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Fundraising 101: Back to Basics
Presented July 14, 2011
The FirstGiving Fundraising Solutions
Online Donations
Peer-to-Peer Fundraising Pagesand Event Registrations
Personal Support for your Nonprofit, Donors, and Fundraisers.Easy, Tested, and Secure Transaction Processes for the Donor.
Success by the Numbers
155 Million Donated Online to FirstGiving since 2003
80 Million+ of that 155 Million donated through FirstGiving is in the last 18mos
Over 1.2 Billion Donated Online since 2001 through FirstGiving Worldwide (combined US and UK offices)
• 8,000+ nonprofits have utilized FirstGiving• 13 million+ online donors• 10+ years in business• 31 employees in the US
• Offices in Boston and San Francisco• 100+ employees worldwide
82% - the average year over year increase in online donations a nonprofit sees that utilizes FirstGiving.
Why This Topic??
Webinar Agenda
• Event and Grassroots Fundraising– Best Practices – Ways to Help you Supporters
– How FirstGiving can Help
– Donor Trends
– Real-Life Examples
• FirstGiving Success Center
• Other Resources Provided by FirstGiving
• What Does it Cost?
• Questions and Answers
Event Fundraising
Events 101
• Start Early!
• Set Goals/Metrics
• Arm your Supporters
– Information
– Tools
• Send out TARGETED communications
• Add a competitive edge/ incentive fundraising
How FirstGiving Can Help
Nonprofit
Start
Page
How FirstGiving Can Help
Event
Pages
How FirstGiving Can Help
Online
Registration
How FirstGiving Can Help
Team
Fundraising
Total Event Donations 2007 – 2010: 130% growth
$22,349,601.29
$31,356,784.10
$40,482,682.00
$51,466,531.06
2007 2008 2009 2010
Total dollars donated 2007 - 2010
27%growth
Average Event Donation
$52.02
$52.66
$50.96
$52.44
$50.00
$50.50
$51.00
$51.50
$52.00
$52.50
$53.00
2007 2008 2009 2010
Average Donation 2007 - 2010
*overall event average donation is $51.38
2.9% growth
Real Life Examples
Special Olympics Chicago
Polar Plunge Event
•1,311 Fundraising Pages
•1,481 Event Registrants
•230 Teams
•Raised $385,246 online!
EnlightenNext, Inc.
Meditation Marathon Event
•246 Fundraising Pages
•285 Event Registrants
•40 Teams
•Raised $131,567 online!
Grassroots Fundraising
Grassroots 101
• Provide suggestions and tools that can help
• Make it fun – competition often increases engagement with community efforts
• Reach out to people doing things anyway
• Fundraiser recognition
• Close the loop
How FirstGiving Can Help
Personal
Fundraising
Pages
• Personal Message
• Photos
• YouTube Video
Grassroots events receive larger average donations
$64.37 $65.61 $63.74 $66.08
$49.51 $49.75 $48.45 $50.11
2007 2008 2009 2010
Average Donation
Grassroots Official
Largest average donations go to grassroots events
0.0010.0020.0030.0040.0050.0060.0070.0080.0090.00
100.00
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Average event donation amount 2007 - 2010
Total
Real Life Examples
1
2
Real Life Examples
Success Center
Account Area Tour
Personal Fundraising Pages
Event Fundraising
Additional Features Available
Online Donation Button
Total Direct Donations 2008 – 2010: 175% growth
$279,055.16
$499,761.38
$767,095.35
2008 2009 2010
Direct Donations 2008 - 2010
Direct Donations 2008 - 2010
59%
Average Direct Donation 2008 - 2010
$104.38
$106.36
$108.37
2008 2009 2010
Average Direct Donation2008- 2010
Average Direct Donation
Facebook Button
Donors Can Pay the Fee!
•On average, 38% of donors are choosing to pay the fee
•Brings effective rate of donations down to 4.84% for Nonprofit!
What Does it Cost?Peer-to-Peer Fundraising Events and Campaigns – 5% of each transaction
Online Donations and Registrations - 1.75% of each transaction
Credit Card Merchant Fees – 2.5% added to each transaction
Nonprofit Account Annual Subscription Fee - $300 per year
Important Takeaways
• Do not ignore grassroots fundraising or direct donation fundraising!
• Help your supporters help you
• Paying attention to the BASICS can make significant differences in your results
Let’s Answer Some
Questions
August Webinar
Capitalizing on End-of-Year Giving: Strategies for Ending
2011 on a High Note!
August 18, 2011
1pm EST/ 10am PST
