2
NEW ICE & SMOKE FROM SHADES EQ CREAM GET INSPIRED. BE PART OF IT. REDKEN.COM ACID PH TECHNOLOGY OUTSTANDING RESISTANCE TO BREAKAGE OPTIMIZED FIBER INTEGRITY RICH, DEEP, LONG-LASTING COLOR RESULTS All rights reserved. 2012 Give your clients the perfect refresh with NEW ICE & SMOKE shades from Shades EQ Cream. The new Violet family lets you create stunning cool violet results with incredible shine—perfect for toning and refining warmth. Hair is left conditioned and touchably soft, thanks to the rich cream formula with pomegranate oil, rice protein and conditioning polymers. 09V Soft Lilac 06V Fresh Lavender 04V Rich Iris INTRODUCING THE NEW VIOLET FAMILY Counteracts warm yellow tones and deposits rich violets at darker levels to create chic plum and raisin shades. GET READY FOR YOUR COOLEST COLOR EVER! PRE-SERVICE STEPS PRE-SERVICE BEST PRACTICES Before you begin any chemical service... · Precisely follow package instructions for haircolor, lightener and texture products · Wear suitable gloves for all applications · Perform necessary patch tests as outlined in the directions · Utilize protective smocks or capes for you and your clients during the service SKIN ALLERGY TEST · Remove earrings. Behind the ear and using a cotton-bud apply a little of the unmixed colorant product sufficient to cover an area of 1 to 2 cm 2 (e.g. the size of a small coin). Re-apply allowing it to dry between applications. Carefully reseal the colorant container. · Leave for 48 hours without washing, covering or touching. If during this period you or your client notice any abnormal reactions, such as itching, redness or swelling in or around the test area, DO NOT APPLY THE PRODUCT. STRAND TEST Shades EQ Cream or Cover Plus may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply Shades EQ Cream or Cover Plus to a small section of hair and process according to directions. REDKEN HAIRCOLOR COLLECTION REDKEN CHEMISTRY Customized in-salon services help you treat and transform every client’s hair— while increasing your revenue. HAIRCARE Scientifically advanced, benefit-driven shampoos, conditioners and treatments deliver simple solutions to hair’s specific needs. NATURE’S RESCUE Paraben-free, sulfate-free and silicone- free haircare essentials remove impurities and buildup while providing an instant ocean escape. STYLING Runway-worthy stylers help you achieve any look from sleek to textured, subtle to extreme. INTRA FORCE Customizable system for all types of thinning hair includes an in-salon service, at-home regimens and targeted treatments for thicker, fuller hair in 30 days! REDKEN FOR MEN High-performance groomers including haircare, styling and the industry’s first professional haircolor for men to create effortless styles. ADDITIONAL REDKEN PRODUCTS Redken offers advanced in-salon treatments plus a complete collection of haircare and styling products to enhance your talents: SHADES EQ GLOSS SHADES EQ CREAM SHADES EQ COVER PLUS Mix of direct and oxidative dyes Liquid consistency for traditional uses: glaze, refresh and correct Refresh Chromatics and Color Fusion Blend 50% gray with a sheer result Acidic pH Adds reflective shine 100% oxidative dyes provide maximum longevity Rich cream consistency for more precise techniques, including lowlighting and color blocking Correct and add condition to overly-lightened or damaged hair Refresh Chromatics and Color Fusion Blend 50% gray with a deeper result Acidic pH 100% oxidative dyes provide maximum longevity Rich cream consistency for more precise techniques, including lowlighting and color blocking Up to 75% gray coverage with demi-permanent results Subtle brightening effect for more visible reflect Maximum vibrancy with highly reflective shades No-ammonia formula SHADES EQ AT A GLANCE *Behindthechair.com Stylist Choice Award Winner NEW CHROMATICS Prismatic Permanent Color. Zero Ammonia · Revolutionary ODS 2 (Oil Delivery System) + Protein Extract Technology leaves hair 2X fortified* · Advanced zero ammonia, zero odor formula offers the ultimate in comfort for stylists and clients · Up to 100% coverage · 4D color results for ultimate gray coverage, multi-dimensional reflect, radiant shine and lasting vibrancy · Over 50 stunning shades for unlimited color possibilities SHADES EQ GLOSS Equalizing Conditioning Color · # 1 ammonia-free, long-lasting, acidic, liquid demi-permanent haircolor* · Use to glaze, refresh, correct and blend gray · Features acidic pH and wheat amino acids for healthy, shiny color with incredible conditioning · Also includes #1 NEW haircolor Shades EQ Cream* for superior gray blending with no-lift, no-ammonia acid pH technology and Shades EQ Cover Plus for up to 75% gray coverage with demi-permanent results · Over 80 shades, including Shades EQ Cream and Shades EQ Cover Plus COLOR FUSION Advanced Performance Color Cream · 100% oxidative dyes deliver healthy-looking, multi-dimensional permanent haircolor results · Use to lighten, darken, match natural color or cover gray · Colorbond Technology™ locks in and protects color with intense conditioning and radiant shine · Also includes Cover Fusion Low Ammonia 100% Coverage Color Cream for superior, naturally reflective coverage on hair that’s over 50% gray · Over 100 shades in 6 categories, including Cover Fusion and Color Fusion Extra Lift REDKEN FOR MEN COLOR CAMO 5 min. Custom Gray Camouflage · Advanced ammonia-free, permanent dye technology with demi-permanent results offers 5 minute processing time · Use to camouflage and blend gray · 6 natural-looking shades in 2 families *Fortifies the cuticle for 2 times less breakage when using CHROMATICS Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. SHADE CHART

