Free or Inexpensive Marketing Ideas

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    25-Feb-2016

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Free or Inexpensive Marketing Ideas. Jill Demars , Adam Frederico, Leslie Fonbuena , KC Corbett. Types of Marketing. Social Media. Downside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare. Facebook Create your own page YouTube - PowerPoint PPT Presentation

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Free or Inexpensive Marketing Ideas

Free or Inexpensive Marketing IdeasJill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett2Types of Marketing3FacebookCreate your own pageYouTubeCreate a channel and post videosTwitterGain followers and tweet deals, updatesBloggingCreate your own or have someone blog for youDownside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare.4Social MediaUsing YouTube

The Worlds Best BlendersFounder: Tom Dickson

179,000,000 total views since 3 years ago

5Social Media

YouTube for DummiesCreate an accountOwned by Google use your email log-in or create a different one for your businessCreate title and channel tags (keywords)Change themes/colors/modulesChannel Type:YouTuber basic channel typeDirector performer info, longer videosMusician custom logo, tour dates, CD purchase linksComedian show-date information, purchase linksGuru custom logo, genre, linksReporter Beat, Influences, Favorite news sourcesPut links on your website/blog/newsletter, etc.6Social Media

Advertising on Blogs7Advertise on others blogsranges from $30 up to thousandsweb.blogad.com depends on popularity of blog (number of views)Creating your own blogFreeDirecting traffic to blog can be trickyHumorous or interesting blog postsDistribute website through newsletters, word of mouth

Social Media

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Social MediaGoogle PlacesHelps you gain visibility with local customers through Google searchProvides insights regarding your customersIs a good option if your business:Has a physical addressInvolves face-to-face interaction with customersIs legally formed and operatingProvides clear guidelines and steps for creating your Google placeFree!

9Other Online Ideas

Free Website BuildingUtah online: Google campaign Only takes 60 min to create a websiteA free, easy-to-build, professional websiteA free customized domain name and hosting for one yearA free local business listing on Google PlacesFree tools, resources, and local events

Example site:Fredericochristmastrees.com

10Other Online Ideas

Use Existing Customers11

NewslettersPromotionsWord of MouthReferralsUse Existing CustomersGetting Customer Referrals Be specific

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Provide Incentives

Gift for Friend

Most EffectiveUse of Existing CustomersUse Existing CustomersCompare and Contrast13YouTubeGood for company who want to increase brand image Not good for driving transactions &understanding customersBlogsGood for getting information to followersNot good if you dont want to update it almost dailyGoogle PlacesGood for physical business w/ face-to-face interactionNot so good for getting other information to customersWebsiteGood for a quick way to show youre in businessFree tool not so good for detailed designs & complex formatsUsing Existing CustomersGood for an inexpensive way to get word of mouth referralsNot so good if you dont have customers or a good product

Recommendation14Choosing a combination of the ideas previously outlined will provide the best results for most businesses.Social Media + Google Places + Blog/Website + Using Existing Customers = SuccessQuestions?15Appendix 1: Other Online ToolsGoogle placesURL: google.com/placesFree WebsiteURL:http://www.utahgetonline.com/?utm_source=google&utm_medium=cpc&utm_content=en_UT&utm_campaign=skwsFree Guidebook which includesCreate your websiteDrive visitors to itGet found online in your townBuild a loyal set of fansServe your customers wherever they areMeasure and learn what works

16Appendix 2: Starting on YouTubeYouTube tip sites:10 killer tips for creating a branded YouTube channelBrand your business with YouTubeLots of good information out there on how to effectively use YouTube to attract new customers and market your brand

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