Froebel Gifts

Remember when recess was a part of your ?

Remember when dress up was a part of the ?

Remember when yourteacher set time apart for ?

Remember when playing with your food was ?

Remember when your decision was what color cup you wanted to drink from?

Well, unfortunately, real school

is not like kindergarten.

It is dull,

it is tedious,

and time consuming.

Too bad creative play

you find in kindergarten

isn’t the way you

learn in college...

Actually,

Creative play is realschooling.

Friedrich Wilhelm August Fröbel was

a German pedagogue, a student of

Pestalozzi who laid the foundation

for modern education based on the

recognition that children have unique

needs and capabilities.

He is the reason for creative learning.

He is the reason for play in school.

He is the reason for kindergarten.

Meet the Froebel Method.

Froebel USA is a company that is trying to revitalize the creative way of education with Froebel’s methods.

Why did people like Albert Einstein and Frank Lloyd Wright use Froebel’s method?

Froebel USA’s goal is to teach children a way of learning through a creative outlet.

They want to expand a child’s mind and help them discover who they are at an earlier age.

Froebel also makes it a priority to help a child become a suc-cessful leader in the community in a world that needs creative minds for problem solving.

So, what makes

Froebel Gifts sospecial?

Because Froebel Gifts are gifts that are effective in teaching children how to think outside of the box with problem solving.

Gift 3

Gift 2

Gift 1

Gift 10

Gift 9

Gift 8

Gift 7

Gift 6

Gift 5

Gift 4

Yarn BallsSphere, Cylinder, Cube

The Divided Cube

Rectangular Prisms

Triangular Prisms

Classic Building Blocks

The Tablets

Sticks and Rings

The Point

The Framework

And the benefits of Froebel’s Gifts are endless...

Gift 1

Gift 2

Gift 3

Gift 4

The whole is the beginning of understanding and everything else is derived from the whole.

The shapes are used to represent objects in a child’s life and en-courages a child’s description of objects creatively.

The child will begin to see this gift of pieces that are a part of the whole and their relationship to the whole.

This feature will aid in creating modular constructions and designs, and propor-tion can be discussed as part of the Forms of Knowledge.

Gift 5

Gift 6

Gift 7

Gift 8

Gift 9

Gift 10

Fractions and other mathematical concepts can be discovered and concepts of geometric shapes.

Children are asked to create with a point with no dimension. Essentially only “position” is referenced.

Scale, proportion and modular-ity can be discovered by having the child make as many different squares as possible.

This gift brings the cycle full circle by combining the point and line to create a frame-work of solid forms.

This gift allows the child to represent these objects in two-dimensional form.

represents the edges or outlines of objects.

And Froebel’s personality wants to communicate different identities to multiple audiences.

“We want to know that this product will help

our family members look to creative thinking

to solve problems in the world that is affect-

ing Mother Nature and our society.”

The Extended Family:

“I want to know the Froebel’s history,

the design method, and the signifi-

cance of Froebel in this day and age.”

The Designers:

“I want to know the effectiveness of

Froebel, how it teaches children creative

realms of thinking, and how it will develop

unique individuals for the future.”

The Young Parents:

The Educational Facilities:

“We want to know that these toys are

smart effective toys that will sell because

of their effectiveness and their popularity

through young parents.”

But, there is a problem.

There is a lack of personal connections.

Froebel has a quality product, but when looking at

their communication tools, there is minimal ties to

children or parents with the gifts. Froebel’s methods

seem cold. It does not relate to children and it goes

not urge parents to buy the gifts.

Froebel should be known for this...

Functional

I appreciate that the Froebel meth-

od helps my child interact positively

with their peers, the community,

and mother earth.

SocialMental

These methods allow me to feel

confident in my child’s develop-

ment in creative thinking, and it

makes me excited to support my

child with their education.

Spiritual

I appreciate the use of these toys for

children because it helps them look

positively to the future when they

become influential leaders.

Froebel USA

Froebel provides my child with

creative, developmental methods

that will teach him/her to think

abstractly within society.

“I appreciate the use of these toys

for children because it helps them look

positively to the future when they

become influential leaders.”

“These methods allow me to feel confident in

my child’s development in creative thinking,

and it makes me excited to support my child

with their education.”

“I appreciate that the Froebel

method helps my child interact

positively with their peers, the

community, and mother earth.”

and not known for this...

Where is this problem stemming from?

It seems that Froebel is focusing primarily on

telling its history and not speaking to the present

audience. We must connect the story to the people

who use Froebel.

