MICHELLE JOHNSTONCampus Reporter@alohamichelleee

Norman residents can vote for city council mem-bers in Wards 2, 4, 6 and 8 during the Norman City

Council elections on April 1.

Candidates will partic-ipate in a public forum at 6:30 p.m. on March 24 at City Hall to answer commu-nity members’ questions. The L eague of Women Voters will sponsor the forum, City Clerk Brenda Hall said.

All candidates filed for election during the filing period from Jan. 13 to 15.

Candidates running for Ward 2 include:

•Clint Williams•Matthew Leal•Aleisha Karjala•Gary D. Caissie

F R I D A Y , M A R C H 7, 2 0 14

� e University of Oklahoma’s independent student voice since 1916W W W . O U D A I L Y . C O M

L&A: Journalism brings all the boys to the yard (Online)

Sports: Conference seed up for grabs (Page 5)

Opinion: Out with the old, in with new (Page 3)

VOL. 99, NO. 115© 2014 OU Publications BoardFREE — Additional copies 25¢

WEATHER CONTACT US

Mostly cloudy skies early, then partly cloudy in the afternoon. High near 65F.

INDEX

C a m p u s . . . . . . . . . . . . . . . . . . . . . . 2

C l a s s i f i e d s . . . . . . . . . . . . . . . . 4

L i f e & A r t s . . . . . . . . . . . . . . . . . . 4

O p i n i o n . . . . . . . . . . . . . . . . . . . . . 3

S p o r t s . . . . . . . . . . . . . . . . . . . . . . . . 5@OUDaily theoklahomadaily OUDaily

FOOTBALL

Stoops talks spring practiceDefending Sugar Bowl champs to hit the field SaturdayJOE MUSSATTOAssistant Sports Editor@joe_mussatto

Spring football practice opens Saturday and coming off the squad’s Sugar Bowl victory and winter workouts, coach Bob Stoops is pleased with the offseason progress the Sooners have made.

Stoops went position by position as he outlined his 2014 squad at his annual spring football press confer-ence Thursday afternoon. Oklahoma is still r iding the wave of momentum it gained in New Orleans, ac-cording to the coach.

“ Ju s t t a l k i n g t o Je r r y Schmidt, our strength coach, we really believe it’s been our best or one of our best years we’ve had out of sea-son,” Stoops said.

“Their overall speed, at-titude and work ethic have been really positive,” he said of his players. “We’re in great shape coming into spring ball.”

Set to begin his 16th sea-son patrolling the Sooner sidelines, Stoops acknowl-edged the talent the team l o s t a f t e r l a s t y e a r b u t showed confidence in his underclassmen.

OU’s 2014 signing class added 27 new members to the squad. Spring prac-t ice gives the coaching staff a glimpse of inexperi-enced players who may be ready to make an impact on Saturdays.

“It’s my most exciting time

: Students to dance 12hours for Soonerthon

JAYE PELLEY, Campus Reporter

MEGAN DEATON, ESCAPE Editor

Sooners will dance (or stand) for 12 hours Saturday to raise money for the Children’s Hospital Foundation to help children who ar-en’t well enough to do so themselves.

OU’s Campus Activities Council’s official philanthropy event, Soonerthon, will take place from 10 a.m. to 10 p.m. in the Huston Huffman Fitness Center.

Soonerthon is OU’s largest student-led philanthropy, according to CAC’s website.

Soonerthon is based on a larger event called

Dance Marathon, which is a nationwide event where over 150 universities and high schools participate to raise money for local children’s hospitals and foundations, said Linzy Hall, senior development officer for Children’s Hospital Foundation.

All the money raised at the event will go to-ward research, education and clinical care for the children, Hall said.

Last year, Soonerthon raised over $196,000 for the Children’s Miracle Network Hospitals and the Children’s Hospital Foundation

SEE DANCE PAGE 2

Persistence pays off for women in engineering

ENGINEERS

Female students welcome on teams

KATE BERGUMCampus Reporter@kateclaire_b

Studying in a field tradi-tionally dominated by men, some OU women are using competition to better their engineering skills.

Seventy-eight percent of students in the engineer-ing program are men while 22 percent are women, ac-cording to the OU Factbook. This gender gap is reflect-ed among the competitive engineering teams with-in the college, mechanical engineering senior Lauren Woodbury said.

Woodbury, who works as the suspension and dy-namics lead for the Sooner Off Road team, is the only woman on the team, she said.

J o i n i n g t h e S o o n e r Racing Team as a freshman, Woodbury was afraid that her teammates, all but one of whom were male, would judge her because of her gender. However, she was surprised at how welcoming they were and how positively they responded to her ques-tions, Woodbury said.

“They would be so excited, and they just loved teaching me stuff,” Woodbury said.

Anna Masters, industri-al and systems engineering senior and the frames sys-tems lead and chief of design of the Sooner Racing Team, also joined the racing team as a freshman and was intim-idated at first by her team-mates, who were primarily men and upperclassmen, she said.

However, Masters said she learned that her worth as a team member would be judged by her efforts, not her gender.

“Anyone who adds value to the team won’t be turned away,” Masters said.

Though OU has provided an accepting environment, Woodbury said people have not always supported her de-cision to pursue engineering.

D u r i n g h i g h s c h o o l , Woodbury took a cosmetol-ogy class to earn money in college. Some of the women

SEE ENGINEERS PAGE 2

MATT WOODSCampus Reporter@mataphor

Hurrying through halls between her class-es, a student rushed to retrace her steps in pursuit of lost treasure — her glasses. Despite

her desperate search, she couldn’t remember where she’d left them. They were gone.

University College freshman Ashley Marullo said she never even tried to call the university’s central lost and found after losing her glasses last semes-ter. In fact, the small, brown office tucked away in-side the Facilities Management compound had completely escaped her notice, she said.

When she learned someone else could be wearing her glasses today because of a university lost-and-found policy, Marullo laughed.

Credit cards, car keys, baby toys, a half-empty bottle of lube — smaller lost-and-founds across campus swallow each semester’s haul of abandoned campus miscellany.

The university donates or sells lost-and-found items in an annual

sale after a minimum of six months.Every December OUPD sells un-

claimed bicycles to the public, netting the university around $1,000, said Carla

Greeson, Facilities Management’s customer service supervisor.

Along with the forgotten bikes, the year’s remaining lost-and-found items are sold for an unre-

corded sum of cash and added to the university’s general fund, Greeson said.

S o m e i t e m s — l i k e Marullo’s old glasses —

are given special treatment. As a rule, glasses are donated to Lion’s

Club, an international charity dis-tributing glasses to needy recipients.

