Focus on Artesia Winter 2015

WIN

TER

2015

Creative Staff of the OcotilloThe Fine Arts of Education

Artesia Arts & Cultural DistrictThree Generations of Acting

Out With the Old MuseumChamber News & More! in Artesia

The Arts

FLOWBACKS • RENTAL EQUIPMENT HOT SHOT SERVICES • PLUG CATCHERS

575.736.2111YA R D : 9 7 E . C O T T O N W O O D R D • O F F I C E : 3 2 4 W . M A I N S T . , S T E . 1 0 9 • A R T E S I A , N E W M E X I C O

FROM THE EDITOR

FOCUS ON LOCAL TALENTPROFILES: OCOTILLO STAFF

FOCUS ON EDUCATIONTHE FINE ARTS OF AHS

FOCUS ON PHOTOGRAPHYPHOTOGRAPHY AT THE JH LEVEL

FOCUS ON ARTS & CULTUREARTESIA ARTS & CULTURAL DISTRICT

FOCUS ON SCULPTINGLIFE IMITATING ART

FOCUS ON CRAFTINGBREATHING NEW LIFE INTO OBJECTS

FOCUS ON PAINTINGBETTY JO PAINTS

PHOTOS IN FOCUSFOCUS ON HISTORYOUT WITH THE OLD

FOCUS ON THE ECONOMYART ECONOMICS

FOCUS ON TRADITIONFROM MELODRAMAS TO MUSICALS

FOCUS ON ARCHITECTUREJOSE ZELAYA WINS DESIGN AWARD

FOCUS ON MAINSTREETDOWNTOWN LOWDOWN

FOCUS ON THE CHAMBER

FOCUS BUSINESS DIRECTORY

F O C U S O N A R T E S I A I S P U B L I S H E D Q U A R T E R L Y B Y A D V E N T U R E M A R K E T I N GAd Venture Marketing, Ltd. Co. • 866.207.0821 • ad-venturemarketing.comAll rights reserved. Reproduction in whole or part without permission of the publisher is prohibited.

Every effort was made to ensure accuracy of the information provided.The publisher assumes no responsibility or liability for errors, changes or omissions.

Staci Guy, Editorial Director - Jessica Kirk, AdvertisingPhotography by Staci Guy, Jennifer Duff, AJHS Students,Kaydahzinne Studios, Nancy Dunn & Submitted Photos

Special Contributors: Kyle Marksteiner, Students at AHS, Hayley Klein,Sameera Esquibel, Nancy Dunn, Scott Takacs, Sylvia Schneider, Elizabeth Stephens,

Rebecca Prendergast & the Artesia Chamber of Commerce

W I N T E R 2 0 1 5

A B O U T T H E C O V E RThe Staff of the Ocotillo Performing Arts Center:

Lauren Austin, Mark Amo & Myron SolizPhoto by Jennifer Duff

0712

04

1618202224

30

07

24

36

2628

383632

CommunityA proud part of the Artesia

3942

3W I N T E R 2 0 1 5 | A C O M M U N I T Y M A G A Z I N E

I AM GOING TO BE HONEST WITH YOU: I HAVE BEEN WAITING MORE THAN A YEAR TO DO THIS ISSUE.Granted, I am the editorial director for Focus on Artesia, so technically I could have done the highly anticipated art issue whenever I wanted, but the timing just hasn’t been right—until now! And I have to say that I’m so glad we waited because had we gone ahead with this issue a year ago, it would not have included the story on the new arts and cultural district or the new multi-purpose building at the Artesia Historical Museum and Art Center. It also would not have included stories by the Artesia High School journalism class or a story about the new photography class at Artesia Junior High School. Turns out, the timing for the Focus on the Arts issue is perfectly suited for…right now!

I have found that the very definition of art is as subjective as the topic itself. What one person might deem artistic another might consider trite. What one person might call art another might call trash. Personally speaking, as long as the endeavor comes from within and is meaningful to the creator, it’s art in my book. Art can be found in a tattoo parlor, in a

classroom, in a studio or even on the keyboard of a laptop if you are a writer like me! You see, art takes on various forms, from theater, to painting, to drawing, music, sculpting, writing and many things in between.

What I found in putting this issue together is that art is beautiful and inspirational, personal, and in many cases, even therapeutic. There are stories behind the art and lessons gleaned from experience. Each artist I talked to and each story our talented freelance writers submitted seemed to further solidify the notion that art means something different to each of us. But art, as subjective and personal as it is, can also be a great unifier. Have you ever heard a song and it just stirred your soul? Or have you ever gotten lost in painting or a good book? Have you ever been so captivated by the characters and story line in a play that you didn’t want it to end? That is art at its finest, acting as a unifier for the human race.

If I’ve learned anything from my two years at the head of Focus on Artesia, it is this: Artesia is a community that is absolutely bursting at the seams with talent. I mean that. There are some

seriously talented individuals packed into this tiny little community. With each issue I have a bigger problem narrowing down my story ideas than I ever do finding people to spotlight. This art issue was no different. The number of legitimate artists who call Artesia home is amazing. And I’m so thankful we are a community that not only embraces the arts but cultivates it as well.

Friends, I sincerely hope that you will read through this issue and learn about some of the people that are helping create the fabric of this great community. Their work can be found at various locations in town as well as online and across the state. After you read about the artists, I encourage you to support them as well. Attend a play or concert, buy a painting or photograph, take a guitar lesson, buy a sculpture; share their work by word-of-mouth and on your social media accounts. Art reflects and reveals the character of a city. As can be found in the quality and quantity of our local art, Artesia has great character!

Blessings, - Staci Guy, Editorial Director

ABOUT THE EDITORStaci Guy is the editorial director of Focus on Artesia. She can be reached at [email protected].

F O C U S from the editor

STACI GUYEditorial DirectorFOCUS ON ARTESIA

Art Issue

PHOTOS: A few snapshots from some of the stories featured inthis edition of Focus on Artesia.

4 F O C U S O N A R T E S I A | W I N T E R 2 0 1 5

877.879.8899www.americansafety.net

1 0 0 E . F A I R G R O U N D S R D • A R T E S I A , N E W M E X I C O • 5 7 5 . 7 4 6 . 1 0 9 68 7 1 5 A N D R E W S H W Y • O D E S S A , T E X A S • 4 3 2 . 5 5 2 . 7 6 2 5

THE #1 SOURCE FOR ALL OFYOUR EQUIPMENT & SUPPLY NEEDS

WORKOVER RIGS • ROUSTABOUTSBACKHOES • DUMP TRUCKS

HOT OILERS • VAC TRUCKS • KILL TRUCKSSANDBLASTING • WATER TRANSFER SERVICES

PROTECTING OIL & GASPROFESSIONALS AT THE JOBSITE

SAFETY / OSHA TRAINING • SAFETY COMPLIANCEBREATHING AIR & SHOWER TRAILERS

H2S MONITORING & RESPONSECONFINED SPACE & HOT WORK PERMITTING

UPCOMINGSHOWS

January 15th • 7:30pm“Yesterday”

A Tribute to the Beatles

January 23rd • 7:30pmA Special Acoustic Evening

with Travis Tritt

January 29th • 7:30pmSaxSational: Rob Verdifeaturing the AHSBand

February 5th • 7:00pmTheatreworks USA:

Junie B. Jones

February 10th • 7:30pmHotel California:

A Tribute to the Eagles

February 17th • 7:30pmConcert Series# 3:

Flamenco Vivo:Carlotta Santana


Dan Franklin Smith

February 27th • 7:00pmTheatreworks USA: Teacher

from the Black Lagoon

March 7th • 2:00pm & 7:00pmOcotillo Storytellers:

Charlotte’s Web

March 10th • 7:30pmConcert Series# 5:

Crystal Trio

March 27th • 7:30pmBill Haley Jr. & the Comets

March 28th • 7:30pmMasters of Soul:Motown Review

April 10th • 7:00pmTheatreworks USA:

Click, Clack, Moo

April 16th • 7:30pmAaron Tippin

April 25th • 2:00pm & 7:00pmOcotillo Storytellers:

The Lion, Witch,& the Wordrobe310 WEST MAIN STREET • ARTESIA, NEW MEXICO

Ticketsor more information

OCOTILLO BOX OFFICE

575.746.4212www.artesiaartscouncil.com

It has been an interesting journey for California native Lauren Austin that led her to Artesia’s Ocotillo Performing Arts Center (OPAC).

Austin’s love of theater began when she was a child and was fostered by her parents, who often treated her siblings and her with tickets to various plays and productions. One play in particular, however, hooked her. “When I was 10 or 11 my parents took us to see Les Miserables,” she recalled. “I thought to myself, ‘That’s what I want to do!’”

After experiencing the phenomenon that is Les Mis, Austin began taking classes and went to see any play she could find. She also began her own acting career. “The first play I did was when I was 12,” she revealed. “It was for our community theater, A Midsummer Night’s Dream. I played one of the fairies.”

That role as a fairy would be the beginning of a countless and still evolving list of characters Austin has taken on. She continued acting in school and after graduation followed her passion as it led her to college in San Francisco. “My high school in northern California had a great theater department, which helped a lot,” she admitted. “I got into community theater there, too, did tech work. Before I went to college in San Francisco, I went to community college for two years. During that time and during summers I worked at UC (University of California) Davis Mondavi Center on the tech crew. I also taught classes with the community theater at Woodland Opera House.”

She continued, “After community

college, I worked in the chairman’s office while I was at San Francisco State. I booked rehearsal spaces and so forth. I was engrossed in theater the entire time I was there. I loved it and knew it was something I wanted to make a career out of.”

Until four years ago, however, Austin never dreamed she would end up in small-town New Mexico, heading up the education department for a performing arts center. “I moved out here from Woodland, California, a suburb of Sacramento, a few years ago when my dad took a job here,” she contended. “I decided I was ready for a change and I had finished college, so I thought I’d give it a try. I’ve been here ever since. I like it here; I just bought my first house!”

Upon arriving in Artesia, Austin, who had recently taken a year off from acting and anything theatre-related to battle thyroid cancer, found herself in need of a job or “something to do.” “I came in (to the OPAC) one day and talked to Dave Boneau. He was like ‘Oh, you have experience teaching kids in theater? Good. We

have Missoula coming up and we need help!’”

The Missoula Children’s Theater performance would prove to be a launching pad for her career at the OPAC. After the performance, she was hired part-time to teach education classes and then about six months later was named education director, a full-time position that allows her to share her expertise and knowledge with others.”

