Free or Inexpensive Marketing Ideas Jill Demars, Adam
Frederico, Leslie Fonbuena, KC Corbett
Slide 2
2
Slide 3
Types of Marketing Facebook Twitter YouTube Blog Social Media
Google Places Website building Simple SEO Other Online Ideas Word
of mouth Newsletters Promotions Use Existing Customers Connect with
the community Civic Involvement 3
Slide 4
Facebook Create your own page YouTube Create a channel and post
videos Twitter Gain followers and tweet deals, updates Blogging
Create your own or have someone blog for you Downside: Data
analytics are tough to retrieve. Social media mainly used to bring
awareness and to gain mindshare. 4 Social Media
Slide 5
Using YouTube The Worlds Best Blenders Founder: Tom Dickson
179,000,000 total views since 3 years ago 5 Social Media
Slide 6
YouTube for Dummies Create an account Owned by Google use your
email log-in or create a different one for your business Create
title and channel tags (keywords) Change themes/colors/modules
Channel Type: YouTuber basic channel type Director performer info,
longer videos Musician custom logo, tour dates, CD purchase links
Comedian show-date information, purchase links Guru custom logo,
genre, links Reporter Beat, Influences, Favorite news sources Put
links on your website/blog/newsletter, etc. 6 Social Media
Slide 7
Advertising on Blogs 7 Advertise on others blogs ranges from
$30 up to thousands web.blogad.com depends on popularity of blog
(number of views) Creating your own blog Free Directing traffic to
blog can be tricky Humorous or interesting blog posts Distribute
website through newsletters, word of mouth Social Media
Slide 8
8
Slide 9
Google Places Helps you gain visibility with local customers
through Google search Provides insights regarding your customers Is
a good option if your business: Has a physical address Involves
face-to-face interaction with customers Is legally formed and
operating Provides clear guidelines and steps for creating your
Google placeGoogle place Free! 9 Other Online Ideas
Slide 10
Free Website Building Utah online: Google campaignGoogle
campaign Only takes 60 min to create a website A free,
easy-to-build, professional website A free customized domain name
and hosting for one year A free local business listing on Google
Places Free tools, resources, and local events Example site:
Fredericochristmastrees.com Fredericochristmastrees.com 10 Other
Online Ideas
Slide 11
Use Existing Customers 11 Newsletters Promotions Word of Mouth
Referrals Use Existing Customers
Slide 12
Getting Customer Referrals Be specific 12 Provide
IncentivesGift for Friend Most Effective Use of Existing Customers
Use Existing Customers
Slide 13
Compare and Contrast 13 YouTube Good for company who want to
increase brand image Not good for driving transactions
&understanding customers Blogs Good for getting information to
followers Not good if you dont want to update it almost daily
Google Places Good for physical business w/ face-to-face
interaction Not so good for getting other information to customers
Website Good for a quick way to show youre in business Free tool
not so good for detailed designs & complex formats Using
Existing Customers Good for an inexpensive way to get word of mouth
referrals Not so good if you dont have customers or a good
product
Slide 14
Recommendation 14 Choosing a combination of the ideas
previously outlined will provide the best results for most
businesses. Social Media + Google Places + Blog/Website + Using
Existing Customers = Success
Slide 15
Questions? 15
Slide 16
Appendix 1: Other Online Tools Google places URL:
google.com/places Free Website
URL:http://www.utahgetonline.com/?utm_source=google&utm
_medium=cpc&utm_content=en_UT&utm_campaign=skws Free
Guidebook which includes Create your website Drive visitors to it
Get found online in your town Build a loyal set of fans Serve your
customers wherever they are Measure and learn what works 16
Slide 17
Appendix 2: Starting on YouTube YouTube tip sites: 10 killer
tips for creating a branded YouTube channel 10 killer tips for
creating a branded YouTube channel Brand your business with YouTube
Brand your business with YouTube Lots of good information out there
on how to effectively use YouTube to attract new customers and
market your brand 17