Cell phones are donated to another charity, while car keys are thrown

away, Greeson said.Selling off students’ aban-

done d i tems isn’t an un-common practice for uni-versities. Oklahoma City University follows the same routine, auctioning off the

Students can vote in city elections MATT WOODSCampus Reporter@mataphor

Friday marks the last day for potential voters to add or update registration for Norman city elections on April 1.

Voters will address the Public Safety Sales Tax proposal, which would permanently retain a temporary 0.5 percent sales tax and continue funding 71 police and fire positions along with improved emergency facilities, according to the official voting ballot.

Norman voters will also elect candidates for even-num-bered wards to the city council.

OU students are encouraged to register and participate since the university’s population has swayed past local elections, said Anette Pretty, Cleveland County Election Board secretary.

“The more people that vote, the better,” Pretty said.However, out-of-state students should check their fi-

nancial aid to ensure registering won’t affect certain schol-arships dependent on their current residency outside Oklahoma, Pretty said.

Potential voters can find printable voter registration forms online at ok.gov.

Forms are also available at the Cleveland County Election Board Office located at 641 E. Robinson St. and at any county tag agency, post office or public library.

Matt Woods, matt.woods@ou.edu

RETRIEVE

Seek and ye shall find: lost items may be recovered

City council elections near March forum will feature candidates

SEE VOTING PAGE 2

SEE RETRIEVE PAGE 2

VOTING

Last day to register for potential voters

HAPPYF E E T

PHOTO PROVIDED

SEE FOOTBALL PAGE 2

The university donates or sells lost-and-found items in an annual

sale after a minimum of six months.Every December OUPD sells un-

claimed bicycles to the public, netting

Seek and ye shall find: lost items may be

pursuit of lost treasure — her glasses. Despite her desperate search, she couldn’t remember where

University College freshman Ashley Marullo said she never even tried to call the university’s central lost and found after losing her glasses last semes-ter. In fact, the small, brown office tucked away in-side the Facilities Management compound had completely escaped her notice, she said.

When she learned someone else could be wearing her glasses today because of a university lost-and-found policy,

Credit cards, car keys, baby toys, a half-empty bottle of lube — smaller lost-and-founds across campus swallow each semester’s haul of abandoned campus miscellany.

a rule, glasses are donated to Lion’s Club, an international charity dis-tributing glasses to needy recipients.

Cell phones are donated to another charity, while car keys are thrown

away, Greeson said.Selling off students’ aban-

done d i tems isn’t an un-common practice for uni-versities. Oklahoma City University follows the same routine, auctioning off the

SEE

VOTING

Last day to register

urrying through halls between her class-es, a student rushed to retrace her steps in

service supervisor.Along with the forgotten bikes, the year’s remaining

lost-and-found corded sum of cash and added to the university’s general fund, Greeson said.

S o m e i t e m s — l i k e Marullo’s old glasses —

are given special treatment. As a rule, glasses are donated to Lion’s

Club, an international charity dis-a rule, glasses are donated to Lion’s

OU’s lost and found has a multitude of unclaimed items

Conference seed up for grabs (Page 5)

2 0 1 3 P A C E M A K E R F I N A L I S T

she joined the solar car team this year. On a team with about 10 to 15 males she is one of four girls, she said.

Myers was never judged for pursuing engineering or working on the solar car team, but some women else-where are likely discriminat-ed against, she said.

“Obviously, there are people who underestimate women, which sucks, but I guess the best thing you can do is prove them wrong, right?” Myers said.

NOTICE OF PUBLIC ACCESS During the

Regular Meeting Of

The University of OklahomaPUBLICATIONS BOARD

9:30 a.m. TODAYCopeland Hall, Room 146

Students, staff, faculty and others in the community are invited to express their views concerning

The Oklahoma Daily or Sooner yearbook to the Publications Board.

Now Student Employee Sales Position

Self MotivatedPR Skills

Problem Solving Skills

Inquire with Roy or Shane

481 N Interstate Dr Norman, OK 405.321.8228

hiring

David Stanley - Chrysler, Jeep, Dodge of Norman -

Keep voting at www.OUDaily.com/soonerschoice

Thank You for Your Support!580 Ed Noble Parkway (Across from Barnes & Noble)

405.579.5600 •

NOMINATED FORSOONER’S CHOICE FINALIST FOR:

- BEST INDIAN CUISINE- BEST VEGETARIAN

in the class made fun of her decision to pursue a career in engineering because she was a girl. The teacher said that pursuing engineering was “so cute,” Woodbury said.

But Woodbury didn’t think her career goals were cute. She knew she loved engi-neering at an early age. As a child, she watched car races with her father.

“‘One day,’ I told him, ‘I want to drive a race car,’” Woodbury said. “He kind of laughed and was like, ‘You might want to try engineer-ing instead.’”

Additionally, Woodbury’s grandparents own a shop that repairs classic vehicles.

She began helping out around the shop at a young age, at first by sweeping up and exploring the garage and later by working on the cars.

During her junior year of high school, Woodbury real-ized she wanted to work on vehicles as a career.

The judgment from the women in Woodbury’s cos-metology class only motivat-ed her to achieve her goal, she said.

Environmental engineer-ing junior Sarah Myers said

Tony Ragle/The Daily

Mechanical Engineering Senior Lauren Woodbury works on a project for the engineering team. Lauren has been working on cars all her life and has secured her spot on one of OU’s competitive engineering teams despite the obvious gender gap.

year’s collection and giving the rest to Jesus House or Salvation Army, said Steve Taylor, assistant chief at Oklahoma City University.

“Probably 10 percent [of lost-and-found items] are claimed,” Taylor said.

At the end of Feburary, OU’s central lost-and-found was mostly empty from the December sale; a single pair of glasses sat next to a small bag and a calculator. But 20 rings of car keys dotted a corkboard on the wall and a plastic box was bloated with student ID’s and credit cards.

Items will start to flood in once football season starts again, Greeson said.

The OU collection’s ob-scure location across from

TayloR BolTon/The Daily

A lost and found sign hangs from a wall outside the OU Facilities Managment building on Felgar Street near Oklahoma Memorial Union. Popular lost items include credit cards, car keys, baby toys and glasses.

Competing on one of the engineering teams not only looks good on a resume, but it also helps students learn about engineering and gives them access to more resourc-es that are helpful in the field, Meyers said.

Masters said working on

the racing team has given her a better understanding of her chosen career and that students on the competitive event teams essentially do engineers’ work without the degrees.

“I really hope that I come back to the team 10 years

from now and there are a lot of girls,” Masters said.

