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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    SUMMER TRAINING PROJECT REPORT

    ON

    ANALYSIS OF MUTUAL FUND INDUSTRIES

    &

    CASE STUDY OF KOTAK MAHINDRA

    Summer Training Project Report

    Submitted for Partial Fulfillment for the Award of the Degree of

    MASTER OF BUSINESS ADMINISTRATION (MBA)

    UNDER THE SUPERVISION OF

    Mr. NITIN GOEL

    Asst. professor

    SUBMITTED BY:

    NITIN GARG

    00719103909

    GITARATTAN INTERNATIONAL BUSINESS SCHOOL

    (Affiliated to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY)

    ROHINI, NEW DELHI 110085

    (2009-11)

    Gitarattan International Business School

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    CERTIFICATE

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    DECLARATION

    I, NITIN GARG, a student of Gitarattan International Business school, Rohini (affiliated

    to GGSIP University, Delhi), here by declare that this project is the record of authentic

    work carried out by me during the academic year 2009-2011 and has not been submitted

    to any other university or institute towards the award of any degree.

    An attempt has been made by me to provide all relevant and important details

    regarding the topic to support the theoretical edifice with concrete research evidence.

    This will be helpful to clean the fog surrounding the various aspects of the topic.

    I hope that this project will be beneficial for the organization.

    Place: New Delhi NITIN GARG

    Date: MBA (00719103909)

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    ACKNOWLEDGEMENT

    I would like to thank my guide Mr. NITIN GOEL for her valuable guidance, the

    enthusiasm and supervision for doing this project work. Special thanks to my parents who

    very keen in my studies and project work throughout till completion of the project.

    I am very thankful to my faculty teacher Mr. NITIN GOEL whos academic and

    professional knowledge and vast experience helped me to complete this project work and

    special thanks to Guru Gobind Singh Indraprastha University and Gitarattan International

    Business School for providing me all their help and environment reaching up to this

    point. I would also like to thank my colleagues whose supports were unforgettable.

    However, I accept the sole responsibility for any possible errors of omission and would

    be extremely grateful to the readers of this project report if they bring such mistakes to

    my notice.

    NITIN GARGMBA (00719103909)

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    TABLE OF CONTENTS

    1. EXECUTIVE SUMMARY 6

    2. INTRODUCTION 8

    Introduction 9

    Scope of the study 27

    Objectives of the study 28

    Limitations of the study 28

    Company profile 29

    Competitors 31

    3. REVIEW OF LITERATURE 34

    4. RESEARCH METHODOLOGY AND DESIGN 36

    5. HISTORY OF MUTUAL FUNDS 38

    6. DATA ANALYSIS AND INTERPRETATION 41

    7. FINDINGS 49

    8. CONCLUSION 50

    9. BIBLIOGRAPHY 52

    10. APPENDIX 54

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    EXECUTIVE SUMMARRY

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    EXECUTIVE SUMMARY

    I, NITIN GARG, devoted my training duration in study and analysis of Kotak Mahindra

    Mutual Fund Business.

    Mutual funds are growing as one of the secure and safe Investment option in current

    economic scenario. Thus, performance evaluation of mutual fund is a vital matter of

    concern to Investors as well as the fund managers, and researchers.

    The core competence of the company is to meet objectives and the needs of the investors

    and to provide optimum return for their risk. This study tries to find out the risk and

    return allied with the mutual funds.

    This project paper is segmented into three sections to explore the link between

    conventional subjective and statistical approach of Mutual Fund analysis. To start with,

    the first section deals with the introductory part of the paper by giving an overview of the

    Mutual fund industry and company profile.

    This section also talks about the theory of portfolio analysis and the different measures of

    risk and return used for the comparison.

    The second section details on the need, objective, and the limitations of the study. It also

    deals with the data interpretation and analysis part wherein all the key measures related to

    risk and return are done with the interpretation of the results.

    The third section deals with detailed analysis of Kotak Mahindra Mutual Fund

    performance with comparative analysis of the Mutual Fund Industry as well as the

    competitors.While the Fourth and last section deals with the Research Methodology, Data Analysis

    using various economic and financial indicators.

    At the end, it illustrates the suggestions and findings based on the analysis done in the

    previous sections and finally it deals with conclusion part.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    INTRODUCTION

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    INTRODUCTION

    A mutual fund is a trust that collects the savings of a number of investors who share a common

    financial goal and pools it together to cerate a larger resource of money. The money thus

    collected is invested by the fund manager in different types of securities depending upon the

    objective of the scheme. These could range from shares to debentures to money market

    instruments. The securities could be further subdivided into technology securities,

    pharmaceutical securities, FMCG securities etc. The income earned through these investments

    and the capital appreciation realized by the scheme are shared by its unit holder proportionately

    i.e on the basis of the number of units owned by them (pro rata)

    Thus a mutual fund is the most suitable investment for the common man as it offers an

    opportunity to invest in a diversified, professionally managed portfolio at a relatively low cost.

    Anybody with any surplus money that can be invested, even a little as a few thousand rupees can

    invest in Mutual funds. Each Mutual fund scheme has a defined investment objective and

    strategy. The team undertakes this in the most professional manner.

    Markets for equity shares, debentures, bonds and other fixed income instruments; real estate,

    derivatives and other assets have reached their maturity and are driven by latest up-to-date

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    information. A Mutual Fund is thus the ideal investment vehicle for todays complex and modern

    financial scenario.

    Price changes in these assets are driven by global events occurring every day, in-fact every

    minute in faraway places. It will be very difficult, in-fact next to impossible for an ordinaryindividual to have the knowledge, skills, inclination and time to keep track of events, understand

    their implications and act speedily. An individual also finds it difficult to keep tack of ownership

    of his assets, investments, brokerage dues and bank transactions etc. A mutual fund is the answer

    to these entire situation. It appoints professionally qualified and experience staff that manages

    each of theses functions on a full time basis. The costs of hiring these professionals per investor

    are very low, as the pool of money invested is large. In effect, the mutual fund vehicle exploits

    economic of scale in all three area-research, investment and transaction processing.

    While the concept of individuals coming together to invest money collectively is not new, the

    mutual fund in its preset form is a 20th century phenomenon. In fact, mutual funds gained

    popularity only after the Second World War. Globally, there are thousand of firms offering tens

    of thousands of Mutual Funds with different investment objectives. Today, mutual funds

    collectively manage almost as such as or more money as compared to banks.

    What are Mutual Funds?

