Fundamental Disruption

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Text of Fundamental Disruption

  • 1. IA Summit 2009 Memphis
    A fundamental disruption
    Moving information architecture into the hands of individual consumers
  • 2. Digital cameras were a disruptive technology
    Photo from Flickr, by lnx.
  • 3. Disruptive technologies underperform at first
    You are
    here!
    High-end market
    demands
    Performance
    Low-end market
    demands
    Time
    Based upon The Innovators Dilemma by Clayton Christensen
  • 4. but they eventually catch up.
    You are
    here!
    High-end market
    demands
    Performance
    Low-end market
    demands
    Time
    Based upon The Innovators Dilemma by Clayton Christensen
  • 5. Semantic technology is now catching up
    Semantic Technology
    Encodes meanings.
    Auto-recognition of topics and concepts
    Enables machines as well as people to understand, share and reason
  • 6. and is poised to disrupt IA.
    Semantic Technology
    Encodes meanings.
    Auto-recognition of topics and concepts
    Enables machines as well as people to understand, share and reason
    Information Architecture
    The art of expressing a model or concept of information
    The art and science of organizing and labeling
    The structural design of shared information environments.
    Definitions from:
  • 7. The fundamental disruption:
    Rather than producers organizing information in advance, consumers will organize it on demand.
  • 8. Beware, the end is near!

    Artists rendition from NASA
  • 9. The pace of semantic innovation is accelerating
    Web 2.0
    semi-structured data
    specialized semantic technologies
    Semantic Web
    structured data
    cooperation
  • 10. Demonstrations
  • 11. Metaweb: Freebase
    http://www.freebase.com
  • 12. Zepheira: Remix
    http://remix.zepheira.com/
  • 13. Simile: Exhibit
    http://www.simile-widgets.org/exhibit
  • 14. Thomson Reuters: Calais: Semantic Proxy
    http://semanticproxy.opencalais.com
  • 15. Vivisimo: Clusty
    http://clusty.com
  • 16. Kosmix
    http://www.kosmix.com
  • 17. Primal Fusion: Thought networking
    http://www.primalfusion.com
  • 18. So what might this mean for IA?
  • 19.
  • 20. Peter Sweeney |peter.sweeney@primalfusion.com
    Robert Barlow-Busch |bbb@primalfusion.com
    Register for our alpha at: