer satisfaction involve a

survey with a set of statements using a Linkert Technique or scale. The customer is

asked to evaluate each statement and in term of their perception and expectation of

performance of the organization being measured.

FIRST WHAT SHOULD BE EXPECT BY THE CUSTOMER WITH L.C.D TV AND

RECEIVE SATISFACTION FROM IT

1) What is an LCD TV?

An LCD TV is a flat panel television using Liquid Crystal Display technology of the type

previously available in mobile phones and computer screens. Now it is commonly used

to deliver high quality flat screen TVs. The super slim design and brightness of the LCD

models make them a very attractive option for consumers.

LCD televisions consist of two layers of glass material which are stuck to each other.

One layer contains liquid crystals which filter electric currents. Their ability to block or

allow pixilated light creates the images you see on your screen. LCD TVs are flicker

free because the LCD has a constant source of light over the whole screen.

As well as their superb picture quality and widescreen formats their super thinness also

makes them a versatile product for anywhere in your home. Like plasma TVs they canbe wall hung or on a desk or stand. Most LCD televisions have built-in digital TV tuners.

Their Liquid Crystal Technology means they are not as prone to overheating as Plasma

models.

2) Why choose an LCD TV?
http://en.wikipedia.org/wiki/Satisfactionhttp://en.wikipedia.org/wiki/Sample_surveyhttp://en.wikipedia.org/wiki/Likert_scalehttp://products635.html/http://en.wikipedia.org/wiki/Satisfactionhttp://en.wikipedia.org/wiki/Sample_surveyhttp://en.wikipedia.org/wiki/Likert_scalehttp://products635.html/


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LCD panels are brighter than conventional TVs due to the use of pixels. Superb

screen brightness is due to the pixel technology's performance against the fluorescent

backlight. LCD panels are constructed in various sizes and shapes to accommodate

16:9 ratios for widescreen displays. Like Plasma TVs they can be wall mounted. These

ultra thin TVs maximize the space in your home. Low power consumption means they

are more energy efficient than conventional TVs and do not transmit radiation from their

screens like conventional TVs. Most LCD televisions already have built-in standard TV

tuners and are not as prone to overheating as Plasma TVs and traditional sets.

3) What are the main differences between Plasma and LCD TVs? (Identify)

o LCDs are typically more expensive in the classic screen sizes.

o LCDs have lower contrast ratios than plasmas and struggle more with

dark shades.

o Plasma TVs have in the past had quicker response times.

o LCD TVs tend to be thicker than plasma TVs for the same price.

o Plasma TVs are more easily viewable from the side.

o LCD TVs are immune to overheating and are easier to view in brightly lit

rooms.

o

LCDs usually include all the built-in features of a traditional TV.

4) What other issues should customer consider when buying a flat screen?

Check out the contrast ratio which refers to the brightest and darkest light values a

display can produce at the same time. The higher the contrast ratio is the better. The

aspect ratio describes the relationship of screen width to screen height. Conventional

sets have a 4:3 aspect ratio, whereas most flat screens have wide-screen 16:9 which is

what you should look for.

The resolution is specified as the number of pixel columns by the number of pixel rows

e.g. 1280 by 720. Generally speaking, a display is considered high definition if it is wide


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screen and has a total pixel count approaching 1 million. So 1920 by 1080, 1280 by

720, 1366 by 768, and 1024 by 1024 are all good examples of high-definition displays.

Always check the number and type of video inputs which determine which sources you

can use with the display.

5) What else should I look for?

Displays - Most flat screens look great with HDTV and DVD but check

other signals too. Check a variety of images and broadcasts.

Black and Grey - Check the screen against a darkly lit old movie. Often a

sign of good quality is the ability to broadcast good low light images.

Remote Controls - Check you are happy with the remote. Is it too bulky?How easy is it to use? What features does it have? Some have glow in the

dark buttons.

Settings - Play with the contrast, brightness, colour controls etc. The

display in the shop will probably not have the best settings. Check on a

variety of channels/images.


