Final(Lcd Tv)

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    A STUDY

    ON

    CONSUMER AWARENESS & SATISFACTION OF USING L.C.D T .V IN SURATCITY

    A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

    REQUIREMENTS

    FOR THE AWARDS OF THE DEGREE OF

    BACHELOR OF BUSINESS ADMINISTRATION

    TO

    SOUTH GUJARAT UNIVERSITY, SURAT

    SUBMITTED BY:

    MANDAVIYA DHAVAL P.

    T.Y.B.B.A (SEM VI) ROLL NO. 121

    UNDER THE GUIDANCE OF

    PROF. PRATIK PATEL

    SUBMITTED TO:

    THE CO ORDINATOR

    PROF. B.R.C.M COLLEGE OF BUSINESS ADMINISTRATION

    (SURAT)

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    MARCH 2010

    DECLARATION

    I hereby declare that the winter project report entitled a study on consumer awareness

    & satisfaction of using LCD TV in Surat city is purely an original work done by me

    toward the fulfillment of the award of degree of Beholer of Business Administration. Any

    information taken from different sources has been duly acknowledged.

    I further declare that the personal data and information received from any

    respondent during survey has not been shared with any one and is used for academic

    purpose only.

    MANDAVIYA DHAVAL P.

    T.Y.B.B.A

    (MARKETING)

    ROLL NO. 121

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    Acknowledgement

    I would like to thank B.R.C.M College for B.B.A College of Business

    Administration for providing me opportunity for Project.

    It was great pleasure to complete my project in the healthy and co-operative

    atmosphere of Surat. I enjoyed doing my project under the guidance of well-

    experienced, intelligent, hard working and ambitious team of surat different areas mall,

    dealer, retailer which will be a memory forever. I am greatly indebted to all the

    management and staff members for the valuable guidance provided by them during my

    Winter Training.

    I wish to express my deep sense of gratitude to my guide without whose valuable

    co-operation this Project would have been practically incomplete.

    I would like to show my genuine appreciation for the support given surat different

    areas mall, dealer, retailer by and also to the staff of who provide me all the information

    that I needed time to time in course of my project.

    MANDAVIYA DHAVAL P.

    T.Y.B.B.A

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    (MARKETING)

    ROLL NO. 121

    Executive Summary

    The topic selected by me for the completion of the training and preparing report is titled

    consumer awareness & satisfaction of using L.C.D T .V in Surat city

    Firstly, the meaning & importance of LCD TV is explained to brush up mind.

    Then the whole revolution about the LCD TV is discussed. History of television and also

    discussed LCD TV history and up to the present developed stage of television industry.

    And introduced different brand of LCD TV.

    The objective behind preparing this report is mentioned in brief and the main objective is

    to study consumer awareness & satisfaction of using L.C.D T .V in Surat city

    The methodology of my project is based according to (marketing research) the design of

    my project is descriptive design. Mainly primary data is used for investigation. I have

    used rating ranking, tick-marked, questions for survey. My size is 100.

    Mainly I have used statistical table and graph to present statistical information of data

    and then graph followed by interpretation and suggestions whenever required.

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    Finally, the finding and analysis include the fats that will be invented for conducting the

    survey. The last phase of project is conclusion and bibliography to overview of my

    research.

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    Index

    NO. Topics Page

    No.

    1

    INTRODUCTION 14

    Basic concept about LCD TV, advantages of LCD TV 20

    2

    INDUSTRY PROFILE 33

    History, industry detail 34

    3

    THEORETICAL BACKGROUND 35

    Customer satisfaction theory related lcd TV 36

    4

    THEORETICAL ASPECTS 37

    Objective of study, scope of study, limitation of study 38

    5

    RESEARCH METHODOLOGY: 39

    Market research, research design & choice, objective &

    benefits of study, sample design, limitation of study,

    40

    6

    DATA ANALYSIS 41

    FINDINGS 42

    SUGGESTIONCONCLUSION

    BIBLIOGRAPHY

    QUESTIONNAIRE

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    INTRODUCTION

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    BASIC CONDCEPT ABOUT THE LCD T.V

    Liquid-crystal display televisions (LCD TV) are television sets that use LCD

    technology to produce images. LCD televisions are thinner and lighter than CRTS of

    similar display size, and are available in much larger sizes as well. This combination of

    features made LCDS more practical than CRTS for many roles, and as manufacturing

    costs fell their eventual dominance of the television market was all but guaranteed.

