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8/3/2019 From Tahrir to Egypt
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We believe that only the Egyptian people
can bring itself social justice.
That is why the people of Egypt need the
power to choose its own government and
have the ability to monitor how that
government is performing.
That is what is called democracy. Help us
obtain it for the people of Egypt.
From Tahrir
to EgyptA Strategic Platform for
Grassroots Activism toDemocratize Egypt
Version 0.2
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Table of ContentOur Mission ............................................................................................................................................. 1
Our Vision for the People of Egypt ......................................................................................................... 2
Our Strategic Goals From Tahrir to the Egyptian People ..................................................................... 2
Public Demand for the Power to Choose Egypts Parliament and Government ................................ 2
Public Demand for Freedom of Speech .............................................................................................. 2
Public demand for Ban on Governmental Propaganda ...................................................................... 3
Key Strategic Areas and Strategies ......................................................................................................... 3
The Egyptian People............................................................................................................................ 3
Packaging of the Message ................................................................................................................... 3
Volunteers ........................................................................................................................................... 3
Organization ........................................................................................................................................ 4
Proper Channels .................................................................................................................................. 4
From Tahrir to the Egyptian People
Our vision is for the Egyptian people toenjoy prosperity and social justicethrough democracy and democraticrights.
Vision
Public Demand for:
Power to Choose Parliamentand Government
Freedom of Speech Ban on GovernmentalPropaganda
Strategic
Goals The Egyptian People
Packaging of theMessage
Volunteers
Organization
Proper Channels
Key StrategicAreas
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Our Mission
We believe that only the Egyptian people can bring itself social justice.
That is why the people of Egypt need the power to choose its own government and have the ability
to monitor how that government is performing.
That is what is called democracy. Our mission is to obtain it for the Egyptian people.
Our Vision for the People of EgyptOur vision is for the Egyptian people to enjoy prosperity and social justice through democracy and
democratic rights.
Our Strategic Goals From Tahrir to the Egyptian People
The way towards our Vision goes through reaching our strategic goals.
We need to get the Egyptian people to understand that in a true democracy the government need
the peoples support in order to remain in power, and that this makes the interests of the people the
interests of government.
The peoples understanding of this is crucial in order to get people to elect parties, individual
members of parliament and presidents and in referendums only accept constitutions that support
true democracy.
The peoples understanding of this will also bring public support to protests and uprisings. The
current regime fears protests and uprisings that are supported by the people because they are afraid
that they can accelerate into a regime-toppling revolution.
The grassroots activists of Egypt much reach out from Tahrir to the Egyptian people.
Therefor our strategic goals are public demand for the three key pillars of democracy in Egypt: the
power to choose Egypts parliament and government, freedom of speech and ban on governmental
propaganda.
Public Demand for the Power to Choose Egypts Parliament and
GovernmentOur first strategic goal is for the people of Egypt to understand their need to have a parliament,
elected by the people, with absolute legislative power, the power to choose and remove Egypts
government and the power to approve or reject Egypts annual budget presented by the
government.
Public Demand for Freedom of Speech
Our second strategic goal is for the people of Egypt to understand their need to have freedom of
speech.
"[e]veryone shall have the right to hold opinions without interference" and "everyone shall have the
right to freedom of expression; this right shall include freedom to seek, receive and impart
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information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the
form of art, or through any other media of his choice" - article 19 of ICCPR
ICCPR, the International Covenant on Civil and Political Rights, is a UN General Assembly Resolution
which Egypt signed 1967 and ratified 1982, (with the provision that Sharia does not conflict with the
text).
Public demand for Ban on Governmental Propaganda
Our third strategic goal is for the people of Egypt to demand the prohibition of government
propaganda, irrespective if it is true or false. Any Egyptian state funded media must be run totally
independent of any political or armed forces, with the mission to serve the public.
Key Strategic Areas and StrategiesIn order to get the Egyptian people to demand democracy they need to know how democracy will
profit them personally.
The following are our key strategic areas. Each area has a prioritized goal and strategies to achieve it.
The Egyptian People
Goal
For a majority of the Egyptian people to know how democracy will profit them personally
Strategies
Our target groups are the parts of the Egyptian people that do not know what democracy is and/or
know how democracy will profit them personally
Packaging of the Message
Goal
Information about democracy is packaged in a manner adjusted for distribution to the Egyptian
people
Strategies
To create printed handout material and posters, which are easily understood, that explains what
democracy is and how it will profit the Egyptian people personally
To create printed handout material and posters with pictorial explanations, for the illiterate, of what
democracy is and how it will profit the Egyptian people personally
Volunteers
Goal
For everybody who have protested in Egypt in 2011 to become a volunteer to spread information to
the Egyptian people about democracy
Strategies
Market this strategic platform and initiatives based on it aggressively in the proper channels
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Organization
Goal
To have an organization with the ability to reach all of Egypt geographically and culturally
Strategies
Organize volunteers through the proper channels
Build a management organization to efficiently organize volunteers, starting with an alpha-team to
develop first material and build basic recruitment and persuasion tactics.
In a second step each alpha-member will lead a beta-team specialized in creation of material,
volunteer recruitment or public information and persuasion.
In a third step each beta member will lead a gamma-team and so on.
As the organization grows it will consist of a central coordinating team, regional coordination teams
and local operative teams.
Proper Channels
Goal
To reach volunteers and the people efficiently
Strategies
Reach volunteers through Twitter and Facebook
Organize volunteers through Facebook groups
Reach the people through non-electronic channels:
door to door campaigns printed materials public displays such as posters and graffiti