It’s important that the competitive teams recruit women, and it’s important for more women to become engineers, Myers said.

“It’s better for our entire gender and the entire world

if everything is more — just more equal, and we have more women in our engi-neering workforce,” Myers said.

Kate Bergum kate.c.bergum-1@ou.edu

Obviously, there are people who underestimate women, which

sucks, but I guess the best thing you

can do is prove them wrong, right?”

SArAh MyErS, EnvirOnMEntAL EnginEEring

jUniOr

‘‘

Felgar Hall may contribute to the typically low claim-rate on lost items, but pan-icked searchers will make the trek to recover the most valuable items.

Human relations soph-omore Jeremiah Stinnett remembers scrambling to find his friend’s cell phone after leaving it in Dale Hall last spring. After a quick phone call to confirm it had been found, the pair sought out the lost-and-found in its “weird place.”

Greeson, who Stinnett described as “really nice,” produced the phone right away after his friend de-s c r i b e d t h e i t e m s a n d signed a log.

“It was a wonderful ex-perience,” Stinnett said. “It was really nice that some-one found it and brought it to the lost and found.”

Another student was gift-ed an OU alumni pin when she retrieved her keychain from a maintenance em-ployee in the Oklahoma Memorial Union.

“It was really easy to find my keys when I’d lost them,” architecture senior Kimm Johnson said.

But for every rare reunion stor y , ni ne a r t i c le s a re added to a collection bin never to be returned to their former owners.

William Sevier, Bizzell Memorial Library security guard, even found a par-tially-used bottle of sexual lubricant in the library’s re-pository. Unsurprisingly, it was never claimed, he said with a laugh.

Matt Woods matt.woods@ou.edu

EnginEErs: Gender gap is not a problem for the women in the programContinued from page 1

rEtriEvE: Items donated to charity

Continued from page 1

DancE: CAC hopes for $235,000Continued from page 1

in Oklahoma City, according to CAC’s website.

Organizers aim to raise 20 percent more funds than last year’s event because of a campaign called Zero/Zeros, Soonerthon recruitment director Emily Desantis said.

The goal of zero/zeros is for no regis-trants to show up at Soonerthon with zero dollars already raised, Desantis said.

Soonerthon represents the 12 hours a week many children may spend in dialysis or chemotherapy, or the hours doctors and nurses spend on their feet to help their pa-tients, according to the Campus Activities Council website.

“Twelve hours of standing is hard,” Desantis said. “It’s something that takes mental strength and determination, but with the support surrounding our event, it becomes less of a sacrifice and more of an opportunity.”

Students can register at the event, but they are encouraged to register early so they have time to fundraise before Soonerthon, Desantis said.

For more information or to register for CAC’s Soonerthon, go to CAC’s website.

Jaye Pelley, ojayepelley@ou.edu

Megan Deaton, meggiejennie@ou.edu

W a r d 4 c a n d i d a t e s include:

•Gregory Jungman•Rhett Michael Jones•William HickmanWards 2 and 4 may have

a run-off because there are more than two candidates running for the position. A candidate must have 50 percent of the votes to win. If someone gets less than 50 percent of the votes, there will be a run-off between the two most popular can-didates, Hall said.

I f t h e r e i s a r u n - o f f

election, it will be held on June 24, Hall said.

The candidates for Ward 6 are Jim Griffith and Jerry C. Lang.

The Ward 8 City Council seat is uncontested, and in-cumbent Chad A. Williams will automatically get the position.

City Council members will serve for two years until July 2016, Hall said.

Until the elections, the candidates will be cam-paigning to obtain votes, Hall said.

Sooners should partici-pate in these elections be-cause the decisions affect

vOting: Sooners can impact local government by voting next monthContinued from page 1

Paighten Harkins, campus editor Alex Niblett, assistant editor

dailynews@ou.edu • phone: 405-325-3666oudaily.com • Twitter: @OUDaily

2 • Friday, March 7, 2014

CAmPus

students while they live in Norman, Hall said.

“The municipal govern-ment is the closest govern-ment to the people, so the decisions that are made usually impact you closer to home,” Hall said.

Michelle Johnston michelle.johnston-1@ou.edu

OUDaily.com ›› It’s Africa Week. Read our coverage of Thursday’s African student Associa-tion’s panel discussion online.

������������������������������� ������ ������������������ ����������

Kaitlyn Underwood, opinion editorRachel Montgomery, assistant editor

dailyopinion@ou.edu • phone: 405-325-3666oudaily.com/opinion • Twitter: @OUDailyOpinionOPINION

Friday, March 7, 2014 • 3

The Oklahoma Daily is a public forum, the University of Oklahoma’s independent student voice and an entirely student-run publication.

Letters should concentrate on issues, not personalities, and must be fewer than 250 words, typed and signed by the author(s). Letters will be edited for accuracy, space and style. Students must list their major and classification. To submit letters, email dailyopinion@ou.edu.

Our View is the voice of the Editorial Board, which consists of eight student editors. The board meets at 2:30 p.m. Sunday and at 12:30 and 4:30 p.m. Monday to Thursday in 160 Copeland Hall. Board meetings are open to the public.

Guest columns are accepted and printed at the editor’s discretion.

Columnists’ and cartoonists’ opinions are their own and not necessarily the views or opinions of The Oklahoma Daily Editorial Board.

To advertise in The Oklahoma Daily, contact advertising manager Kearsten Howland by calling 405-325-8964 or emailing dailyads@ou.edu.

One free copy of The Daily is available to members of the OU community. Additional copies may be purchased for 25 cents by contacting The Daily business office at 405-325-2522.

Kyle Margerum Editor in ChiefBlayklee Buchanan Managing EditorPaighten Harkins Campus EditorArianna Pickard Continuous News EditorKaitlyn Underwood Opinion Editor

Tony Beaulieu Life & Arts EditorJulia Nelson Sports EditorTaylor Bolton Visual EditorKearsten Howland Advertising ManagerJudy Gibbs Robinson Faculty Adviser

contact us 160 Copeland Hall, 860 Van Vleet OvalNorman, OK 73019-2052

phone:405-325-3666

email:dailynews@ou.edu

EdiTOriAL

Newspapers must adapt in order to survive Our View: Journalism is still a vital component to a healthy society, but newspapers face challenges in learning new methods for profitability.

Look around as you read this. Chances are if you’re somewhere on campus, say the Oklahoma Memorial Union or the Bizzell Memorial Library, there probably aren’t too many people with news-papers in their hands. And we mean any newspa-per, not just The Daily. It’s no secret that revenue for print newspapers is down and continuing to drop. We believe that journalism is entering a new era and will have to experiment to find new revenue streams to maintain its relevance in a fast-paced, digital world.