Why?

Why? Why? Why?Why?

Not having a personal connection

included in the brand along with

not enough publicity.

Focusing more on the design

aspects of the gifts and not the

people effected.

Not broadening their scope to

more than just designers that

understand Froebel.

Not many people know who

Froebel is and it is hard to explain

the history to sell a product.

Focusing more on the history of

Froebel and not on the modern

uses for everyday people.

Froebel USA

From looking at the competition, Froebel’s

brand lacks in comparison.

This is primarily due to the fact that the other

companies focus on their audience and appeal

to multiple audiences that find the benefit to

purchasing the product.

Dynamic Static

Strong

Weak

Froebel Gifts

Leap Frog

Baby Einstein

Tinker Toys

K’NEX

LEGO

Chicco ToysFisher Price

It seemsthat Froebel

has some work to do

We need to make improvements!

Change the target audience.Include the parents that want their children to become creative thinkers even if they don’t know

who Froebel is.

Move the focus to creative marketing with personal connections. We need to show the audience we are connecting to children and not just lecturing on a history

lesson. To make this product sell, we must connect to the buyers.

Highlight the importance of creative development for the future.

You must help the parents understand that our education system needs creative thinkers, not just

scientists, and engineers. We need problem solvers.

Focus on the idea that “Humans are creative beings.”You must go back to the basics. Everyone can create. Everyone can enjoy these toys. Showcase

how Froebel created Kindergarten because parents can relate to that, but don’t dwell on it.

Change the Brand. The logo needs to go along with what little brand that Froebel has. There

is a reason why Froebel is blowing up in Asia. It is effective and we need to make the brand for

Froebel USA the best it can be.

We need to make improvements!

What did Froebel say

again?

Humans are creative beings. This is from a spiritual perspective which separates us from nature.

Play is the Engine of Real Learning. Harness child’s play that can then get that child to think creatively.

So back to the basics.

What?

How?

Who?

Why?

Where?

When?

The only developmental education method.

That educates through unity and connection.

For children during their first stages of life.

Who appreciate natural curiosity and absorbing knowledge.

Across the United States.

During an era when the educational system limits creativity.

And with one phrase, we will make Froebel stand out above the competition.

And with one phrase, we will make Froebel stand out above the competition.

Our developmental education method is

the only method that inspires children’s

natural curiosity in an era when most

educational systems limit creativity.

So, here is the big idea:

A system of education that

provides children with toys and

other resources, like workbooks,

that encourage children to think

outside of the box and connect to

the world around them.

Our developmental education

method is the only method that

educates children during their first

years of life through unity and con-

nections, which in turn lets them

appreciate natural curiosity during

an era when the educational system

limits creativity.

Natural, Innovative, Fresh,

Relational, Young, Trusting,

Bright, Caring, Casual, Friendly

Product/BenefitMission

PositioningVision

Styling Value

Froebel strives to provide excellence

through educating the leaders of

tomorrow by reviving the methods of

kindergarten with creative outlooks on

life. Through experiences, relationships,

and technique, Froebel nurtures the un-

derstanding of unity as well as children’s

connections to society.

Parents, grandparents and educators

across the United States have a creative

system of education that will nurture

their children or grandchildren’s first

years of education in a creative approach

that advances personal growth in prob-

lem solving.

Focused on children, Emphasizes value

of relationships, Connections, Interde-

pendence, Care, Trust, Invested, Moti-

vated, Supportive, Nurturing, Personal,

Individual attention, Back to basics.

Naturally Curious

And with this idea, we will outshine competitors

High-tech Handmade

Baby Einstein

Leap Frog Chicco Toys

Fisher Price

LEGO K’NEX Tinker Toys

Froebel Gifts

Dynamic Static

Baby Einstein

Leap Frog Chicco Toys

Fisher Price

LEGO K’NEX Tinker Toys

Froebel Gifts

Original Imitative

Baby Einstein

Leap Frog

Chicco ToysFisher Price

LEGO K’NEXTinker Toys

Froebel Gifts

Strong Weak

Baby Einstein

Leap Frog

Chicco Toys

Fisher Price LEGO K’NEX Tinker Toys

Froebel Gifts

Now that we know what our ideal brand is, lets start creating the new Froebel Gifts.

Every brand needs a personality.

What is Froebel’s personality?

Every brand needs a personality.

What is Froebel’s personality?

My Dreams

My Fears

My Personal Motto

Home is where your rump rests. The idea that

anywhere and everyone is home and people you

care about.