    Mutual Funds are among the most popular investment in the market. Many people buy them

    because of their competitive returns. Others like them because they are easy to buy and sell. Still

    others cite the fact that mutual funds, because they hold numerous investments, can spread risk.

    A mutual fund, also called an investment company, is an investment vehicle, which pools the

    money of many investors. The fund's manager uses the money collected to purchase securities

    such as stocks and bonds. The securities purchased are referred to as the fund's portfolio.

    When you give your money to a mutual fund, you receive shares of the fund in return. Each share

    represents an interest in the fund's portfolio. The value of your mutual fund shares will rise and

    fall depending upon the performance of the securities in the portfolio. Like a shareholder in a

    corporation, you will receive a proportional share of income and interest generated by the

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    portfolio. You can receive these distributions either in cash or as additional shares of the fund. As

    a shareholder, you also have certain shareholder voting rights.

    A professional money manager manages a mutual funds portfolio. The manager's business is to

    choose securities, which are best, suited for the portfolio. The mutual fund manager will invest inmany different securities. This diversification of portfolio assets means that you as an investor

    have not pinned all your hopes on one company's success. Also, because the portfolio holds many

    securities, the negative impact that any one company may have on the fund is diminished. While

    diversification is a benefit of mutual fund investing, a mutual fund is still impacted, either

    favorably or unfavorably, by the ups and downs of the market in general.

    Mutual funds provide a relatively easy way to invest. Most funds have a minimum investment of

    $1000. In addition, a mutual fund stands ready to buy back, or redeem, your shares at any time.

    This liquidity allows you to get your money when needed. There is no guarantee, however, that

    your shares at the time of redemption will not have decreased in value.

    The biggest advantage to mutual funds is diversification. You could make money from a mutual

    fund in three ways:

    Income is earned from dividends declared by mutual fund schemes from time to time.

    If the fund sells securities that have increased in price, the fund has a capital gain. This is

    reflected in the price of each unit. When investors sell these units at prices higher thantheir purchase price, they stand to make a gain.

    If fund holdings increase in price but are not sold by the fund manager, the fund's unit

    price increases. You can then sell your mutual fund units for a profit. This is tantamount

    to a valuation gain.

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    How does Mutual Funds Work?

    The working of Mutual funds can be briefly stated in the form of the points below:

    A draft offer document is prepared at the time of launching the fund. Typically, it pre-

    specified the investment objectives of the fund, the risk associated, the costs involved in the

    process and the broad rules for entry into the exists from the fund and other areas of

    operations. In India, as in most countries, these sponsors nee approval from a regulator,

    SEBI(Securities Exchange Board of India) in our case. SEBI looks at track records of the

    sponsor and its financial strength in granting approval to the fund for commencing

    operations.

    A sponsor then hires an asset management company to invest the funds according to the

    investment objective.

    It also hires another entity to be the custodian of the assets of the fund and perhaps a third

    one to handle registry work for the unit holder(subscribers) of the fund

    In the Indian context, the sponsors promote the Asset Management Company also, in which it

    holds a majority stake. In many cases a sponsor can hold a

    100% stake in the Asset Management Company(AMC).

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    Invest

    Fund Manager

    Securities

    Returns

    Pool theirmoney with

    Invest inGenerates

    Passedback to

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    TYPES OF MUTUAL FUNDS

    Mutual Fund Schemes may be classified on the basis of its structure and its investment objective.

    This classification is shown below:

    Open ended Funds

    An open-end fund is one that is available for subscription all through the year. These do not

    have a fixed maturity. Investors can conveniently buy and sell units at Net Assets

    Value(NAV) related prices. The key feature of open end schemes is liquidity.

    Closed ended Funds

    A closed end fund has a stipulated maturity period which generally ranging from 3 to 15

    years. The fund is open for subscription only during a specified period. Investors can invest

    in the scheme at the time of the initial public issue and thereafter they can bury or sell the

    units of the scheme on the stock exchanges where they are listed. In order to provide an exit

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    route to the investors, some close ended funds given an option of selling back the units to the

    Mutual Fund through periodic repurchase at NAV related prices. SEBI Regulations stipulate

    that at least one of the two exit routes is provided to the investors.

    Interval Funds

    Interval funds combine the features of open ended and close ended schemes. They are open

    for sale or redemption during pre-determined intervals at NAV related prices.

    Growth Funds

    The aim of growth funds is to provide capital appreciation over the medium to long term.

    Such Schemes normally invest a majority of their corpus in equities. It has been proven that

    returns form stocks, have outperformed most other kind of investments held over the long

    term. Growth schemes are ideal for investors having a long term outlook seeking growthover a period of time.

    Income Funds

    The aim of income funds is to provide regular and steady income to investors. Such schemes

    generally invest in fixed income securities such as bonds, corporate debentures and

    Government securities. Income Funds are ideal for capital stability and regular income.

    Balance Funds

    The aim of balanced funds is to provide both growth and regular income. Such schemes

    periodically distribute a part of their earning and invest both in equities and fixed income

    securities in the proportion indicated in their offer documents. In a rising stock market, the

    NAV of these schemes may not normally keep pace, or fall equally when the market falls.

    These are ideal for investors looking for a combination of income and moderate growth.

    Money Market Funds

    The aim of money market funds is to provide easy liquidity, preservation of capital and

    moderate income. These schemes generally invest in safer short-term instruments such as

    treasury bills, certificates of deposit, commercial paper and inter-bank call money. Returns

    on these schemes may fluctuate depending upon the interest rates prevailing in the market.

    These are ideal for Corporate and individual investors as a means to park their surplus funds

    for short periods.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Load Funds

    A Load fund is one that charges a commission for entry or exit. That is, each time you buy or

    sell units in the fund, a commission will be payable. Typically entry and exit loads range

    from 1% to 2%. It could be worth paying the load, if the fund has a good performance

    history.

    No load Funds

    A no-Load Fund is one that does not charge a commission for entry or exit. That is, no

    commission is payable on purchase or sale of units in the fund. The advantage of a no load

    und is that the entire corpus is put to work.

    Tax Saving Scheme

    These schemes offer tax rebates to the investors under specific provisions of the Indian

    Income Tax laws as the Government offers tax incentives for investment in specified

    avenues. Investments made in Equity Linked Saving Schemes(ELSS) and Pension Schemes

    are allowed as deduction u/s 88 of the Income Tax Act,1961. The Act also provides

    opportunities to investors to save capital gains u/s 54EA and 54 EB by investing in Mutual

    Funds, provided the capital asset has been sold prior to April 1, 2000 and the amount is

    invested before September 30, 2000.

