Free or Inexpensive Marketing Ideas

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Free or Inexpensive Marketing Ideas. Jill Demars , Adam Frederico, Leslie Fonbuena , KC Corbett. Types of Marketing. Social Media. Downside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare. Facebook Create your own page YouTube - PowerPoint PPT Presentation


Free or Inexpensive Marketing Ideas

Free or Inexpensive Marketing IdeasJill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett2Types of Marketing3FacebookCreate your own pageYouTubeCreate a channel and post videosTwitterGain followers and tweet deals, updatesBloggingCreate your own or have someone blog for youDownside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare.4Social MediaUsing YouTube

The Worlds Best BlendersFounder: Tom Dickson

179,000,000 total views since 3 years ago

5Social Media

YouTube for DummiesCreate an accountOwned by Google use your email log-in or create a different one for your businessCreate title and channel tags (keywords)Change themes/colors/modulesChannel Type:YouTuber basic channel typeDirector performer info, longer videosMusician custom logo, tour dates, CD purchase linksComedian show-date information, purchase linksGuru custom logo, genre, linksReporter Beat, Influences, Favorite news sourcesPut links on your website/blog/newsletter, etc.6Social Media

Advertising on Blogs7Advertise on others blogsranges from $30 up to depends on popularity of blog (number of views)Creating your own blogFreeDirecting traffic to blog can be trickyHumorous or interesting blog postsDistribute website through newsletters, word of mouth

Social Media


Social MediaGoogle PlacesHelps you gain visibility with local customers through Google searchProvides insights regarding your customersIs a good option if your business:Has a physical addressInvolves face-to-face interaction with customersIs legally formed and operatingProvides clear guidelines and steps for creating your Google placeFree!

9Other Online Ideas

Free Website BuildingUtah online: Google campaign Only takes 60 min to create a websiteA free, easy-to-build, professional websiteA free customized domain name and hosting for one yearA free local business listing on Google PlacesFree tools, resources, and local events


10Other Online Ideas

Use Existing Customers11

NewslettersPromotionsWord of MouthReferralsUse Existing CustomersGetting Customer Referrals Be specific


Provide Incentives

Gift for Friend

Most EffectiveUse of Existing CustomersUse Existing CustomersCompare and Contrast13YouTubeGood for company who want to increase brand image Not good for driving transactions &understanding customersBlogsGood for getting information to followersNot good if you dont want to update it almost dailyGoogle PlacesGood for physical business w/ face-to-face interactionNot so good for getting other information to customersWebsiteGood for a quick way to show youre in businessFree tool not so good for detailed designs & complex formatsUsing Existing CustomersGood for an inexpensive way to get word of mouth referralsNot so good if you dont have customers or a good product

Recommendation14Choosing a combination of the ideas previously outlined will provide the best results for most businesses.Social Media + Google Places + Blog/Website + Using Existing Customers = SuccessQuestions?15Appendix 1: Other Online ToolsGoogle placesURL: WebsiteURL: Guidebook which includesCreate your websiteDrive visitors to itGet found online in your townBuild a loyal set of fansServe your customers wherever they areMeasure and learn what works

16Appendix 2: Starting on YouTubeYouTube tip sites:10 killer tips for creating a branded YouTube channelBrand your business with YouTubeLots of good information out there on how to effectively use YouTube to attract new customers and market your brand