FROM SHADES EQ CREAM SMOKE ICE & NEW G ET READY FOR …€¦ · YELLOW OrANGE GrEEN rED BLUE VIOLET SHADES EQ CREAM SHADES EQ COVER PLUS GLAZE › Enhance, enrich, change, match tone

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Page 1: FROM SHADES EQ CREAM SMOKE ICE & NEW G ET READY FOR …€¦ · YELLOW OrANGE GrEEN rED BLUE VIOLET SHADES EQ CREAM SHADES EQ COVER PLUS GLAZE › Enhance, enrich, change, match tone

NEW ICE & SMOKE FROM SHADES EQ CREAM

GET INSPIRED. BE PART OF IT.

REDKEN.COM

ACID PH TECHNOLOGYOUTSTANDING RESISTANCE TO BREAKAGEOPTIMIZED FIBER INTEGRITYRICH, DEEP, LONG-LASTING COLOR RESULTS

All

right

s re

serv

ed. 2

012

Give your clients the perfect refresh with NEW ICE & SMOKE shades from Shades EQ Cream. The new Violet family lets you create stunning cool violet results with incredible shine—perfect for toning and refining warmth. Hair is left conditioned and touchably soft, thanks to the rich cream formula with pomegranate oil, rice protein and conditioning polymers.

09V Soft Lilac

06VFresh

Lavender

04VRich Iris

INTRODUCING THE NEW VIOLET FAMILY Counteracts warm yellow tones and deposits rich violets at darker levels to create chic plum and raisin shades.

GET READY FOR YOURCOOLEST COLOR EVER!

PRE-SERVICE STEPSPRE-SERVICE BEST PRACTICESBefore you begin any chemical service... · Precisely follow package instructions for haircolor, lightener and texture products · Wear suitable gloves for all applications · Perform necessary patch tests as outlined in the directions · Utilize protective smocks or capes for you and your clients during the service

SKIN ALLERGY TEST · Remove earrings. Behind the ear and using a cotton-bud apply a little

of the unmixed colorant product sufficient to cover an area of 1 to 2 cm2 (e.g. the size of a small coin). Re-apply allowing it to dry between applications. Carefully reseal the colorant container.

· Leave for 48 hours without washing, covering or touching. If during this period you or your client notice any abnormal reactions, such as itching, redness or swelling in or around the test area, DO NOT APPLY THE PRODUCT.

STRAND TESTShades EQ Cream or Cover Plus may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply Shades EQ Cream or Cover Plus to a small section of hair and process according to directions.

REDKEN HAIRCOLOR COLLECTION

REDKEN CHEMISTRYCustomized in-salon services help you treat and transform every client’s hair—while increasing your revenue.