TULSA WORLDWe see newspapers all over the country cutting

costs any way they can, including restricting circu-lation. In fact, Oklahoma’s own Tulsa World recently decided to cut back on its circulation, withdrawing daily delivery from Norman and Oklahoma City, other than the Capitol.

Tulsa World decided to pull back circulation after the number of seven-day subscribers in Norman dropped to around 50, and single-copy sales of the newspaper dropped to lower than 100 per day, said Susan Ellerbach, managing editor of Tulsa World. Those low numbers simply could not justify the time and money lost for delivery, she said. Readers in the Norman and Oklahoma City area still can access the newspaper’s content via its website and take advantage of a free 90-day digital subscription, Ellerbach said.

Adjusting to a digitally focused readership can be difficult, especially when trying to cater to readers from different generations, Ellerbach said. Although the Tulsa World cut back print circulation, that doesn’t mean the print product is no longer import-ant, she said. Newspapers now need to view their print editions as a tease for the website and focus on tailoring medium-specific content, she said.

Like the Tulsa World, we understand the difficul-ties of balancing both a print product and a digital product, and we have made it our mission this year to focus on bolstering the Daily’s website.

THINNER NEWSPAPERSYou may have noticed that The Daily has been

especially lean this semester, sometimes with only four pages for the day’s paper. We, like campus newspapers across the U.S., have been struggling with drops in ad revenue. We can’t have thick pa-pers without ads, and advertisers are using newspa-pers less and less to reach their audiences.

Instead of fretting and lamenting over our smaller papers, we are exploring new options to make The Daily profitable by means other than traditional ad revenue. Journalists typically don’t focus on the dol-lars and cents side of their news operations, but it has become a necessity for us. As our new Director

With spring break approaching, many students’

biggest concerns are about looking good in a swimsuit and having enough money to pay for a week in drunk-en paradise. If only you could solve both problems at once, right? Well, accord-ing to Herbalife, you can.

Herbalife is “a global nu-trition company that helps people pursue a healthy, active life,” and its mission is to “change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-man-agement products in the world,” according to the Herbalife website.

So there you have it, you can have your cake and eat it too, because making money and losing weight are just about two of the easiest things you can do, according to Herbalife. I beg to differ.

Although I do not doubt the progress I’ve seen people make using Herbalife, I will point out the excessive amount of money they must shell out to buy the shakes, foods and health products

“necessary” to lose weight.Furthermore, if you ac-

tually take a look at the list of ingredients found in an Herbalife product, you’ll find words such as: soy protein isolate, mono-glycerides, diglycerides and sucralose hidden among the vitamins and minerals listed. For those of you unfamiliar with nu-

tritional terms, monoglycerides and tri-glycerides that function as trans fats, aka bad fats, and soy protein isolate is genet-ically modified soy, meaning that — just like high fructose corn syrup — it’s pro-cessed. Sucralose is an artificial sweetener made through the process of chlorination, yes,chlorine is the same stuff that goes into your swimming pool.

Now that we’ve discussed the nutrition-al side of Herbalife, let’s take a look at the business opportunities it has to offer, shall we?

If you’re one of those people who likes to live on the edge and break those rules that no one really cares about, such as jaywalk-ing , writing on dollar bills or participating

in pyramid schemes, Herbalife is just what you’re looking for.

A pyramid scheme is defined as a dis-honest and usually illegal business where-many people are persuaded to invest their money, and the money of later investors is used to pay the people who invested first.

How many Herbalife distributors do you know who make enough money to support themselves without another job? If I had to guess, you probably don’t know many. Why? Because that’s how pyramid schemes work. Only the top 1 percent make any real money, and Herbalife even admits on its website that most of the examples of success stories come from that percentile of Herbalife independent distributors.

So if you’re considering trying or distrib-uting Herbalife, I urge you to consider this question: Does the ends truly justify the means?

Rachael Montgomery is a public relations sophomore.

by TaylOr bOlTON/The Daily

Local newspapers ranging from The Oklahoma Daily to The Oklahoman lay stacked atop one another on a table. While print media has taken a backseat to digital media, the written word is still the common language of academia or people in information-driven industries such as busi-ness, science, politics and education.

Herbalife may yield results, but heavy costs can take tollCOLuMN

phOTO illusTraTiON by TONy ragle

Herbalife products claim to be nutritious but are, in fact, overly priced and contain trans fats and GMO’s.

Rachael Montgomeryrachaeljmo94@gmail.com

ASSiSTANT OPiNiON EDiTOR

The Our View is the majority opinion of The Daily’s eight-member editorial board

of Student Media, Nick Jungman, explained in his Feb. 7 report to the Publications Board, The Daily’s expenses exceed revenue by $80,000, and we’re on track to end the fiscal year $150,000 in the hole.

That means, we have to embrace change and experiment with new profitability models.

Fortunately, our director is com-mitted to moving the Daily toward self-sufficiency and is open to ex-ploring diverse ideas to meet that goal. So, if the Daily seems different to you, it’s because we are working to adapt to the demands of a techy readership, and priority number

one is enhancing our digital product.One option we’re considering to cut costs is re-

ducing the number of print editions per week. Student newspapers across the country have done so, including Oklahoma State University’s Daily O’Collegian, which cut its Friday edition this se-mester. In 2011, the O’Collegian also became the first college newspaper to experiment with a paid digital subscription program, according to the Pew Research Center’s Journalism Project.

Our tactic this semester has been to adopt a dig-ital first approach, a strategy several other college newspapers have embraced, as well. Our website is totally free, and we’re focusing on quality content that translates well digitally, such as photo galleries, interactive surveys and supplemental videos. We,

like newspapers everywhere, are adapting to a cul-ture that is transitioning toward making everything digital. We know the importance of the process be-cause we know the essential nature of good journal-ism to a democratic society.

GOOD JOURNALISM TAKES MONEYBottom line, quality journalism takes monetary

backing. Journalists need support to do their jobs well, and that support traditionally has come from advertisers. This is no longer the case. It is critical that newspapers, including our own, work until they find new profit models to sustain themselves. The American public misses out on the ability to criti-cally examine society and government without the hard-hitting stories, unbiased reporting and investi-gative work provided by quality journalism.

We are encouraged by examples like eBay Founder Pierre Omidyar’s First Look Media ven-ture, a $250 million project to revitalize journalism. First Look Media will be a nonprofit company, with all profits going toward funding the venture. It will take more committed businessmen like Omidyar to provide the financial support to facilitate the field of journalism. We believe journalism will remain an essential service industry, but it will likely look dif-ferent in the future.

