Four Questions to Ask Before you Look for Affiliate Programs

Before I get to the four questions you should ask before you enbark on your affiliate program, I am going to review

two concepts that I use often here on Affiliateblog. The first is what I call the macro view of your Internet

presence:

Incoming visitors -> Internet Presence < - Sales or Actions

You are really running two campaigns with your Internet presence -- the first campaign is concerned with getting

visitors to the site, and the campaign is ongoing. The second campaign is to get those visitors to do something. That something may be just to spend more time at your

site, or it may be to sign up for something or buy something.

The other represents the process of Internet advertising:

Impression -> Click -> Action

1. Do you know enough about your visitors?

There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are

experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU will be the one to decide what kind of products and services you want to offer your visitors. This seems like a minor detail,

but it is a major factor in your success.

Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those

sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked

him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the

same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to

emerge.

You should pay particular attention to the domains of your visitors. If you have a lot of AOL traffic for example, you

should consider that the profile of the average AOL user is 35 or older (77%) and married (62%).

If you have trouble with textual representation vs. graphical representation (as I do), there is a terrific

product called VisitorVille that takes your web logs and animates them. The text is represented as pictures

(buildings, people, buses for the search engines, etc). You can see it here. Disclaimer: I am a VisitorVille affiliate.

After all this you should be able to sit down and come up with the profile of a typical visitor. This profile should hopefully include estimates of age, country of origin,

education and income.

2. Is your site perfect?

Speaking of validators, you should check your links often. W3.org also has a link validator.

Placement of any ads is a huge part of getting them noticed or clicked.

A lot of people (including me) believe that text ads should be placed at natural breaks and be close to the same in

text size and color as the text. You need to surf around and look at where people place their ads, and you need to

figure out where you think they would work on your site.

Try to come up with the four, five, six or fifty ways to slice this all up, by type of action, by type of sale or lead, or any other way you can come up with. Then you can go out and find the different offers that might appeal to your visitors. When it comes time to place the ads, try to put different

ads in similar spaces on the same pages, and see how they do.

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