PHOTO: Lauren Austin, Education Director - Ocotillo Performing Arts CenterPhoto by Jennifer Duff

by Staci Guy

Lauren AustinPROFILES: OCOTILLO PERFORMING ARTS CENTERF O C U S on local talent

UPCOMINGSHOWS

January 15th • 7:30pm“Yesterday”

A Tribute to the Beatles

January 23rd • 7:30pmA Special Acoustic Evening

with Travis Tritt

January 29th • 7:30pmSaxSational: Rob Verdifeaturing the AHSBand

February 5th • 7:00pmTheatreworks USA:

Junie B. Jones

February 10th • 7:30pmHotel California:

A Tribute to the Eagles


Flamenco Vivo:Carlotta Santana


Dan Franklin Smith

February 27th • 7:00pmTheatreworks USA: Teacher

from the Black Lagoon

March 7th • 2:00pm & 7:00pmOcotillo Storytellers:

Charlotte’s Web

March 10th • 7:30pmConcert Series# 5:

Crystal Trio

March 27th • 7:30pmBill Haley Jr. & the Comets

March 28th • 7:30pmMasters of Soul:Motown Review

April 10th • 7:00pmTheatreworks USA:

Click, Clack, Moo

April 16th • 7:30pmAaron Tippin

April 25th • 2:00pm & 7:00pmOcotillo Storytellers:

The Lion, Witch,& the Wordrobe310 WEST MAIN STREET • ARTESIA, NEW MEXICO

Ticketsor more information

OCOTILLO BOX OFFICE

575.746.4212www.artesiaartscouncil.com


As education director, Austin oversees all education programs for art and music; she’s in charge of all instructors, and she also teaches theater classes. In addition, she is responsible for booking and overseeing the workshops as well as finding artists to give instruction.” One part I really enjoy is being in charge of getting schools involved for outreach shows,” she maintained. “I do a lot of shows with Theater Works USA. Their stuff is based on children’s books like the Junie B. Jones series, Thomas Edison, Teacher From the Black Lagoon, and Click Clack Moo. Other performers come in to do outreach with us as well, like magicians.”

The Theater Works shows, made

possible thanks to funds donated by the Estelle Yates Foundation, do five performances with the OPAC when they arrive in Artesia. “When I send info to the schools, I put the age range of who would benefit from the shows. Each show is about an hour long. And we also open them up to home school kids and daycares.”

DEVELOPING THEEDUCATION PROGRAM“I have definitely developed the education program since I got here,” Austin proclaimed. “Kevin (Baggerly, former director) was doing it before I came along, but there’s only so much you can do when you are the director of the whole center.” Currently,

between 25 and 30 children take theater classes at the OPAC. “I have a lot of little kids, but I do have older kids that have done numerous shows with me. I have been putting them in more of assistant director roles for the plays. But I also give them key roles in the shows so that they can run rehearsals without me.”

Austin said they have recently begun branching out, getting children from Roswell involved as well. “The education program is growing and we are getting kids from other areas,” she noted. “That’s the ultimate goal - we want people to see our shows and get their kids involved in the program.”

Myron SolizDo you have a budding

musician who can turn an ordinary tabletop into a rocking drum set or one who thinks he’s

the next Lars Ulrich or Dave Grohl? If so, perhaps it’s time to call the Ocotillo Performing Arts Center and sign him up for percussion lessons!

Like many Artesia natives, Myron Soliz graduated from Artesia High School, went off to college, moved to another state and then eventually found his way back home. Although he played in the band as a student in high school, it was during those “away” times that he was able to foster his love of music and create experiences that would lead him to a career at the Ocotillo Performing Arts Center (OPAC).

Some people might know Soliz as the percussionist for local rock band Cosmic Purple Carrot, while others know him as the OPAC box office manager and music teacher. Either way, his musical talents have landed

PHOTO: Myron Soliz, Office Manager & Music Teacher - Ocotillo Performing Arts Center Photo by Jennifer Duff


him at the top of the music scene in Artesia and his services are sought by many.

While a student at Eastern New Mexico University where he studied music education, Soliz was a member of various honor groups through which he was able to travel around the United States and play symphonic music under the direction of prominent composers and band directors. In addition, Soliz was invited to join an intercollegiate band. “Basically, band directors from different colleges in New Mexico would select who they wanted to represent their college and we would make one big band,” he recalled. “They would get a guest clinician to direct us so we would have the experience of playing under a big name, and then we would travel around to various high schools and perform in hopes that they would continue their music education when they went off to college.”

FEEDER SYSTEMAfter a two-year stint in Utah, Soliz and his wife, Clovis native Victoria Soliz, moved back to Artesia and both are now making waves in the local music scene. Originally hired as the box office manager, Soliz said he visited with OPAC Education Director Lauren Austin and Artesia High School band director Lisa Dillon about offering percussion lessons at OPAC. Dillon, it turns out, was completely on board. “I asked if it was okay for me to teach drum lessons to younger kids to give them a head start before they get to the age where they can play in school,” he explained. “When they start with the schools, they have to play a wind instrument and then they give the student a test--basically a coordination test--to see if they can do percussion. I’m hoping to help these kids learn coordination and basic technique early so they are further along when they get to that point. I basically call it a feeder system.”Because Soliz studied under the direction of Dillon while

he was a student in the Artesia school system, he is now able to teach the students skills and techniques that will help them segue nicely into Dillon’s program down the road.

THE BIG PICTURE Soliz has set goals for his percussion classes at the OPAC. “I have a lot of experience in performing and that’s what we’re trying to do here,” he pointed out. “We want to start the kids out early so that they are performing before they ever even get to band in the schools.“The program keeps building and getting bigger and bigger. Eventually we want to have a recital. But for now, at the end of the year I have them play what they have been learning and playing, and I record it and send it home with them. Hopefully by the end of this semester, though, we will be able to start recitals.” The big goal, he said, is to have another outlet for kids to come and get lessons on all the instruments, not just percussion. “We are constantly trying to get in contact with other teachers: piano, violin, etc.,” he assured. “We want to lighten the load for the teachers at the schools. We want them to be on board and have them meet the people who will be teaching so there isn’t conflict with methods and such.”

He makes sure to encourage his students to play in real-life situations. “I really push the performing aspect of it with my students,” he expressed. “Don’t just play in the room by yourself. If you have an uncle or cousin who plays, play with them! The goal is to learn how to perform and to display what all the time and effort have taught you. It’s not just about learning a new skill and not using it.”

True to his passion, Soliz and his wife seem to have passed their love of music on to their children, Sophie, age four, and one-year-old Eva. “Sophie loves singing and always wants to play the clarinet like her mom,” he revealed. “And Eva loves the drums!”

We treasure our customers, both old and new.Thank You. We have been truly blessed!

KOUROS AND KORETrendy. Comfortable. Chic. Fun.

3 2 5 W . M A I N S T • A R T E S I A • 5 7 5 - 4 4 3 - 4 8 2 2

F R E E A D M I S S I O N505 West Richardson Ave. • Artesia, NM(575) 748-2390 • www.artesianm.gov

WATCH US GROW! NEW ADDITION OPENING SPRING 2015

OPAC Profiles continue on the next page >>>

609 West RichardsonArtesia, NM 88210

575-736-8888575-736-8890 Fax

Stephanie R. Simons, DVMOwner, Veterinarian

Critter Care CenterCritter Care CenterCompassionate Veterinary Care

[email protected]

Sandra Borges, president of the Board of Directors of the Artesia Arts Council recently announced the hiring of Mark Amo as the

organization’s new executive director. He will run the day-to-day operations of the Artesia Arts Council and the Ocotillo Performing Arts Center.

Previously, Amo worked as an entertainment consultant in Albuquerque, and for seven years prior to that, served as executive director of the Central Consolidated School District’s (CCSD) Phil L. Thomas Performing Arts Center (The Phil) in Shiprock. CCSD is part of the State of New Mexico Public Education Department.

During his tenure at The Phil, Amo brought in programs that included nationally touring country, pop, folk and classical music artists and film screenings. He also conceived and executed residencies for students in painting, filmmaking and dance. The speaking engagement of author Hampton Sides (Blood and Thunder) at The Phil in 2007 became the subject of a segment on CBS Sunday Morning.

From 2000-2003, Amo was the vice president of marketing and public relations for the New Mexico Symphony Orchestra in Albuquerque. Before relocating to New Mexico, he was the managing director of Buffalo, New York’s renowned Kavinoky Theater. In 2004, Amo served as interim vice president of marketing for the Buffalo Philharmonic Orchestra (BPO) where he launched a major outdoor summer concert series and executed BPO’s marketing plan for their concert at New York City’s famous Carnegie Hall.

On behalf of the Board of Directors, President Sandra Borges expressed her excitement about the successful campaign to bring the group’s new top executive to Artesia, saying, “Mark’s many years in the art and music industries and his experience will provide a unique perspective for the Artesia Arts Council (AAC) and the Ocotillo Performing Arts

Center (OPAC). We look forward to seeing all of his wonderful ideas come to fruition. We are excited to see our organization grow under his leadership.”

Along with daily operations, Amo is being asked to lead the AAC and OPAC in new and enhanced revenue and fundraising campaigns. He is expected to launch a capital effort to renovate and improve several AAC properties. Expanded programming and service to the community is also anticipated.

“I couldn’t be more excited to be in Artesia and to have the opportunity to lead such a terrific organization,” said Amo. “The board and community support I’ve seen here is, in my experience, unprecedented in the arts center world. During my visits to Artesia, I was most impressed by the dedication shown by all stakeholders and the AAC staff.”

Q&Awith MarkHow are you adjusting to your new role? I think I’m adjusting just fine. I felt well prepared coming into to this role. I think I got off to a quick start.

Mark Amo

PHOTO: Mark Amo, Executive Director - Artesia Arts Council & Ocotillo Performing Arts Center Photo by Jennifer Duff


What is it about Artesia and theArts Council that drew you in?I grew up in a small city, Ogdensburg, New York. I like Artesia for that same reason. The people here are beyond accommodating and friendly. As for my attraction to the Arts Council and the Ocotillo, that’s pretty easy. My first interview was with three incredibly articulate and passionate board members, current board President Sandra Borges, Johnny Knorr and Hayley Klein. They made a great case for the organization and the community. They showed me around town, including the Ocotillo and the auditorium at Artesia High School, and I was sold!

Have you started incorporating the color orange into your wardrobe yet? I have indeed. I think I look pretty good in orange!

To date, has your role as director been anything like you expected? It’s been exactly what I expected it to be: fast-paced, lots to accomplish, meeting many new people and getting the feel for the AAC’s strengths and where there are opportunities for growth and improvement.

What are some of your goalsfor the OPAC/Arts Council?Enhance programming and revenues. It’s my hope to make a healthy organization even healthier. I’ll focus on even more educational and community outreach. I also hope to expand the staff.