Comment on this at oudaily.com

1111

my friend’s got mental illness

To a friend with mental illness, your caring and understanding greatly increasestheir chance of recovery. Visit whatadifference.samhsa.gov for more information.Mental Illness – What a difference a friend makes.

CLASSIFIEDS

PLACE A PAID AD

FREE AD WITH OU.EDU EMAIL ADDRESS

Phone: 405-325-2521E-mail: classifi eds@ou.edu

Fax: 405-325-7517Campus Address: COH 149A

Line Ad ..................................................................................3 days priorPlace line ad by 9:00 a.m. 3 business days prior to publication.

Display Ad ............................................................................3 days priorClassifi ed Display or Classifi ed Card AdPlace your display, classifi ed display or classifi ed card ads by 5:00 p.m. 3 business days prior to publication.

DEADLINES

Anyone with an ou.edu email address can place their ad in the Classified section of The Oklahoma Daily at no cost. Simply email your ad copy to classifieds@ou.edu, along with name, address and phone contact information. Maximum 5 lines and 10-issue run per listing.

Sell Your StuffIn The Classifieds!

HOROSCOPE By Bernice Bede Osol

Copyright 2014, Newspaper Enterprise Assn.

FRIDAY, MARCH 7, 2014

Presentation and approach will be important this year. Not everyone you deal with will share your passions or methods. Having confi dence in your abilities is commendable. Heavy-handed or forceful tactics will not win people over. If you’re diplomatic, you will gain the support you require.

PISCES (Feb. 19-March 20) -- Deal with problems at home before they intensify. You could be in for a nasty surprise if you ignore the warning signs. Facing up to your responsibilities will help keep the peace.

ARIES (March 21-April 19) -- Don’t allow self-doubt to deter you from achieving progress. Diversifying your interests will increase the fl ow of opportunities coming your way. Being prepared will open doors to new possibilities.

TAURUS (April 20-May 20) -- Be receptive to suggestions regarding your employment prospects. Enthusiasm and resourcefulness will heighten your appeal. A change in your career could boost your income and your confi dence.

GEMINI (May 21-June 20) -- There are many interesting events happening around you. Get involved in as many as possible in order to broaden your horizons and make new friends. An unexpected benefi t is likely.

CANCER (June 21-July 22) -- You will be offered interesting investment advice. Carry out the due diligence, but don’t miss out on a great opportunity through unwonted hesitation.

LEO (July 23-Aug. 22) -- You will have no problem convincing others to participate in a new venture. Your enthusiasm and energy will draw plenty of partners with wonderful, original ideas in tow.

VIRGO (Aug. 23-Sept. 22) -- Someone with a grievance may be saying things behind your back. Refuse to get drawn into a trivial disagreement. Let your actions speak for themselves, and the matter will fi x itself.

LIBRA (Sept. 23-Oct. 22) -- Now is a favorable time to step into the spotlight. Demonstrate your expertise in a factual, knowledgeable and inspiring manner, and some appealing offers will come your way.

SCORPIO (Oct. 23-Nov. 21) -- You can reduce your expenses if you take a look at your budget. Factor in the amount you spend on transit, coffee or lunches. Point-of- sale purchases can leave you broke.

SAGITTARIUS (Nov. 22-Dec. 21) -- Don’t make assumptions. Being demanding or pushy will aggravate the people around you. If you’re thoughtful and sensitive, you will manage to get your way in the end.

CAPRICORN (Dec. 22-Jan. 19) -- You can make valuable connections if you accentuate your positive qualities to the right people. Take good care of your health to avoid exhaustion or a minor illness.

AQUARIUS (Jan. 20-Feb. 18) -- Rekindle your connections with loved ones. Make plans that are sure to win favor. Be willing to compromise and work toward a common goal. Show patience, tolerance and good will.

Instructions:Fill in the grid so that every row, every column and every 3x3 box contains the digits 1 through 9. That means that no number is repeated in any row, column or box.

Previous Solution

Monday- Very EasyTuesday-EasyWednesday- EasyThursday- MediumFriday - Hard

ACROSS 1 Solid home

base 5 Tilts to

one side 10 Developer’s

reference 14 “And miles

___ before I sleep” (Frost)

15 Hawaii “hi” 16 Prevalent 17 Secured,

as a victory 18 Mortise’s

woodwork-ing mate

19 Desktop graphic

20 Tyrannizing 23 Lummoxes 24 Forgets

to mention 25 Like a CIA

operation 28 Some former

tadpoles 30 Singletons 31 Tablet maker

of note 33 Weep 36 Game you

can lose only once

40 Winter clock setting in Vt.

41 Arachnids found in dust

42 Make up ground

43 Waxy buildup site

44 Start of Richard III’s plea

46 Plug projection

49 Gold mea-surement

51 Not knowing one’s head from one’s tail

57 Iris locale 58 Like

a turkey’s wattle

59 Get ___ a good thing

60 “Dadgum-mit!”

61 Counting everything

62 Common Maine tree

63 “If all ___ fails ...”

64 Achieve harmony

65 Hasenpfeffer, e.g.

DOWN 1 Show signs

of life 2 Centers

of activity 3 Like

fine wines 4 Like a

ghost, say 5 Tennis

racket strings, once

6 All eyes and ears

7 Discouraged behaviors

8 “You” of yesteryear

9 Turned state’s evidence

10 Spectrum formers

11 African antelope

12 Brewing 13 Serves beer

after beer

21 Word in the Postal Service creed

22 The Beverly Wilshire, for one

25 Center 26 Encum-

brance 27 Suit option 28 Grand-scale

poetry 29 Seasonal

strain 31 Industrious

insects 32 “Before,”

when before 33 “You are

here” symbol 34 He gave us

a lift 35 Nota ___

(take notice) 37 Insect stage 38 Common

inhalant 39 Diva’s self-

indulgences

43 Make one’s blood boil

44 Diamond-shaped pattern

45 Was afflicted with

46 Overly proper person

47 Be in competition with

48 Parts, as a curtain

49 Groucho Marx prop

50 Viewpoint 52 “Heat of the

Moment” band

53 “You ___?” (butler’s question)

54 Group of troops

55 Fewer than few

56 Was told about

Universal CrosswordEdited by Timothy E. Parker March 7, 2014

PREVIOUS PUZZLE ANSWER

© 2014 Universal Uclickwww.upuzzles.com

R&R IN THE R&D DEPARTMENT By Mason Lorry3/7

3/6

Julia Nelson, sports editorJoe Mussatto, assistant editor

dailysports@ou.edu • phone: 405-325-3666oudaily.com/sports • Twitter: @OUDailySportsSPORTS

4 • Friday, March 7,2014

Spenser Davisdavis.spenser@yahoo.com

SportS ColumniSt

In the bottom of the first inning against Louisiana Tech on

Tuesday, coach Patty Gasso watched as the top of her order took control of the game.