HAIRCAREScientifically advanced, benefit-driven shampoos, conditioners and treatments deliver simple solutions to hair’s specific needs.

NATURE’S RESCUE Paraben-free, sulfate-free and silicone-free haircare essentials remove impurities and buildup while providing an instant ocean escape.

STYLINGRunway-worthy stylers help you achieve any look from sleek to textured, subtle to extreme.

INTRA FORCE Customizable system for all types of thinning hair includes an in-salon service, at-home regimens and targeted treatments for thicker, fuller hair in 30 days!

REDKEN FOR MEN High-performance groomers including haircare, styling and the industry’s first professional haircolor for men to create effortless styles.

ADDITIONAL REDKEN PRODUCTSRedken offers advanced in-salon treatments plus a complete collection of haircare and styling products to enhance your talents:

SHADES EQ GLOSS SHADES EQ CREAM SHADES EQ COVER PLUS› Mix of direct and oxidative dyes

› Liquid consistency for traditional uses: glaze, refresh and correct

› Refresh Chromatics and Color Fusion

› Blend 50% gray with a sheer result

› Acidic pH

› Adds reflective shine

› 100% oxidative dyes provide maximum longevity

› Rich cream consistency for more precise techniques, including lowlighting and color blocking

› Correct and add condition to overly-lightened or damaged hair

› Refresh Chromatics and Color Fusion

› Blend 50% gray with a deeper result

› Acidic pH

› 100% oxidative dyes provide maximum longevity

› Rich cream consistency for more precise techniques, including lowlighting and color blocking

› Up to 75% gray coverage with demi-permanent results

› Subtle brightening effect for more visible reflect

› Maximum vibrancy with highly reflective shades

› No-ammonia formula

SHADES EQ AT A GLANCE

*Behindthechair.com Stylist Choice Award Winner

NEW CHROMATICSPrismatic Permanent Color. Zero Ammonia

· Revolutionary ODS2 (Oil Delivery System) + Protein Extract Technology leaves hair

2X fortified*

· Advanced zero ammonia, zero odor formula offers the ultimate in comfort for stylists and clients

· Up to 100% coverage

· 4D color results for ultimate gray coverage, multi-dimensional reflect, radiant shine and lasting vibrancy

· Over 50 stunning shades for unlimited color possibilities

SHADES EQ GLOSSEqualizing Conditioning Color

· #1 ammonia-free, long-lasting, acidic, liquid demi-permanent haircolor*

· Use to glaze, refresh, correct and blend gray

· Features acidic pH and wheat amino acids for healthy, shiny color with incredible conditioning

· Also includes #1 NEW haircolor Shades EQ Cream* for superior gray blending with no-lift, no-ammonia acid pH technology and Shades EQ Cover Plus for up to 75% gray coverage with demi-permanent results

· Over 80 shades, including Shades EQ Cream and Shades EQ Cover Plus

COLOR FUSIONAdvanced Performance Color Cream

· 100% oxidative dyes deliver healthy-looking, multi-dimensional permanent haircolor results

· Use to lighten, darken, match natural color or cover gray

· Colorbond Technology™ locks in and protects color with intense conditioning and radiant shine

· Also includes Cover Fusion Low Ammonia 100% Coverage Color Cream for superior, naturally reflective coverage on hair that’s over 50% gray

· Over 100 shades in 6 categories, including Cover Fusion and Color Fusion Extra Lift

REDKEN FOR MEN COLOR CAMO5 min. Custom Gray Camouflage

· Advanced ammonia-free, permanent dye technology with demi-permanent results offers 5 minute processing time

· Use to camouflage and blend gray

· 6 natural-looking shades in 2 families

*Fortifies the cuticle for 2 times less breakage when using ChrOMATICS Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.