Meet Froebel...

I dream about making sandcastles and building

a fort in a nearby forest. I dream about being a

prince or princess of a magic, far away land that no

one knows about except the trolls and the fairies.

I dream about fighting dragons with a magical

sword made out of popsicle sticks and I later, I

would recreate the battle through playdough. I

dream of dreams with bright colors and marshmel-

low clouds. I wake up from my dreams smiling.

I am afraid of math problems and dull science mov-

ies. I am afraid of serious adults and distant parents.

My HeroesMy iPod

My ResidenceMy Favorite Literary Figure

My heroes would be my parents or loved ones. I

look up to my teachers and my peers. I look up to

people like batman and spiderman, men and women

that are normal people that do great things with the

skills they are given. It is not enough to look up to

one person because of what they do, it is something

more to look up to super heroes because they know

they are putting themselves in danger and they are

selfless enough to do that for others. All about con-

nections and interdependence.

I live is in a treehouse out in the middle of a for-

est. I stay up there collecting insects and leaves.

I sneek food from my parent’s house and put it in

my treasure chest that I made out of carboard and

stash it high away in the branches. I set traps for

animals and keep a lookout post with a telescope

to watch out for intruders. I separate the rooms of

my house with old ragged sheets and carve in its

walls markings of adventures I have had and secret

messages to others who one day will find this hide-

away and use it for their own.

The Beatles: In My Life

Billy Joel: It’s Still Rock and Roll to Me

Cake: Stickshifts and Safetybelts

Coldyplay: Lovers in Japan

Van Morrison: And it Stoned Me

Jim Croce: Bad Bad Leroy Brown

Katy Perry: Firework

The Killers: Human

Lady Gaga: Pokerface

Paul Simon: You Can Call Me Al

Mark Twain:

As soon as Tom was back we cut along the path,

around the garden fence, and by and by fetched

up on the steep top of the hill the other side of

the house. Tom said he slipped Jim’s hat off of his

head and hung it on a limb right over him, and Jim

stirred a little, but he didn’t wake. Afterwards Jim

said the witches bewitched him and put him in a

trance, and rode him all over the state, and then

set him under the trees again

So what products will we make?Let’s see...

Pre-Purchase

Advertising

Word of Mouth

Mailers

Online

Displays

Print

Booklets

Catalogue

Email Promos

Packaging

Displays

Online Purchase

Customer Club

Cashier

Placement

Sales Deals

Customer Service

Loyalty Programs

Post-Purchase

Purchase

magazine ads, web banners,

commercials, website, billboards, books,

and posters

near toy de-partment, close to check out sta-tions, near school

supply section

ability to search products

and purchase indi-vidually

search all dif-ferent gifts and

other extra products sold separately

packets of infor-

mation describing

each gift and ways parents

can help children

through toys

appealing to the

eye for parents

and children. Personal

connections, natrual

curiosity

opportuni-ties for personal help, sales deals, and personalized

giftsinteractive, children will be

able to play with toys and talk to profes-

sionals.

catalogues, newletters, direct

mailers, promotions, and sales

tutorials, brief history video,

web banners, ads, and website

in groceries, toy stores, brief

history of product, and interactive

posters, mailers,

letters, business

cards, letterheads,

and promotions

Magazine Ad | Commercial Ad | Package Design |

Workbooks for specific gifts | Billboards | Website

| Book on History | Series of books | Posters for

schools, daycares, etc. | Cataglogue | Display for

museums | Web video | Tutorial | Mailers | Book-

store Display | Displays | Postcards | Newsletters

and nowwith no further adieu...

let me introduceyou to thenew Froebel Gifts

Froebel Gifts

Froebel’s whole idenity is based off a grid which helps convey the interconnected-ness of the brand but also references past values.

The Logo is based off of a grid system that continues througout the whole system.

Froebel Gifts

Froebel Gifts

www.froebelgifts.com

Froebel Gifts offers a wide variety of developmental education toys that will teach your child creative and innovative ways of thinking.

Ten Froebel GiftsWorkbooksOnline ExercisesParental SupportIneractive PlayTips on the Froebel methods

Let us be there for your child every step of the way.

Learn more at:

Froebel Includes:

Caroline Howard1439 Coventry Manor, Apt. 4Lawrence, KS 66049

Froebel Gifts

www.froebelgifts.com

Froebel Gifts offers a wide variety of developmental education toys that will teach your child creative and innovative ways of thinking.