Sophomore Erin Miller led off with a base hit through the left side, after working a 3-2 count to start the inning. Lauren Chamberlain followed with a 3-2 base hit of her own, a double down the right field line. Shelby Pendley then drove them both in, giving the Sooners a 2-0 lead be-fore an out had been record-ed. Georgia Casey added a single of her own, before Whitney Ellis drove a home run over the left field wall, 5-0 Sooners.

This was the fifth game in a row Gasso went with the Miller-Chamberlain-Pendley combination at the top of the order, and it has helped Oklahoma to a 4-1 record over that time.

Through the first 15 games of the season, Chamberlain was strug-gling. She was hitting just .194, with just one home run and six RBI. Despite her low power numbers, Chamberlain was still get-ting on base. She walked 19 times in 55 plate appearanc-es, giving her a .482 on-base percentage, which was good enough for second on the team.

Meanwhile, Pendley had been the team’s most

consistent hitter, pairing a .429 average with three home runs and 18 RBI prior to the Spring Preview Tournament.

At that point, Gasso de-cided to make a change. Though Chamberlain is not a prototypical two-hole hit-ter (she’s on pace to break the all-time NCAA home run record before her career is over), her high on-base percentage allowed coach Gasso to justify moving her there.

In the last five games, the trio combined to hit .419 with three home runs, 19 RBI, 21 runs scored and 15 walks. Adjustments like this are part of the reason why Gasso is in her 20th season as head coach of Oklahoma.

It would seem that Gasso made this adjustment to ensure that her power hit-ters would always come up with runners on base.

In this sense, Chamberlain would become more of a table setter than a run pro-ducer. Gasso doesn’t see it that way.

“If you want to really talk about table setters, they’re at the bottom of the lineup so that they can get them-selves on for Erin, Lauren and Shelby,” Gasso said. “We just don’t want you to have an opportunity to throw around Lauren. You throw around Lauren, you want to get to Shelby, you throw around Shelby, you get to Georgia, you throw around Georgia, you get to Whitney.”

So far, it’s working. Casey and Ellis, who combined to hit three home runs in Oklahoma’s win over Louisiana Tech, have seen their RBI totals increase sig-nificantly since the switch at the top of the order was made. That pair alone has

combined for 14 RBI over the past five games, despite only producing 10 RBI in the previous 15 games.

“The goal is just to not give a pitching staff a break,” Gasso said.

Oklahoma will get anoth-er chance to test this new batting order this weekend in Norman, as they host the Courtyard Marriott Tournament. Because of rain in the forecast, the Sooners will now have a double header today, taking on Liberty at 3:30 p.m. and Western Illinois at the con-clusion of that game. They will then see No. 20 Tulsa on at 1:30 p.m on Saturday. be-fore concluding the tourna-ment with another matchup against Western Illinois on at 12:30 p.m. on Sunday.

Spenser Davis is a University College freshman.

column

Better batting order for Sooners

tony ragle/the daily

lauren Chamberlain readies herself at home plate. the ou softball team is changing up its batting order for upcoming games.

of year because you get to see the young guys that we’ve been seeing in practice in more competitive situations,” Stoops said. “It’s exciting to see them figure it out and get ready to play.”

In the squad’s trek to 10 wins and a postseason BCS bid last year, several underclassmen weren’t given the chance to take the field. The slate is clean now and nearly every spot is an open race.

Sophomores Dakota Austin (corner) and Ahmad Thomas (safety) along with redshirt freshmen K.J. Young (receiver) and Charles Walker (defensive tackle) were among a hand-ful of young players that have impressed the coach in the offseason.

“Those guys that have played a little or haven’t played at all are chomping at the bit to get out and show they’re ready for it,” Stoops said. “It’s their time now.”

The Sooners’ spring schedule begins with practice Saturday and Sunday. OU will put its offseason develop-ment on display for the fans 2 p.m. April 12 at Oklahoma Memorial Stadium in the annual spring game.

Joe Mussatto, jmussatto@ou.edu

Football: Coaching staff impressed by young SoonersContinued from page 1

TransportationC

AUTO INSURANCE

Auto InsuranceQuotations Anytime

Foreign Students WelcomedJIM HOLMES INSURANCE, 321-4664

HELP WANTEDSummer Employment Opportunities

Youth Baseball/Softball Umpires $10-$15 per game

Baseball Supervisor $8.50-$9.50 per hour

If you are interested in one of these positions, please access our website to find out the minimum qualifications. Applicants must pass umpire test prior to receiving employment application.

Tests are given in the Human Resources office located at 201 West Gray Bldg.

C, M-F from 8 am to 4:30 pm. Selected applicants must pass background

investigation, physical exam, and drug screen. A complete job announcement

is available on our website at www.normanok.gov.hr/hr-job-postings or

call 405-366-5482, or visit us at 201-C West Gray, Human Resources Dept.,

City of Norman. EOE

Part-Time Administrative Assistant. Answers phones and does light clerical. Will work around schedule. M-F only.Please respond to: Charles.R.Warren-1@ou.edu

Temporary Laborer (5 Positions) Parks & Recreations/Westwood Golf

CourseMust be at least 16 years of age. Ability to perform general maintenance work, follow oral and written instructions, safely oper-ate City equipment, and work outdoors in extreme heat. Valid Oklahoma driver’s license and satisfactory motor vehicle re-cord. $8.00 per hour. Work Period: 6:30 a.m. to 3:00 p.m. or 7:00 a.m. to 3:30 p.m. M-F. May be required to work special events and weekends. Selected applicant must pass background investigation, drug screen, and physical examination. A complete job announcement and ap-plication is available on our website at www.normanok.gov/hr/hr-job-postings or call 405-366-5482, or visit us at 201-C West Gray, Human Resources Dept., City of Norman. EOE

Seasonal Retail Plant BusinessEarn extra money for summer! Now hiring for retail plant business, Spring season, April, May, June. Full and Part time posi-tions available. Call Tim at 405-550-6716 for more information.Email debradlowe@gmail.com

$5,500-$10,000PAID EGG DONORS. All Races needed.