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THEORETICAL ASPECT

4.1. OBJECTIVE OF THE STUDY

4.2 SCOPE OF THE STUDY

4.3 LIMITATION OF THE STUDY

OBJECTIVE OF THE STUDY :


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TO MEASURE PEOPLES ATTITUDE TOWARD LCD TV.

TO KNOW CRITERIA OF PURCHAGING LCD TV.

TO KNOW BRAND AWARNESS OF LCD TV

TO GET KNOWLEDGE ABOUT LCD TV.

TO KNOW WHICH BRAND OF LCD TV PEOPLE MOST PREFER.

SCOPE OF THE STUDY :

In today, we have to make each and every step with full care because

competition hit the market at anytime.

So for future growth and surviving in competition. This study is useful

to know Attitude level of the people toward L.C.D T.V and its competitors.

The customer of L.C.D T.V can also know the attitude level and its

competitors.

People attitude level can be known from this study and

find out barriers.

Market potentiality can also be judge from this study

Company can improve the market share through

satisfaction of customer.

LIMITATION OF THE STUDY


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A good report describes and explains the results derived at through the

study. As a result, whatever limitation occurs in the study, also creep into

the report and become the limitations of the report. In Short, it can be said

that a study is as accurate as the limitations of its study. Every project has

its own limitations and so did mine. I have listed a few of the limitation of

my studies below:

1. The survey was limited only to the physical boundaries of the city of

Surat and there by limited in the population studied.2. The time period of the survey being only two months, it was not

possible to conduct a highly in-depth and detailed study, which in turn

might affect the findings.

3. Different people have different thought process and different

attitudes. As a result, their manner of answering the questions of the

study differs. Therefore, the answers received were sometimes good

while sometimes they were negative.

4. Due to unavoidable circumstances, the study had to be stopped mid-

way for some time.


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RESEARCH

METHODOLOGY

MARKETRESEARCH

RESEARCHDESIGN AND CHOICE

OBJECTIVESAND BENEFITS OF STUDY

SAMPLEDESIGN

LIMITATIONOF THE STUDY


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5.1 Market Research

Properly conduct of market survey is a required tool for top management in

decision making in order to conduct a useful and objective market research. A research

methodology only then the studies conduct can be properly elaborated and commented

on so I have conduct research and it include some sub-point and first one is market

research.

Marketing research is the function which links the consumer, customer and

Public to the market through information-information used to identify and define

marketing opportunities and problems, generate, refine and evaluate marketing actions,

monitor understanding of marketing as a process.

Marketing Research Is The Systematic Design Collection, Analysis AndReporting Of Data And Findings Relevant To A Specific Marketing Situation Facing The

Company.


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5.2 Research design and choice

A research design in the specification of methods and

procedures for acquiring the needed information it is the over all

operational pattern of frame work of the project that stipulates what

information is to be collected from which sources by what procedures

To achieve objectives of my project study I have selected the

exploratory research & also the causal research.

METHOD of DATA COLLECTION:

There are two types of data

Primary data: -

Primary data is the data which is collected by the research at first hand.

Sources

To collect primary data the questionnaire system is uses throughmarket survey. Structured non disguised questionnaire is applied in which

question are listing in prearranged on paper and where the object of inquiry

is revealed to the respondent I have contacted the customer and


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interviewed them by personally & by telephones. The analysis of the

collected data through questionnaire is given in the later part of the project.

Secondary data

Secondary data whether internal or external is the data already

collected by others for propose other then solution of the problem at hand

Secondary sources are

PRE-TESTING

A pre- testing is small-scale replica of the main study. It dresses a

rehearsal and provides guidance on the following matter.

1. The adequacy of the sampling frame to be followed for the survey.

2. It helps the researcher in selecting the data collection method.

3. It gives prior knowledge about the population to be sampled.

4. The pre0testing helps the researcher in checking the validity of thequestionnaire and in redesigning of the same.

5. It also provides training to the researcher for interviewing.

SAMPLING PLAN:

A number of decision & task are including in sampling and it is the

procedure required right from defining a population selection of sampleelement.