What are you most looking forward to in your new role? Settling in and moving forward. Once I get through a period of self-imposed orientation, I’m looking forward to working with the board, the staff and the community to continue building on the terrific foundation that’s already in place.

Any insider scoop you can give us on upcoming shows, guests or events? Nothing too specific, but I expect to add several themed series that will be directly in response to community and customer preferences and needs. I should add that it’s a pretty unique opportunity when an arts center director gets to take the helm of an organization in a place called ARTesia!

SUBSCRIBE TOFOCUS MAGAZINEGET THE PRINT EDITION OFFOCUS ON ARTESIA MAGAZINEMAILED DIRECTLY TO YOU!Only $15/YearSubscribe Today!FocusNM.com/Subscribe

Focus Magazine & FocusNM.com arePublished by Ad Venture Marketing.


THE FINE ARTSMany artists are famous for their work: Picasso, da Vinci, Michelangelo, Donatello. Each of these artists has a unique style for which he is known, but what exactly inspired them? What started their work? In most cases, they were interested in art from a young age.

That’s exactly what is happening at our very own Artesia High School. Though this school isn’t a major university, nor in the Renaissance era when most old, famous works of art were created, the students at Artesia High School (AHS) still aspire to become renowned for their artwork. Many students this year are retaking art class to try and improve their artwork.

If a student expects to become better at something, he or she needs a teacher with knowledge and skill. At AHS, art teacher and girls’ tennis coach Tim Trentham is confident in his students’ abilities. “Some kids have a lot of talent, and some students, it’s their first time. The students here have excellent art skills overall, a lot of creativity. [We have] great artists [with] a lot of diversity.”

Not only is Trentham a kind and respected teacher, he’s also an amazing artist himself, teaching his students not only in words, but showing them and giving them examples of his own artwork. Studies have proven that students learn more when they are shown how something is done firsthand instead of simply having them write notes about the subject.

As we speak, the AHS art classes are in the middle of an amazing project using only glue, foil and toothpicks to create three-dimensional cubes. Who knows how many toothpicks have been used to create these projects! One thing is certain: the students are determined to create amazing artwork with just these simple household items.

The students don’t seem to mind this challenging project. The AHS journalism team has had the pleasure of interviewing three students working on these projects. When asked how she liked the class, student Aida Baca said that on a scale from one to ten, she gave the class a “four billion and three!”

Another reason students like being in art is because of all the special tools the students are privileged to use while working on

their creations. “The tools I use here are a lot of stuff I cannot use at home, like oils and pastels, and I get to come in here and draw for an hour,” exclaimed student Alyssa Powell.

After Christmas break, the class will be working with ceramics, so stay tuned to see what this amazing teacher and the students at AHS do next!

F O C U S on education

THE FINE ARTSCUBING OUT!AHS Art Class

by Cassandra Trujillo, Deonna Hoy and Kaity Devine


This year’s drama classes at Artesia High School (AHS), under the direction of theater arts teacher Eugene Irby, collaborated to perform And Then There Were None, a murder mystery by Agatha Christie.

Eleven members of the two AHS drama classes were chosen for roles. Other students painted, built sets and created costumes for the play. Along with the help of the technical theater students, the play was performed without a hitch on the nights of November 13 and 15.

The AHS drama department will perform at least two more plays in the 2014-2015 school year. The

next play will be A Night of One-Acts, on January 23. A Night of One-Acts consists of short little acts. To find out what parts students get, they have to audition during class.

Upon auditions, the director decides which students get certain parts. The auditions have already taken place for A Night of One-Acts and all students are starting to learn their lines. The groups hope to have another successful play this year and they enjoy performing for a full audience.

Sometime in March, the drama class will be performing The Wizard of Oz. Once students get their parts--whether a major role, supporting role or extra, or instead as part of the crew--they will begin memorizing lines and rehearsing. Irby will serve as director of The Wizard of Oz, unlike A Night of One-Acts, in which the seniors direct their own acts.

The students are looking forward to two more successful plays during this school year. As the year’s first

drama production, the students all have set the series of performances in And Then There Were None as the benchmark from which to grow in future productions. A pair of students, Cerelia Molina and Kathrin Kye, felt the year’s first play was excellently presented by their fellow students.

Both new and returning students enjoy the class, and the entertainment and excitement of theater will keep them returning year after year. AHS drama students are ready and eager for more plays that will be challenging to perform and entertaining to watch. We encourage everyone to come to future productions and support Artesia High School.

The Fine Arts of AHS continue on the next page >>>

by Monica Anchondo, Alice Herrington and Aysia Jay

AND THEN THERE WERE NONEAHS Drama

Sunday Morning Worship @ 9:30amWednesdays: Elevate Youth Service, Harvest Kid’s & Adult Small Groups.

Contact the church office for times & locations.(575)746-6195 • 404 W. Richey • Artesia, NMCheck out our website for all other events, Bible studies and services.

www.HarvestFellowshipArtesia.com

Music is something everyone enjoys, whether for comfort or entertainment. People love music so much that the Artesia Public School Board of Education decided to make it an extracurricular activity. Thus came the music department, consisting of choir and band.

Choir is not just about singing. It is about enjoying music and being the best students can be while learning how to use their voices to the best of their abilities. Choir helps students realize they can accomplish anything with hard work.

The Artesia High School (AHS) choir contains some of the most musically talented students in the high school. Through the years, it has grown larger and become more well-known. Today, the choir contains more than 100 students. Those students are divided into two subdivisions: mixed and treble. The mixed choir is made up of both males and females while the treble choir has only females.

The voice range of the choir consists of bass, baritone, tenor, alto, soprano 1 and soprano 2. Both choirs are instructed by director Susie Parker and accompanied by Carolyn Chumbley and Cheryl Burks; Delecia Miller and Patty Schafer serve as assistant choir directors; Debra Leonard is the show choir assistant and Ben White helps the choirs as auditorium manager.

Students are taught to use one of the greatest instruments of all: the voice. With a variety of voice exercises, students learn voice control and proper breath support. They work hard to perfect their voices with voice warm-ups, sectional rehearsals, breathing exercises and many helpful

tips on how to correctly breathe and stand from Parker.

The AHS choir has made an impression on the Artesia area when the students perform concerts. Standing high on the risers, students sing using proper posture. During the school year, concerts are held in the fall, winter and spring as well as the popular Bulldogs on Review concert, coming up February 5 and 7, where students get the chance to not only sing but also dance. Audiences love it and consider Bulldogs on Review the most interesting and engaging concert of the year. The show choir also performed a Christmas concert in December.

For people who love music but do not prefer to sing, band may be a better fit.

PRIDE OF THE PECOS VALLEYLisa Dillon, AHS band director, first learned to play an instrument at age five. When asked why she chose to teach band, she replied, “Because it brings joy to many people.” According to Dillon, the best time for anyone to

join band is during sixth or seventh grade because it takes years to master the art of playing a specific instrument. In high school, band students must also learn to march, as the band performs at AHS sporting events. The color guard, made up of girls who learn to perform with flags, adds interest on the football field with color and movement coordinated to the band’s routine.

The band often prepares themselves for concerts and competitions by practicing during and after school and at home months beforehand.

Music is a fun and friendly environment for everyone who is interested and is open for anyone to join in the sixth grade and beyond.

by Maraya Esquibel, Olivia Gray,Rein Carrasco and Ci-Arra Forbes

THE UNIVERSALLANGUAGEAHS Music

PHOTO TOP: AHS music students. PHOTO BOTTOM: AHS music teachers (from Left) Ben White, Susie Parker, Cheryl Burks, Carolyn Chumbley, and Delecia Miller. Not pictured is Debra Leonard.

14 F O C U S O N A R T E S I A | W I N T E R 2 0 1 5 F O C U S N M . C O M

There’s just something comforting about staying close to home that makes a difference

when you’re fighting breast cancer. So it’s good to know that expert treatment is available

right here in Carlsbad. Choose Carlsbad Medical Center for advanced breast cancer

treatment. Call 575-887-0272 to learn more.

2428 W. Pierce Street, Carlsbad • 575-887-0272 • CarlsbadMedicalCenter.com

Keep advanced breast cancer treatment close, and your support system closer.

82150_CARL_OncoHill_8_375x10_875c.indd 1 12/19/14 4:06 PM

Photography at the Junior High Level

Remember back when you were in junior high and your options for electives basically

consisted of band, art, shop and athletics? Today, students at Artesia Junior High School (AJHS) have another option: photography. Taught by well-known local photographer Jennifer Duff, AJHS students are not only enjoying the brand new class but are thriving in it.

“A neat thing so far has been to see how their personal styles come out in the things they choose to display and photograph,” Duff remarked. “It has been fun seeing their personalities come through in their art. They are all doing so well.”

The photography class at AJHS came about due in large part to funds donated to the fine arts department by the Estelle Yates Foundation, a charitable foundation aimed at fostering the arts within the school system and the

community. The funds secured the purchase of 20 bridge cameras that are fully automatic but can transition to manual once the students grow in their photography skills and become more familiar with the settings. The generous donation means each student is able to

learn and practice with his or her own camera.

At the beginning of the semester, Duff spends the majority of her time teaching students the basics of operating a

F O C U S on photography

by Staci GuyMONIQUE MIRANDA

EMILY PEREZ

ALMA MIJARES

KATIE CHAPMAN

REA BARRERA


camera. As the year progresses, students learn through hands-on, project based experiences. “I have really been trying to focus on the creative aspects of the medium,” she explained. “My students are all so different! They are a very creative bunch.”

With each passing week, Duff has seen students improve not only in how they use the camera but also in the ways in which they approach their art form. “I like seeing how things click for them now. They are thinking before they take pictures and a lot of that comes from knowing your subject and then simplifying that,” she praised.

“We did a whole section on how photographs tell stories and also on how you can tell stories with photos,” she continued. Students were asked to bring in a photograph and talk about how and why the story behind the photo was special. They were then asked to write stories and take photos that best summarize themselves. “It was neat to see some of the things they came up with,” she admitted. “Some were very literal and others were more abstract.” Such is the case with people in general, she added. “A lot of my more analytical-type students tend to want to know the technological side of photography, how the camera works and so forth. Photography is technical and scientific, but then it’s also a beautiful art form and great for personal expression and voice.”

One thing Duff said she is pleasantly surprised by in her first year of teaching photography at the junior high level is the way in which her students interact with one another. “We kicked off the year by having them talk about things with each other: famous photographers, pictures they chose from a collage, and so forth,” she shared. “As the year has progressed, they have grown into being able to do critiques.” She went on to explain that being an artist of any sort requires one to have “thick skin,” to be able to handle critique of their work. It’s a tricky balancing act, especially with teenagers. “They are all so kind and comfortable with one another,” she confided. “I have been

impressed by the way they are able to take a critique and learn from it. It’s a safe environment for them to open up and be honest with each other. It’s neat to see how they have grown.”