Ten Froebel GiftsWorkbooksOnline ExercisesParental SupportIneractive PlayTips on the Froebel methods

Let us be there for your child every step of the way.

Learn more at:

Froebel Includes:

Caroline Howard1439 Coventry Manor, Apt. 4Lawrence, KS 66049

http://www.froebelgifts.com

Children

Create play dates for your children. All work and no play doesn’t allow your child to learn from their environment and peers around them. Children will not only learn social skills but also learn creative ways of thinking as well.

Let

Play

Kids

Play is an antidote to loneliness, isolation, anxiety, and depression. When your child plays vigorously, they trigger a mix of endorphins that lift spirits and distractions that distance them from pain, fear and other burdens. Make sure your child is getting enough physical and mental exercise in their lives including that apple a day!

Keep

Healthy

Equals

Jumping into and out of the world of play on a daily basis can preserve and nourish a child’s heart. Find that happiness with creative and educational outlets for your children. Be happy!

Play

Happiness

Children

Create play dates for your children. All work and no play doesn’t allow your child to learn from their environment and peers around them. Children will not only learn social skills but also learn creative ways of thinking as well.

Let

Play

Kids

Play is an antidote to loneliness, isolation, anxiety, and depression. When your child plays vigorously, they trigger a mix of endorphins that lift spirits and distractions that distance them from pain, fear and other burdens. Make sure your child is getting enough physical and mental exercise in their lives including that apple a day!

Keep

Healthy

Equals

Jumping into and out of the world of play on a daily basis can preserve and nourish a child’s heart. Find that happiness with creative and educational outlets for your children. Be happy!

Play

Happiness

Children

Create play dates for your children. All work and no play doesn’t allow your child to learn from their environment and peers around them. Children will not only learn social skills but also learn creative ways of thinking as well.

Let

Play

Kids

Play is an antidote to loneliness, isolation, anxiety, and depression. When your child plays vigorously, they trigger a mix of endorphins that lift spirits and distractions that distance them from pain, fear and other burdens. Make sure your child is getting enough physical and mental exercise in their lives including that apple a day!

Keep

Healthy

Equals

Jumping into and out of the world of play on a daily basis can preserve and nourish a child’s heart. Find that happiness with creative and educational outlets for your children. Be happy!

Play

Happiness

Children

Create play dates for your children. All work and no play doesn’t allow your child to learn from their environment and peers around them. Children will not only learn social skills but also learn creative ways of thinking as well.

Let

Play

Kids

Play is an antidote to loneliness, isolation, anxiety, and depression. When your child plays vigorously, they trigger a mix of endorphins that lift spirits and distractions that distance them from pain, fear and other burdens. Make sure your child is getting enough physical and mental exercise in their lives including that apple a day!

Keep

Healthy

Equals

Jumping into and out of the world of play on a daily basis can preserve and nourish a child’s heart. Find that happiness with creative and educational outlets for your children. Be happy!

Play

Happiness

Children

Create play dates for your children. All work and no play doesn’t allow your child to learn from their environment and peers around them. Children will not only learn social skills but also learn creative ways of thinking as well.

Let

Play

Kids

Play is an antidote to loneliness, isolation, anxiety, and depression. When your child plays vigorously, they trigger a mix of endorphins that lift spirits and distractions that distance them from pain, fear and other burdens. Make sure your child is getting enough physical and mental exercise in their lives including that apple a day!

Keep

Healthy

Equals

Jumping into and out of the world of play on a daily basis can preserve and nourish a child’s heart. Find that happiness with creative and educational outlets for your children. Be happy!

Play

Happiness

Children

Create play dates for your children. All work and no play doesn’t allow your child to learn from their environment and peers around them. Children will not only learn social skills but also learn creative ways of thinking as well.

Let

Play

Kids

Play is an antidote to loneliness, isolation, anxiety, and depression. When your child plays vigorously, they trigger a mix of endorphins that lift spirits and distractions that distance them from pain, fear and other burdens. Make sure your child is getting enough physical and mental exercise in their lives including that apple a day!

Keep

Healthy

Equals

Jumping into and out of the world of play on a daily basis can preserve and nourish a child’s heart. Find that happiness with creative and educational outlets for your children. Be happy!

Play

Happiness

www.froebelgifts.com

Froebel began a creative method of teachingchildren abstract thinking. Use his gifts for the children in your life.

Ernest Dimnet

Play is the engine of real learning.

Lets keep it that way.