Define the population: -

The population id defined in terms of Element, Sampling units, Extent, Time


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Element: -Owner of Maruti four wheeler

Sampling unit: -Businessman, Professional, salaried, student.

Extent: -Surat city

Sampling Frame

I have taken whole Surat city as sample frame for conducting

research.

Sampling Method

I have used proportionate random sampling to select the respondent

from the entire population

I have conducted a pilot survey by interviewing 5 respondents.

I am asking about the survey 419 people and finally 100 questionnaire

filled up.

Select randomly, it is helpful in finalization of the questionnaire and

also in knowing standard error or core element. How this survey has

became useful to me in deciding the sample size


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5.3 Objectives ofStudy

Objectives:

FOR GETTING KNOWLEDGE ABOUT L.C.D T.V

TO KNOW CRITERIA OF PURCHAGING LCD TV.

5.4 Sample design

In the sampling plan the basic and important question is who is to be survey, it is

not possible to ask question to every person in the market.

I have conducted my Survey particularly in the Surat city and the survey is

related to comparison of Hero-Honda with Bajaj. When research has decided to carry

out field survey, it has to be decided whether it is to be census of sample survey. There

are two types of sampling method:

A) Statistical Methods:

In this method there are various categories

Random Sampling

Stratified Random Sampling

Disproportionate Random Sampling


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Multi-Stage Sampling

Area Sampling

B) Non-Statistical Methods:

Convenience Sampling

Judgment Sampling

Here, I have used Random Sampling to know the competition between Hero-Honda and

Bajaj in the market.

5.5 Limitation of the Study

I have done my best in preparing this report, still there some obstacles that some

in the way. These limitation sometimes can be overcome but sometime they become

unavoidable some of the limitation. Which I faced in preparing this project is as follows:

1. Sometime respondent is not interested in filling up the questionnaires so they

dont provided prevalent information.

2. The overall survey was time consuming & expensive.


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3. The sample may not exactly represent the population as the time period of the

two month formed to be in sufficient and the entire project was to be completed

in lots.

DATA ANALYSIS


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1. Do you have L.C.D T.V?

RESPONSE

RESPONDENT

PERCENTAGE

YES 100 100%

NO

TOTAL 100 100%


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COMMENT:-

From the above analysis, it is very clear that most of the respondents are

using LCD TV. Out of 100 respondents 100 are using LCD TV

2. Which brand of L.C.D TV do you have?

RESPONSE

RESPONDENT

PERCENTAGE

LG 30 30%SAMSUNG 16 16%

SONY 29 29%

VIDEOCON 14 14%PANASONI

C 6 6%

TOSHIBA 1 1%


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ONIDA 3 3%

SANSUI 1 1%

TOTAL 100 100%

COMMENT:-

From this chart we can analyze that out of 100 respondents 30%

respondents want to purchase a L.G, while 29% respondents want to

purchase a SONY LCD TV, most preferable brand is L.G and lowest like

Sansui and Toshiba.

3. Rank the following brand as per your Opinion?


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RESPONSE

1 2 3 4 5 6 7 8 TOTAL

LG 27 18 17 15 6 5 5 7 100

SONY 42 19 18 7 6 2 1 5 100

VIDEOCON 12 19 13 18 23 10 3 2 100SAMSUNG 12 24 25 15 11 10 1 2 100

PANASONIC 7 7 11 18 19 24 9 5 100

TANASHI 1 8 5 13 17 16 20 20 100

ONIDA 1 5 5 7 13 16 37 16 100

SANSUI 1 1 5 5 7 18 22 41 100

TOTAL103

101 99 98 102 101 98 98 800


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COM

MENT:-

According to the rating: In average out of 100 respondents, 42%

respondents have ranked first to Sony. In Performance of 27% respondents

have second ranked LG. While last rank its eight is Sansui 41% of respondent

get back to response towards the LCD TV.

