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1 PROGRESS REPORT FOR SIP AT 

 Name of the student   PG Roll No:

Virendra singh PG 20112250

 Submitted to Mrs. Pallavi ghosh

 Subject  SIP I PROGRSS REPORT

 Submitted on 18th

May, 2012

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 Marks Allotted

Remarks(if any)

Name- VIRENDRA SINGH Enrollment No. PG20112250

Name of the Company: GRASIM Industries ltd.

Location: BIKANER (Rajasthan )

Name of Faculty Mentor: Ms. PALLAVI GHOSH

Name of Company Mentor: Ms. Ramneek kaur gill

Progress of the training: Good

Description of tasks: Channel sales 

Learning from experience: very Good

Achievements: Bikaner city earlier even not know what is kara (Grasim product)

but after our promotional efforts almost every retailers of Bikaner know very well

about product and importance of it.

Description of task

My tasks is go to the various general trade and modern trade stores and give presentation

about the product, tell about the margin and various schemes and take the order. and search

new market area.

Product

KARA WET WIPES

Different categories:

•  Refreshing wipes  – two fragrance mint and cucumber 

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•  Deep pour cleansing wipes

•  Sunscreen wipes

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•  Moisturizing wipes

•  Make-up removal wipes

•  Toning wipes

Progress Report From 1st

may to 15th

may 2012 -:

I joined Aditya birla Grasim Industries pvt ltd. on 1st

of this month in Bikaner Rajasthan. I

report to Sales Officer of Rajasthan Mr. Lavdeep singh. The hierarchy structure followed

over here is Regional Manager- Sales Officer and then Sales Representatives. Sales

Representatives are on company payroll and directly paid by the company.

There is one sales representative for Bikaner area Mr. mahendra katta ji. Who is basically

responsible for taking orders from various retailers of Bikaner market and for secondary

sales. Selling for the company is of two type’s primary sales which happen from company to

distributor, and secondary sales which happen from distributor to retailer.

Learning from the Internship:

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  Distributor gets 9% margin from the company on mark up price and retailer gets 18%

margin from the distributors plus marketing discount schemes on the marked down

price.

  For example a pack of 10 refreshing wipes would cost Rs. 25.42 to retailer and Rs.

27.52 to distributor. There are also marketing budget allotted to promote the wipes

and push them in market from time to time. Like at present there is scheme if the

retailer buys 2000+ then 8% markdown margin, 3000+ 10% margin, 5000+ 15%

margin and the retailer have to buy that quantity in one month. .

Routine tasks and Responsibilities to be performed: 

First, in the morning report to the distributor then go on the beat, which is a

schedule in which every retail counter is visited once in a week for taking

orders and arranging displays.

There are two types of channel where wipes are sold general trade and modern

trade. General trade covers all the retail counters like fancy stores,

departmental stores, and cosmetic stores or others. Modern trade covers the

supermarkets and hypermarkets like big bazaar, national handlooms, super

markets, Spencer’s and others.

Every day in evening I have to report to distributor who assigns me which

channel I have to visit on which day along with location of the counters.

I am accompanied by the sales representative who takes the order and at new

stores we give presentation about the product and get orders. And at the end of 

the day I have to report back to the distributor.