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Annual Fundraising Seminar@WDM – Introduction
December 14, 2012
Part of Bisnode
Business
Information
Group
Fundraisers
Alliance
Belgium
2
WELCOME!
You are in good company!
3
12
02Tony Elischer
&
Jason Potts 03Chris Carnie 04Judy Beard 05Richard
Ratcliffe 06Bernard
Ross
07Jason
Potts 08Stephen
Pidgeon 09Julie
Verhaar 10Maria Ros
Jernberg
Bart Berkel &
Fons van Rooij11Daryl
Upsall
Beate
Sørum
4
WDM BELGIUM’S MISSIONIS TO HELP OUR CUSTOMERS
MAXIMISE SALES,MINIMISE BUSINESS RISKS
BETTERBUSINESS DECISIONS
ANDMAKE
What Can We Do For YOU?
5
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevantBusiness
Intelligence
What Can We Do For YOU?
6
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevantBusiness
Intelligence
Donor, supporter & prospect view
7
First time right data entry
Road 65 street reference file
On site & online
Donor, supporter & prospect view
8
First time right data entry
How healthy is your donor database?
- Address quality
- Name quality
- Duplicates
- Movers
We diagnose & cure
Consumer & company dataData Quality Audit
DB
Donor, supporter & prospect view
9
First time right data entry
Permanent support for identifying & deduplicating your data
- unique individual key
- unique household key
- company reference key
Data Quality Audit
DB
Single Supporter View
Donor, supporter & prospect view
10
First time right data entry
Keep your data up to date :
- by ad hoc movers updates
- by continuous feeds of changes
Data Quality Audit
DB
Single Supporter View
Keep data
up to date
Donor, supporter & prospect view
11
First time right data entry
Enhance with contact points or relevant data:
- age of your donor
- phone number
- email appending
Data Quality Audit
DB
Single Supporter View
Enhance your data
Keep data
up to date
Donor, supporter & prospect view
12
First time right data entry
Data Quality Audit
DB
Single Supporter View
Enhance your data
Keep data
up to date
Find profitable prospects
Select & target the right prospects
- via postal mail
- via telemarketing
- via email permission platform
Consumer & company
What Can We Do For YOU?
13
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevantBusiness
Intelligence
Business Intelligence
14
Prospection
Find look-a-likesof your best donors
Business Intelligence
15
Prospection
Find look-a-likesof your best donors
Donors
Analyse their
ProfileUpgrade
Identify major donors
Business Intelligence
16
Prospection
Find look-a-likesof your best donors
RecencyFrequency
Monetary value
Analyse
Prevision
Actionable
Donors
Analyse their
ProfileUpgrade
Identify major donors
What Can We Do For YOU?
17
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevantBusiness
Intelligence
Campaign Management
Reduce your direct mail costs
– Avoid sending multiple
mailings by deduplication
– Avoid postal returns
Response analysis– Optimise future campaigns
by analysing your result
18
Avoid waste
Target Te
st
LearnOptimise
Get a higher ROI
Campaign Management
19
DB
serviceFull
E-mailappending
E-mailmessageoptimisation
E-mailprogramoptimisation
E-voucher
& consultancy
What Can We Do For YOU?
20
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevantBusiness
Intelligence
Data Management Solutions
Donor Care CRM
Event
Mobile Applications- Capture consumer website
behavior- Link with identified visitors to
the single supporter view- Derive insights
- Enable customization
Social Networks
Postal mailings
3Campaign
Management
- Strategic Reporting- Cross-channel campaign services- Event triggered and automatedcampaigns
2SupporterInsight
- Business Intelligence and analyticalservices
- Donor insight- Strategic partnership
1Supporter
view
- Design, build and host the 360°supporter view
- Data hygiene, integration, matching, deduplication, enhancement & scoring
- Gift integration, operational layer
Direct Dialogue Fundraising
Major Donor / Legacies Program
We manage your data from A to ZSingle supporter view, operation gift
integration, data insights, multichannel
campaign management, …
What Can We Do For YOU?
22
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevantBusiness
Intelligence
Consultancy Services
23
Master Data Management
Business Intelligence
Multi-channel Campaigns
Database Services & CRM
24
WE want to be YOUR
PARTNER!
Non Profit ‘preferred ratecard’ 2013
25
30 % reduction on standard ratecard
for all non-profit clients on
data rental
offline & online
prospect
deduplication
(except delivery of new movers adresses)
Find profitable
prospects
Would you like to know more?
26
Fill in your evaluation form
or
Contact your account manager
or
Isabel Baert
02 555 97 28
0476 50 05 42
Today’s agenda
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09:45 - 11:00 : "Digital Fundraising - less magic, more hard work"
Beate Sørum - Part 1
11:00 - 11:15 : Coffee break
11:15 - 12:35 : Presentation - Part 2
12:35 - 12:45 : Q&A
12:45 - 14:00 : Lunch
Beate Sørum
28
DIGITAL EXPERTPASSIONATE FUNDRAISER
EXPERIENCED SPEAKER
SMARTENTERTAINING
WITTY
