Note: You MUST use Internet Explorer for this database. Finding your way around: ThomsonOne. (source of analyst reports, can be used for market research). Suzanne Bell, Business Librarian Suzanne.firstname.lastname@example.org. - PowerPoint PPT Presentation
Finding your way around: ThomsonOne(source of analyst reports, can be used for market research)Suzanne Bell, Business LibrarianSuzanne.email@example.comNote: You MUST use Internet Explorer for this databaseThe screen you land on. To find reports for a company, start typing the name - suggestions appear pick the one for [your company in this case Pfizer] OR. (see next slide)
Be sure this button is firstname.lastname@example.org@rochester.edu3
For a Topic search, set the Date a little longer than the 90 default, and use the lower half of the search interface. Table of Contents is a good field to search: more likely to have your keyword (than Title), but means there will be significant discussion (and not just a random occurrence of your word in the text.)
In either case - you click Search and. Did nothing happen???No, something happened but you have to scroll down to see the results! email@example.comThis is more like itLook for the longer reports the ones with more pages. They are usually more in-depth and useful.
1212To avoid disappointment, select the results tab for Investext Subscription reports these are the ones we have access to. firstname.lastname@example.org@rochester.edu6
(for the diapers in table of contents search, these would be in your results)Scrolling down some more
I like the one with 75 pages. I click the linked PFIZER INC. and email@example.com pop-up window*
*You must Allow Popups for this firstname.lastname@example.orgThey really make you work for it:
Select that top checkbox to automatically select ALL the pages.
Then click the View button
Which causes 2 more pop-up windows to appear but the last one (should) be:email@example.comThe Report!
firstname.lastname@example.org@rochester.edu11A diaper report! (I know you probably want U.S. and this is Japan, but just for interest there are plenty of US ones too)