    Industry Specific Schemes

    Industry Specific schemes invest only in the industries specified in the offer document. The

    investment of these funds is limited to specific industries like InfoTech, FMCG and

    Pharmaceuticals etc.

    Index Schemes

    Index Funds attempt to replicate the performance of a particular index such as the BSE

    Sensex or the NSE 50

    Sectoral Schemes

    Sectoral Funds are those, which invest exclusively in a specified industry or a group of

    industries or various segments such as A Group shares or initial public offerings.

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    NET ASSET VALUE (NAV)

    Before venturing into the market related functional aspects of Mutual Funds, it is important to

    understand the evaluation criteria of these funds. Just as a business is evaluated by the level of its

    profits, a mutual fund is assessed on the basis of its Net Asset Value.

    The net asset value of the fund is the cumulative market value of the assets fund net its liabilities.

    In other words, if the fund is dissolved or liquidated, by selling off all the assets in the fund, this

    is the amount that the shareholders would collectively own. This gives rise to the concept of net

    asset value per unit, which is the value, represented by the ownership of one unit in the fund. It is

    calculated simply by dividing the net asset value of the fund by the number of units. However, it

    also refer loosely to the NAV per unit as NAV, ignoring the per unit.

    To begin with NAV denotes the performance of a particular Mutual Fund Scheme. Mutual Fundsinvest the money collected from the investors in securities markets. In simple words, Net Asset

    Value is the market value of the securities held by the scheme. Since market value of securities

    changes every day, NAV of a scheme also varies on day-to-day basis. Mutual Funds are required

    to disclose NAV on a regular basis - daily or weekly - depending on the type of scheme.

    The NAV appreciates when the market value of the securities held by it go up. This indicates that

    the fund is performing well. It should keep in mind that the attractiveness of the scheme is not

    necessarily determined by how close the current NAV is to the Face Value at the time of Issue.

    Calculation of NAV

    The most important part of the calculation is the valuation of the assets owned by the fund. Once

    it is calculated, the NAV is simply the net value of assets divided by the number of units

    outstanding. The detailed methodology for the calculation of the assets value is given below.

    NAV = Market Value of Security of a Scheme

    Total Number of Unit of the Scheme

    Market Value of Security =

    [Total Unit Cap. + Reserves + income (net of expenses & provisions) + (-) Appreciation/(Depreciation) in investment]

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    For example, if the market value of securities of a mutual fund scheme is Rs 200 lacs and the

    mutual fund has issued 10 lacs units of Rs. 10 each to the investors, then the NAV per unit of the

    fund is :

    Rs. 200 Lacs = Rs. 20

    10 Lacs

    Banks v/s Mutual Funds

    Characteristics Banks Mutual Funds

    Returns Low Better

    Administrative Expenses High Low

    Risk Low Moderate

    Investment options Less More

    Network High penetration Low but improving

    Liquidity At a cost Better

    Quality of assets Not Transparent Transparent

    Interest CalculationMinimum balance between 10th

    and 30th of every monthEvery day

    Guarantee Maximum Rs. 1 Lakhs on deposits None

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    HOW TO INVEST IN MUTUAL FUNDSHOW TO INVEST IN MUTUAL FUNDS

    Key elements

    Fund Sponsor

    The sponsor Company establishes the mutual fund in the from f a trust and registers it with

    SEBI. The board of trustee holds the fund in trust for unit holders and ensures compliance

    with SEBI regulations, trust deed guidelines and the terms of the assets management

    agreement by the AMC.

    As an investor one should check the sponsors track record. Scrutiny of the fund sponsors

    track record may forewarn you against jolts like the CRB scandal. Apart from a consistent

    track record, sponsor should have requisite experience and background in managing mutual

    funds.

    Fund Manager

    The fund manager is an employee of the asset management company who formulates the

    investment strategy and invests the funds. As an investor in the fund one should-Understand

    the investment philosophy of the fund manager -Check the returns he has generated on fund

    previously managed by him and find out whether the fund manger has delivered on the

    investment objectives of the funds he has managed in the past.

    Type of Schemes

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Mutual funds can offer different investment schemes. These schemes can be classified as:

    1. Growth Funds Investment objective:

    Capital appreciation of equity shares Investment Avenue: Equity shares of companies

    with high growth Potential.

    2. Income Funds Investment Objective:

    Providing safety of investments and regular income Investment Avenue: Bonds,

    debentures and other debt related instruments as well as equity shares of companies with

    high dividend payouts. There are two (2) aspects of income funds viz. low investment

    risk with constant income and high investment risk generating high income.

    3. Balanced Funds Investment Objective:

    Modest risk of investment and reasonable rate of return Investment Avenue: Judicious

    mix of equity shares, preference shares as well as bonds, debentures and other debt

    related instruments.

    4. Money Market Mutual Funds(MMMFs) Investment objective:

    To take advantage of the volatility in interest rates in the money market Investment

    Avenue: Certificate of deposits (CDs), call money market commercial papers. Investors

    who had earlier stayed away from the money market participate indirectly through

    MMMFs.

    5. Specialized Funds Investment Objective:

    To take advantage of conditions in a particular sector or a specific income producing

    security Investment Avenue: Specialized investment in securities f companies in certain

    sectors or specific income producing securities.

    6. Leveraged Funds Investment Objective :

    To increase the value of portfolio and benefit and shareholders by gains exceeding the

    cost f borrowed funds Investment Avenue: Speculative and risky investments like short

    sales to take advantage of declining market.

    7. Index Funds Investment Objective:

    To increase the value of the portfolio in line with the benchmark index (for eg. BSE

    Sensex, S&P CNX 50) Investment Avenue: Investments only in those shares that form apart of the benchmark index, in exactly the same proportion, so that the value of the index

    fund varies in proportion with the benchmark index.

    8. Hedge Funds Investment Objective :

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    To hedge risk in order to increase the value of the portfolio Investment Avenue: Employ

    speculative trading principles buy rising shares and sell shares whose prices are likely

    to fall. As an investor you should invest in schemes, which meet your criteria in terms of

    you need for regular income, capital appreciation, and safety of principal.

    Fee and Charges

    AMC charge a fee for managing the funds. As an investor in the fund we must be aware of

    the fees and chares of the AMC. Two schemes with more or less similar performances would

    generate different returns if one of the two schemes chares high fees.