4. How much did you spend behind L.C.D T.V?

RESPONSE

RESPONDENT

PERCENTAGE

20000-

30000 29 2930000-50000 40 405000-

100000 23 23MORETHAN1LAKH 8 8

TOTAL 100 100


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COMMENT:-

From this chart we can analyze that out of total 100 respondents 40

respondents want to spend 30000-50000 behind the LCD TV. 29

respondents want to purchase average 20000-30000 spend behind the LCD

TV. So we can say that SURAT citys overall satisfaction towards the cost pay

behind LCD TV average is 30000-50000

5. How you came to know about L.C.D T.V?

RESPONSE RESPONDENT

PERCENTAGE

ADVERTISEMENT 68 68RELATIVE

PREFERENCE 25 25

NEWS PAPER 7 7

OTHER 0 0

TOTAL 100 100


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COMMENT:-

In this chart it very clearly seen that out of total 100 respondents 68 %

respondents have replied that ADVERTISEMENT will be effective towards the

LCD TV. Its enhance to recall the brand as per customer retention.

6. Are you satisfied with the sound quality of L.C.D. T.V as compare to Normal

T.V sound?


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RESPONSE RESPONDENT

PERCENTAGE

YES 86 86%

NO 14 14%

TOTAL 100 100%

COMMENT:-

Satisfaction of LCD TV SOUND quality rather than normal TUBE TV its higher than

the NORMAL TV out of 100 respondent about 86% satisfied with LCD TVS SOUND

quality.

7. What is your overall satisfaction with picture quality of L.C.D T.V?


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RESPONSE RESPONDENT

PERCENTAGE

HIGHLY

SATISFIED 47 47SATISFIED 41 41

NEUTRAL 10 10

DISSATISFIED 1 1

SATISFIED 1 1

TOTAL 100 100

COMMENT:-

From the above analysis we can say that out of 100 respondents 47%

respondents are highly satisfied with picture quality of LCD TV and most of

the respondents have specified that they want to purchase LCD TV.


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8. Is there any kind of eye injury to you because ofL.C.D. T.V?

RESPONSE RESPONDENT

PERCENTAGE

YES 34 34%

NO 66 66%

TOTAL 100 100%

COMMENT:-


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From the above analysis we can say that out of 100 respondents 66%

respondents are gave response about the eye infection or we can also say

that eye injury not Accor because of LCD TV.

9. What do you think about price of L.C.D . T.V?

RESPONSE RESPONDENT

PERCENTAGE

EXPENSIVE 46 46

INEXPANCIVE 24 24VALUE FOR

MONEY 30 30

TOTAL 100 100

COMMENT:-


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respondents say that its expensive. And also 30% respondent says that its

value for money whatever price they paid they are satisfied also with it.

10. Are you satisfied with after sales service of L.C.D T.V?

RESPONSE RESPONDENT

PERCENTAGE

YES 79 79%

NO 21 21%

TOTAL 100 100%


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COMMENT:-


satisfied after sales service of LCD TV and also 21% not satisfied with after

sales service of LCD TV.

11.Does the brand ambassador enhance your brand recall?

RESPONSE RESPONDENT

PERCENTAGE

YES 79 79%

NO 21 21%

TOTAL 100 100%


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Comments:

According to past and feature admiration out of total respondents 100

gave opinion about brand and about 79% people via advertisement brand

ambassador enhance the brand and more selling LCD TV.

12. Rate L.C.D T.V on the following factor on the scale of (Rank the from 1 to 5).

(1= excellent, 5= poor)

RESPONSE 1 2 3 4 5 TOTALPICTURE QUALITY 63 17 6 7 7 100

AFTER SALES SERVICE 20 38 27 9 6 100

IMAGE/REPUTATION 41 22 23 9 5 100

ECONOMICAL/AFFORDABLE 29 25 19 16 11 100

TOTAL 15 10 75 41 29 400


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3 2

Comments:

In this chart we can see that if the respondent wants to purchase a

LCD TV because there are some variable factor affects a brand. About 63%

of customer purchases LCD TV because of picture quality. And out of 100

respondents gave response about 41% that is image and reputation of

brand.

