Florida Postal History Society Journal Vol. 20, No. 2 Page ... Novelties, Sea Shells, and Souvenirsâ€‌

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  • Page � ... May 20�3Vol. 20, No. 2Florida Postal History Society Journal

    Promoting Philately in the Sunshine State

    Vol. 20, No. 2 May 20�3 Whole No. 53

    Continued on page 3


    By Todd A. Hirn

    In his January 2009 article in the Journal, author Deane Briggs invited readers to share other Florida alli- gator illustrated corner card advertising covers from their collections. Here are a few additional examples that may be of interest.

    Loudwick Warrock moved from Rich- mond, Virginia to Jacksonville in 1856 where he apprenticed in the candy making business. He later established Warrock & Company Manufacturing Confectioners and was using the alligator illustrated ad- vertising trademark shown in Figure 1 as early as 1878. Warrock’s business was

    More Florida Alligator Advertising

    sold to the Crown Confectionery Company in 1914. The company continued making jelly and marmalade into the 1930s. The original building on Main Street, a historic Jacksonville site, still stands.

    The Florida Curio Company (Figure 2) was also located in Jacksonville. Note the unusual “Quaint, Curious and Queer Curi- osities from Everywhere” address line text. A Google search failed to reveal any further information on the business.

    H.P. Fridenberg (Figure 3), seller of Flori- da Curios and Novelties, is found listed in the 1878-79 Webb’s Jacksonville Directory

    FIGURE 2 Circa 1894 “The Florida Curio Co.” alligator illustrated corner

    card with unusual address line text advertising.

    FIGURE 1 Ornate 1894 “Warrock & Co., Manufacturing Confectioners”

    illustration of a winged nymph holding a candy cane while riding an alligator.

  • Page 2 ... May 20�3 Vol. 20, No. 2 Florida Postal History Society Journal








    TODD HIRN of Port Orange, Florida

    DANIEL B. CURTIS of Tampa, Florida

    DEANE R. BRIGGS, M.D. of Winter Haven, Florida

    DEANE R. BRIGGS, M.D. of Winter Haven, Florida DR. EVERETT L. PARKER of Lake City, Florida

    ALEXANDER HALL of Palm Beach Gardens, Florida

    FRANCIS FERGUSON of Plymouth, Florida

    Membership in the Florida Postal History Society

    is open to all. Membership applications may be

    obtained from: Deane R. Briggs, M.D., 2000 N. Lake Eloise Dr., Winter Haven, FL 33884

    Telephone: (863) 324-7�83 [home]; (863) 22�-47�0 [cell];

    email: drb@gte.net or by link on our webpage: www.FPHSonline.com

    TABLE OF CONTENTS More Florida Alligator Advertising by Todd A. Hirn ................................................ �, 3-4

    Florida Postal History Society Officers................ 2

    St. Augustine Patriotic Label by William H. Johnson ........................................ 5-6

    Key West, Florida “Paid”: A new listing by Deane R. Briggs, M.D. ....................................... .7

    History and Postal History of Tangerine, Florida by Phil Eschbach .............................................. .8-�3

    Mail from a Tree Beside the St. Johns River? by Christine C. Sanders & Deane R. Briggs......�4-�7

    Gomez, Florida Doane -- a New Listing by Deane R. Briggs, M.D. ...................................... �8

    Annual meeting held at Sarasota stamp show ... �9

    FPHS Dealer Members & Contributing Members................................................................ 20

    The “Tropical Postcard Club” Summer Show will be held on August 10, 2013 from 10 a.m. to 5 p.m. at the Pompano Beach Civic Center, 1801 NE Sixth Street, Pompano Beach, FL 33060. Any dealer wishing to rent a table should con- tact Thomas Moore, Show Chairman, 6880 SW 75th Terrace, South Miami, FL 33143-4427. His telephone is (305) 666-0219.

    Tropical Postcard Club Summer Show coming on August 10

  • Page 3 ... May 20�3Vol. 20, No. 2Florida Postal History Society Journal

    Continued on page 4

    FIGURE 4 Comical banjo playing alligator on 1899 J. Osky “Florida Curiosities,

    Shell Novelties and Fancy Goods” illustrated corner card. The addressee, Frank H. Lattin, was also a curio dealer and publisher

    of The Oologist.

    and was located on Bay Street. Fridenberg is noted as donating a chameleon to the Field Museum of Natural History in the museum’s 1895 Director’s Report.