    The public offering price

    A sales load represents the money received by the AMC as compensation for distributing

    units. It helps the fund to meet its expenses relating to sales and literature, promotion,distribution, advertising and agent/broker commissions. The public offering Price(POP) is

    the price at which an investor buys into the fund and is the function of both the NAV and

    sales load.

    For instance, if the Funds NAV is Rs. 12/- and the applicable sales load is 6% the POP is

    NAV/(1 Sales load)=12/(1 - 0.06) = 12.77. If the investor applied for Rs. 10,000 worth of

    units he would receive 783.085 units(10,000/12.77). You might be required to pay such load

    charges either at the time of buying the units r at the time of selling the units. As an investoryou should be aware of such entry.

    Tax implications

    Investors need to understand the tax implications before investing in the schemes, as one

    scheme may offer more attractive post-tax returns compared to its peers. As Union budgets

    regularly offer tax benefits to mutual funds and mutual fund investors, you as an investor

    must review the tax implication of mutual fund investments.

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    Service levels

    Service levels vary across funds. Level of communication also varies across funds. While

    some disclose the fund portfolio annually, others disclose it quarterly, and some others

    disclose it monthly.

    Performance and NAV

    Every fund is benchmarked against an index like the BSE Sensex, CNX, SNP 50, and BSE

    200 etc. As an investor you must track the funds performance against the benchmark index.

    Also it could be useful for the investor to compare its performance with other funds./exit

    loads as they could have a material impact on returns.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    ADVANTAGES OF MUTUAL FUNDS

    Professional Management.

    The major advantage of investing in a mutual fund is that you get a professional money

    manager to manage your investments for a small fee. You can leave the investment

    decisions to him and only have to monitor the performance of the fund at regular

    intervals.

    Diversification.

    Considered the essential tool in risk management, mutual funds make it possible for even

    small investors to diversify their portfolio. A mutual fund can effectively diversify its

    portfolio because of the large corpus. However, a small investor cannot have a well-

    diversified portfolio because it calls for large investment. For example, a modest

    portfolio of 10 bluechip stocks calls for a few a few thousands.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Convenient Administration.

    Mutual funds offer tailor-made solutions like systematic investment plans and systematic

    withdrawal plans to investors, which is very convenient to investors. Investors also do not

    have to worry about investment decisions, they do not have to deal with brokerage or

    depository, etc. for buying or selling of securities. Mutual funds also offer specialized

    schemes like retirement plans, childrens plans, industry specific schemes, etc. to suit

    personal preference of investors. These schemes also help small investors with asset

    allocation of their corpus. It also saves a lot of paper work.

    Costs Effectiveness

    A small investor will find that the mutual fund route is a cost-effective method (the AMC

    fee is normally 2.5%) and it also saves a lot of transaction cost as mutual funds get

    concession from brokerages. Also, the investor gets the service of a financial professional

    for a very small fee. If he were to seek a financial advisor's help directly, he will end up

    paying significantly more for investment advice. Also, he will need to have a sizeable

    corpus to offer for investment management to be eligible for an investment advisers

    services.

    Liquidity.

    You can liquidate your investments within 3 to 5 working days (mutual funds dispatch

    redemption cheques speedily and also offer direct credit facility into your bank account

    i.e. Electronic Clearing Services).

    Transparency.

    Mutual funds offer daily NAVs of schemes, which help you to monitor your investments

    on a regular basis. They also send quarterly newsletters, which give details of the

    portfolio, performance of schemes against various benchmarks, etc. They are also well

    regulated and Sebi monitors their actions closely.

    Tax benefits.

    You do not have to pay any taxes on dividends issued by mutual funds. You also have the

    advantage of capital gains taxation. Tax-saving schemes and pension schemes give you

    the added advantage of benefits under section 88.

    Affordability

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    Mutual funds allow you to invest small sums. For instance, if you want to buy a portfolio

    of blue chips of modest size, you should at least have a few lakhs of rupees. A mutual

    fund gives you the same portfolio for meager investment of Rs.1,000-5,000. A mutual

    fund can do that because it collects money from many people and it has a large corpus.

    DISADVANTAGES OF MUTUAL FUNDS:

    Professional Management

    Did you notice how we qualified the advantage of professional management with the word

    "theoretically"? Many investors debate over whether or not the so-called professionals are any

    better than you or I at picking stocks. Management is by no means infallible, and, even if the fund

    loses money, the manager still takes his/her cut. We'll talk about this in detail in a later section.

    Costs

    Mutual funds don't exist solely to make your life easier--all funds are in it for a profit. The

    Mutual fund industry is masterful at burying costs under layers of jargon. These costs are so

    complicated that in this tutorial we have devoted an entire section to the subject.

    Dilution

    It's possible to have too much diversification (this is explained in our article entitled "Are You

    Over-Diversified?"). Because funds have small holdings in so many different companies, highreturns from a few investments often don't make much difference on the overall return. Dilution

    is also the result of a successful fund getting too big. When money pours into funds that have had

    strong success, the manager often has trouble finding a good investment for all the new money.

    Taxes

    When making decisions about your money, fund managers don't consider your personal tax

    situation. For example, when a fund manager sells a security, a capital-gain tax is triggered,

    which affects how profitable the individual is from the sale. It might have been moreadvantageous for the individual to defer the capital gains liability.

    Equity funds

    if selected in the right manner and in the right proportion, have the ability to play an important

    role in achieving most long-term objectives of investors in different segments. While the

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    selection process becomes much easier if you get advice from professionals, it is equally

    important to know certain aspects of equity investing yourself to do justice to your hard earned

    money.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    SCOPE OF THE STUDY

    All the fingers of a hand are not the same. AMCS differ from each other upon their NAV, source

    of investment, annual return, environment, etc. Their returns also differ from each other as per the

    above factors. Due to this the financial conditions and ability to get the investment requirement

    differ from person to person so the financial market especially the Mutual Fund market caters to a

    vast area from each of these aspects stated above.

    This project is based on the Equity funds. Which is a brief analysis on the equity or growth

    mutual funds? As the project report is fully based on secondary data and it can be used to have

    the exact figure of investment in Mutual Funds, especially in equity funds.

    Also the report can be used for decision making by knowing the opinion of customer, the

    management can take decision accordingly. The proper analysis on the equity funds and the past

    performance of these funds will help the layman to take decision in mutual fund and maximizing

    the percentage of equity funds in his portfolio

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    OBJECTIVE OF THE STUDY

    Objectives are the ends that states specifically how goal be achieved. Every study must

    have an objective for which all the efforts have been done. Without objective no research

    can be conducted and no result can be obtained. On the basis of objective all the research

    process is followed.

