Panel One

The left hand side inner panel of the digipak will be the setting of the DVD. We decided to place it here as it is easily viewable compared to some of the digipaks that we have analysed as part of the market research. The ones I looked at had the CD and DVD disks inserted into the side of the pack where they cannot be seen.

Panel Two

The middle of the digipak will feature a collage of pictures in the shape of Paramore’s logo. The outline will be filled with stills of the video and general behind the scenes. We chose the particular setting of this feature as the band’s logo is central. Also, the symbol has a meaning to their fans so they feel included in the album. This would encourage more of them to buy the physical edition instead of the digital or simply downloading it. In addition, to be able to see the panel the consumer has to open the digipak so it gives off an effect of the band being unveiled.

Panel Three

The panel on the right will feature the album CD. Similarly to the left it will be displayed instead of stored. By having a disk at each side it creates symmetry on the inside of the digipak which gives it an overall pleasant aesthetic.