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about us.
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what is foursquare?
foursquare aims to encourage people toexplore their
neighborhoods and then rewardpeople for doing so. We do this by
combiningour friend-finder and social city guide elementswith game
mechanics - our users earn points,win mayorships and unlock badges
for tryingnew places and revisiting old favorites.
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the buzz.
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press!
! Foursquare ventures beyond utility, however: It's a virtual
game in which participants earn badges for checking in at
variouslocations; those that check in most become a venue's
"mayor."By all accounts, this mechanism is as addictive as
Twitter,Facebook or checking your e-mail on a BlackBerry.
" - Pete Cashmore, CEO Mashable,Next Years Twitter? Its
Foursquare
!
!
Twitter and Facebook ask users to answer the question: Whatare
you doing right now? But for many urbanites in their 20s and30s,
two other questions are just as important: Where are you,and can I
come join you?
! For them, a fast-growing social networking service
calledFoursquare is becoming the tool of choice.
! - Jenna Wortham, New York Times,! Face-to-Face Socializing
Starts With a Mobile Post
!"
Advertisers would be smart to start thinking about their
"location"strategies while there's still a relatively open playing
field. By taking
advantage of mobile platforms like Foursquare, ones that
engageand offer incentives to consumers within the proverbial "last
50feet," businesses can bring all the advantages of the social
webto their front door.
! - Allison Mooney, Advertising Age! Building an Army of
Hyper-Local, Mobile-Connected Advocates
!!"
Foursquare is among a handful of upstart companies that have
tapped into the combination of social media and a user's
geographic location along with the fact that mobile phone
gameplayers seem increasingly open to meeting up with people
theyget to know online Foursquare bills itself as a complement
toTwitter -- a way to take the connections and personas
peoplecreate online and move those experiences into the real
world.
! - Julie Wernau, Chicago Tribune,! Foursquare may bounce social
media into money-making mode
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the opportunities.
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promotions
mobile
Opportunity: all of our venue promotions aregeo tagged (anyone
using the app within apredetermined radius will see your
specialoffer). Lots of venues currently runningpromotions (mayoral
and check in). Great
means for customer acquisition. Leveragefoursquare game
mechanics to build loyalty.
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Opportunity: learn more about your loyalcustomers and new ones
as well! Foursquarewill be able to tell you who checks in,
when,with whom, how often, where patrons go
before/after, etc. The first time ever thatvenues can measure
live foot traffic into theirvenues. Real time CRM!
analytics and crm
web
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brand page(foursquare.com/brooklynmuseum)
Opportunity: Foursquare allows brands tosubmit sponsored tips or
things for patronsto do in the area. (i.e. Make sure to check
outJohns restaurant and try the steaksandwich). These tips will be
unlocked,serendipitously as users explore their cities
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sponsored badges
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leaderboardOpportunity: Great opportunity forbrands to motivate
users to check in forcharity! Pepsis December 2009 weeklong
campaign netted CampInteractiveover $59,000 in charitable donations
from
Pepsi and anonymous donors
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specs
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advertising
!"#$"%&'#%$()*+(,(-.+
/"$012(3"45#678"
.9+(,(:++
;%#6$"$(
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advertising
sponsored badge landing page
Featuring high impact creative badge frombrand
specs.
Sponsored Badge Design
o 300 x 300 px
Sponsored Badge Copy
o 140 characters or less (withspaces) for message
o 20 characters or less (with spaces)for title (i.e.
Trainspotter)
o redirect url (?)
web
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advertising
sponsored badges
Featuring high impact creative badgefrom brand on the mobile
device, great forusers to show off to friends while on thego.
specs.
Sponsored Badge Design
o 57 x 57 px (mobile)
Sponsored Badge Copy
o 140 characters or less (withspaces) for message
o 20 Characters or less (withspaces) for title
mobile
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sponsored leaderboard
Featuring high impact logo from brand onthe mobile device. Great
for brad tomotivate users to check in for charity!
specs.
Sponsored Leaderboard Design
o ___ x __ px (banner)
Sponsored Leaderboard Copy
o 140 characters or less (with spaces)for message
mobile
advertising
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contact us
address.
! Foursquare Labs, Inc.! 36 Cooper Sq! (at E 6th St)! New York,
NY 10003
advertising inquiries?
.
! [email protected] development inquiries?
.
tristan walkervp business development
[email protected]
press inquiries?.
! [email protected]
Interested in advertising with us? Wed love to hear from
you.