    The Objectives of this project are shown below:

    1. To get insight knowledge about mutual funds2. To study the mutual funds performance levels in the present market

    3. To compare leading mutual funds in the present market.

    LIMITATIONS OF THE STUDY

    The study is limited only to the analysis of different schemes

    The study is based on secondary data available from monthly fact sheets, websites

    and other books, as primary data was not accessible.

    The study is limited by the detailed study of five mutual funds of different mutual

    fund houses.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    COMPANY PROFILE

    Established in 1985, the Kotak Mahindra group has been one of India's reputed financial

    organizations. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship

    company was given the license to carry on banking business by the Reserve Bank of

    India (RBI). This approval creates banking history since Kotak Mahindra Finance Ltd. is

    the first non-banking finance company in India to convert itself in to a bank as Kotak

    Mahindra Bank Ltd. The Bank offers comprehensive business solutions that include

    Trade Services, Cash Management Service and Credit facilities, keeping in mind the

    needs of the business community. Kotak Mahindra Bank has over 212 branches spread

    across 124 locations in the country offering both traditional banking products and

    investment advisory services. The Bank has the products, the experience, the

    infrastructure and most importantly the commitment to deliver pragmatic, end-to-end

    solutions that really work.

    Kotak Mahindra is one of India's leading financial institutions, offering complete

    financial solutions that encompass every sphere of life. From commercial banking, to

    stock broking, to mutual funds, to life insurance, to investment banking, the group caters

    to the financial needs of individuals and corporate.

    The group has a net worth of around Rs.3,200 crore and employs around 10,800

    employees across its various businesses servicing around 2.6 million customer accounts

    through a distribution network of branches, franchisees, representative offices and

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    satellite offices across 300 cities and towns in India and offices in New York, London,

    Dubai, Mauritius and Singapore.

    Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned

    subsidiary of KMBL, is the Asset Manager for Kotak Mahindra Mutual Fund (KMMF).

    KMAMC started operations in December 1998 and has over 4 Lac investors in various

    schemes. KMMF offers schemes catering to investors with varying risk - return profiles

    and was the first fund house in the country to launch a dedicated gilt scheme investing

    only in government securities.

    PRODUCTS PROVIDED BY KOTAK MUTUAL FUND

    Different people have different investment needs. The ability to take risks while investing

    in financial products varies accordingly.

    SO we present our wide range of Mutual Fund schemes, which span across the risk-

    reward spectrum

    KOTAK30

    KOTAKOPPORCHUNITY

    KOTAKLIFESTYLE

    KOTAK CONTRA

    KOTAK TAX SAVER

    KOTAK MIDCAP

    KOTAK EQUITY ARBITRAGE FUND

    KOTAK SELECT FOCUS FUND

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    http://www.invenio-solutions.com/services/support.htmlhttp://www.invenio-solutions.com/services/onsite.htmlhttp://www.invenio-solutions.com/services/offshore.htmlhttp://www.invenio-solutions.com/services/support.htmlhttp://www.invenio-solutions.com/services/onsite.htmlhttp://www.invenio-solutions.com/services/offshore.html
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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    COMPETITORS OF KOTAK MUTUAL FUND:

    Birla Sun life Asset Management Company Ltd.

    Birla Sun Life AMC Ltd. is a joint venture between Sun Life Assurance Company of Canada and

    the Aditya Birla Group, one of the Indian leading Industrial houses.

    Sun Life Assurance Company of Canada is a leading financial services organization, providing a

    diversified range of risk management, wealth management and money management products for

    individual and corporations worldwide. Sun Life commenced business in Canada in 1871, and

    its headquartered in Toronto with major operations in Canada, United States, United Kingdom

    and Asia Pacific.

    It has a major presence in the growing mutual fund markets through MFS Investment

    Management in the US, and through Spectrum United Mutual Funds in Canada. It is also active

    in the unit trust business in the U.K., and its near term plans include consideration of mutual fund

    offerings in the Philippines

    SBI Funds Management Limited

    SBI funds Management Ltd. is the investment manager of SBI mutual fund. SBI Mutual fund has

    been constituted as a trust, sponsored by State Bank of India. Today the fund has an investor

    base of over 2.8 million spread over 23 schemes. With a large network of collecting branches

    and investor services centers, SBI Mutual fund constantly endeavors to get closer to its growing

    family of investors. SBI is the largest public sector Bank in India with 8,836 branches all over

    India.

    SBI is the leader in providing loans to trade & industry. It also provides related services, which

    generate significant fee-based income. It has also identified project finance and consumer

    banking as key areas.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    HDFC Asset Management Company Limited

    HDFC Asset Management Company Limited (AMC) was incorporated under the Companies Act

    1956, on December 10, 1999 and was approved to act as an Asset Management Company for the

    Mutual Fund by SEBI on June 30, 2000. The sponsor HDFC was incorporated in 1977 as first

    specialized housing finance institution in India. HDFC provides financial assistance to

    individuals, corporate and developers for the purchase and construction of residential housing. It

    also provides property-related services, training and consultancy. In the mutual fund venture,

    HDFC has tied up with Standard Life, one of the leading Insurance companies in the United

    Kingdom, having vast experience in management of funds.

    The sponsor HDFC was incorporated in 1977 and as a specialized housing finance institution in

    India HDFC has developed a strong and dedicated team of agents that market its fixed deposit

    products. These key partners would constitute the backbone of the marketing and distribution

    network of Mutual Fund and will remain a central theme of the organizational frame work in

    times to come.

    HDFC Mutual Fund

    HDFC mutual fund was setup on June 30, 2000 with two sponsors namely Housing Development

    Finance Corporation Limited and Standard Life Investments Limited.

    HSBC Mutual Fund

    HSBC Mutual Fund was setup on May 27, 2002 with HSBC Securities and Capital Markets

    (India) Private Limited as the sponsor. The Board of Trustees, HSBC Mutual Fund acts as the

    Trustee Company of HSBC Mutual Fund.

    ING Vysya Mutual Fund

    ING Vysya Mutual Fund was setup on February 11, 1999 with the same named Trustee

    Company. It is a joint venture of Vysya and ING. The AMC, ING Investment Management

    (India) Private Limited was incorporated on April 6, 1998.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Prudential ICICI Mutual Fund

    The Mutual Fund of ICICI is a joint venture with Prudential Plc. Of America, one of the largest

    life insurance companies in the US of America. Prudential ICICI Mutual Fund was setup on

    October 13, 1993 with two sponsors Prudential Plc. And ICICI Limited. The Trustee Company

    formed is prudential ICICI Trust Limited and the AMC is Prudential ICICI Asset Management

    Company Limited incorporated on June 22, 1993.