HOW IT ALL STARTED “I used to do some workshops at the Ocotillo Performing Arts Center. They were very well-attended but then I started a camera club so it would be more consistent,” Duff stated. “I had some teens show up but it was really geared more toward adults.”

In talking with the teens, Duff said they expressed a desire for “something more” in terms of photography classes. “A couple of years ago I was talking with Mike Phipps and kind of mentioned wanting to start something up, but it just wasn’t a good time. I was busy and he was getting ready to retire,” she recalled. “The timing for it to start up this year was perfect, though. They were needing another elective at Park (Artesia Park Junior High) and since I had already started working on my license (to teach) after talking with Mr. Phipps a while back, I was certified and ready to start.”

With her teaching certification in hand, Duff began her career with the Artesia Public School System teaching photography and yearbook, while also serving as the school librarian. “I love it—a lot!” she beamed. “I had no idea it would be so wonderful!”

One thing that has helped Duff ’s photography class succeed, she will tell you, is the support they receive from the administration. “We get support, obviously in terms of funding, but they have also allowed us to take field trips downtown and to the Ocotillo, which has been a good teaching tool,” she said.

As any good teacher does, Duff has set goals for her photography class. “I want them to really know how to operate a camera and be able to capture images, but I’d also like them to be able to express themselves with it (the camera),” she revealed. “I would really like to see the class grow in terms of numbers and see more classes offered. I’d also like to see some classes offered at the high school.”

F O C U S on arts & culture

In November 2013, Artesia was designated a New Mexico Arts and Cultural District (ACD) by the New Mexico Arts Commission. Artesia’s district

is one of nine arts and cultural districts in New Mexico.

The state program was developed in 2007 by the New Mexico State Legislature. The program is designed to provide communities with a framework and technical assistance to explore economic development through the “creative economy” concept. The program seeks to build on each community’s unique heritage and assets to support cultural entrepreneurs.

In April 2014, a state resource team was created, which consists of professionals in economic development, marketing, arts, historic preservation, urban design, planning and organizational development. The team met with dozens of Artesia residents to learn about the community’s assets and the desires of its residents. As a result of the three-day session, the state resource team provided a written report that local ACD volunteers will use as a planning tool.

The report provided by the team confirmed much of what we understand about Artesia today. Our community has enjoyed immense

success in the collection and creation of public art, such as the Peter Hurd mural and the bronze sculptures around town, wonderful buildings such as the Ocotillo Performing Arts Center and Artesia Public Library, a beautiful, pedestrian-friendly downtown and several businesses that embody the creative economy.

What is to come? Although the local organization is a fledgling one, a lot of consideration has gone in to the many directions ACD in Artesia may go. The core organizations—Artesia Arts Council, Artesia Chamber of Commerce, Artesia MainStreet and the City of Artesia—will spend 2015 identifying our resources and focus areas and begin planning a signature event that will bring the community together and attract visitors from around the region.

The Artesia Arts and Cultural District is looking for community support and participation. Many talented locals have great artistic skills, yet don’t consider themselves artists. ACD would like to identify those talents and collaborate with the artists to enrich the community. Volunteers will be needed--not just artists, but

those who are willing to think, plan and organize events and marketing efforts that encourage activity in our community. Although there are four core partner organizations, others are invited to come to the table for cohesive strategic planning.

Participation in the Artesia Arts and Cultural District does not mean you must be an artist. A simple interest in the culture of our community and ways to celebrate our many talents and assets can be enough to contribute to the development of the ACD.

For more information, please call the Artesia Arts Council at 575-746-4212, Artesia Chamber of Commerce at 575-746-2744, or Artesia MainStreet at 575-746-1117.

HAYLEY KLEINExecutive DirectorARTESIA CHAMBEROF COMMERCE


Stephen White DDSMarko Farion DDS

575.736.3100606 N. 13th Street • Artesia, NM

Putting Patients Firstin our State of the Art Facility!

CROWNS • BRIDGESVENEERS • BRACES

ROOT CANALSBONDING • BLEACHING

Wednesday Night Youth 6:30pmSunday Bible Study 10am

Sunday Worship 11amCorner of 20th & Grand | www.fbcartesia.com

Proud Supporter

of the Artsin Artesia!

Find your new home today!LoisOliverRealEstate.com

575.748.9735 • 210 South Roselawn • Artesia, NM

In the words of the famed philosopher Oscar Wilde in his essay, The Decay of Lying, “Life imitates art far more than art imitates life.” Wilde introduces

a thought provoking notion that what is found in life and nature is not what is really there, but is that which artists have taught people to find there, through art (Wikipedia). I must say that in my time spent with Vincent Kaydahzinne—an artist whose name is synonymous in the state of New Mexico with Native American artistry—I could resonate with Wilde’s philosophy of art and life through Kaydahzinne’s life-song of true passion. He takes the livelihood of his people, the Mescalero Apaches, and breathes his creative essence into inanimate objects such as stone, canvas, a flute or guitar and reveals the beauty of their lives, culture and land.

Kaydahzinne, a long-time resident of Artesia, shared that he has been an artist for more than 20 years. When asked about his earliest memories of his passion for art, he replied, “When I was eight years old, I found a discarded guitar with only three strings and used duct tape to put it together.” Kaydahzinne went on to explain that he would listen to the radio and strum the guitar to some

F O C U S on sculpting

by Sameera Esquibel

PHOTOS: Artist Vincent Kaydahzinne and acouple of his Native American sculptures.Photos courtesy of Kaydahzinne Studios20 F O C U S O N A R T E S I A | W I N T E R 2 0 1 5

of his favorite songs. Over time, he added more strings and learned chords, began writing his own music and eventually learned to play the native flute as well. In the early 1980s Kaydahzinne’s passion for art continued to grow and diversify when he was drawn to the art of sculpting. With a chisel and other basic supplies purchased at a local hardware store, he began sculpting.

Sculpting was not a skill he mastered overnight. He explained that developing this artistry took time, dedication and perseverance. Although his passion for art propelled his technical advancement, Kaydahzinne shared that he comes from a long line of Apache basket weavers, to which he credits his inherited creativity and innate dedication to the arts. In Kaydahzinne’s elementary years, he spent time with Helen Chatto, who with Geronimo and the rest of the Chiricahua people was a prisoner of war for 27 years, and who was the wife of Chatto, a brave Apache warrior and scout from whom he is a direct decendant. Chatto imparted a great deal of knowledge of the culture and history of the Chiricahua Apache, who were the main warriors of the Apache people that became Kaydahzinne’s inspiration.

In most of Kaydahzinne’s artwork, a recurring theme of the Apache Chiricahua warrior is interpreted in different ways, some celebratory, as shown in the Apache Way of Life

sculpture. This sculpture depicts the ceremonial Gaan dance which acknowledges a young girl’s coming of age in the Apache culture. “It is about connecting people with my culture,” Kaydahzinne acknowledged as he explained what he desired to share with others through his artistry. This led Kaydahzinne to travel the United States, sharing the beauty of his culture through his art in numerous shows and other venues, advancing his name in the exclusive universe of the arts.

Today, Vincent Kaydahzinne, a multi-dimensional, award-winning artist, has been published in multiple books, has produced multiple music sound tracks and continues to share his artwork at the Heard Museum Native American Festival, the Santa Fe Indian Market and the University of Arizona Southwest Indian Art Fair. Few would argue that Kaydahzinne’s artistry spans the vast dimensions of what is defined as art and creativity. When asked how he felt about this perspective, Kaydahzinne shared that he was grateful for his gift and is still in awe of it all. Exclaiming how he feels when he sees his art he simply states, “Wow!” Enjoying the beauty of it all and sharing his gift with a broken and hurting world is important to him.

I had the honor of viewing some of his artwork, both finished and unfinished, and was completely in awe of the magnitude of its beauty.

Whether clad in rich bronze, faceted from earthen material or infused with the colors of the rainbow revealing the vibrant life of the Apache people, each piece certainly possesses the soul of its creator and his love for his culture, his people and his honor for nature. One of these magnificent pieces can be found locally at the Mack Chase office building in Riverside. It is a six-foot-tall sculpture of a warrior chief that took him a year to complete. I have yet to see this work of art in person; however, he was kind enough to show me pictures. Yes, my response was the contagious “Wow!” that I heard him exclaim with such humility several times throughout our interview about his own artwork, as though seeing the pieces for the first time. Without a doubt, the passion Kaydahzinne has for art burns deep within his spirit and will continue to fuel his creativity for years to come. He maintained that he is certainly not slowing down anytime soon because he is still waiting, as he says, for “that one piece I was destined to create.” How will he know it is the one when he creates it? “I will know,” was his emphatic answer. This insight on the beautiful artwork to come should elate those interested in his work because it has surely piqued my interest as a new fan. At the end of my visit with him, the very notion that life imitates art became a reality. Life truly imitates art, at least as seen through the eyes and spirit of Vincent Kaydahzinne.


One man’s trash may just be Laura Wills’ treasure.Wills, owner of Artesia’s Basement Creations, is always on the lookout for old typewriter keys, Scrabble® pieces, ancient maps and a hundred other things she can use to turn into artwork.

Wills has been crafting for 20 years. She started projects as a way to create presents for family and friends, but she soon ran out of family members to gift. That’s when she started attending craft shows.

She formed her business, Basement Creations, about 15 years ago. That’s not just a cute name. Unlike most

residents of Eddy County, she actually has a basement, where she creates her artwork. “That was my hidey-hole,” she recalled.

Shows have picked up. For example, by the time December rolled around, Wills had participated in 13 different craft shows last year. She attended shows in Lubbock, Decatur and Levelland, Texas, as well as the Calico Christmas event in Carlsbad. Her current routine takes her out of town during Artesia’s Art in the Park event, but she’d previously worked there as a promoter and vendor.

In between shows, Wills sells products

over Facebook and by request. “I give out a zillion business cards and people will call me,” she added. “I get a lot of special requests, and I tell people what I’m working on right now.”

Laura’s interest in old typewriter parts began several years ago when she saw a catalog advertising a bracelet made

Quality Firearms, WesternWear, Home Decor & More!205 West Main St.(575) 746-2542www.bennieswestern.com

We're more thanjust a travel agency!

VersaSpa® Spray TanTanning Beds

Candles & Fine JewelryCrystal Collectibles

Luggage(575)746-3538410 W Main • Artesia, NM 88210

•

•

•

•

•

F O C U S on crafting

PHOTOS: Artist Laura Wills shows off some of her jewelry at a craft fair in Carlsbad. Also pictured are some of Laura’s other creations that can be found on her Facebook page.

by Kyle Marksteiner


out of typewriter keys for $169. “It was too expensive, but I wanted one,” she reflected. “I figured I’m crafty enough, so I set out to find my first typewriter and I did. I made my first typewriter bracelet and I loved it.”

