Foursquare Campaign Ideas

Murat Berkant Kuru

Basic Features of Foursquare

Check in a place Create a place Enter a tip for a place Follow brands and friends Earn a badge Include photo your check in

Idea #1 – Anadolu Jet Purpose:

› Brand Awareness› Reaching New Customers

Foursquare Features:› Check in (in Airports)› Earn a Badge

Step #1 Create a Anadolu Jet Page Create Tips about Airports that A.J. flys

Step #2 Anadolu Jet Creates a Badge that

people who check in 5 different airport that Anadolu Jet flys will earn

Step #3 When somebody shows the badge, will

earn 50% discount for any flight in Turkey

ROI Brand Awareness on Airports for

Foursquare users Catching possible new costumers

thanks to the discount given

Idea #2 – Mini Cooper Purpose:

› Brand Awareness› Increase Loyalty

Foursquare Features:› Check in (Different Type of Venues)› Add Photo to check in

Step #1 Determine different types of places For ex.

› A school campus› A restaurant or Bar› A square› A beach› A shopping center

Step #2 Define a cooper specific award like

special KeyRing or Mouse Announce that FourSquare users who

will check in these different type of venues with photo of his/her Cooper will earn the award

ROI Increase communication with old

customers Increase loyalty to the brand When Cooper owners attend the

campaign, they will spread different Cooper photos on Social Media

Idea #3 – Camper Purpose:

› Brand Awareness› Word of Mouth

Foursquare Features:› Check in (Brand Defined Venues)› Add Photo to check in› Earn a Badge

Step #1 Determine five different points in a city Define these points on FourSquare as

new Venues Put Special Marks on these places with

the logo of the brand and the name of the campaign

Step #2 Tell people everybody who checks in all

special Camper points with a photo they step in the special mark will win a Gift Card for Camper Stores

ROI Brand Awareness Catch new customers with Gift Card With every check in a photo with

Camper logo will spread to Social Media