13. Mention your overall satisfaction for your L.C.D TV?

RESPONSE RESPONDE PERCENTA


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NT GEHIGHLY

SATISFIED 30 30

SATISFIED 60 60

NEUTRAL 8 8

DISSATISFIED 0 0SATISFIED 2 2

TOTAL 100 100

Comments:

According to total respondents 100 respondents said that they are just

satisfied about 60% not highly satisfied and 30% of respondents are highly

satisfied with LCD TV.


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FINDINGS

AND

SUGGETIONS


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FINDINGS

The market share of LCD TV is 67.51% of total TV Usage in Surat City. There is still

32.49% is in hands of other market challengers.

60.75% of respondents are using LCD TV.

Most of user wanted to like either Sony or LG LCD TV.

Most of people spend rupees 30000-50000 behind the LCD TV.

They are come to know about advertisements about LCD TV.

The attributes the picture quality of LCD TV attracts to buy LCD TV.

Respondents having full (100%) trust on different LCD TV products.

Most of respondents are using 26 LCD TV

Price factor also affect to satisfaction level of reduce LCD TV.

Most of respondents like to purchase retailer or nearer dealer place.

Mostly people purchase the LCD TV during festival time like diwali, holi,

makarsakranti.etc.

After all, Surat city peoples overall satisfaction is satisfied.

It s easy to more attraction because ofLCD TV rather than picture tube televisions.

It easy to operate says some businessmen also.


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SUGGESTION

Most of the Respondents use LCD TV because of trust in SONY brand so, SONYshould maintain its high Quality so that they will enjoy better future & also

consumer can enjoy it.

More over SONY and LG should expand its aria to various newly developed

areas like Udhana, Anand Mahal Road, Ring Road, Ghoddod Road etc. to

increase market share.

There are some people who has belief that SONY and LG is impure that is the

reason why they are not using it. SONY and LG should break their belief to

increase the customer.

Most of respondents like the Freshness thickness in the Milk so SONY and LG

should pitch on the attributes of Freshness & Thickness.


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Bibliography

.

Books:

1. Name: Marketing Management

Author: Philip Kotler (12th+13TH edition)

2. Name: Research Methodology

Author: G. C. Berry

Websites:

WWW.LCDTV.COM
http://www.lcdtv.com/http://www.lcdtv.com/


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ANNEXURE:-

QUESTIONNAIRE


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TOPIC: A study on Consumer awareness & Satisfaction of using L.C.D

T .V in Surat city

PERSONAL INFORMATION

Name: _______________________________________________________

Address: ___________________________________________________

Phone no.: ________________

Age: ______years

Education qualification: ______________________

Occupation: _____________________

Signature _____________________

1. Do you have L.C.D T.V?

YES NO

2. Which brand of L.C.D TV do you have?

LG Samsung Onida

Sony Panasonic Sansui


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Videocon Toshiba Other

IF Other

Please specify

3. Rank the following brand as per your Opinion?

LG

SonyVideocon

Samsung

Panasonic

Toshiba

Onida

Sansui

4. How much did you spend behind L.C.D T.V?

20000-30000 30000-50000

50000-100000 More than 100000

5. How you came to know about L.C.D T.V?

Advertisement Relative Preference

News paper other way


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If other way Please specify

6. Are you satisfied with the sound quality of L.C.D. T.V as compare to Normal T.V

Sounds?

Yes No

7. What is your overall satisfaction with picture quality of L.C.D T.V?

Highly

satisfied

Satisfied Neutral Dissatisfied Highly

dissatisfied

8. Is there any kind of eye injury to you because ofL.C.D. T.V?

Yes No

9. What do you think about price of L.C.D . T.V?

Expensive Inexpensive Value for money

10. Are you satisfied with after sales service of L.C.D T.V?

Yes No

11. Does the brand ambassador enhance your brand recall?


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Yes No

12. Rate L.C.D T.V on the following factor on the scale of ( Rank the from 1 to 5 ). (1=

excellent, 5= poor)

VARIABLE 1 2 3 4 5

Picture quality

After sales service

Image/Reputation

Economical/Affordable

13. Mention your overall satisfaction for your L.C.D TV?

Highly

satisfied

Satisfied Neutral Dissatisfied Highly

dissatisfied

Documents

Final(Lcd Tv)