She has made more than 150 typewriter key bracelets since then and said they will “either sell like hotcakes, or they won’t,” at a given craft fair. Wills is always on a quest to find more typewriter parts, and she’ll visit thrift shops and estate sales in her search. Her friends and family members have been trained to do the same.

If Wills has the right keys, she’ll spell out messages on the bracelets with inspirational words such as “faith,” “hope” or “victory.”

“I was at a show in Las Cruces and the newspaper there took a picture of a customer holding a ‘victory’ bracelet,” she noted. “The next day, a lady came in and wanted the bracelet for a friend of hers who is surviving cancer.” On another occasion, a woman who had previously been a victim of domestic abuse purchased a “survivor” bracelet. “It’s neat how some of my stuff has

touched different people. I always try to do positive stuff.”

Another specialty of Wills is outdoor water faucet handle pendants. She puts earrings or other attractive items in the middle of the faucet handle and turns them into pendants. She’s always on the lookout for more handles as well.

“My mom has four, and I threatened her that I was going to take them,” she laughed. “I was recently lucky and found some at a store in Roswell. Or, when I get desperate, I’ll order them off of eBay.”

Wills also crafts artwork out of Scrabble® pieces, and she’s recently been making bracelets and other jewelry items out of old maps and atlases.

She cruises the website Pinterest only when her creative juices have stopped and she’s looking to jump start them. But she ultimately comes up with her own ideas; her only direct Pinterest inspiration is a display case idea she discovered.

While Wills tries a lot of different

things as an artist, she can’t always predict what’s going to be the big seller at any given show. “I can have a hot seller for five shows in a row and then I’ll go to a town where it just won’t be,” she mused.

One constant in Wills’ life on the road is her travelling buddy, Trisha Monk. Monk runs the Artesia company Made to Lather selling hand-crafted soaps. The two women attend many of the same craft shows together. “It would be dumb to take two trucks, so we put it all in my trailer,” Wills noted. “The men laugh at how we cram everything into the trailer, but it is nice to have someone out there with you.”

Wills is always on the lookout for new ideas. Her father and stepmother enjoy hiking in the backcountry, and the duo will sometimes bring her objects they find.

“They’ll all say ‘Laura might need that!’” she exclaimed. “I get to breathe new life into things.”

You can locate herFacebook page by searching for “Basement Creations” on Facebook.

FaithDes ignAndDecor

1104 S. 13th Street | Artesia | (575) 736-3941 HAIR • NAILS • SKINCARE • MIRABELLA COSMETICS • TANNING • JEWELRY AND MORE

CAMILLE MENEFEEOWNER

AMANDA CROOKNA IL TECH, AESTHET IC IAN

MANDY MARRSSTYL IST

520 W. MA IN ST. | ARTES IA | 575-746-1909


F O C U S on painting

er work reflects her surroundings. For Betty Jo Allen, there’s something

majestic about the great Southwest and the creatures that inhabit it. “I grew up here-born and raised in New Mexico-and I guess I just identify with it,” she speculated. Something about Allen’s presence beckons one to stay a while and visit. Perhaps it’s her spirited personality or her vivacious laugh. When I met with her, I was enamored by her beautiful turquoise rings that swayed back and

forth, up and down as she used her hands to gesture as she spoke. “It’s a good thing we are out here in the lobby,” she joked about our meeting site at the Artesia Public Library. “I’m too loud to be inside there!” She attributes the fact that she is “clearly audible” to a slight hearing problem; however, it’s part of what makes Betty Jo Allen “Betty Jo Allen.” The combination of appearance and demeanor work together to create the artist whom locals have come to know and love. Her paintings, it turns out, are as vibrant as her personality.

“I love color, especially yellow,” she quipped. “People give me a hard time about using so much yellow all the time, but I just love it!” She’ll tell you that her love of color, as well as her artistic nature, likely stems from the fact that she is left-handed and therefore uses more of the right side of her brain. “Our creativity comes from the right side of the brain, whereas logic and reason come from the left side,” she noted. “I think that’s why I have always loved art, because I use the right side of my brain more.” She added, “That’s always one of the first things I notice about people I meet—which hand they use!”She offered a bit of advice to other aspiring artists: “If you put on a talk show in the background while you are creating or painting, it will occupy the left side of your brain and leave the right side free to create! It works.” Not one to keep her techniques to herself, Allen finds joy in sharing her insight with others. In fact, every Thursday she can be found at the Artesia Senior Center helping teach a class of seniors the techniques of painting. Teaching art to others is something Allen has been interested in for decades, dating back to her college days at New Mexico State University. “When I was in college I studied to become an art teacher,” she recalled. “I was getting close to finishing up when my mother got sick, so I had to drop out to care for her. I never got to finish my degree, but I took most of the art classes required for a degree.” In addition to being an altruistic venture, teaching painting for many years, she observed, has served to broaden her own technique as well. It’s a win/win situation!

by Staci Guy

PHOTO MAIN: Pictured is Betty Jo Allen with one of her prized paintings displayed at Hotel Artesia.PHOTO ABOVE LEFT: She painted this piece, titled Racin’ for the Station, more than a decade ago based on a photograph. A friend helped her name the painting after commenting that it looked as if the train and the horses were racing.PHOTO ABOVE RIGHT: Can You See It, Chloe? was created from a photograph of local veterinarian Dr. John Rauch, adding additional details to make it her own.PHOTO RIGHT: Onions by Betty Jo Allen 24 F O C U S O N A R T E S I A | W I N T E R 2 0 1 5

575.748.7200916 S. 13th St. • Artesia, NM

HOMEA GREAT PLACE TO HANG ALL OFYOUR PRICELESS PIECES OF ART!

artesiaNMhomes.com

INSURANCE... and then some Integrity, Intensity & Innovation.

ARTIST’S INSPIRATION Most of the paintings Allen creates originate from photographs. She then adds and subtracts to the portrait as she sees fit. In one such painting, Allen said she had been asking Jan Rauch for a picture of her husband, local veterinarian Dr. John Rauch, sitting on his horse. “I just thought it would be a neat picture to paint if I could ever get the right shot,” she admitted. When Rauch finally brought her a picture of her husband sitting on his horse in the middle of a sleet storm, Allen knew it would make a fantastic painting--after she tweaked it just a bit, of course. The amount of sleet covering his face in the photo made it too difficult to paint his face exactly right, so she resorted to using her son as a model.

Another slight difference between the original photograph and her final painting was the addition of a dog. “When I finished the painting, I looked at it and thought that the man and the horse looked lonely, so I decided he needed a dog,” she remembered. She searched her memory bank and remembered a trip to Colorado she took to visit her cousin. “He had a red heeler that was as wild as a March hare but a really pretty dog,” she shared. “I knew someone with a similar dog, so I got a picture and used it to paint the dog into the scene right next to the horse.” When she was finished, she titled the painting Can You See It, Chloe? because it seemed as if they were looking at something off in the distance.

In another of her paintings, Racin’ For the Station, Allen recalled with great detail the care she put into perfecting the smoke emitting by the train. It was a painting she created more than a decade ago. She also recalled how the painting got its name. She solicited help from a friend, who said it looked as if the train and the horses were racing toward something.

In a sense, each piece of Allen’s artwork is like her child. She can recall the origins of the scenery, why she chose certain

techniques and which portions of the original picture she omitted or changed. In talking to her, the manner in which she recalls the intricate details of each painting make it difficult to know whether she just finished the piece last week or a decade ago. Each piece is personal with a history. It’s part of her process and is what appeals to others who admire her work.

Allen’s work is displayed locally at Hotel Artesia and Adobe Rose and most are available for purchase. She also attends various art shows. “I want to make sure and thank my husband for being so supportive over the years,” she was quick to add. “He lugs my paintings around and helps me set up, and he has put up with me and my painting for a long time!” For further inquiry regarding Allen’s artwork, painting classes or commissions, contact her at 575-746-2845 or via email at [email protected].

1 2

3 4 5

6 7 8

9 10 11

“Love of beauty is taste. The creation of beauty is art.” ~ Ralph Waldo Emerson

PHOTOSIN FOCUS


One thing is for sure, the ladies (and one gentleman) at the

Artesia Senior Center look forward to Thursdays for one reason: art class. Betty Jo Allen and Marsha Brown lead the class of artists, ranging from aspiring to the more experienced. I had the opportunity to attend one of the classes and upon entering immediately felt a sense of joy, tranquility and camaraderie. The friendship amongst the students is unmistakable.

I talked with the artists in class that day and wanted to know what it is about this art form and the class itself that draws them in and pushes them to continue learning and improving upon their skills.

BETSY ALLENArt form: oil painting;eight years “Painting is a wonderful outlet. I’ve made a lot of new friendships here and I have learned a lot.”

CAROL CHAOArt form: watercolors and some oil painting; 11 years“I never knew I could paint. I got bored one day and a friend took me to a class and I learned how to paint. I like it because it makes your mind calm down...tranquility, peace of mind.”

CINDY LOSOYAArt form: oil painting; since the early 1990s “Anyone can be an artist. It comes from within you. I love art because it takes you away from everything and tells your personality.”

JAMES HILLArt form: leather work; two years “I just like doing it. I guess it’s an outlet for me.”

JUDY HARSHEYArt form: acrylic painting; on and off since age 30“I didn’t really do anything relaxing until I retired. It’s my only real outlet, the only

feeling of accomplishment. My children, grandchildren and great-grandchildren all love it and fight over who gets my next painting!”

KAY PETERSON Art form: oil painting and watercolor; first watercolor in 1987; first oil in 1995“Painting is very, very relaxing. You get to painting and you just lose time.”

LORETTA PALMER Art form: oil painting; 10 years “I like painting because it’s relaxing. It gives you something to do but is relaxing. It has made me so much more aware of my surroundings, too--sunsets, trees, and so forth. I also enjoy the fellowship we have here. I’m a widow so it’s companionship for me.”

MARSHA BROWN(Class Leader)Art form: oil painting; 19 years “I started under Thelma Lewis. A lot of why I like painting and coming here is the camaraderie with the girls. We have a great group. They’re here for any help you might need. I’d say 90% of it is close friendship.”

NANCY JONESArt form: china painting; 14 years “They say it’s a canvas; each piece begs to be painted. A lot of times I get lost in my work. I’ll be working and four or five hours later I’ll wonder why I’m hungry!”

VAL BLEDSOEArt form: oil painting; three years “It’s something I have always wanted to do--a lifelong dream--and I have time now that I’m a senior.”