    Sahara Mutual Fund

    Sahara Mutual Fund was setup on July 18, 1996 with Sahara India Financial Corporation Limited

    as the sponsor. Sahara Asset Management Company Private Limited incorporated on August 31,

    1995 works as the AMC of Sahara Mutual Fund. The paid up capital of the AMC stands at Rs.

    25.8 Crore.

    State Bank of India Mutual Fund

    State Bank of India Mutual Fund is the first Bank sponsored Mutual Fund to launch offshore

    fund, the India Magnum Fund with a corpus of Rs. 225 Cr. Approximately. Today it is the largest

    Bank sponsored Mutual Fund in India. They have already launched 35 Schemes out of which 15

    have already yielded handsome return to investors. State Bank of India Mutual Fund has more

    than Rs. 5,500 Crores as AUM. Now it has an investor base of over 8 Lakhs spread over 18

    Schemes.

    Unit Trust of India Mutual Fund

    UTI Asset Management Private Limited established in January 14, 2003, manges the UTI Mutual

    Fund with the support of UTI Trustee Company Private Limited. UTI Asset Management

    Company presently manages a corpus of over Rs. 20000 Crore. The sponsors of UTI Mutual

    Fund are Bank of Baroda(BOB, Punjab National Bank(PNB), State Bank of India (SBI), and Life

    Insurance Corporation of India (LIC). The schemes of UTI Mutual Fund are Liquid Funds,

    Income Funds, Assets Management Funds, Index Funds, Equity Funds and Balance funds.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Reliance Mutual Fund

    Reliance Mutual Fund (RMF) was established as trust under Indian Trust Act, 1882. The

    sponsor of RMF is Reliance Capital Limited and Reliance Capital Trustee Co. Limited is the

    Trustee. It was registered on June 30, 1995 as Reliance Capital Mutual Fund which as changed

    on March 11, 2004.

    Reliance Mutual Fund was formed for launching of various schemes under which units are issued

    to the Public with a view to contribute to the capital market and provide investors the

    opportunities to market investments in diversified securities.

    Standard Chartered Mutual Fund

    Standard Chartered Mutual Fund was setup on March 13, 2000 sponsored by Standard Chartered

    Bank. The Trustee is Standard Chartered Trustee Company Pvt. Ltd. Standard Chartered Asset

    Management Company Pvt. Ltd. is the AMC which was incorporated with SEBI on December

    20, 1999.

    Franklin Templeton India Mutual Fund

    The group, Franklin Templeton Investment is California(USA) based company with a global

    AUM of US$ 409.2 bn.(as of April 30, 2005). It is one of the largest financial services groups in

    the World. Investors can buy or sell the Mutual Fund through their financial advisor or through

    mail or through their website. They have Open end Diversified Equity schemes, Open end Sector

    Equity Schemes, Open end Hybrid schem3es, Open end Tax Saving Schemes, Open end Income

    and Liquid Schemes, Closed end Income schemes and Open end Fund of Funds schemes to offer.

    Escorts Mutual Fund

    Escorts Mutual Fund was setup on April 15, 1996 with Escorts Finance Limited as its sponsor.

    The Trustee Company is Escorts Investment Trust Limited. Its AMC was incorporated on

    December 1, 1995 with the name Escorts Asset Management Limited.

    Alliance Capital Mutual Fund

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Alliance Mutual Fund was setup on December 30, 1994 with Alliance Capital Management

    Corporation of Delaware (USA) as sponsor. The Trustee is ACAM Trustee Company Pvt.

    Ltd.and AMC, the Alliance Capital Asset Management India (Pvt) Limited with the corporate

    office in Mumbai.

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    REVIEW OF LITERATURE

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    LITERATURE REVIEW

    To give a complete shape of project report, the researcher has given through the

    following books, journals and websites about which I have given detail below.

    BOOKs

    INVESTMENT by BODIE, MARCUS,PITABAS MOHANTY

    NSIM BOOK BY NSE INDIA

    JOURNALS & REPORTS

    INVESTORS INDIAFindings: All information about investment instruments

    AMFI(BASIC MODULE)Findings: complete knowledge about mutual funds

    WEBSITES

    http://www.kotakmutual.com/kmw/product/mutual-fund-products-schemes.htm

    Findings: complete knowledge about kotak mutual funds products

    http://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asp

    Findings: complete knowledge about mutual funds types and detail

    http://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.as

    p

    Findings: complete knowledge about mutual funds risk and return

    Gitarattan International Business School 36

    http://www.kotakmutual.com/kmw/product/mutual-fund-products-schemes.htmhttp://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.kotakmutual.com/kmw/product/mutual-fund-products-schemes.htmhttp://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asp
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    RESEARCH Methodology &

    DESIGN

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    In this project work all the data used is the secondary data.

    Data is collected from the various sources.

    1. Fund sheet of the mutual houses.

    2. Websites of mutual fund

    www.kotakmutual.com

    3. Websites-

    http://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/

    TypesFunds.asp

    http://www.mfea.com/InvestingBasics/LearningTopics/Understand

    Risk/AssessingRisk.asp

    4. Books

    INVESTMENT by BODIE, MARCUS,PITABAS MOHANTY.

    Graphs are use for compare the NAV, and annual return of the mutual

    funds

    Gitarattan International Business School 38

    http://www.kotakmutual.com/http://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.kotakmutual.com/http://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asp
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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    History of

    Mutual FundHISTORY OF MUTUAL FUND

    The origin of mutual fund industry in India is with the introduction of the concept of mutual fund

    by UTI in the year 1963. This was a joint initiative of the Government of India and RBI. It held

    monopoly for nearly 30 years. Since 1987, non-UTI mutual funds entered the scenario. These

    consisted of LIC, GIC and public-sector bank backed Indian mutual funds. SBI Mutual fund was

    the first of this kind. 1993 saw the entry of private sector players on the Indian Mutual Funds

    scene. Mutual fund regulations were revised in 1996 to accommodate changing market needs.

    Though the growth was slow, but it accelerated from the year 1987 when non-UTI players

    entered the industry.

