Fiscal Year-End Countdown Campaign

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Fiscal Year-End Countdown Campaign. June 15 th , 2010 June 30 th , 2010. Necessity: Inventions Mother. Needed to achieve annual membership budget (make up for economy, lackluster drives) Wanted revenue without increasing pledge days - PowerPoint PPT Presentation

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Fiscal Year End Countdown Campaign

June 15th, 2010 June 30th, 2010Fiscal Year-End Countdown Campaign

Necessity: Inventions MotherNeeded to achieve annual membership budget (make up for economy, lackluster drives)Wanted revenue without increasing pledge daysWanted a way to reach all viewers not just those who tune-in for pledge drivesWe know deadlines/goals work viewers sometimes need a nudge to supportWanted to reinforce our local brand. The solution? countdown spots! A series of interstitial spots (1:00 and 1:30) that counted down our fiscal year-end goalAired across all platforms (TV, radio, web)One talent per day for 15 days, ending on the final day of the fiscal yearEach spot ends with an updated goal figure, a call to action, & where to donateSo now what?Using viewer information from TRAC Media, we know the our audience likes & supports Public Broadcasting for these reasons: Uninterrupted Programming (ad free)Balanced & Responsible ProgrammingSafe & Moral Childrens Programming Programs Promote Lifelong LearningQuality & Diversity of ProgrammingProgramming that Advances the ArtsHow to connect to viewersWE are YOU - Community Voices/Talent Reinforce that this is OUR station, and as such we MUST demonstrate that we know them News & Public Affairs

Performance/Art

Science/Nature

Childrens Shows

Lifelong Learning

5YEAR-END CAMPAIGN:

NUMBER OF PLEDGES:464DOLLARS PLEDGED:$54,849AVERAGE GIFT:$118JUNE TELEVISION DRIVE: (6/5 6/13)

NUMBER OF PLEDGES:854DOLLARS PLEDGED:$121,190AVERAGE GIFT:$142The results:The results:DATEPLEDGESDOLLARSAVERAGE GIFTTuesday, 6/1521$3,041$145Wednesday, 6/1624$2,290$95Thursday, 6/1723$4,065$177Friday, 6/1837$2,975$80Saturday, 6/1919$1,950$103Sunday, 6/2021$2,585$123Monday, 6/2139$6,430$165Tuesday, 6/2235$3,056$87Wednesday, 6/2327$2,590$96Thursday, 6/2429$3,393$117Friday, 6/2542$5,505$131Saturday, 6/2627$2,305$85Sunday, 6/2728$2,942$105Monday, 6/2830$2,587$86Tuesday, 6/2921$2,515$120Wednesday, 6/3041$6,620$161Contact:Kevin RaubenoltManager, On-Air FundraisingArizona Public Media(520) 621-3899kraubenolt@azpm.org

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