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JOHAN ATTBY, CEO @JOHANATTBY @FISHBRAIN FISHBRAIN

FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

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Page 1: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

JOHAN ATTBY, CEO @JOHANATTBY @FISHBRAIN

FISHBRAIN

Page 2: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

FishBrain is the social mobile app for the world’s biggest hobby

@JOHANATTBY @FISHBRAIN

Page 3: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

SPORT FISHING

@JOHANATTBY @FISHBRAIN

Page 4: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

500M globally - 60M in the US

Sport Fishing > Golf + Tennis

$48B in the US(3x global music industry)

@JOHANATTBY @FISHBRAIN

Page 5: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

Brag about CatchesFollow Friends & Pros

Catch Bigger FishExplore New Waters

Upload & Watch VideosBuy & Sell Stuff

Buy Fishing Licenses

Rent Boats

Compete

Find Boat Ramps

Find & Book Charter Boats & Fishing Guides

Find & Buy Fishing Trips

Page 6: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

1.6 million users globally

@JOHANATTBY @FISHBRAIN

Page 7: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

No. 1 globally

@JOHANATTBY @FISHBRAIN

Page 8: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

Users in 206 countries

@JOHANATTBY @FISHBRAIN

Page 9: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

700,000 logged catches

@JOHANATTBY @FISHBRAIN

Page 10: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity
Page 11: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

@JOHANATTBY @FISHBRAIN

NYT, FT, BLOOMBERG, TELEGRAPH, CNBC, FORBES, BBC

Page 12: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

$8M A-round

@JOHANATTBY @FISHBRAIN

Active Venture Partners

NorthZoneIndustrifonden

Recruit

Novel TMTINBOX Capital

AngelsSeedcamp

Page 13: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

THE PLAN

App -> Platform

Dominate the US

Japan, Brazil, China, & Russia

$

@JOHANATTBY @FISHBRAIN

Page 14: FishBrain CIO Conference 2016 · Wow Ha Ha that's awesome, Feed Explore Activity More TELIA Like 22:40 Bigeye Comment e 31 More Cool fish Tristen247 MitchFrye Awesome Explore Activity

[email protected]

@JohanAttby

@JOHANATTBY @FISHBRAIN