Non-smokers, Ages 18-27,SAT>1100/ACT>24/GPA>3.00

Contact: info@eggdonorcenter.com

HELP WANTED

TrenT CrabTreeGolf Beat Reporter @TCSooner

The OU women’s golf team will tee up along the East Coast today when they compete in the Darius Rucker Intercollegiate in Hilton Head, S.C.

The tournament features another elite line up, including No. 3 Duke, No. 4 Arizona State and No. 6 Alabama.

Senior Emily Collins has experience with the Lone Cove Club and said she is looking forward to warmer weather along the Carolina coast.

“I played there once in high school, and it’s a fun course. Getting away from the really cold weather will be better,” Collins said.

The No. 8 Sooners are hoping to bounce back from a disappointing per-formance at their spring opener in February, where they tied for eighth. They got off to a solid start in the first round, positioning themselves in fifth, but struggled to score down the stretch.

Head coach Veronique Drouin-Luttrell said the team didn’t play very well, but under the circumstances, played solidly.

“It was a very strong field. The top teams in the country were there. At the

Family Ski Wear

Big selection, latest styles

Skiing for Spring Break?

Children to King Size

SAM’S Best Buys

2409 S Agnew Ave (405) 636-1486Monday to Saturday 9:00-5:45 & Sunday 1:00-4:45

ChChilildrdrenen t to o KiKinn

24240909 SS AAgngnewew AAveve (4(4

REAL BARGAINS!

URGENTSUmmer Financial aid

Deadline!

For complete summer aid information, log into oZONE and go to the Money Tab, then go to the Summer Application link.

April 1, 2014The online Summer financial Aid Application is Due April 1, 2014!

Julia Nelson, sports editorJoe Mussatto, assistant editor

dailysports@ou.edu • phone: 405-325-3666oudaily.com/sports • Twitter: @OUDailySportsSPORTS

OUDaily.com ››Go online to check out our coverage of the women’s Big 12 basketball tournament this weekend.

Friday, March 7, 2014 • 5

men’s basketball

sooners search for redemptionNo. 2 seed in Big 12 tournament on the line for Oklahoma Saturday

Sooners to face strong fieldwomen’s golf

Sooners prepared for tough match against Ohio St.brady VardemanMen’s Tennis Beat Reporter

Sooner fans of any sport are accustomed to watch-ing their team take on some of the nation’s most elite talent.

Oklahoma men’s tennis squad will take their turn this weekend.

Fresh off a victory over L o u i s v i l l e S u n d a y , t h e Sooners welcome No. 1 Ohio State to Norman today and Wake Forest on Sunday.

C o a c h J o h n R o d d i c k was pleased with the way his team performed in the match against Louisville, where he shuffled the line-up. Roddick placed soph-omore Axel Alvarez in the No. 1 singles spot, where he only lost one game.

Ro d d i ck sa i d A l va rez earned the opportunity to play at No. 1 with the way he has performed so far this spring.

“He’s played a lot at No. 2 (singles) recently,” Roddick said. “With as well as he’s done at national tourna-ments, it wasn’t something that was a big deal for him. He obviously handled it well.”

The team’s focus now turns toward today’s match-up with the No. 1 Ohio State Buckeyes.

“It’s a big non-conference matchup,” Roddick said. “The winners have a lot to

gain, but the losers don’t have a whole lot to lose.”

A non-conference loss to a top-5 opponent hurts the losing team as much in the rankings as a loss to an un-ranked opponent.

Roddick said coaches use these high-profile matches as opportunities to bolster the team’s seeding come NCAA tournament time in May.

The Buckeyes are led by junior Hunter Callahan, who won his 15th consec-utive match this weekend and improved his record to 19-3 in 2014, and senior Peter Kobelt, the ninth best player in the nation, accord-ing to the ITA individual rankings.

Even the surrounding community is aware of the caliber of today’s match.

“I was eating some pizza

last night in Oklahoma City, and a guy came up to me and started asking me about the match,” Roddick said. “That’s a first for a ten-nis match.”

T h e t e a m w i l l m a k e a q u i ck t u r na ro u n d o n Sunday when they host Wake Forest.

Coach Roddick said the team will start to focus on Wake Forest after the Ohio State match.

“The only thing we have talked about is, with Ohio S t a t e b e i n g s u c h a b i g match, it’s important for the guys to remember that we do have a match Sunday,” Roddick said.

Even with two opportu-nities to grab huge victories this weekend, Roddick said his main focus for the team is competing and executing properly what they work on in practice.

“Those are the two things I ever expect out of the guys,” Roddick said.

Roddick said he hopes for a big turn out today, if weather allows. Oklahoma takes on Ohio State at 5 p.m. and Wake Forest Sunday at noon at the Headington Family Tennis Center. Admission is free for students with an OU student ID.

brady Vardeman brady.vardeman@gmail.com

The winners have a lot to gain, but the losers don’t have a whole lot to lose.”

john RoddiCk,TenniS CoaCh

‘‘

Sooners to welcome No. 1 team after last week’s win

men’s tennis

OU golf to swing against ranked teams in tourney

ryan GerbosiMen’s Basketball Beat Reporter @RyanGerbosi

A s k Je ’ l o n H o r n b e a k about OU’s game at TCU last March.

He can tel l you ever y detail.

“We all remember how t h e w h o l e ga m e w e nt,” Hornbeak said. “We’re not going to let anything slack off.”

The No. 23 Sooners (22-8, 11-6) play their last regular season game on the road against TCU (9-20, 0-17) for the second straight sea-son on Saturday. Last year, Oklahoma was upset in Fort Worth 70-67 after trailing by 22 at the half.

The win was just one of two last season in the Big 12 for the cellar-dwelling Horned Frogs. They are still winless in conference this season with just one game to go.

OU has a chance to end its best regular season since 2008-09 and gain the No. 2 seed in the Big 12 tourna-ment. A win would guaran-tee at least a tie with Texas, giving Oklahoma the nod on head-to-head record.

“ T h e r e ’s o b v i o u s l y a group of teams right after Kansas and they’re all pretty even,” OU coach Lon Kruger

said. “We’re one of those.”The team’s standing this

late in the season is a tes-tament to their ability, the third-year coach said.

“That’s a good position to be in,” Kruger said. “To be in that group means you’ve played good basketball, and our guys have done that.”

Kruger also said his team needs to keep getting better as the season winds down. A loss to TCU could be di-sastrous heading into the postseason, especially after what followed last year’s game. The Sooners followed that defeat with first-round exits in both the Big 12 and NCAA tournaments.

“That’s not a game I want to lose,” Hornbeak said.

T h e r e s u l t i n g l o s i n g streak left a bad taste in

Hornbeak’s mouth, one that made the season seem to be almost a failure.

