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www.abacus-software.com Francisco Samuel – Internet Consultant

Francisco Samuel – Internet Consultant

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Francisco Samuel – Internet Consultant. Francisco Samuel. BS Computer Science SMU - 1987 Torch Photographer. eCommerce Conference 2011. S earch E ngine O ptimization. Mount Washington. YAHOO!. Y et A nother H ierarchical O fficious O racle Founded by Jerry Yang & David Filo - PowerPoint PPT Presentation

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Page 1: Francisco  Samuel – Internet Consultant

www.abacus-software.com

Francisco Samuel – Internet Consultant

Page 2: Francisco  Samuel – Internet Consultant

Francisco Samuel

BS Computer ScienceSMU - 1987

Torch Photographer

www.abacus-software.com

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eCommerce Conference 2011

Search EngineOptimization

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Mount Washington

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YAHOO!

• Yet Another Hierarchical Officious Oracle

• Founded by Jerry Yang & David Filo

• Based on categories and sub-categories

• An exercise in sleep deprivation

• Results were keyword driven

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Keywords

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Gaming Search Engine

<meta name="keywords" content="phpdesigner, php designer, php ide, php editor, php, ftp, sftp, apache, sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx”>

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Gaming Search Engine

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Search Engine Results Page – SERP

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Google

• Larry Page, Sergey Brin

• Research project at Stanford University

• Carl Page, Ph.D. CS 1965, a “pioneer in CS and AI“

• Brin’s, born in Russia, his father and grandfather were mathmaticians

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Page Rank Algorithm – PR

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Page Rank

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Links

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Links

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Page Rank – PR

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Search Engine Results Page – SERP

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Google SEO Starter Guide

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Google Webmaster Guide

• Good product / service• Good content / Information architecture • Titles / Keywords• Site structure / Navigation• Anchor text / Image optimization• Header tags • robots.txt / sitemap.xml

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Marketing

• Keyword research• Market research• Know your audience• Know your product / service• Study your competition• Develop a strategy / Plan • Chase the ‘long tail’,

not the head

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Google Webmaster Tools

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Google Keyword Analysis

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Google Analytics

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Circle of Trust

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Circle of Trust

Matt CuttsI'm the head of the webspam team at Google.

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Circle of Trust

Matt Cutts

Creator/Developer of Webmaster Tools at Google.

Vanessa Fox

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Circle of Trust

Matt Cutts SEO Program Manager for

Yahoo

Vanessa Fox

Lara Lippay

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Circle of Trust

Matt Cutts

Search Quality Analyst @ Google... A Portuguese guy Tweeting about Google, SEO, Search & random stuff. I also blog in PT and EN... Yes I'm a Webspam assassin :)

Vanessa Fox

Lara Lippay

Pedro Dias

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Circle of Trust

Matt Cutts

CEO & Co-Founder, SEOmoz

Vanessa Fox

Lara Lippay

Pedro Dias

Rand Fishkin

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Circle of Trust

Matt Cutts

Google Webmaster Tools provides you with detailed reports about your pages'

visibility on Google.Vanessa Fox

Lara Lippay

Pedro Dias

Rand Fishkin

Google webmaster tools

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Validation

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Validation

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Internet is Global

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Some Random Tweets

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Panda

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Spam Clock

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Content Farms

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Content Farm Links

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Link Building

• Sponsor a local charity• Sponsor a local business event• Speak at local events• Create your own event• Vendors in exchange for promotions• Testimonials for products/services• Link in blog/newsletter • Write press-releases• Exchange links with clients

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Google Strikes Back

• The Dirty Little Secrets of Search – NY Times – (jcpenny.com)

• Google Penalizes Overstock for Search Tactics – NY Times (overstock.com)

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Panda• Algorithm change• Targeted at content farms• Targeted at low quality content (schemes)• Some sites were effected (10%)• Companies were irate and demanded an explanation

www.abacus-software.com

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Panda

www.abacus-software.com

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0 * 70% = Zero

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Social Media – Does it Rank?

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Going Mobile – Smartphones

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Mobile Numbers (2010)

• There are 1 Billion mobile devices in the world• 12% of Google searches were from a mobile device • 50% of mobile users search• Average American spends 2.7 hours/day• 33% of Facebook’s 600+ Millions users• 50% of Twitter’s 165+ Million users • 200+ Million daily views on YouTube• Women 35-54 are most active

• Web site optimization for mobile

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SEO Experts

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Anchor Tag

To subscribe to our newsletter Click Here

Subscribe to our newsletter

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Francisco Samuel

[email protected] 243-0999

@franciscosamuel

www.abacus-software.com