VICKIE SEARAN Art form: oil painting and charcoal; since the sixth grade“Art takes you places. Sometimes when you’re doing somebody it’s like you’re there with them. I feel like I go somewhere if it’s a place. I just really enjoy it.”

ART CLASS AT THE SENIOR CENTER

1

2

3

4

5

6

7

8

9

10

11

Southern New Mexico’sPremier Art Gallery

575-887-1210 • 120 S. CANYON • CARLSBAD, NMOpen: 10am-5pm, Monday - Saturday

Promotional advertising provided by the City of Carlsbad Lodger’s Tax.

Representing 30 Noted New Mexico ArtistsFine Arts, Fine Crafts & Quality Gift Items

Affordable Prices & Great Finds

by Staci Guy

The Artesia Historical Museum and Art Center is excited to announce the grand opening of our new multi-use building. The opening celebration is scheduled for Spring 2015, and everyone is invited. Our new building will replace the old Art Annex, which we had to tear down in December 2013. We hated to see it go, but as many of you are aware, we outgrew the space years ago and the building itself had become structurally unsound and dangerous. The electrical wiring was deteriorating inside the walls, the foundation was disintegrating and the many decades of interior remodeling materials were not holding up to the test of time.

Our new multi-use building was

designed by José Zelaya of JMZelaya Architects of Albuquerque, known for his work in Artesia designing the Baish Veterans Park memorial and the new Artesia Public Library. The shape of the building is unique, with the front and back parts slightly offset. This was inspired by the earliest street maps of Artesia, which shows that the first few streets were laid out directly parallel to the railroad. Later streets were re-aligned to a straight north/south layout, which explains why we have that funny wedge of Roselawn Avenue.

The new building will complement the Museum house but will not look like just another neighborhood home. The colors on both buildings will harmonize and the new building’s porch will be made from rocks, just like the cobblestone Museum house. A perforated metal art sign will be hung on the front of the building where the “Museum” sign is shown in the drawing.

It is what will be inside that make this new building so special, however. Times are changing in the museum field as everywhere else, and the days of setting out items and waiting for the public to come and take a look are gone. Today’s museum visitors want to be a part of their local museum and have the opportunity to meet and interact with each other and the museum’s exhibits. Our new building

F O C U S on history

by Nancy Dunn, museum manager


will feature a large front gallery with plenty of room for exhibits and public events with no crowding. The ceiling will have skylights for abundant filtered lighting and covers for when we want to shut out the sun. We will also have a public computer area that will provide researchers and the general public with access to our oral history collection, our film collection of home movies of Artesia and other interactive exhibits. There’s also a cozy room for our local Story Station community oral history program.

Scheduling for the rest of 2015 has been set up and we are already looking forward to 2016 with some really exciting traveling exhibits and monthly programs. Just think how nice it will be to attend one of our programs and not be crowded into a tiny space!

We want to thank Mayor Phil Burch, the City Council, our department head City Clerk/Treasurer Aubrey Hobson and the board members of the Museum Commission and Foundation for your support.

For up-to-date information, visit our website at www.ArtesiaNM.gov under “Departments.”

2015Calendarof EventsSPRING - JUNE: Enjoy our grand opening celebration featuring the Artesia Quilters Guild’s latest works.

JULY - SEPT.: Underground of Enchantment, a traveling exhibit from the Carlsbad Museum and Art Center features stunning views of Lechuguilla Cave. Viewers can also see them in 3D.

LATE OCTOBER: Día de los Muertos will be back, bigger and better than ever! We will have our usual fun activities plus some new ones along with an art show and vendors. Be sure to join us and come in costume!

NOV. 11 - DEC. 5: Honoring Artesia’s Veterans will be back, featuring our ever-expanding photo Wall of Honor as well as a never-before-seen military display. Our annual Living Treasures awards ceremony, Ice Cream Social and other fun programs will also be scheduled during this time. Check our website for dates to be announced.

2209 W. Main • Artesia, NM(575) 748-3324 • Fax (575) 748-2868

Toll Free Reservations: 1-800-676-7481

Banquet & Conference Facilities •Exercise Room •

Business Center •High Speed Wireless •

Fax Service & Free Local Calls •

• Indoor Heated Pool & Hot Tub• Refrigerators & Microwaves• 2 Bedroom Executive Suites Available• Full Service Restaurant & Lounge• Free Hot Breakfast

318 W. Main St. • Artesia906A W. Pierce St. • Carlsbad

5 Culture Strains with 3 Probiotics.Many Yummy Flavors to Choose from & Toppings Galore!

SimplyBello

Kitchen Shoppe and Home Accents

Wedding RegistriesLargest Nambe Dealer

in SE New MexicoGifts, Gourmet Foods

& So Much More!

323 W Main • Artesia, N.M. • 575.736.3663

How Energy Efficient is Your Home?

CVE MembersSign-Up for a

FREEHome Energy Audit

Audits are being scheduled now, so sign-up today.Call (575) 746-3571 or e-mail [email protected]

PHOTO MAIN (PAGE 28): Pictured is a rendering of the new building by architect José Zelaya of JMZelaya Architects. Image courtesy of Zelaya.PHOTO INSET LEFT (PAGE 28): Crews demolish the old Art Annex in December 2013 to make room for the new multi-use building, which is currently under construction.Photo courtesy of The Artesia Historical Museum and Art Center

PHOTO INSET RIGHT (PAGE 28): Pictured is a milk bottle that the construction crew dug up with a backhoe, miraculously intact. The lettering can still be faintly seen: “Artesia Dairy phone 72 Artesia New Mex” on one side and “B.E. Green Owner” on the other. Barney Green owned the Artesia Dairy in the late 1930s. Photo courtesy of The Artesia Historical Museum and Art Center

PHOTO BELOW: This photograph of a 1905 Artesia street map, with the odd street alignment highlighted, is the feature that inspired the shape of the new building.Photo courtesy of The Artesia Historical Museum and Art Center

Happy New Year! I hope everybody feels as hopeful and energized by a new number on the calendar as I do. This

edition of Focus on Artesia is topically centered on the arts. “The arts” is a nebulous term, and in small communities especially, can be difficult to define. You may be wondering how the arts are related to real estate or business. Let me explain and maybe the connection will become clear.

The arts usually refers to the whole universe of music, concerts, theatrical productions, gallery exhibits and expression in its various forms available to the area. It can also refer to educational opportunities for the public to participate in and become a part of the arts in their town or area such as music lessons or a photography class.

Here in Artesia, the arts are represented by the numerous concerts that come to town, the plays and musicals that are often presented. Also, your children may take music lessons at school or privately or may participate in drama. These activities are a part of the arts community. When you see local art displayed in businesses around town, this is the arts community.

In general it can be said that cities and towns, large and small, benefit greatly when their arts and cultural communities are healthy and vibrant. If that statement is true, then Artesia is blessed. Studies have shown that access to the arts is a quality of life component that so many towns covet. It does not happen by accident, however.

For the most part, the educational opportunities and consumable cultural events in Artesia are created by two bodies: the Artesia Arts Council (AAC) and Artesia Public Schools (APS). The arts in schools are ever on the chopping block due to budget concerns, but the data is pretty clear that the arts improve every other aspect of education. Thankfully,

APS remains dedicated to maintaining a rich arts curriculum. Public schools are an important partner in building the arts in any city and it is certainly true of ours.

For those beyond school age, the AAC does more than any other body to bring music, theater, art and other opportunities to participate to our great town. If you have taken advantage of any of the incredible concerts from the likes of classical piano protégé Umi Garret to country superstar Clint Black, you can thank the AAC. If your children have participated in a Missoula Children’s Theater production, you can thank the AAC.

“So what?” you ask. I’ll tell you. Our town is growing. Economic conditions have lined up well to make our part of the world prosperous. We all know that almost every business is looking for qualified people to hire. We also know there are significant barriers to attracting new blood to this area. It follows then that an area that can boast of not only a great standard of living and high wages but also of cultural and artistic riches will attract more people than one that is bereft of those quality of life accoutrements.

How does this relate to real estate? Housing is one of the barriers people face when considering a move here. Real estate, or lack of it, can constrain the natural growth of a city. How do we alleviate it? By making sure the market works for everybody. A small town that makes real estate a reasonable and profitable investment is good for everybody. When it is a good investment for all, the market moves to create the necessary supply to meet demand. We’re already seeing it happen in our market, and we all want it to continue.

The equation is simple. A small town in which people desire to live plus a real estate market which meets the needs of all results in a community that will benefit from good economic conditions. Some communities may have one half of the

equation but not the other. Some have neither or else not enough of either.

You have probably been to other towns the size of Artesia that have great economic engines but nobody wants to live there. They may be run-down or devoid of commerce, but I will also bet there are limited arts opportunities. On the other hand, some towns are rich in natural beauty or the arts but lack any real driver to spur the economy and so seem to be unable to grow. It’s a rare and wonderful thing to have both in good measure, and I believe we do.

So let’s celebrate the arts in Artesia. Find out how you can get involved with the Artesia Arts Council. Pick up one of their free entertainment guides which has the entire schedule of concerts, plays and art and music classes available. Find out what the Artesia Arts and Cultural District is and what plans are being laid for the future. It’s a great time to be alive. Take advantage of all this area has to offer.

The greater the “quality of life” side of the equation in our area, the more we are able to benefit from a robust economic climate. Wages rise. Infrastructure is improved. Real estate appreciates. Our children have real opportunities to return here after college and raise their children. These are all wonderful things we want and the nexus of the arts, the economy and our people make them all possible.

ABOUT THE AUTHORScott Takacs is the owner of Scott Takacs Real Estate and a champion of the arts in Artesia. He can be reached [email protected].

SCOTT TAKACSOwner / BrokerSCOTT TAKACSREAL ESTATE

F O C U S on the economy

ARTECONOMICS


"Success in life has nothing to do with

what you gain in life or accomplish for yourself. It's what

you do for others."- Danny �omas

575-748-34004 0 9 C O M M E R C E R O A D

FOOD • ARCADE • BOWLING • PRO SHOP1701 TUMBLEWEED RD • 575-736-4545w w w . ar t es i a l an es . c o m

Office HoursDrop-offs begin at 7amDoctors available starting at 8amMonday: 7:00 am to 5:30 pmTuesday: 7:00 am to 7:00 pmWednesday: 7:00 am to 5:30 pmThursday: 7:00 am to 7:00 pmFriday: 7:00 am to 5:30 pmSaturday: ClosedSunday: Closed

Dr. Lawrence D. YoungVeterinarian/Owner

Dr. Katie R. LarsenVeterinarian

Dr. LeAnne WeldonVeterinarian

ArtesiaAnimal Clinic

Serving the needs of your pets and livestock24/7, 365 days a year!