    In the past decade, Indian mutual fund industry had seen dramatic improvements, both quality

    wise as well as quantity wise. The main reason of its poor growth is that the mutual fund

    industry in India is new in the country. Large sections of Indian investors are yet to be

    intellectuate with the concept. Hence, it is the prime responsibility of all mutual fund companies,

    to market the product correctly abreast of selling.

    The mutual fund industry can be broadly put into four phases according to the development of the

    sector. Each phase is briefly described as under:

    First Phase-1964-87 (Monopoly of UTI)

    Unit Trust of India was established on 1963 by an Act of Parliament. It was set up by theReserve Bank of India and functioned under the Regulatory and administrative control of the

    Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development

    bank of India(IDBI) took over the regulatory and administrative control in place of RBI. The first

    scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs. 6,700 crore of

    assets under management.

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    Second Phase-1987-1993 (Entry of Public Sector Fund)

    1987 marked the entry of non-UTI, public sector mutual funds set up by public sector banks and

    Life Insurance Corporation of India(LIC) and General Insurance Corporation of India(GIC). SBI

    Mutual Fund was the first non-UTI Mutual Fund established in June 1987 followed by Canbank

    Mutual Fund (December 1987), Punjab National Bank Mutual Fund (August 1989), Indian Bank

    Mutual Fund (November 1989), Bank of India (June 1990), Bank of Baroda Mutual

    Fund(October 1992). LIC established its Mutual Fund in June 1989 while GIC had set up its

    Mutual Fund in December 1990.

    At the end of 1993, the mutual fund industry had assets under management of Rs. 47,004 crores.

    Third Phase : 1993 1996(Entry of Private Sector Funds)

    With the entry of private sector funds in 1993, a new era started in the Indian Mutual fund

    industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in

    which the first Mutual Funds Regulations came into being, under which all mutual funds, except

    UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with

    Franklin Templeton) was the first private sector mutual fund registered in July 1993.

    The number of mutual fund houses went on increasing, with many foreign mutual funds setting

    up funds in India and also the industry has witnessed several mergers and acquisitions. As at the

    end of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805 crores. The

    Unit Trust of India with Rs.44,541 crores of assets under management was way ahead of other

    mutual funds.

    Fourth Phase since February 2003

    This phase had bitter experience for UTI. It was bifurcated into two separate entities. One is the

    Specified Undertaking of the Unit Trust of India with AUM of Rs.29,835 crores (as on January

    2003). The Specified Undertaking of Unit Trust of India, functioning under an administrator and

    under the rules framed by Government of India and does not come under the purview of the

    Mutual Fund Regulations.

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    The second is the Unit Trust of India Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It

    is registered with SEBI and functions under the Mutual Fund. The mutual fund industry has

    entered its current phase of consolidation and growth. As at the end of September, 2004, there

    were 29 funds, which manage assets of Rs.153108 crores under 421schemes.

    Growth of Mutual Funds during four phases

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    COMPARISON OF FOUR MAJOR MUTUAL FUNDS

    FRANKLIN TEMPLETON INDIA PRIMA PLUS

    Mutual Fund Franklin Templeton Mutual Fund

    Scheme Name Franklin India Prima Plus

    Scheme Type Open Ended

    Scheme Category Growth

    Launch Date 29-Sep-1994

    KOTAK 30 FUND

    Mutual Fund Kotak Mutual Fund

    Scheme Name Kotak 30

    Scheme Type Open Ended

    Scheme Category Growth

    Launch Date 29-Dec-1998

    Investment Objective

    It is an open-ended equity growth scheme with an objectiveto generate capital appreciation from a portfolio ofpredominantly equity related securities. The portfolio willgenerally comprise of equity and equity related instrumentsof around thirty companies which may go up to thirty ninecompanies. This scheme was launched on December29;1998.Its benchmark index is S&P CNX Nifty. The funds totalcorpus as on May31, 2009 was Rs.897.26 Crores.Analyzing the funds portfolio as on May31, 2009, we gather

    that majority of its corpus is allocated in the Banking sector(14.12%) followed by Construction (10.98%), Power (8.62%),Petroleum Products (6.3%).

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Fund Performance as on May31, 2009

    Period % change in NAV % change in Index

    Last 6 months 42.47% 60.80%1 year -12.42% -7.99%3 years 9.46% 11.53%5 years 27.31% 24.13%

    Looking at the funds performance in the past six months wefind that while the fund grew by 42.47% the benchmarkindex recorded a growth 60.80%.During the past one yearthe funds growth declined by 12.42% while the benchmarkindex declined by 7.99%.Over the past three years, while thefund grew at 9.46% the benchmark index grew by11.53%.Thus, over the past three years the fund alwaysrecorded a better performance than the benchmark index.However, over the last five years, while the fund grew at27.31% the benchmark index grew by 24.13%.Sinceinception this fund has recorded a growth of 21.55%

    whereas its benchmark index grew at 16.92%.This fund has a Beta of 0.90 indicating that if the growth rateof the market index changes by 1% the fund would witness achange in its growth by 0.9%.A Beta of less than one impliesthat the fund is less volatile than the market. It has aStandard Deviation of 32.41% implying that its returns varyaround the mean return value by 32.41%.Its Sharpe ratio is0.32 which gives us the extra returns generated per unit ofrisk taken. Its Portfolio Turnover rate is 202.18%.A higher

    portfolio turnover ratio implies a higher expense ratio.56 Comparison of Top Five Mutual Fund Houses With Kotak MutualFund

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    TATA GROWTH FUND

    Mutual Fund Tata Mutual Fund

    Scheme Name TATA GROWTH FUND

    Scheme Type Open Ended

    Scheme Category Growth

    RELIANCE GROWTH FUND

    Mutual Fund Reliance Mutual Fund

    Scheme Name RELIANCE GROWTH FUND

    Scheme Type Open Ended

    Gitarattan International Business School

    Fund/Period 6month

    s

    1 year 3years

    5 years SinceInception

    BSL Frontline

    Equity

    - (-)0.88% 18.47% 29.39% 31.29

    %

    HDFC Equity 66.88% 0.80% 12.54% 29.44% 21.71%

    ICICI PrudentialDynamic

    48.18% (-)10.08%

    9.38% 31.81% 34.37%

    Kotak 30 42.47% (-)12.42%

    9.46% 27.31% 21.55%

    UTI Equity - (-)9.19% 8.16% 22.40% 10.47%

    45

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    Scheme Category Growth

    Launch Date 25-Sep-1995

    Comparison large cap top performing Mutual funds

    1- This graph represents the scheme assets of the four major companies. The valuesmentioned in the graph are in crores

    Kotak Franklin Tata Reliance

    AMC Assets (Rs. Crore) 21987 20633 19438 88387

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    0

    20000

    40000

    60000

    80000

    100000

    AMC Assets (Rs. Crore)

    Kotak Franklin Tata Reliance

    2- This graph represents the latest NAVs values of all the four major companies inwhich reliance capital is the one with highest NAV and Kotak is the one with the lowestNAV.

