Embed Size (px)
Citation preview
Freshness Baseline StudySample Report
© Zest Labs, Inc. 2018
Freshness Baseline Overview and Goal
Why Baseline a Product?
• You are experiencing some level of waste and markdowns, and can not isolate the cause.
• Often “the tip of the iceberg” as consumers will see even more waste
• You assume all product harvested on the same day, or delivered in the same load, has the
same shelf life (industry assumption, re-enforced by date labels) – but that’s not correct.
• The baseline study measures the variability in delivered shelf life for a product, Identifies
the primary cause(s) of the variability, and compares the measured shelf life to your
freshness requirements (shelf life required to ensure a good customer experience).
Baseline Goal:
Document the variability in shelf life for a selected produce item at DC receiving and identify
the actions needed to improve shelf life consistency using the Zest Fresh Solution.
?
© Zest Labs, Inc. 2018
Freshness Baseline Background
Baseline Background:
• Products age at a different rates (e.g. lettuce, strawberries, grapes, etc.).
• Products may have a different maximum potential shelf-life (Freshness Capacity).
• Specific to grower variety, location, and micro-climate
• Each delivered pallet of product may have variations due to:
• harvest conditions
• product quality at harvest
• post-harvest product processing and handling
• A baseline study measures the shelf life variability, identifies the root causes of the
variability and provides corrective actions to improve shelf life consistency.
Zest Fresh Solution
• Each pallet is tracked with a dynamic freshness metric – the ZIPR code.
• By managing the pallet according to the ZIPR code metric, Zest Fresh provides:
• Improved product margin by reducing shrink
• Consistent shelf life for store and customer use
© Zest Labs, Inc. 2018
Fresh Baseline Process
The first step in the Fresh Baseline process is to identify product categories
based on their waste, mark-downs and volume.
• For each product category, determine the retail and consumer required
shelf life (Freshness Requirements). Once the product categories are
identified, the Fresh Baseline process begins.
• Samples are taken from each received load, one sample per pallet, and
held at the DC (at the product’s normal storage temperature) where the
samples undergo daily QC evaluations by Zest Labs’ personnel. Each
QC evaluation of the samples measures visual and other quality
parameters that are specific to the product and are used to determine
the sample’s end-of-life and the amount of shelf life variability for each
product.
If the baseline results show shelf life variability and the product shelf life
does not meet the retail and consumer Freshness Requirements, then Zest
Fresh can be used to determine the root cause of the variability and identify
areas where corrective actions can be implemented to improve the
consistency of the product shelf life.
© Zest Labs, Inc. 2018
Freshness Baseline Summary Results for Grapes
Summary of Results
Sample remaining shelf life varied from 3 to 19 days across all
shipments.
Sample remaining shelf life varied by as much as 10 days within a
shipment.
48.8% of the samples meet or exceed a Freshness Requirement of 11
days,
• 51.2% did not meet the Freshness Requirement
Of the 51.2% that did not meet freshness requirements
• 11.0% results in waste at DC or store
• 40.3% results in early End-of-Life (less than 4 days) for the
consumer
Note: Baselines can be prepared for most any perishable product. Grapes are just one example.
© Zest Labs, Inc. 2018
Freshness Baseline Results for Baseline Grapes
Baseline Summary
Baseline Location Midwest US DC
Sample collection period 9/21 – 11/10/2017
Total Samples Evaluated 122
Minimum Measured Remaining Shelf Life 1 3.0 Days
Maximum Measured Remaining Shelf Life 1 19.0 Days
Average Measured Remaining Shelf Life 1 11.6 Days
Note:
1. Sample remaining shelf life is based on an End-Of-Life (EOL) assessment where more than 30 grapes are soft or very soft, or
exhibit severe shriveling or decay. Remaining shelf life is measured from sample’s shipment DC receive date to sample EOL.
© Zest Labs, Inc. 2018
1.5%
3.5%
6.0%6.5%
8.0%
12.4%13.4%
12.4%
8.5%8.0%
6.5%
4.5%
3.0%
1.5% 1.5%
3.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
3 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
% o
f Sa
mp
les
Shelf Life Days Since Retailer Receive Date
VARIABILITY OF REMAINING SHELF LIFETable Grapes
Baseline Grapes: Variability of Remaining Shelf Life
Summary: Sample remaining shelf life varied from 3 to 19 days across all shipments.
© Zest Labs, Inc. 2018
Shelf Life Variability Within a Shipment
Summary: Sample remaining shelf life varied by as much as 10 days within a shipment.
19
18
18
19
15
14
19
18
17
19
12
16
15
14
13
12
12
12
10
15
.8
14
.3
16
.0
15
.7
14
.0
13
.3
15
.0
14
.5
14
.5
17
.8
9.8
16
.0
14
.5
11
.2
10
.4
9.4 9.8
7.9 8.3
13
12
15
13
13
12
9
10
13
16
5
16
14
7 7
6
8
6 6
0
2
4
6
8
10
12
14
16
18
20
21-Sep 22-Sep 23-Sep 24-Sep 26-Sep 29-Sep 30-Sep 2-oct 3-oct 6-oct 16-oct 18-oct 19-oct 23-oct 26-oct 5-Nov 6-Nov 7-Nov 10-Nov
Shel
f Li
fe D
ays
Received date
VARIABILITY OF SHELF LIFE BY RECEIVE DATE
Max Shelf Life Average Shelf Life Min Shelf Life
© Zest Labs, Inc. 2018
48.8%
40.3%
11.0%
Impact of Not Meeting Freshness Requirements
Good Customer Experience Poor Customer Experience Store Waste
48.8%51.2%
Freshness Requirement Compliance
Compliant Non-compliant
% Baseline Grapes meeting shelf life requirements for DC, store, customer
Freshness Requirement Compliance
Freshness Requirement: 11 DaysDistribution Center: 4 Days
Store Transit: 1 Day
Store: 2 Days
Customer: 4 Days
Summary:
• 48.8% of the samples meet or exceed a Freshness Requirement of 11 days, 51.2% do not meet the Freshness Requirement.
• Of the 51.2%, 11.0% result in waste at DC or store, 40.3% results in early EOL (less than 4 days) for the consumer.
© Zest Labs, Inc. 2018
Interested in a Baseline Study for Your Produce?
If you’re interested in a Baseline Study, please contact us at:
• 1 408 200 6527
We’ll be happy to discuss how Zest Fresh can help you improve product margin, delivered freshness, and customer satisfaction.