“That was the first loss,

We know they’ll be battling like crazy to

get a win.”Lon kRuGeR,

BaSkeTBaLL CoaCh

‘‘

jacqueline eby/the daily

Sophomore guard je’lon hornbeak goes up for the layup against Texas on March 1 at Lloyd noble Center. The Sooners beat the Longhorns 77-65. oklahoma is one win away from claiming the second seed in the upcoming Big 12 Tournament.

it came there and then lost to Iowa State in the [Big 12] tournament and then San Diego State,” Hornbeak

said. “It ended the season bad in my opinion. It was a good season, I just didn’t like how we ended.”

“I want to finish the sea-son stronger than we did.”

Hornbeak said last year’s team got caught looking ahead to the postseason.

“There are certain peo-ple that understand that we have to take it one game at a time,” Hornbeak said. “I think last year, we kind of looked more towards the tournament necessar-ily, but now we’re more fo-cused in on that game at the moment.”

W h i l e O U may b e f o -cused, beating lowly TCU isn’t the walk in the park it should be.

“We’ve got a lot of respect for how tough it is after last year,” Kruger said. “We know they’ll be battling like crazy to get a win.”

With TCU playing its se-nior night, Kruger’s crew will need to have the energy that escaped them early in last season’s contest.

“We’ve got to play with more energy and more en-thusiasm than they do,” Kruger said. “Otherwise it will be a tough battle.”

ryan Gerbosi rgerbosi@ou.edu

end of the day, we finished eighth, which isn’t too bad,” Drouin-Luttrell said.

“With it being our first event of the se-mester, I think that there are a lot of things we can improve on. It was a really tough golf course, and for us, we just wanted to go out there and see how we compared against the best in the country.”

According to Drouin-Luttrell, the area of most concern going into today’s tourna-ment is the short game. However, the poor weather conditions of late have had an ef-fect on practice schedules.

“It’s definitely been challenging for us to get in some good practices, especially lead-ing up to tournaments,” Drouin-Luttrell said.

To Drouin-Luttrell, however, the play-ers are good enough to push through this challenge.

“The girls are great players, and they know what they need to work on,” Drouin-Luttrell said.

The tournament is a three-day, 54-hole event from March 7-9.

Live scoring is available at golfstat.com.

Trent Crabtree trent.j.crabtree-1@ou.edu

Family Ski Wear

Big selection, latest styles

Skiing for Spring Break?

Children to King Size

SAM’S Best Buys

2409 S Agnew Ave (405) 636-1486Monday to Saturday 9:00-5:45 & Sunday 1:00-4:45

ChChilildrdrenen t to o KiKinn

24240909 SS AAgngnewew AAveve (4(4

REAL BARGAINS!

Everything you need to make the transition from

student to graduate!

TODAY IS THE LAST DAY!

10 a.m. to 6 p.m.

Beaird LoungeSecond Floor

Oklahoma Memorial Union

www.ou.edu/commencement The University of Oklahoma is an equal opportunity institution.

www.ou.edu/eoo

®

6 • Friday, March 7, 2014

LIFE&ARTSOUDaily.com ››The Spring Must Stay Weekend headliner has been announced: check it out.

Tony Beaulieu, life & arts editorLuke Reynolds, assistant editor

dailyent@ou.edu • phone: 405-325-3666oudaily.com/life&arts • Twitter: @OUDailyArts

MUSIC FESTIVAL

Oklahoma-exclusive stage to continue at SXSW

Photo Provided

Oklahoma City based musician Josh Sallee sings outdoors. Sallee will sing on the Buffalo Lounge stage at the South By Southwest Music Festival in Austin, Texas this year.

SaraH PittS Life and Arts Reporter @s_pitts

Friday marks the begin-ning of the 27th annual South by Southwest festival in Austin, Texas. The largest of its kind in the world, South by Southwest (SXSW) spans 10 days and covers every-thing from film premieres to music concerts to interactive events.

This year will also be the fourth year a stage at SXSW — deemed The Buffalo Lounge — will be set aside to exclu-sively showcase Oklahoma bands.

The Buffalo Lounge has been so successful in re-cent years that patrons f o r m l i n e s o u t s i d e t h e door to attend, said David Kittredge. Kittredge works for the Oklahoma-based media think-tank The Idea Collective, which is spear-heading Buffalo Lounge.

“We’ve created a hub, a venue for everybody to have a home,” Kittredge said.

Networking in the music industry can be difficult for Oklahoma-based acts, es-pecially when — according to Kittredge — most people don’t see Oklahoma as a con-tender in the national music industry.

“I think it’s definitely im-portant for local bands that are trying to get their name out there to play for a bigger audience to pursue a set at South by Southwest,” said Courtney Toombs biology sophomore and SXSW 2013 attendee. “The whole fes-tival really is all about who

Stage will be held for Oklahoma bands only

to keep an eye out for, and I think it’s honestly one of the best places to get large-scale exposure.”

“It’s a great opportunity to come together with the state’s best and show SXSW what Oklahoma’s got going on,” said Joshua “Fiji” Rehanek, front man for Norman hip-hop collective ADDverse Effects, who will be performing at Buffalo Lounge this year.

“For most of us it’s our first [South by Southwest] so we’re just going to try to kick back, soak it in and enjoy ourselves,” Rehanek said. “We’re proud and honored to rep the 405 out in Austin. Should be a hell of a time.”

ADDverse Effects will headline Buffalo Lounge

alongside other Oklahoma acts like Prettyboy, Josh Sallee, Sherree Chamberlain, The Del Toros, Kyle Reid, Skating Polly and many more.

Local acts going to SXSW not only get bigger audiences who care about smaller bands, but they also get to meet big names in their industry. Oklahoma band Horse Thief was able to sign with Bella Union record company after meeting at the festival, said Kittredge.

“Oklahomans are also exposed to the mi-cro-trends within their field, and able to attend educational sessions, panels from experts, plus network with choice companies,” said Ginger Roddick, a partner at The Idea Collective and co-founder of the Buffalo Lounge with Kittredge.

Last year Buffalo Lounge had 44 bands come through, Kittredge said. Because of their success and unique approach, other states have begun to contact The Buffalo Lounge asking more about what they are doing and how they are doing it.

“There’s nobody else really doing what we’re doing on the scale that we’re doing it as a state-wide initiative and I think that’s important to talk about,” Kittredge said.

There’s nobody else really doing what we’re doing on the scale that

we’re doing it ...”DAviD kiTTReDge,

THe iDeA COLLeCTive PARTNeR‘‘