    Kotak Franklin Tata Reliance

    Latest NAV (Rs./Unit) 105 130 23 258

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    Kotak, 105

    Fra

    nce, 258

    3- This graph stands a symbolic representation of the annual returns of the

    four major companies to their customers for the last 3 months. This

    value is of 14may 2009.

    Kotak Franklin Tata Reliance

    Annual Return % 24.4% 19.9% 21.1% 24.5%

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    ANALYSIS OF MUTUAL FUND INDUSTRIES 00719103909

    24.4%

    19.9

    21.1

    24.5%

    Kotak

    Franklin

    Tata

    Reliance

    Annual Retur

    4- This graph stands a symbolic representation of the annual returns of the four major

    companies to their customers for the last 5 years. The value is of 14may 2009.

    Gitarattan International Business School

    AnnualReturn

    1 Year 2 Year 3 Year 4 Year 5 Year

    Kotak 82.3% 9.3% 31.6% -34.6% 170.0%

    Franklin 21.9% -22.0% -9.5% 10.6% 163.3%

    Tata 2.8% -40.1% -30.0% -24.0% 81.7%

    Reliance 22.8% -31.0% -33.0% -7.0% 98.0%

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    -50.0%

    0.0%

    50.0%

    100.0%

    150.0%

    200.0%

    Annual RetuAs on 14th May'0

    Kotak 82.3% 9.3% 31.6% -34.6% 170.0

    Franklin 21.9% -22.0% -9.5% 10.6% 163.3

    - - -

    22.8% -31.0% -33.0% -7.0% 98.0%

    1 Year 2 Year 3 Year 4 Year 5 Year

    Findings

    1. I found that Mutual fund is the best way to investment money in the equity

    And in the share market. The fund managers will take care of our money

    and give the best return according to the market conditions.

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    2. With the analysis of performance of mutual fund I find that large cap

    mutual fund gives the more returns.

    3. by comparing the four major large cap mutual fund I find the best return

    giving mutual fund in the last five years analysis.

    4. kotak 30 mutual fund is the best fund to invest money in long term as well

    as in the frankling tempelton mutual fund

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    CONCLUSION

    CONCLUSION

    After going through a two months summer training , I have come to know about

    different aspects of mutual funds and mutual funds industry. Mutual fund has

    become one of the important avenues for investing. It is quite likely that a more

    efficient portfolio can be constructed directly from funds. Thus, the two-step

    process of choosing an asset allocation based on the information about benchmark

    indexes and then choosing funds in each category may be one of the best

    realistically attainable approaches.

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    We have studied the performance of the various mutual funds of the large capital.

    If we talk about the performance above data graph tells the performance over the

    5 years and 1 year. And NAV. Where an investor can get a great opportunity for

    them.

    By comparing the various mutual fund about the return of Kotak mutual fund

    gives the highest return over the all 4 compared mutual fund. Return over the 5

    years and also in the 1 year return. All the 4 funds are of the large cap.

    1

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    BIBLIOGRAPHY

    BIBLIOGRAPHY

    BOOK

    INVESTMENT by BODIE, MARCUS,PITABAS MOHANTY

    NSIM BOOK BY NSE INDIA

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    JOURNALS & REPORTS

    INVESTORS INDIAFindings: All information about investment instruments

    AMFI(BASIC MODULE)

    WEBSITES

    http://www.kotakmutual.com/kmw/product/mutual-fund-products-schemes.htm

    http://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asp

    http://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.as

    p

    APPENDIX

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    http://www.kotakmutual.com/kmw/product/mutual-fund-products-schemes.htmhttp://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.kotakmutual.com/kmw/product/mutual-fund-products-schemes.htmhttp://www.mfea.com/InvestingBasics/LearningTopics/GetStarted/TypesFunds.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asphttp://www.mfea.com/InvestingBasics/LearningTopics/UnderstandRisk/AssessingRisk.asp
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    BOARD OF DIRECTORS: uday kotak, r. c. khanna, sukant kelkar, c.jayaram, s. a. narayan, bipin r. shah.

    Directors ReportTo the Members of Kotak Mahindra Asset Management CompanyLimited

    The Directors present their Sixteenth Annual Report together with the

    audited accounts of your Company for the year ended March 31, 2010.

    Financial Results The financial position of the Company at the end of the currentfinancial year is given below: (Rs. In Lakhs)

    2009-2010 2008-2009Gross income 17,548.26 8,528.80

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    Profit before Depreciation and Tax 10,108.371,788.15

    Depreciation 203.18200.11

    Profit before Tax 9,905.19 1,588.04

    Profit after Tax 6,551.45 1,033.23Balance of Profit from previous years 1,381.96368.42

    Amount available for appropriation 7,933.41 1,401.65AppropriationsDividend on Preference Shares 72.25

    16.83Dividend on Equity Shares 3960.00 Corporate Dividend Tax thereon 674.29 2.86Transfer to General Reserves 656.00 Surplus carried forward to the

    Balance Sheet 2570.87 1,381.96

    The gross income of your Company has increased by 106% along withan increase of 10% in the expenses of the Company. The increase inthe revenue as compared to the last year has been on account ofbetter realizations along with a substantial increase in the average

    assets under management. Resultantly the profits of the Companyhave increased by 530% to Rs. 65.51 crores.

    DividendYour Directors recommend dividend on the preference shares at thecoupon rate i.e. 8.5% the financial year. Your Directors alsorecommend a final dividend of Rs. 14 per equity share which together

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    with interim dividend of Rs. 6 paid per equity share would make totaldividend of Rs. 20 per equity share for the financial year.

    CapitalThe Authorized Share Capital of the Company is Rs. 35 crores, divided

    into 2,50,00,000 Equity Shares of Rs. 10 each and 1,00,00,000Preference Shares of Rs. 10 each. The issued and paid up capital of theCompany is Rs. 28.30 crores as per the break up given below:-Equity share capital: R s. 19,80,00,000Preference share capital: R s. 8,50,00,000

    Total: Rs 28,30,00,000