    Osky’s, also known as Osky’s Curio Shop or Osky’s Alligator Store, (Figures 4, 5, and 6) was founded in Jacksonville in 1884 and was one of the longest lasting curio dealers, surviving at least into the 1950s. Osky’s sold many tourist items made out of alligator skin in- cluding wallets, purses, and even lamps! The company promoted itself over many years using all sorts of ad- vertising items such as illustrated covers, postcards, felt

    pennants, and banners. The postcard in Figure 6 states that “a visit to Jacksonville is not complete without seeing Osky’s Curio Store.”

    Shown last is an advertising cover from The Tampa Alligator Farm (Figure 7) founded just before World War I in Sulphur Springs Park. Note the rather clever “Open the Year Round” text inside the open jaws of the alligator in the illustration. Ac- cording to Rinaldi’s official guide book of Tampa and South Florida, visitors could purchase a live baby alligator “crated for shipping,” for only $1! One could also see the “ed- ucated alligators exhibited at every

    performance.” This item was mailed during the period when the Sulphur Springs post office was a rural sta- tion of Tampa, from April 1921 to October 1924. The postmark is not frequently seen.

    The watermarked background image was taken from a full color L. Warrock advertisement from Webb’s 1878- 1879 Jacksonville Directory.

    References Brantz, Dorothee. Animals, Humans and the Study

    of History. University of Virginia Press, 2010. See page 139. Briggs, Deane R. “Those alligator corner cards,” Florida Postal His- tory Journal, Vol. 16, No. 1 (Janu- ary 2009). “Warrock & Company Jelly Fac- tory-Jacksonville Architecture,” h t t p : / / w w w. j a x h i s t o r y. c o m / Jax%20Arch%20Herit/D-85.htm, accessed December 30, 2012. Webb’s Jacksonville Directory, 1878-9, p. 105, University of Flor- ida Digital Collections, George A. Smathers Libraries, http:// ufdc.ufl.edu/NF00000065/00001/ 41?search=fridenberg, Accessed December 30, 2012. “Thousands of Live Alligators on

    FIGURE 3 1898 H.P. Fridenberg “Florida Curios and Novelties” advertising cover

    with illustration of fierce looking alligator.

  • Page 4 ... May 20�3 Vol. 20, No. 2 Florida Postal History Society Journal Free Exhibition - World Digital Library,” http://www.wdl.org/en/item/3941/.Ac- cessed December 30, 2012. Van Horn, Charles Vincent. Rinaldi’s offi- cial guide book of Tampa and South Flori- da. Tampa, FL: Rinaldi Printing Co., 1920. http://archive.org/details/rinaldisofficial- 01vanh. Internet Archive, Accessed Decem- ber 30, 2012. “Annual Report of the Director to the Board of Trustees for the Year 1894-95,” Field Columbian Museum Publication 6, Vol. 1, No. 1, Chicago, IL, October 1895. See p. 35. Google Books, Accessed December 31, 2012.

    FIGURE 7 1924 “Tampa Alligator

    Farm” corner card illustration. “Curios,

    Novelties, Sea Shells, and Souvenirs” could be


    FIGURE 6 1928 postcard from “Osky’s Alligator Store” invites visitors to see “Big Joe,”

    the 14 foot “Man Eater.”

    FIGURE 5 Interior view of “Osky’s Curio Store” on a 1910 postcard.

  • Page 5 ... May 20�3Vol. 20, No. 2Florida Postal History Society Journal

    Continued on page 6

    By William H. Johnson, D.D.S.

    Patriotic covers used during the Civil War are actually quite common, with an estimated 7,800+ designs known. The use of patriotic labels or “stickers” is much less common with only 101 face-dif- ferent labels identified, according to Arthur H. Groten, M.D., whose re- cent article in the Collector’s Club Philatelist stirred my interest.1

    The cover in Figure 1 is the only us- age of a Union Patriotic label from Florida of which I am aware. I have personally contacted Dr. Groten and found that he is unaware of any as well and that this cover was not from his collection. The “SAINT AUGUSTINE / FLO” 26mm postmark has known usage from April 1862 to January 1864, ac- cording to Michael C. McClung’s recent article “Union Occupation Mail” in the Chronicle which is consistent

    St. Augustine Patriotic Label

    with the usage of a Union patriotic label.2

    The label on the above cover was produced by the print- er Snow & Hapgood, 40 Devonshire St., Boston, and was printed on a large sheet with 54 labels (Figure 2). This large sheet from the Groten collection contained

    seven different large sized labels and two different small square flag designs from which the label on my cover orig- inated. This sheet is considered by Dr. Groten to be unique. Other patriotic la- bel producers include Fowler & Wells from New York, C.Y. Haynes & Co., of Philadelphia, Howland from Worces- ter, Massachusetts, and Harbach & Brothers. The Snow & Hapgood labels are known with biblical references as shown in the corner block taken from Figure 1 of Groten’s article.

    The Groten co