SHADE CHART

Page 2: FROM SHADES EQ CREAM SMOKE ICE & NEW G ET READY FOR …€¦ · YELLOW OrANGE GrEEN rED BLUE VIOLET SHADES EQ CREAM SHADES EQ COVER PLUS GLAZE › Enhance, enrich, change, match tone

YELLOW

OrANGE GrEEN

rED BLUE

VIOLET

SHADES EQ CREAM SHADES EQ COVER PLUSGLAZE › Enhance, enrich, change, match tone down or intensify natural or

color-treated hair while harmonizing contrast

rEFrESh › Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth (Zone 1)

› Restore color to highlights› Add color immediately following a Redken texture service, to

restore any color loss that may have occurred

› Not recommended

COrrECT › Correct uneven, brassy or overly vibrant tones› Harmonize tone from scalp to ends

› Correct uneven, brassy or overly vibrant tones› Harmonize tone from scalp to ends› Lessen banding

DEFINE › Add dimension with lowlights› Color block and add contour with precise placement

COVEr GrAY › Blend up to 50% gray with richer color and without lifting the hair’s natural pigment

› Cover up to 75% with demi-permanent results*

BrIGhTENING › N/A › Soften the natural base prior to a highlight service› Add reflect and shine to dull or faded color

CLEAr › Deposit shine only› Dilute color intensity› Dilute level density

› Soften the natural base› Dilute color intensity› Dilute level density

*N and G superior gray coverage families

MIXING rATIO COLOr:

DEVELOPErDEVELOPEr USAGE MINUTES

Shades EQ Cream Mix 1:1

10 volume Pro-oxide Cream

Developer

Glaze, Refresh, Correct and

more!

20 (up to 30 for optimal gray

blending)

Shades EQ Cover Plus Mix 1:1

10 or 20 volume Pro-oxide Cream

Developer

Cover Gray, Brighten, Correct

and more!20

4. SERVICES

WhEN TO USE CLEAr:Use Shades EQ Cream Clear alone for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit.

Use Shades EQ Cover Plus Clear alone for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for less color deposit.

5. APPLICATIONSFORMULATION GUIDELINES1. Determine your client’s natural haircolor level using the Natural Level

Finder found in the Shades EQ Cream & Cover Plus swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density.

2. Determine the target color desired by your client.

3. Select the Shades EQ Cream or Cover Plus shade that will enhance, balance or cool to achieve the target color.

FOrMULATION EXAMPLE:1. Natural Level: 8 light blonde/0% gray2 Target Color: medium warm neutral blonde3. Formula: 2 oz. 07WN Chai Tea Shades EQ Cream + 2 oz. 10 volume

Pro-oxide Cream Developer

GrAY GUIDELINES:For a blended result formulate with Shades EQ Cream. For gray coverage up to 75% formulate with Shades EQ Cover Plus.

UNDERSTANDING THE LABELEXAMPLE:

1. TECHNICAL INFORMATION

Fresh Lavender

06V“0” IndicatesNo Lift

Family (Violet)

Shade Name

Level or Depth

BACKGROUND COLOR AND TONE Background color is the portion of the color base that helps produce balanced, natural looking results and gives the shade its foundation. Tone is the portion of the base that gives a shade its unique character.

THE COLOR WHEELAlways consider the tone of the hair that you are starting with. Use the color wheel to counteract or enhance tones. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize. To enhance tones, select a shade with a similar tonal value.

2. FORMULATIONFOr A GLAZE rETOUCh: Follow Glaze Steps 1 and 2. Bring through mid-shaft and ends (Zones 2–3) for up to 20 minutes as needed.

FOr A rEFrESh: While using permanent haircolor on regrowth (Zone 1), apply Shades EQ Cream to mid-shaft and ends (Zones 2–3) as needed. Strand Test for proper deposit.

FOr A COrrECTION: Follow Glaze steps 1–4.

FOr LOWLIGhTING: Isolate select strands in a foil or paint freehand. For optimal results, a strand test is recommended. Formulas should be slightly lighter than the natural level and include some warmth.

FOr ADVANCED BLENDING Or COVErING GrAY:Follow Glaze steps 1-4. For advanced blending use Shades EQ Cream. For optimal gray coverage use Shades EQ Cover Plus with 10 volume Pro-oxide Cream Developer. For maximum gray coverage use Shades EQ Cover Plus with 20 volume Pro-oxide Cream Developer.

