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DIGITAL STRATEGY Eunhae Cho

Forever 21

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Page 1: Forever 21

DIGITAL STRATEGY Eunhae Cho

Page 2: Forever 21

Target audience Campaign

Rules Winner

How to promote Budget

Expectation

Contents

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Target Audience

• Who?

Female college students • Why?

They are up to date with technology Enjoy fashion

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Campaign

To Increase the Loyalty

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Rules

1.  Reform fashion products from Forever 21 to design your own outfit for a game 2. Take a picture either at a game or at a tailgate 3. Upload it with the hashtag Forever21 and your college name 4. Insert the picture to the Forever 21 Facebook page

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Winner

The largest amount of photo retweets A $50 gift card & season tickets to their schools home games

The most "Liked" photo 30% off for 3 months & season tickets to their schools home games. 

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How to promote

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Budget

Youtube : $25, 000 Twitter : $2,000 Facebook page : $270,000 Prizes : $800 Total : $297,800

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Expectation

It is an interactive event that can be held over and over. Making Forever 21 part of the ceremony of college sports, students will enjoy the event more and get familiar with the brand. 

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Thank you