110 West Mahone Drive • Artesia, NM 88210ArtesiaAnimalClinic.com

Complete Animal Care, Including:• Dental Services• Herd Health• Medical Services• Laboratory Services

• Radiographs• Regulatory Medicine• Reproductive Medicine

575.748.2042

• Surgery• Ultrasound

F O C U S on tradition

WHAT DO DANCING NUNS, A CHOCOLATE FACTORY & MISSOULA, MONTANA HAVE IN COMMON? Wow. What a weird riddle! You certainly don’t have enough information to guess the answer to that! Unless you happen to be a local patron of the arts, in which case you might see a connection to the Ocotillo Performing Arts Centre in Artesia, and you would be absolutely right. However, there’s another common denominator that actually goes back many, many years and isn’t entirely exclusive to the Ocotillo!

Three generations of women from the same family have all performed at the Ocotillo since the completion of its remodel in 2008. Under the auspices of the Artesia Community Theatre, Sylvia Hewett Schneider and Kate Puckett Hewett both had performed in other venues, but it wasn’t until 2009 that they performed together in the newly renovated Ocotillo. Sandy Schuetz directed Nunsensations! The Nunsense Vegas Revue with TWO Hewetts in the cast! Sylvia played Sister Robert Anne and her daughter-in-law Kate portrayed Sister Mary Hubert.

Both women had been involved in theatre and music throughout their

school years – Kate as an alumnus of Artesia High School and Sylvia growing up in Clovis – as well as participating in their respective church music programs. The fact that their paths crossed when Sylvia’s son Matt Hewett began dating Kate Puckett in high school, and they already had a love of performing in common, made it logical that at some point they would take the stage together.

“Who else can say they bonded with their mother-in-law through being main characters in a musical together? Especially something as fun as the Nunsensations! musical,” remarked Kate. “I do believe this sparked the

TAX TIME - WE CAN HELP!

Learn More at AlanizTax.com

Bookkeeping • Payroll • Tax Prep

Michael Alaniz | OWNER / AGENT

575.746.6565611 S. 13TH ST. • ARTESIA, NM

by Sylvia Schneider

From Melodramas to MusicalsIt’s a Family Tradition

Artesia National Bank908 W. Main • 575.746.4794artesianationalbank.com

Y O U R T R U E C O M M U N I T Y B A N K

When you grow... We grow!

Artesia National Bank is a branch of First National Bank-Alamogordo, NM


third Hewett generation’s interest, because after Nunsensations! the girls started being extremely interested in theatre.”

The third generation girls are Matt and Kate’s daughters: Kylee, age 12; Zoee, age 9 and 6-year-old Rainee. Portraying a variety of characters (and animals and even an oompa-loompa!), the girls have appeared in several productions at the Ocotillo Theatre through the Missoula Children’s Theatre summer program, the Rising Stars Summer Musical program and the Ocotillo Storytellers, including Charlie and the Chocolate Factory in March 2014.

Each of these groups teaches components of theatre arts, including

acting, stage direction and singing, and offer performance opportunities to Artesia students from 1st to 12th grade. The Missoula program has been a part of the Artesia Arts Council curriculum for many years; the Rising Stars program was designed as a follow-up to the Missoula summer camp, and the Ocotillo Storytellers group meets throughout the school year. Theatre class is a fun way to build confidence and poise, and a good way to overcome any hint of bashfulness. Having instructional programs outside the public school system is a distinct advantage to kids and these programs are pretty unique. Most communities don’t have a facility as impressive as the Ocotillo nor do they offer much more than community theatre, which may occasionally have roles

for youth. This elevates the options for performing arts activities beyond piano lessons or dance class.

AND DON’T FORGET THE MEN!Although not as involved as the gals, the men in the family have been known to don a little greasepaint (as it were) and take part in the acting, too! Matt performed with Kate in the ACT production of When Bullfrogs Sing Opera; Matt’s younger brother Adam Hewett acted in The Vile Veterinarian or How Much is That Doggie with the Widow and was a grumpy old man in an ACT one-act. Sylvia persuaded her husband, Tom Schneider, to join in the family fun, too! Although he preferred background, back stage or non-speaking roles, Schneider enjoyed his relatively anonymous portrayal of “a shark fin” in the ACT production of Meshuggah Nuns, which was his

575.746.19002520 W. Hermosa Dr. • [email protected]

Kay Younggren, DDSMichele Carter, DDS

www.smilexpressions.com

COTTONWOODWINE AND BREWING

#1 E. Cottonwood Rd. | Artesia, NM | 575-365-3141

PHOTOS (FROM LEFT): The cast of Nunsensations! and the three generations of performers - Sylvia Hewett Schneider, Kate Puckett Hewett and Matt & Kate Hewett’s daughters - Kylee, Zoee and Rainee.


second appearance in a Nunsense! play, having played a silent friar in Nuncrackers: The Nunsense Christmas Musical in 2002.

While it’s always exciting to be center stage, whether you’re the star or you’re in the chorus, every theatre depends on the folks behind the scenes to make sure every production is the best that it can be. The Ocotillo Performing Arts Center has hosted workshops for set building, light technician and costumes. Volunteers are always welcome to help with props, selling tickets or performing in the orchestra! In fact, every role in community theatre and most of the other jobs at the Ocotillo are done by volunteers. The Artesia Community Theatre also participates in American Association of Community Theatre’s AACTFest, and according to act88210.org, “Participation is not limited to only those wishing to act in a production, but to anyone who loves theatre as a whole. Many support simply by attending performances, while others volunteer to help backstage, onstage, in technical capacities or even by building sets or making sure the other volunteers are fed while they work! We need you all, in whatever capacity you are willing to serve.” Visit the web site for more information about AACTFest or to become a member of the Artesia Community Theatre.

“It’s pretty awesome to be in a family that shares things in common... especially the things we enjoy,” Kate observed. “There isn’t a plan in the works, but it would so much fun to get all three generations on stage in the same show!” Whether they’re in the audience as fans, behind the scenes making the magic happen, or on stage as stars, the Hewetts always have a great time under the spell of the greasepaint and the roar of the crowd (apologies to Michael Paloma). In truth, to accurately quote Paloma, “Nothing else in life even comes close!” Unless you’re a Hewett, and then you know that everything great is even better when you do it with your family!

ABOUT THE OCOTILLOIn 2001, the Artesia Arts Council purchased the old Ocotillo movie theater at Roselawn and Main Streets in downtown Artesia. The theater was built in 1935 and converted to a cafeteria in the 1950s. It served as a space for productions and events for several years until the decision was made to completely renovate it. In 2006 the Arts Council hired Devendra Contractor of Albuquerque as architect for the Ocotillo remodeling. Actual construction work, supervised by Jaynes Corporation of Albuquerque, began in September 2007. The grand opening of this beautiful theater was held November 20, 2008. - www.ArtesiaArtsCouncil.com

LOOKING FOR TALENTWe ask that you consider active participation in the theater, as there are many roles to fill in a theater production. We love to showcase those who have the talent and inclination to act, but also we need and appreciate those who enjoy building sets, gathering props and assisting with costumes and makeup. Other areas of participation include sales and promotion, ticket taking and ushering, and much more. These behind-the-scene positions are as important and necessary as the on-stage positions. - www.act88210.org

PHOTOS (CLOCKWISE): Tom Schneider, Adam Hewett, Matt Hewett and his daughters - Kylee, Zoee and Rainee.


FOCUS MAGAZINEHAS A NEW ONLINE HOME!

FOCUS ON CARLSBAD | FOCUS ON ARTESIA | FOCUS ON LEA COUNTY

Read entire issues online!

ARTICLES, EVENTS, BLOGS, PHOTOS & MORE!

FocusNM.com

Focus Magazine & FocusNM.com are Published by Ad Venture Marketing.

WHAT DOES IT TAKE TO BECOME AN AWARD-WINNING ARCHITECT?First, it takes years of education with a dedication that can be compared to studying medicine.

To begin a project, one needs direction, foresight, inspired imagination, creativity, an understanding of the roles that buildings play, and an understanding of people and the needs of a community.

To see the project through to the long-

anticipated finish takes tireless energy, patience and personal integrity and an unfailing determination to complete one’s vision. It takes knowing about every detail, from roofing materials to electrical grids, furniture to finishes.

At the American Institute of Architects’ (AIA) annual End-of-Year Celebration in Albuquerque, José Zelaya won the General Design award for his design of the Artesia Public Library. Certificates were also presented to Jaynes Corporation, the contractor, as well as the Library Foundation and City of Artesia. One cannot downplay the contributions of all these people as well.

Judging was based on photographsand a short concept statement:

The challenge to re-imagine the Artesia Public Library as a contemporary institution and create the space necessary to service and grow with Artesia engendered a brave new building for a forward-looking city. The new library both learns from the past and proposes new ideas for the future of libraries.

From this challenge emerged a downtown library that energizes the city’s core by establishing a cultural crossroad and a dynamic street presence. The iconic building serves as a beacon of knowledge for the region’s rich cultural history and re-invents Artesia’s skyline by borrowing the outline of the beloved Capitan Peak from Artesians’ memories.

The library is one of the last true public spaces. The main collection was imagined as a public plaza-square surrounded by the library services in a discernible and efficient layout. Today, the new library sits proudly, anchoring the new town corner and engaging Main Street with an evocative urban dialogue.

As Prescott Muir, FAIA, presented the award, he noted that the library has good interior reading spaces that evoke memories of great historic rooms. The jury also cited the library’s openness and sense of fun.

It takes grit, time, determination and effort to be an award-winning architect who can build an award-winning building. Zelaya estimates that from January 2012 to February 2014 he drove from Albuquerque to Artesia 55 times traveling more than the distance around the globe at the equator. He sat in a vehicle for 390 hours, which equals about 49 working days, or a little over two months. After dedicating six years to the entire project from concept to ribbon cutting, one can only be in awe of what is really required to accomplish such a feat.

The New Mexico AIA, Albuquerque and all Artesians are proud of the new library and of the man who designed it. If you haven’t visited the facility yet, please do so. The first anniversary of the grand opening is scheduled for February 28, highlighted by the unveiling of the newest bronze statue, just north of the library. We hope to see you there.

F O C U S on architecture

JMZelaya Architects and the Artesia Public LibraryWIN AIA GENERAL DESIGN AWARD

by Elizabeth Stephens

PHOTO: Architect José Zelaya won the General Design Award for his design of the Artesia Public Library.


NOW 2 Locations toServe Our Customers

Artesia401 Commerce Rd.

Phone: (575) 748-2075Fax: (575) 746-8870

We are all about service!