FOr BrIGhTENING SErVICE:Follow Glaze steps 1-4 using Shades EQ Cover Plus. Process as directed.

UNDERSTANDING “ZONES”Redken uses the term “Zones” to refer to specific areas of the hair strand. The hair is divided into 3 Zones. Each Zone will accept color differently based on the condition of the hair. Understanding Zones will help you achieve even color results.

Zone 1 is approximately the first 1" of the hair—also referred to as the scalp area or regrowth

Zone 2 is the mid-shaft area of the hair strand and begins where Zone 1 ends

Zone 3 is either overly porous hair (ends) or hair that extends past the shoulders in length (not all hair has a Zone 3)

3. MIxING AND PROCESSING

FOr A GLAZE:1. Start with dry hair. Divide into 4 sections.

2. Apply Shades EQ Cream or Cover Plus to Zone 1, the new growth area, taking ¼ inch partings.

3. Apply and fully saturate Zone 2, the mid-shaft and ends, taking ¼ inch partings. Process as directed.

4. Rinse, shampoo and condition with Color Extend.

Zone 3

Zone 2

Zone 1

Always perform pre-service steps before any haircolor service.

SHADES EQ CREAM SHADES

BrOWN TO TAN BACKGrOUND COLOr

GOLD COPPEr

TONE: Gold/Orange

09GCGolden Sienna

07GCBurnished

Copper

WArM BEIGE

TONE: Gold/Violet

01B

09WBGolden Vanilla

05WBGolden Hazel

WArM NATUrAL

TONE: Gold

08GN

06GN

09WNSummer Wheat

07WNChai Tea

05WNSandy Sable

BrOWN rED

TONE: Mahogany/Red

09GB

07GB

06GB

05BrGarnet Sand

03BrBurgundy Wine

BrOWN COPPEr

TONE: Copper/Gold

09NB

07NB

04NB

03NB

06BCRich Amber

GOLD IrIDESCENT

TONE: Gold/Iridescent

08GIIced Gold

06GIAntiqued Gold

COPPEr

TONE: Orange

06C Shiny Penny

08C Persimmon

rED rED

TONE: Red

05rr Polished

Ruby

03rr Chocolate

Cherry

07rr Strawberry Lemonade

NATUrAL ASh

TONE: Blue/Violet

09NASlate Blonde

06NACool Cocoa

03NADark Chocolate

CLEAr

NO BACKGrOUND COLOr

DESCrIPTION & LEVEL

OF DEPOSIT

2DArKEST BrOWN

3DArK

BrOWN

4MEDIUM BrOWN

5LIGhT

BrOWN

6DArK

BLONDE

7MEDIUM BLONDE

9VErY LIGhT

BLONDE

8LIGhT

BLONDE

1BLACK

VIOLET

TONE: Violet

07GB

06VNEW Fresh Lavender

04VNEW Rich Iris

09VNEW Soft Lilac

Shade contains Rubilane® copper dye

Shade contains R5 red dye

GET INSPIRED. BE PART OF IT.

REDKEN.COM

SHADES EQ COVER PLUS BRIGHTENING CONDITIONING COLOR CREAM

rED rED

TONE: Red

09GB

07GB

4rr Crimson

6rr Lipstick

Red

SHADES EQ COVER PLUS SHADES

BrOWN TO TAN BACKGrOUND COLOr

04NB

03NB

COPPEr COPPEr

TONE: Orange

09NB

07NB

6CC Firelight

GOLD

TONE: Gold

09GB

07GB

06GB

5GMaple Syrup

3GGolden Mocha

7GHoneycomb

MOChA

TONE: Violet/Gold

09NB

07NB

03NB

6MIced Coffee

8MFrosted Latte

4MCool Mocha

NATUrAL

09NB

07NB

03NB

6NToasted Almond

8NAlmond Cream

2NDouble

Espresso

4NChocolate Mousse

CLEAr

WArM MOChA

TONE: Gold/Violet

09NB

07NB

03NB

6WMRich Coffee

8WMCaramel Latte

2N

4WMDark Mocha

NO BACKGrOUND COLOr

SHADES EQ CREAMEQUALIZING CONDITIONING COLOR