    In 2009, LCD televisions surpassed sales ofCRT-based televisions worldwide for the

    first time, and its sales figures relative to other technologies are accelerating. LCD TVS

    are quickly displacing the only major competitors in the large-screen market, the plasma

    display panel and rear-projection television. LCDS are, by far, the most widely produced

    and sold television technology today, pushing all other technologies into niche roles.

    In spite of the LCD'S many advantages over the CRT

    technology they displaced, LCDS also have a variety

    of disadvantages as well. a number of other

    technologies are vying to enter the large-screen

    television market by taking advantage of these

    weaknesses, fed and SED, but none of these haveentered widespread production.

    WHAT IS LIQUID CRYSTAL DISPLAY?

    LCD is a display device that uses thin, flat sheet made up of liquid crystals and this thin

    sheet is placed in front of a light source. The molecules of liquid crystal (we can also

    say, pixels) are twisted in their natural state and allow the light to pass through.

    However, when certain amount electricity passes through liquid crystals, the molecules

    get stretched and block the light and the darkening of the pixels depends on the electric

    current. Pixels are completely darkened when there is no electricity.

    http://wiki/Television_sethttp://wiki/Liquid_crystal_displayhttp://wiki/Cathode_ray_tubehttp://wiki/Cathode_ray_tubehttp://wiki/Plasma_display_panelhttp://wiki/Plasma_display_panelhttp://wiki/Rear-projection_televisionhttp://wiki/Field_emission_displayhttp://wiki/Surface-conduction_electron-emitter_displayhttp://wiki/Television_sethttp://wiki/Liquid_crystal_displayhttp://wiki/Cathode_ray_tubehttp://wiki/Cathode_ray_tubehttp://wiki/Plasma_display_panelhttp://wiki/Plasma_display_panelhttp://wiki/Rear-projection_televisionhttp://wiki/Field_emission_displayhttp://wiki/Surface-conduction_electron-emitter_display
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    As for colour LCD display, it will have three sub-pixels (green, blue and red) and

    depending on the pixels that get light, the LCD will produce the final image on the

    screen.

    HOW DOES LCD TV WORK?

    LCD television uses liquid crystals captivated between two polarized, glass sheets and

    a matrix of TFT (thin-film transistor) transistors that control the electric flow through the

    crystals. The glass sheet contains thousands of tiny cells or pixels and each one is

    colored with green or blue or red.

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    There is a florescent bulb which sits right behind the glass pixels and illuminates these

    cells. Each pixel has a TFT transistor next to it that determines how much it should be

    electrically charged. Less the pixel is electrically charged, more light beams it allows

    and greater the intensity of respective colour on the LCD screen. Thus, the light beams

    are either blocked off or shown in different amounts so the combination of all pixels

    produce the image on the screen.

    KEY FETURE OF LCD TELEVISION

    Screen resolution

    The native or screen resolution determines how much sharp the picture will look on the

    screen. CRT type TVs work well with standard definition and can show pictures of 330

    lines resolution.

    The screen resolution of LCD TV starts

    from 720p and higher (1080i and

    1080p). This means its higher native

    resolution ensures that picture looks

    sharper, more detailed and clearer.

    LCD Screen and profile

    Typically, LCD TV screen size varies between 26" and 40" although larger screen sizes

    are available at expensive price tags. Currently, the largest LCD TV available in

    commercial market has about 52" screen size and the models will be very few.

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    LCD TV is a bit thinner (less than 3" thickness) and also weighs much lesser than

    plasma TV so it can be hung on the wall.

    Wide Aspect Ratio

    LCD TV looks typically rectangular as its screen supports 16:9 aspect ratios, which is

    the standard screen format of high definition videos. However, home videos and

    standard TV broadcast still use 4:3 aspect ratio so all LCD TVs are designed to

    automatically fit 4:3 aspect ratio images to its screen so you see the picture filling the

    entire screen.

    CRT TV with 4:3 Aspect RatioLCD TV with 16:9 Aspect Ratio

    Digital