Carlsbad4309 National Parks HwyPhone: (575) 941-2075

Fax: (575) 941-2076

Proud to be a part of theArtesia community!

SANTO PETROLEUM HEADQUARTERS

Artesia, New Mexico575.736.3250

SANTOPETROLEUM.COM

575.234.9271

learn to install, repair and maintain machines in manufacturing environments

INDUSTRIAL MAINTENANCE

TECHNICIAN

Facebook.com/FocusOnArtesiaCommunity Posts, Events & News, Photos, Stories & More!

F O C U S on mainstreet

REBECCA PRENDERGASTExecutive DirectorARTESIA MAINSTREET

DOWNTOWN ARTESIA AND THE ARTSARE INTRINSICALLY CONNECTED.You cannot think of one without thinking of the other. It’s even a part of our name. As the landscape of downtown has changed drastically in the past 15 years, so has Artesia’s relationship with art. In every corner of our downtown is a piece of art, from a beautiful building to the murals of decades past to the music that is brought to life on stage. Art is everywhere.

There is a certain beauty in seeing art everywhere downtown and an importance in knowing that organizations continually strive to provide more art and culture. For those who believe it isn’t significant to a downtown, the rebuttal can be boiled down to one word: economics.

Arts and culture are important to city and state economies. The creative economy, which includes arts and culture-related industries, provides direct economic benefits to the community in three ways: • generating tax revenues; • creating jobs;• stimulating our local economy

through tourism and customer purchases.

According to “Arts & the Economy: Using Arts and Culture to Stimulate State Economic Development” by the National Governors Association, “These industries also provide an array of other benefits, such as infusing other industries with creative insight for their products and services and preparing workers to participate in the contemporary workforce. In addition, because they enhance quality of life, the arts and culture are an important complement to community development, enriching local

amenities and attracting young professionals to an area.”

Adding and enriching local amenities as well as improving Artesians’ quality of life benefits our community in ways that we can all appreciate. We can also admire the work of our friends and neighbors who participate in the creative economy, and everyone can enjoy finding artistry in both the usual and unusual on Main Street.

Our work in the downtown area, unlike working on a great painting or sculpture, is never done. No one single thing can be attributed to making any downtown an energetic and inviting space to visit. The process involves many elements that help to make it wonderful. It is a masterpiece on which Artesia MainStreet, its volunteers and partners in the community are extremely proud to collaborate.

Downtown Lowdown

866.955.FEDS • FedsProtection.com

PROFESSIONAL LIABILITY INSURANCEFederal Employees • Federal Contractors

Federal Flight Deck Officers • Court Security OfficersMilitary Special Agents • Government Technology Contractors

PECOS VALLEY BROADCASTING COMPANY

Watch Bulldog sports on yourbig screen TV LIVE or on demandwith your Roku device!

Watch Bulldog Sports LIVE!

DOWNLOAD OUR FREE APPS FORAPPLE & ANDROID DEVICES!


F O C U S on the chamber

DIRECTOR’SNOTEThe New Year is here and the Artesia Chamber of Commerce is expecting a great 2015.

As always, the Chamber will produce the annual calendar of events that will include dates for any event we know about. It is a great resource when you are looking for something to do in Artesia. Concerning our own Chamber-organized events, look for some changes to occur. We are carefully considering each event’s success and looking for ways to improve.

You can expect to see a few new

things on the calendar as well. Keep your eyes on the newly formed Artesia Arts and Cultural District (ACD). Look for a new logo and website, as well as information about at least one signature event, something that feels exclusively Artesia, but invites visitors from all over the region to our community.

The Artesia Chamber of Commerce will produce a community guide in early 2015 that will provide a great overview of our community for anyone looking to visit or relocate to Artesia. Over the next year or so,

we will distribute 20,000copies of the publicationall over the country. Also, look for our new website in early 2015. We hope to provide better access to more information, including our events, community affairs, member information, how to get involved and more.

In the meantime, please find us on Facebook, Twitter and Instagram. There you can get updates on what is coming up or what has just occurred. If you are interested in receiving our weekly email blasts that include all kinds of information about events taking place around town and information about our members, please email [email protected].

Happy New Year!

Veteran Owned& Proud of All

Who Served! - Dale Rutherford, Owner

First Street Firearms LLC1711 N. 1st St • (575) [email protected]

"Your Office Away From Home"• Cable-Color TV-HBO• In-Room Co�ee• Direct Dial Phones

• Swimming Pool• Microwaves & Refrigerators in all rooms

575.746.9801 • 1.800.682.45981820 S. 1st ArtesiaCarlsbad Hwy US 285 STRUCK

PARKINGAVAILABLE



The Artesia Chamber of Commerce recently began a Business of the Month program to give us the opportunity to celebrate a success or milestone with a Chamber member business, or just have an opportunity to say “Thanks!” to a business who is dedicated to Chamber and civic success. The program was unveiled in March. The Chamber staff, together with the Artesia Trailblazers, will surprise the selected member by presenting a window cling to celebrate the honor.

Listen to member station KSVP and check out the Artesia Daily Press to see who next month’s Business of the Month will be.

ARTESIA CHAMBER OFCOMMERCE BUSINESS OFTHE MONTH PROGRAM

SEPTEMBER 2014 GREGG’S FOODS1500 N. 1st Street575-746-3401Gregg’s Foods, located on US 285, keeps it local by carrying locally grown produce such as Horner Beans. They recently installed new checkout lanes to the store, adding to the efficiency of the store’s shopping experience. We consider Gregg’s Foods a valued and committed member of the community and the Artesia Chamber of Commerce.

OCTOBER 2014BROWN DRUG STORE322 W. Washington Avenue575-746-3591 Owned by James and Debra Riley, RPh and managed by Craig Riley, Brown Drug Store has been in Artesia since the early 1980s. Not only can you pick up your prescriptions and set up appointments for your vaccines, but Brown Drug Store has a variety of other items to choose from in the store. Everything from perfume to snacks to purses and wallets are available, even the gift wrapping supplies you’ll need to make any gift complete. Thanks to Brown Drug Store for being a valued and committed member of our community and of the Chamber of Commerce.

NOVEMBER 2014YUCCA DENTAL CENTER606 N. 13th Street575-736-3100www.ArtesiaSmiles.netYucca Dental Center specializes in beautifying your smile, maintaining your dental health and helping you improve your appearance. The friendly staff makes everyone’s experience with the dentist pleasant. Open Monday through Friday 8:00 a.m. - 6:00 p.m. and Saturday 8:00 a.m. - 2:00 p.m. We are happy to have Yucca Dental Center in the community and as a member of the Artesia Chamber of Commerce.



WELCOME NEW CHAMBER MEMBERS!

KAREN WARDCertified RiskManagement Consultant347-417-2307www.seeyourlegalplan.com/262625

LENDING HANDS, INC.108 S. 14th St. Artesia, NM 88210 575-746-9642

PERMIANSOLUTIONS, LLC505-218-3701www.permiansolutions.com

MORGAN STANLEYWEALTH MANAGEMENT 6565 Americas Parkway NE Ste #400 Albuquerque, NM 87110505-889-2878www.morganstanleyfa.com/clifford.gramer

BILLINGS ELECTRIC INC.2101 Seven Rivers HwyArtesia, NM 88210505-258-8389www.billingselectricinc.com

BIG BROTHERSBIG SISTERS OF SOUTHEASTERN NM422 W. Main St.Artesia, NM 88210575-627-2227 www.bbbssenm.org

MEET THE CHAMBER STAFF

HAYLEYKLEIN

Executive Director

DEBBIEVAN DER VEENDirector of Administration

VICKIE GROUSNICK

Events & Marketing Coordinator

KELCEY McCALEB

MembershipCoordinator

MICHAEL BUNT

Artesia’s Economic Development Director

MARVIN BAUMThe Artesia Chamber of Commerce and the Artesia Trailblazers celebrated the ribbon cutting for Marvin Baum, a Certified Risk Management Consultant through Harvard Risk Management. He can teach you how to protect yourself from identity theft. He also can help you gain access to special legal assistance through Harvard Risk Management for estate planning as well as family, financial, home and auto needs. Learn more at www.SeeYourLegalPlan.com/262354. You can reach Mr. Baum at 575-449-2671.

SMILE XPRESSIONSThe Artesia Chamber of Commerce and the Artesia Trailblazers celebrated the grand opening of Smile Xpressions’ newly built dental office at 2520 W. Hermosa Street on October 17. Dr. Kay Younggren leads an office full of friendly staff to make your dental experience enjoyable. Not only do they have a great staff, but the beautiful new building has state-of-the-art equipment with the most advanced technology available. Check out their website at www.ArtesiaDentist.com. Call 575-746-1900 for information or an appointment.


575.746.38221 4 0 5 W M A I N S T R E E T

Serving South Eastern New Mexico Since 1947

RESIDENTIAL, COMMERCIAL, INDUSTRIALWATER TREATMENT AND PURIFICATION

SALES, RENTAL/LEASEREPAIR AND CONSULTATION

~SOFTENER SALTS, BOTTLED WATER

SALES AND DELIVERYMENTION THIS AD AND YOUR NEXT INSTALLATION

OF WATER TREATMENT EQUIPMENT IS FREE!

www.artesiasoftwater.com

F O C U S business directory

SuperHeromarketing adventure!

Join us for a

1.866.207.0821 • Ad-VentureMarketing.com

Ad Venture Marketing is a full-service creative agency offering comprehensive marketing services, including print and web design, advertising, social media, promotional products, and event planning. We will help you develop and implement a strategic plan tailored for the needs of your company. We focus on building relationships with our clients. Our success as an agency depends on your success!

ADVERTISEI N F O C U S O N A R T E S I A !

Call Jessica at 806.474.4007

Jessica KirkMARKETING CONSULTANT& ADVERTISING SALESA D V E N T U R E M A R K E T I N G

email: [email protected]

WE ARE HERE TO HELP WITH ALL YOUR PRINTING NEEDS!POSTCARDS, BROCHURES, FLYERS, SIGNAGEBUSINESS CARDS & MUCH MORE!

866-207-0821 • 575-302-6717 • Ad-VentureMarketing.com


O P E N I N G E A R LY 2 0 1 5The Mission of The Bone and Joint Destination Center is to provide quality healthcare focused

on restoring and enhancing independent lifestyles for patients with bone and joint disorders.For more information, please call

575.736.8106

Front Row (left to right) Katie Porter, PA-C • Paul Acerra, PA-C • Cindy Phillippi, CNP

Back Row (left to right) Dr. Zhinian Wan • Tracy Towles, RN – Joint Care Coordinator • Dr. Marshall Baca

Darla Bannister, CNP • Dr. William Baggs

Documents

Focus on Artesia Winter 2015